# Gain Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Gain the right Social Media Marketing solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164754/GAIN/reviews --- Gain 4.8 (68) [View alternatives](https://www.capterra.com/p/164754/GAIN/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Gain Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Jay L Marketing DirectorWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “I like the Approval process and having the ability to have team members easily create content.“ August 12, 2025 Jay L Marketing DirectorWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “I can't post long-form video to Instagram; this must be posted manually.“ August 12, 2025 Jay L Marketing DirectorWholesale, 11 - 50 employeesUsed the software for: More than 2 years. “The approval process is great, and I can duplicate content across multiple social platforms.“ August 12, 2025 BG Bridget G Content AnalystAutomotive, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “I don't love having to reconnect the channels all the time--or, I wish I could just do it on my own and not need an admin.“ July 25, 2025 Phillip S Content DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “It's a smooth and easy process that everyone can use and gives my clients ease of mind knowing their social media posts will be exactly what they expect.“ August 1, 2025 David W Sales and marketing director Leisure, Travel & Tourism, 2 - 10 employeesUsed the software for: 1-2 years. “Some larger files he finds are too big to obtain the approvals so he uses emails“ December 5, 2022 BG Bridget G Content AnalystAutomotive, 5,001 - 10,000 employeesUsed the software for: More than 2 years. “It's clean and accessible and easy to use.“ July 25, 2025 HM Helena M Assoc. Director of Social Content & Engagement SttrategyAutomotive, 10,001+ employeesUsed the software for: More than 2 years. “No keyword filter, unable to upload mixed-format stories or multiple videos for stories.“ February 15, 2022 ## Showing most helpful reviews Showing 1-25 of 68 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Phillip S. Content Director Marketing and Advertising Used the software for: 2+ years ### "The best scheduling platform out there" August 1, 2025 5.0 I tell anyone and everyone that works in social media or runs an account for a business that this is the best platform to help them manage their pages. Pros Two things really stand out. First is how easy the approval process is for social media content, including for my less tech-savvy clients. It's a smooth and easy process that everyone can use and gives my clients ease of mind knowing their social media posts will be exactly what they expect. Second is the customer support. They are very responsive, always eager to listen to your thoughts and needs, and are constantly updating the platform to stay in-tune with users needs and social media platform updates. Cons The only con has more to do with META's constant updating. Luckily, Gain works quickly to ensure their connection to the platform stays up to date and they can provide work arounds to keep your workflow running smoothly. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Gain Cost, lack of longterm contract, ease of use especially the approval process. Review Source Leslie B. Principal Marketing and Advertising Used the software for: 1-2 years ### "Underrated and over delivers!" August 10, 2025 5.0 It's been the best. Tried others but nothing beats it for the price. I'm here to stay unless something massive changes! Pros The value for the money spent on running social content has been huge! Also, the learning curve was simple, and they have amazing customer support! Cons Honestly can't think of anything off the top of my head. Maybe duplicating my ads across several different workspaces could be a bit more streamlined but it's easy enough. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Gain Better value for the money spent. Others didn't compare. Review Source VR Verified Reviewer MD Marketing and Advertising Used the software for: 1-2 years ### "Great product but struggles to address key issues" July 17, 2019 4.0 Pros It's easy to use, lots of good tools for agencies, far better than other similar products Cons Every now and then bits of the tool break. The most recent has caused major problems for us and the clients but seem to be a low priority for the GAIN team. For example, in this case, posts are not displaying properly on LinkedIn. We get these issues aren't always in GAIN's control but would appreciate more urgency and communication around the problem. Review Source CG Curt G. Vp of Marketing Banking Used the software for: 1-2 years ### "Use Gain app to effortlessly schedule social content across multiple channels" February 18, 2022 5.0 Pros The Gain app is so easy to set up social media channel marketing across Facebook, Instagram, Twitter, and LinkedIn (plus other channels). We use the calendar view to easily know which posts will appear on specific channels. Posts can be scheduled and we trust they will deliver on time. One of the best features of the app is the review and approval process. We can send posts out for review and monitor changes and approvals. We work within a compliance-controlled industry and this review process is critical to our workflow. Cons The Gain app is really solid but one aspect of the app that can be improved is the ability to sort and prioritize content tags. We can search the content tags to find specific posts but it would be nice to be able to order the tags by our preference to aid in search. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Gain We chose Gain over Hootsuite based on a lower price for Gain but also because of a high recommendation by our agency partner. Review Source Response from Big Propeller February 23, 2022 Hi Curt, thanks so much for your review! We're so glad that the approval workflow and the activity tracker are working well for your work in such a highly regulated industry as banking. That's exactly what we set out to do when we designed Gain! Thanks for your suggestion to improve the content tags, our team has been discussing how to improve them so your feedback is timely. Also, we just made our roadmap public so our users can see which projects we're working on, upvote their favorites, and even suggest new features. We invite you to take a peek! You can access it from your Account menu in Gain. EGC Emily G C. Digital Marketing Strategist and Owner Online Media Used the software for: 2+ years ### "Gain is my best friend!" February 10, 2022 5.0 I love it! Gain is pretty much the most used platform. I've been using for years and it's an easy and efficent way to het things done. Also, it makes my client's approval process easier. Pros Gain has been a crucial part of running my small business. As a social media manager, it's great to have a tool that makes the approval part with the client so easy. Cons I wish that Stories had it's own option, since I need to plan them for both IG and Facebook. Also, wish the uploading of said content wasn't manual. Switched from [Google Docs](https://www.capterra.com/p/160756/Google-Docs/) It was complicated and since some of my clients are not tech savvy, the approval process for content was slow and frustrasting. Review Source Response from Big Propeller February 14, 2022 Hey Emily, thanks for your review! That Gain is pretty much your most used platform and that it makes your client's approval process easier is music to our ears :-) We understand how it's not ideal to have to use a workaround to manage your Facebook stories. We'd love to hear more about your workflow please feel free to contact support to schedule a meeting with our product team so we can improve your experience! SD Sébastien D. Creative Director Design Used the software for: 2+ years ### "Simple and hassle free scheduling" February 18, 2022 5.0 Pros The visual aspect of Gain and its calendar or list grid with image and previews makes it a dream to see everything at a glance. It is easy to recycle or duplicate older posts. Cons There is no search function, this would be a useful function to look for old posts rather than scrolling through the list view. I wish we could also search for popular hashtags. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite is feature rich but far too complicated to use. Review Source Response from Big Propeller February 23, 2022 Hi Sébastien, we're so glad you find Gain easy to use and that the calendar and list views make it easy to see everything at a glance. Have you tried the newer Gallery view? Its larger images, combined with the filters, come in handy when you're looking for something specific, since you don't have to hover for a preview. Thanks for leaving a review! Also, thanks for your feedback on the hashtags, and although we don't have a timeline for it yet, the search function is in our list of projects to tackle, so stay tuned! If you're curious, check out our list of projects in our roadmap, where you can upvote projects and suggest new features. You can access the Product Roadmap from your Account menu in Gain. JP Jackie P. Social Media Campaign Manager Marketing and Advertising Used the software for: 6-12 months ### "The best social post-scheduling tool I've used" February 18, 2022 5.0 I worked with Gain for a few years and loved it, but then my company switched to another social scheduling platform, and it was a nightmare for both myself and my clients. I had no idea how effective and easy-to-use Gain was, compared with competitors. We're now back with Gain and it's been smooth sailing ever since! Pros I love everything about Gain. From a user perspective, it's easy to navigate, and the calendar view is helpful when looking at your month at a glance. It's easy to connect social channels (as long as you have the correct permissions.) When I sent content for approval to clients, I've never had an issue with anyone being confused. it's very user friendly, even for those who aren't tech-savvy. Cons Right now GIFS and carousel posts for Instagram have to be manually published, and would love for them to have the ability to be automatically published in the future! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Gain is more user-friendly, for both employees and clients. Review Source Response from Big Propeller February 23, 2022 Hi Jackie, we are thrilled to hear that you find Gain easy to use and that you've never had an issue with your clients approving content. We're so glad you're back to Gain and we really appreciate you leaving a review! At this point, the Instagram API only allows auto-publishing for single-image and single-video posts but rest assured that the moment their API allows auto-publishing for GIFs and Carousel posts we'll jump on it. We can't wait! Stephanie K. Sr. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Game-Changer for Content Approvals" July 26, 2025 5.0 My experience with Gain has been overwhelmingly positive. It’s made my day-to-day work as a social media manager so much smoother—especially when it comes to organizing content, managing approvals, and collaborating with clients. It saves time, reduces confusion, and helps keep everything moving forward. Pros The best part about Gain is how seamlessly it manages content approvals. I can schedule posts, share visuals, get client feedback, and keep everything organized—without a million emails or back-and-forth. The intuitive layout, client-specific folders, and built-in approval flows make collaboration efficient and stress-free. And any time I’ve needed help, their customer service has been fast, friendly, and genuinely helpful. It keeps my content process clean, clear, and on schedule. Cons The post previews can occasionally be inaccurate, especially for platforms like Instagram or LinkedIn. It’s a small hiccup, but one that sometimes requires double-checking before publishing. Review Source VR Verified Reviewer Marketing Director Wholesale Used the software for: 2+ years ### "Gain is vital for our Social Content Management. " August 12, 2025 5.0 I have used Gain for 7 years now. It is vital in our Social Content Management workflow. I like the Approval process and having the ability to have team members easily create content. Pros I like that I can clearly see what posts are scheduled via the calendar. The approval process is great, and I can duplicate content across multiple social platforms. Cons I can't post long-form video to Instagram; this must be posted manually. Also, I can't tag a collaborator via Gain. Review Source Response from Big Propeller August 18, 2025 Thank you so much for your thoughtful feedback and for helping us grow! We’re beyond thrilled that you’ve enjoyed using Gain and that we’ve had the honor of being part of your journey for the past seven years 🤩 Here’s to many more ahead 🥂 P.S. If you’d like to add a collaborator to your posts, here’s a quick guide 😉 https://help.gainapp.com/article/219-create-instagram-collaboration-posts BG Bridget G. Content Analyst Automotive Used the software for: 2+ years ### "Clean user experience, easy to use. My favorite social tool. " July 25, 2025 5.0 Overall, I really like the UI. It's clean and accessible and easy to use. I also love the speedy customer service. Pros I love its clean user experience, customer service, having one easy-to-use platform for getting feedback. Cons I don't love having to reconnect the channels all the time--or, I wish I could just do it on my own and not need an admin. Review Source Response from Big Propeller July 28, 2025 Hi Bridget, I’m Albizu, CEO of Gain. Thanks for the review and for trusting us for so many years! About the channel reconnections: we feel that pain, too. Gain stays linked to each network through an access token that the network itself issues and controls. Every platform sets its own rules and they are all different. Meta, for example, expires most tokens after ~60 days so when a token ends or a permission changes, the connection drops and you’re asked to re-auth FB and IG. This single issue drives a huge share of our support tickets and engineering time. While we can’t override the networks’ policies, we’re always looking for ways to soften the impact: we are considering clearer alerts before a token expires, self-serve reconnects that don’t require an admin, and automatic retries when the hiccup is on the network side. We’ll keep pushing here and will post updates in our changelog. Thanks again for helping us build a better Gain! VR Verified Reviewer Account Manager Marketing and Advertising Used the software for: 2+ years ### "Redes sociales organizadas en un solo lugar" August 8, 2025 5.0 Una muy buena experiencia con la plataforma en el uso diario. Pocas veces ha dado algún problema y si lo hay se soluciona rápidamente. Pros Es muy fácil de usar, muy intuitivo y permite tener en un solo espacio todo el panorama del contenido Cons No tener la opción de personalizar las stories desde la plataforma es algo que obliga a tener que realizar siempre publicaciones sin interacción directas desde instagram como encuestas. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reason for choosing Gain Fácil, práctico, intuitivo y con buenas recomendaciones Review Source JS Jessica S. Operations Manager Marketing and Advertising Used the software for: 1-2 years ### "Try Gain!" February 23, 2022 4.0 It works well, it saves time, it's easy to use! Pros Gain is a great platform all around. It is easy to use, it's easy to collaborate with other to get the posts created, approved and scheduled. It saves you time with auto-publishing, and it allows you to organize your content agenda. Cons I wish I could filter the workspaces by the admin on it. I manage a team and I would like to see only the account under one person, and not all account the agency owns. I would also like to see an emoji feature when creating content. Right now, I have to go to an external link, find the emoji, copy and paste it in Gain. Review Source BW Blaine W. Sales & Marketing Coordinator Real Estate Used the software for: Less than 6 months ### "Gerber Park review" January 17, 2023 5.0 Very positive and highly recommend. I enjoy the ease of access and that I can work autonomously and have my team and supervisors approve and give suggestions after content is created. Work is not lost in emails, etc. because it is all in the Gain workflow. Whenever I've reached out asking for assistance from Gain, their employees are very timely and approachable and patient. Pros Workflow approval process is a huge benefit, when we have multiple ideas and opinions, knowing when all folks on the team approve it means we get the green light to post- this helps save us time and redundant conversations regarding social media posts. I like auto-scheduling and the ability to see your drafts in different formats - ie