# Page 2 | Gain Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Gain the right Social Media Marketing solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/164754/GAIN/reviews

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Gain

4.8 (68)

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Last updated March 13th, 2026

# Page 2 - Reviews of Gain

## Showing most helpful reviews

Showing 26-50 of 68 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

HM

Helena M.  
Assoc. Director of Social Content & Engagement Sttrategy  
Automotive  
Used the software for: 2+ years

### "If you need a Content Approval tool, Gain is the way to go. "

February 15, 2022

5.0

I honestly can't say enough good things about this tool. It saves us valuable time and effort, it's easy to use and it gives us the ability to collaborate and stay organized. The customer service team is so wonderful to work with too. They are helpful, friendly and they respond promptly. Simply put, you just can't go wrong with getting this tool.

Pros

Gain has a lot of pros when it comes to managing content. It allows us to automate the content calendar approval process, cuts routing time, reduces margin for error and we can preview the content to sew what it will look like once published. The big winner is that there's a audit trail of who did what and when. This helps strengthens accountability and coordination. The customer service team is A++++.

Cons

No keyword filter, unable to upload mixed-format stories or multiple videos for stories.

Reason for choosing Gain

Ease of use, inexpensive, and functionality.

Review Source

Response from Big Propeller

February 23, 2022

Hey Helena, thanks so much for this review! We're so happy that Gain has cut down the time you spend on approvals and that the activity tracker has helped with accountability and collaboration. And the Customer Happiness team sends love right back! Although we don't have a timeline for it yet, we do have a search function on our roadmap that will allow you to filter by keyword, so we'll keep you posted!

KV

Kara V.  
Creative Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Happy Agency Customer Since 2017"

February 15, 2022

5.0

We've been using this for 5 years. It's my favorite tool. I groan when clients make us use whatever caveman spreadsheet they rely on internally. Gain is so clean and efficient.

Pros

Gain delivers on its promise: to make content collaboration run smoothly for our internal team, and make approvals easy and fun for even our most tech-averse clients. Clients who have had to approve content through other systems FAR prefer how we run things in Gain.

Cons

Would really like an Instagram grid planner and more advanced integration with paid social. Also functionality with emerging platforms. But seriously, the grid planner. I have to use a GOOGLE SLIDE to see how all my IG images are going to look together in the feed. We're better than this, Gain.

Reason for choosing Gain

If you reach out (as Deb has before), I can share some screen shots of my client's stupid spreadsheets so you can see what features they need to see that we're not able to share in Gain.

Review Source

Response from Big Propeller

February 23, 2022

Thanks for the love, Kara! Knowing that Gain is making approvals easy and fun for even your most tech-averse clients makes us feel all warm and fuzzy. We have good news for you Instagram grid planner is on our roadmap for this year! And we'll definitely reach out to see those spreadsheets. Also, we just made our roadmap public so you can see the projects we're prioritizing and even upvote the features you want the most. Just go to your Account menu in Gain and click on Product Roadmap.

AC

Alaiska C.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Each day better"

November 16, 2022

5.0

Really good. It solves almos all my needs in Social Media Managing.

Pros

What I love the most is that the Gain team is always looking to improve this software. I used it a year a go and importante changes have been done.

Cons

I think it could be better automating the stories publishing and adding stickers in the app.

Reason for choosing Gain

Because gain allows me to review the calendar easily, a think almost any other similar product don´t alllow.

Review Source

Response from Big Propeller

July 6, 2023

Hi Alaiska, Thank you so much for returning to Gain and for sharing your review! We are delighted to have you back as a valued customer. Your feedback means a lot to us. We're excited to let you know that you can now publish Instagram Stories directly from Gain, making your social media management even more seamless. However, at the moment, the Instagram API does not grant external apps like Gain access to stickers for Stories. Rest assured; we are actively monitoring any updates or changes to the API guidelines in order to incorporate them into Gain as soon as they become available. We're eagerly anticipating their availability in the near future! Once again, thank you for your continued support and for being a part of the Gain community. Please don't hesitate to reach out if you have any further questions or need assistance with any other features. We're here to help.

CM

Carly M.  
Senior Campaign Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "We love Gain at Yellow Pages"

February 10, 2022

5.0

We love gain, we did witch to hootsuite and it was a big mistake for our business to do so. We have a high level of interaction with our clients.

