# Gain Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Gain Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more. Source: https://www.capterra.com/p/164754/GAIN --- # Gain Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Gain ## What is Gain? Simply put: Gain is client feedback for social media content, made easy. Marketing teams across 51 countries trust Gain with social media content for over 9,000 brands because Gain incorporates the layer of client feedback and approvals to their social media workflow. Basically, Gain automates the entire content workflow, notifying the right people at the right time when it’s their turn to give feedback or make changes. ## What is Gain used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Content Collaboration](https://www.capterra.com/content-collaboration-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 68 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $99 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Gain?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://gainapp.com&name=Gain) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Gain 4.8 (68) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $99 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (68) Ease Of Use 4.3 (5,117) Value For Money 4.6 (63) Value For Money 4.2 (3,571) Customer Service 4.8 (65) Customer Service 4.4 (3,597) ## Gain alternatives Highest Rated [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month [4.5 (1,132)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/164754/GAIN/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.9 (21) 76.19% of 21 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Multi-Account Management 4.8 (18) 66.67% of 18 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Automated Publishing 4.8 (16) 81.25% of 16 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels Content Management 5.0 (16) 68.75% of 16 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Campaign Planning 4.9 (11) 72.73% of 11 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Social Media Integration 4.5 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Gain 59 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Manage the process of evaluating documents or requests submitted for approval Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Assign issues and tasks based on availability or required skills Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Configure existing workflows to meet your organization's needs Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Public or private sharing of digital files such as documents, audio/video, images, and more Find & retrieve relevant data or documents Establish measurable goals and objectives and track their progress over a specific period of time Store and manage images Monitor and collect information from social media based on specific keywords See past and upcoming campaigns and communications in a calendar view Manage and post content across multiple social media accounts and platforms simultaneously Allows for businesses to run a variety of different campaigns across different channels Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Plan and coordinate all the resources, costs and time needed to execute assignments Create, manage, or update project workflows. Control and schedule the publication of content across various channels Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Securely stores data to prevent data loss or breaches Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track and manage the scheduling of tasks Set up connections to third-party platforms to improve business processes Extra layer of security that requires not only a password and username but also something specific to that user Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (68) 4.5 Based on 68 reviews ## Pricing Value for money 4.6 (63) Free Trial [View pricing plan details](https://www.capterra.com/p/164754/GAIN/pricing/) Starter $99.00 Other,Per Month It includes: - Connect Unlimited Social Channels - Create Unlimited Approval Workflows - Schedule and Publish Unlimited Social Posts - Upload and Create Unlimited Files - Unlimited Approvers Agency $199.00 Other,Per Month Value for money 4.6 (63) 4.6 Based on 63 reviews ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Canva](https://www.capterra.com/p/168956/Canva/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (65) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (65) 4.8 Based on 65 reviews ## User reviews Overall rating 4.8 Based on 68 reviews Filter by rating 5(53) 4(15) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Marketing Director Wholesale ### "Gain is vital for our Social Content Management. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 12, 2025 I have used Gain for 7 years now. It is vital in our Social Content Management workflow. I like the Approval process and having the ability to have team members easily create content. Pros I like that I can clearly see what posts are scheduled via the calendar. The approval process is great, and I can duplicate content across multiple social platforms. Cons I can't post long-form video to Instagram; this must be posted manually. Also, I can't tag a collaborator via Gain. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 18, 2025 Thank you so much for your thoughtful feedback and for helping us grow! We’re beyond thrilled that you’ve enjoyed using Gain and that we’ve had the honor of being part of your journey for the past seven years 🤩 Here’s to many more ahead 🥂 P.S. If you’d like to add a collaborator to your posts, here’s a quick guide 😉 https://help.gainapp.com/article/219-create-instagram-collaboration-posts Leslie B. Principal Marketing and Advertising ### "Underrated and over delivers!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 10, 2025 It's been the best. Tried others but nothing beats it for the price. I'm here to stay unless something massive changes! Pros The value for the money spent on running social content has been huge! Also, the learning curve was simple, and they have amazing customer support! Cons Honestly can't think of anything off the top of my head. Maybe duplicating my ads across several different workspaces could be a bit more streamlined but it's easy enough. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Gain Better value for the money spent. Others didn't compare. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Account Manager Marketing and Advertising ### "Redes sociales organizadas en un solo lugar" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 8, 2025 Una muy buena experiencia con la plataforma en el uso diario. Pocas veces ha dado algún problema y si lo hay se soluciona rápidamente. Pros Es muy fácil de usar, muy intuitivo y permite tener en un solo espacio todo el panorama del contenido Cons No tener la opción de personalizar las stories desde la plataforma es algo que obliga a tener que realizar siempre publicaciones sin interacción directas desde instagram como encuestas. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reasons for choosing Gain Fácil, práctico, intuitivo y con buenas recomendaciones Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Phillip S. Content Director Marketing and Advertising ### "The best scheduling platform out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2025 I tell anyone and everyone that works in social media or runs an account for a business that this is the best platform to help them manage their pages. Pros Two things really stand out. First is how easy the approval process is for social media content, including for my less tech-savvy clients. It's a smooth and easy process that everyone can use and gives my clients ease of mind knowing their social media posts will be exactly what they expect. Second is the customer support. They are very responsive, always eager to listen to your thoughts and needs, and are constantly updating the platform to stay in-tune with users needs and social media platform updates. Cons The only con has more to do with META's constant updating. Luckily, Gain works quickly to ensure their connection to the platform stays up to date and they can provide work arounds to keep your workflow running smoothly. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Gain Cost, lack of longterm contract, ease of use especially the approval process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stephanie K. Sr. Social Media Manager Marketing and Advertising ### "Game-Changer for Content Approvals" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 26, 2025 My experience with Gain has been overwhelmingly positive. It’s made my day-to-day work as a social media manager so much smoother—especially when it comes to organizing content, managing approvals, and collaborating with clients. It saves time, reduces confusion, and helps keep everything moving forward. Pros The best part about Gain is how seamlessly it manages content approvals. I can schedule posts, share visuals, get client feedback, and keep everything organized—without a million emails or back-and-forth. The intuitive layout, client-specific folders, and built-in approval flows make collaboration efficient and stress-free. And any time I’ve needed help, their customer service has been fast, friendly, and genuinely helpful. It keeps my content process clean, clear, and on schedule. Cons The post previews can occasionally be inaccurate, especially for platforms like Instagram or LinkedIn. It’s a small hiccup, but one that sometimes requires double-checking before publishing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BG Bridget G. Content Analyst Automotive ### "Clean user experience, easy to use. My favorite social tool. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 25, 2025 Overall, I really like the UI. It's clean and accessible and easy to use. I also love the speedy customer service. Pros I love its clean user experience, customer service, having one easy-to-use platform for getting feedback. Cons I don't love having to reconnect the channels all the time--or, I wish I could just do it on my own and not need an admin. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 28, 2025 Hi Bridget, I’m Albizu, CEO of Gain. Thanks for the review and for trusting us for so many years! About the channel reconnections: we feel that pain, too. Gain stays linked to each network through an access token that the network itself issues and controls. Every platform sets its own rules and they are all different. Meta, for example, expires most tokens after ~60 days so when a token ends or a permission changes, the connection drops and you’re asked to re-auth FB and IG. This single issue drives a huge share of our support tickets and engineering time. While we can’t override the networks’ policies, we’re always looking for ways to soften the impact: we are considering clearer alerts before a token expires, self-serve reconnects that don’t require an admin, and automatic retries when the hiccup is on the network side. We’ll keep pushing here and will post updates in our changelog. Thanks again for helping us build a better Gain! CJ christopher J. Ceo Music ### "Gain is useful" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 3, 2023 Pros I love how I can manage and be in control of my whole team. also post on my socials all at once Cons the only thing I didn't agree with was having to post on instagram manually. I use instagram most of the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 6, 2023 Hi Christopher, Thank you for sharing your experience! It's great to know you enjoy managing your team and automating social media posts. Good news! Instagram publishing is available for Business and Creator accounts. Our team will reach out to assist you in setting this up. We value your feedback and are dedicated to ensuring the best experience for you. Thank you again for your support! KW Kelly W. Owner Marketing and Advertising ### "GAIN is definitely in the Game" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 30, 2023 Pros GAIN is easy to use, great for collaboration an easy to use approvals fo clients. Cons I really like everything - there are a few features that could be added, which I think they are working on. - ability to schedule at different times like 10.02am - not just 5,10,15 past etc - add a feature listing awareness days Reasons for choosing Gain features, easy of use, price, unlimited accounts included, easy to copy posts between social media channels. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BW Blaine W. Sales & Marketing Coordinator Real Estate ### "Gerber Park review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2023 Very positive and highly recommend. I enjoy the ease of access and that I can work autonomously and have my team and supervisors approve and give suggestions after content is created. Work is not lost in emails, etc. because it is all in the Gain workflow. Whenever I've reached out asking for assistance from Gain, their employees are very timely and approachable and patient. Pros Workflow approval process is a huge benefit, when we have multiple ideas and opinions, knowing when all folks on the team approve it means we get the green light to post- this helps save us time and redundant conversations regarding social media posts. I like auto-scheduling and the ability to see your drafts in different formats - ie calendar view. Cons I don't like that on Gain I cannot upload both a video and photos to Instagram when on the Instagram app you can upload a video and photos in the same post. I would be curious to learn more about the features that Gain offers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 6, 2023 Hi Blaine, Thank you for taking the time to leave us a review! We are thrilled to hear that our approval workflow has been instrumental in saving your team valuable time. We're excited to share that we have some exciting updates in the pipeline for you. Soon, you will have the ability to seamlessly combine both videos and photos in a single Instagram post, providing you with even more creative possibilities. To stay up-to-date with all our recent product updates and upcoming features, we encourage you to check out our changelog or public roadmap. Simply access them from your Account menu in Gain. Once again, we truly appreciate your feedback and your continued support. If you have any further questions or need assistance, please don't hesitate to reach out. We're here to help! GC Geoff C. PR Director Non-Profit Organization Management ### "Reliable software, reliable people" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2023 Pros Calendar, approval workflows and setup are all great to use, customer service aids us and we have seen an increase in reach. Cons Sometimes getting work flows tailored is challenging for some team members. Some trial and error. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor July 6, 2023 Dear Geoff, Thank you for your valuable review! We truly appreciate your feedback and are delighted to hear that, despite the learning curve associated with new software, you have found Gain to be user-friendly and easy to set up. We understand that adopting a new tool can sometimes involve trial and error, and we're enthusiastic that we've been able to provide you with a smooth experience. Our dedicated Customer Success team is always here to support you on your journey. If you ever need any assistance, have questions, or would like to schedule a meeting, please don't hesitate to reach out. We are more than happy to arrange a convenient time to address any concerns or provide further guidance. We're committed to continually improving our platform to meet your needs and exceed your expectations. [View all Reviews](https://www.capterra.com/p/164754/GAIN/reviews/) Popular comparisons [Instagram vs Gain](https://www.capterra.com/compare/164754-210721/GAIN-vs-Instagram)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)