calendar view. Cons I don't like that on Gain I cannot upload both a video and photos to Instagram when on the Instagram app you can upload a video and photos in the same post. I would be curious to learn more about the features that Gain offers. Review Source Response from Big Propeller July 6, 2023 Hi Blaine, Thank you for taking the time to leave us a review! We are thrilled to hear that our approval workflow has been instrumental in saving your team valuable time. We're excited to share that we have some exciting updates in the pipeline for you. Soon, you will have the ability to seamlessly combine both videos and photos in a single Instagram post, providing you with even more creative possibilities. To stay up-to-date with all our recent product updates and upcoming features, we encourage you to check out our changelog or public roadmap. Simply access them from your Account menu in Gain. Once again, we truly appreciate your feedback and your continued support. If you have any further questions or need assistance, please don't hesitate to reach out. We're here to help! JH Jenna H. CEO Marketing and Advertising Used the software for: 2+ years ### "Great Platform for Digital Agencies" February 15, 2022 5.0 Great experience! Pros Very user-friendly software! Love that I can send content for approval to client before posting, and the magic login for clients is super effective. Cons It would be great if Gain had a reporting feature for social media pages. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Gain Competitive pricing. Review Source Response from Big Propeller February 23, 2022 Hi Jenna, Thanks so much for being a Gain customer and writing this review! We love that you find it user-friendly, and that you like the magic login for clients makes us smile. :) Right now, we're working on adding performance metrics for social media so you can see how your content performs without leaving Gain. Stay tuned! JD Jewel D. Account Coordinator Marketing and Advertising Used the software for: 6-12 months ### "User Friendly & Communicative" February 25, 2022 5.0 Pros How user friendly it is to not only me, but to all of my clients and for my team as well. Processes run smoothly and quickly. The team at Gain is also very communicative of what is happening to its collaborative apps, such as shutdowns at Facebook. Cons It takes awhile to receive email notifications about things such as when clients have approved content. Review Source Response from Big Propeller February 28, 2022 Hi Jewel, thanks for taking the time to review Gain! We're so glad that you, your team and your clients find Gain user-friendly and that Gain helps your workflow run smoothly. The email notifications are designed so that actions that happen relatively close in time will be merged into one email so we don't spam your mailbox, but I can see how when a client approves content you want to know right away, so I'll pass your comment along to the product team. Thanks for the feedback! MD Michael D. Sr. Political Advisor Political Organization Used the software for: 2+ years ### "2022 Gain Review" February 10, 2022 5.0 Overall a very positive experience and we continue to use gain for the Congressman's social media profiles. Pros I think the ease of use and the prompt assistance when issues arise are the best function of Gain. Cons Can't think of anything that comes to mind. Review Source Response from Big Propeller February 14, 2022 Thanks for your review, Michael. We're so happy to hear that Gain is working out well for managing your political social media profiles and that you find it easy to use. Also, our Customer Support team really appreciates the shoutout! MM Melanie M. Social Media Manager Public Relations and Communications Used the software for: Less than 6 months ### "Melanie Moreno- Digital assistant from KomunikaLatam" February 15, 2022 5.0 I never managed a software like Gain before. However, this is my first time and I really appreciate all your effort to do this platform really easy, specially from people like me (that doesn't know anything about software or higher complex things for computers haha) Pros It's really useful in every sense. Cause it helps you to program everything in order for date, hour and more, before you publish in social media! Cons The way that the approvers received the notifications on their emails. Review Source Response from Big Propeller February 23, 2022 Hi Melanie, thanks so much for your review of Gain! We're very happy that you find it so easy to use. We're very interested in learning exactly why the approver notification emails are not working for you please feel free to email support@gainapp.com or schedule a quick call with the team at calendly.com/gain so you can tell us about your specific use case and we can figure out how this can be improved. Thanks again! SH Soraya H. Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "Gain has made my day to day job as a Social Media Specialist so much easier!" May 8, 2018 5.0 Save time and increase efficiency. Pros The easy user interface and multiple features built into one platform. Gain has allowed me to save time and increase efficiency and productivity. Highly recommend over Hootsuite! Cons There isn't anything I don't like, this platform has been great at doing exactly what I need while also providing great customer service support. The customer service could be a little quicker at times though. Review Source LW Lyssa W. Founder Marketing and Advertising Used the software for: 6-12 months ### "Absolutely love it!" May 16, 2019 5.0 I have had nothing but positive things with Gain. They often check in to make sure everything is working well for my team and I. They also ask about new features I'd like to see, offer to show me new features that have been added. Pros I like the ease of being able to share content with our clients for approval, and the be automatically scheduled and published after being approved. Cons The only downside is it doesn't have a way to do Pinterest as well as the other main social media platforms. Review Source VP Vanessa P. Director Entertainment Used the software for: 1-2 years ### "Very easy to use and helps us keep on track of our socials" May 9, 2018 4.0 It allows us to deliver a service to our clients easily. Pros Duplication function is fantastic! The platform is easy to navigate. The scheduling tool has always delivered for us. Cons Facebook Handles integration has been lost is causing us to double our amount of work after we have posted each piece of content. When will this be fixed? Will there be instagram automatic posting soon? Review Source MR Michelle R. Strategist / Social Media Department Lead Used the software for: 6-12 months ### "amazing, the customer service team is on point " May 11, 2018 5.0 Pros the approval process with clients is helpful because we used to use spreadsheets. it's also easy to approve internally before client gets the content. all around it streamlines our agency's process and as a result, less time is spent on admin work and more time on actual content creation Cons we can't tag other brands/people for Facebook and LinkedIn, so we still have to manually post anyways once the client approves. Review Source VR Verified Reviewer Content Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Gain has helped my workflow! You should totally give it a try." May 17, 2019 4.0 Overall, the calendar workflow becomes much more crystal clear to every team member and the approval process is a breeze thanks to Gain. Pros I enjoy the automatization of the approval process. Cons I dislike the mobile version, the fact that it supports limited Facebook types of post (for example, an album post can't contain more than 6 images, I can't do Canvas nor polls on Gain). Review Source ML Mary L. Vice President Financial Services Used the software for: 6-12 months ### "Very Functional and Cost Effective for Financial Services Firm" October 9, 2018 5.0 GAIN solved a major need for our firm in a cost effective way. Pros We like the approvals process for compliance purposes. The software is easy to use, and we are able to export a monthly log/report showing the posts and approvals. Cons Having to re-certify linkedin connection monthly. Review Source Cesar M. Digital Manager Marketing and Advertising Used the software for: 2+ years ### "A friendly yet powerful option to manage your social media content" February 15, 2022 5.0 One of the main tools of our day to day operations Pros GAIN is an easy to use tool that gives you a pletora of features to manage, schedule and oganize your content. You can set different permissions to different type of users, create approval workflows and manage a complete social media schedule. A must have for every digital marketer. Cons The feature to leave a comment for a colleague could be a little confusing. In the approval process sometimes you need to leave a note or point to a certain area of the content and you just can leave a comment, not a "post it" over the content. Reason for choosing Gain Price, ease of use and the calendar view. Review Source Response from Big Propeller February 23, 2022 Hey Cesar, thanks for your review and calling Gain a "must-have" tool for digital marketing you made the whole team blush! We're glad you're taking advantage of the user-specific permissions, approval workflows, and social media tools. Please feel free to email support@gainapp.com or schedule a call with us at calendly.com.gain to share your experience with the comments so we can learn more about your use case and see how we can improve it. And we'll keep you posted on when we can bring the Annotations experience ("post it") that we currently have for marketing files to social media content! VR Verified Reviewer Sales and marketing director Leisure, Travel & Tourism Used the software for: 1-2 years ### "Approval System for multiple companies " December 5, 2022 5.0 Amazing system Pros We use the system for the cost effectiveness to manage 5 social media platforms and to obtain the approvals from the \[SENSITIVE CONTENT\] so the process is streamlined Cons All seems good our social media manager uses it all. Some larger files he finds are too big to obtain the approvals so he uses emails Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Gain We had Hootsuite but now cancelled it. Review Source Response from Big Propeller July 6, 2023 Thank you for taking the time to leave us a review! We're thrilled to hear that Gain has played a role in streamlining your approval process. Your satisfaction is our top priority, and we're always looking for ways to enhance your experience. We would greatly appreciate the opportunity to learn more about your specific experience with files and how we can further improve in that aspect. To ensure we address your needs effectively, we encourage you to reach out to our dedicated support team to schedule a meeting with our product experts. This will allow us to gather valuable insights from you and work towards enhancing your file-related interactions within Gain. Once again, thank you for your feedback and for choosing our platform. We look forward to connecting with you and further enhancing your experience with Gain. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.