Pros

Mostly everything I like. Everything is consistently good with functionality and also the support if I ever have questions.

Cons

Would love to have more capability to automatically post different types of posts to Instagram.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

I didn't make that choice so I don't know.

Review Source

Response from Big Propeller

February 14, 2022

Hey Carly, Thanks so much for your review! We're also very happy you came back to Gain. It's great to hear that Gain helps you manage the high level of interaction you have with so many clients. Know that we're always keeping an eye out for changes to Instagram's API and as soon as new post types can be auto-published from external apps like Gain, we'll add them in a heartbeat!

Lena K.  
Account Director  
  
Used the software for: 1-2 years

### "User friendly , easy to navigate and visually appealing"

May 13, 2018

5.0

Time saving, more professional.

Pros

Visual previews of all content, ease of sharing content for approval with clients, ability to export content as a PDF after approvals, automatic scheduling to Facebook or Instagram

Cons

Inability to tag Facebook accounts (although this is due to a Facebook privacy change), customer service can take a while (due to us being located in Australia), posting more than one image to a post automatically shares it as an album (which we don't always want).

Review Source

Response from Big Propeller

May 18, 2018

Hi Lena, thanks for your review. We are glad to hear that GAIN is helping your team to save time. We wanted to address the issue you faced when including multiple images in one post being shared as an album on Facebook. A couple of months ago we implemented changes to the Facebook posting to make this work in the way that you actually expect. GAIN now uses native Facebook multi-photo posts. This means multi-photo posts now use Facebook's scheduling engine (useful for boosting posts before they're published) and there's no need to create an album just for the photos in the post. If you have not tried posting multiple images since then please do, and let us know how it works for you! Thanks!

KW

Kelly W.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "GAIN is definitely in the Game"

November 30, 2023

5.0

Pros

GAIN is easy to use, great for collaboration an easy to use approvals fo clients.

Cons

I really like everything - there are a few features that could be added, which I think they are working on. - ability to schedule at different times like 10.02am - not just 5,10,15 past etc - add a feature listing awareness days

Reason for choosing Gain

features, easy of use, price, unlimited accounts included, easy to copy posts between social media channels.

Review Source

VR

Verified Reviewer  
Digital Marketing Specialist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Good social scheduler"

October 8, 2019

4.0

Gain is easy to use and easy to connect channels. We use it daily to schedule social posts for clients and I like that we can separate each one so that nothing gets mixed. Be aware that there aren't any analytics available, this is just a scheduler and approval workflows.

Pros

Gain is a good platform to use if you just need to schedule social media content. You can connect Facebook, Twitter, LinkedIn, and Instagram. It is also capable of file collaborations. There are approval workflows built in so that a client or other team member can approve posts.

Cons

If you have a post that you would like to feature on different channels, you have to duplicate the post. Other schedulers allow you to craft it within one box and modify it for each channel.

Review Source

Kelly B.  
Owner l Chief Buzz Creator l Social Media Strategies l Social Media Events l Online Brand Management  
  
Used the software for: 2+ years

### "Best CMS we've seen for content creation and approval processes with many layers of usability."

May 8, 2018

5.0

Our entire staff loves the software and we have tried a lot of other platforms. It's intuitive and very professional. Our clients love using it as well. It makes content creation and approval SO easy and helps our process run smoothly. No clunks!

Pros

1\. Layered approval process and options for each and every channel can be varied - HUGE for agencies! 2. Ease of content creation and views for multiple devices. 3. GAIN is always updating their software to make it better and add new features. 4. Tracking of comments.

Cons

1\. Manual publishing to Instagram would like auto-publishing like Hootsuite 2. Not featuring 'Ready for the Next Round' in the client boxes

Review Source

GC

Geoff C.  
PR Director  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Reliable software, reliable people"

January 3, 2023

5.0

Pros

Calendar, approval workflows and setup are all great to use, customer service aids us and we have seen an increase in reach.

Cons

Sometimes getting work flows tailored is challenging for some team members. Some trial and error.

Review Source

Response from Big Propeller

July 6, 2023

Dear Geoff, Thank you for your valuable review! We truly appreciate your feedback and are delighted to hear that, despite the learning curve associated with new software, you have found Gain to be user-friendly and easy to set up. We understand that adopting a new tool can sometimes involve trial and error, and we're enthusiastic that we've been able to provide you with a smooth experience. Our dedicated Customer Success team is always here to support you on your journey. If you ever need any assistance, have questions, or would like to schedule a meeting, please don't hesitate to reach out. We are more than happy to arrange a convenient time to address any concerns or provide further guidance. We're committed to continually improving our platform to meet your needs and exceed your expectations.

KA

Katherine A.  
Digital Media Coordinator  
Marketing and Advertising  
Used the software for: 1-2 years

### "Essential for collaborating and scheduling posts"

February 10, 2022

5.0

It's super user friendly - I didn't even need a tutorial.

Pros

Gain makes it super easy to get client approvals and revision notes! Once you're happy with your draft you can easily duplicate it across different platforms and schedule it to publish whenever you need.

Cons

I would love if the calendar didn't bring you to the top of the page when you leave a post you're working on - let me stay on the week I'm working on! Also, if you could tab over to the next month from the bottom of the calendar it would make flipping between months much easier.

Review Source

Response from Big Propeller

February 25, 2022

Hi Katherine! Thanks for leaving a review. We're so glad you find Gain easy to use and that it's simplified your feedback and approval process. Also, great feedback on the calendar, I'll share your suggestion with the product team right away! And any time you have a suggestion, you can send it straight to the team by adding it to our product roadmap. There you can see what we're working on, suggest new ideas, and even upvote other users' ideas! You can access it from your Account menu in Gain.

DM

Dorys M.  
Senior Brand Development Director  
Public Relations and Communications  
Used the software for: 2+ years

### "Easy to Use"

February 18, 2022

5.0

Pros

I find it extremely easy to use. Our clients do as well. We've not even had to train anyone on it as it is intuitive and user-friendly.

Cons

I would like to be able to see what the client remarks or revisions are. Right now I dont see that, the only person who does is the Content Creator. So I miss a lot of revisions.

Review Source

Response from Big Propeller

February 23, 2022

Hey Dorys, your review made our day! We're so glad your team and your clients find it easy to use. Thanks! The content creator by default receives notifications of activity on the content they created, but you can actually follow (subscribe to) either specific content items or all the content in a workspace to receive notifications so you don't miss any client requests or feedback! Check out this quick how-to video on our YouTube channel: https://youtu.be/myb5V-ywgcA or contact our support team and they'll be happy to help!

Ali S.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Love using Gain - it has streamlined my workflow immensely over the past three years. Highly recomme"

June 11, 2019

5.0

Overall amazing.

Pros

The team is quick with customer service. The software is solid and provides a great solution for a very affordable price.

Cons

There is an opportunity to reduce clicks on the website to be even more efficient. Editing posts from the approval page isn't directly available. You have to manually open each post to edit. I wish there was a bulk edit feature without having to load a new page each time.

Review Source

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Good For Some Things"

November 27, 2019

4.0

If you need to secure multiple layers of approval before posting to your social channels, Gain could be a great fit for you.

Pros

Every agency has a different system, but Gain is a pretty reliable software for internal post review and approval.

Cons

The pricing model makes it prohibitive to scale, and it doesn't do EVERYTHING we need it to- so we end up complementing it with Sprout. It'd be great to have an affordable all-in-one solution.

Review Source

HC

Hilary C.  
Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excellent Social Media Tool"

February 18, 2022

5.0

Pros

Easy to use, schedule, and collaborate with coworkers and clients.

Cons

Would like to be able to select multiple platforms to schedule in at one time rather than going back and duplicating.

Review Source

Response from Big Propeller

February 23, 2022

Hey Hilary, thanks for reviewing Gain! We're very glad you find it easy to use and that it's working well for your collaboration with coworkers and clients. Great feedback on scheduling for multiple platforms at once, I'll pass it along to the team. Thanks again!

Qussai M.  
President  
Marketing and Advertising  
Used the software for: 6-12 months

### "Managing all social media accounts + Approvals from one place!"

February 15, 2022

5.0

Pros

\- You can create your own flow for social media content - You can create workspace for each business - You can set a system for the approvals

Cons

\- You can't publish multiple images or reels on instagram automaticly

Review Source

Response from Big Propeller

February 23, 2022

Hi Qussai, thanks for your review! It sounds like your team is really taking advantage of the workspaces and approval workflows to organize and streamline their work for your social media clients. Although right now the Instagram API only allows single-photo and single-video posts to be published automatically from external apps like Gain, you can be sure that as soon as they allow it for multiple images and Reels, we'll add it immediately!

Dina E.  
Communications and Development Officer  
Mental Health Care  
Used the software for: 1-2 years

### "Excellent workflow for social media management"

May 9, 2018

5.0

Simplified social media approvals, editorial calendar

Pros

Because we work in a politically charged environment, it is really important that all of our messaging is completely clear. Therefore, having a tool that supported approval workflows was vital. GAIN does this beautifully and is budget friendly - especially with the 50% non-profit discount!

Cons

Some of the integrations with social sites aren't ideal - but I think that's more down to the individual platforms' APIs than GAIN itself.

Review Source

VR

Verified Reviewer  
Digital and Communications Manager  
Food & Beverages  
Used the software for: 2+ years

### "Gain has completely changed the way I do my job - in the best possible way. "

May 9, 2018

5.0

Makes my job of managing 5 different SM pages super easy,

Pros

Easy to use. Multiteam input. Makes translations easy. Allows for easy tracking of our agency.

Cons

Instagram one-touch posting - wish there was a way to automatically upload. Also waiting until we can do on platform boosting.

Review Source

iR

ilysse R.  
Project Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for Social Media"

November 10, 2020

5.0

Gain has been used to draft social media posts for several clients at once, and it allows them to easily approve or request revisions on posts.

Pros

Gain is an amazing tool for drafting and scheduling social media posts, and for clients and team members to approve or request revisions. It's very user friendly.

Cons

When scheduling for Instagram, you have to manually go into an app to post to Instagram since Gain doesn't post there automatically.

Switched from

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

Sprout Social was too expensive.

Review Source

Trycia de Karla T.  
Company Founder / CEO / Strategic Director  
  
Used the software for: 1-2 years

### "GAIN is a great social media tool to organize your efforts and have a clear overview of them."

May 8, 2018

4.0

Organization and an excelent way to manage my Instagram content.

Pros

I have a very clear way to organize and manage my client's efforts. I love de calendar view, it helps me to review, correct or add content if needed. The APP for Instagram posting is my favortie asset.

Cons

It has too many clicks to edit or add a content, it makes quite complicated to manage my info. The list view should have a better way to filter.

Review Source

CB

Cristina B.  
Marketing Manager  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Would recommend"

February 15, 2022

5.0

Pros

it's easy to use and easy to train someone on.

Cons

it's not the best tool for multiple accounts.

Reason for choosing Gain

Ease of use.

Review Source

Response from Big Propeller

February 23, 2022

Hi Cristina, thanks for your review of Gain! We're very glad you find it easy to use and to onboard team members. We're curious about your needs to manage multiple accounts. Have you tried creating multiple workspaces? Please feel free to email support@gainapp.com or schedule a call at calendly.com/gain to see how we can improve your workflow for multiple accounts. Your feedback will help us improve Gain!

AF

Ashleigh F.  
Director of Account Services  
Marketing and Advertising  
Used the software for: 1-2 years

### "Ease Way to Develop Content and Get Multi-Level Approvals!"

May 17, 2019

5.0

Pros

GAIN is the EASIEST software for developing and editing content, getting many layers of approvals, and posting. It is easy to onboard with new teams, train on use, and implement with daily. I highly recommend it.

Cons

There is really nothing that I dislike about this program. If I was offering some advice, it would be helpful if approvers could see all the content at one time (like the creator does) so they can understand the strategic message of all content, not just each individual post.

Review Source

HR

Hasnain R.  
VP Digital Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "great platform. not sure what our agency would do without them"

May 8, 2018

4.0

Organization.

Pros

\- love the ease of use, and the approval schedules for our clients - great having all major social media channels present - very nice calendar view. helps us get bigger picture of what content is to come

Cons

\- analytics: please create an analytics tool that we can use to share metrics with clients - having an approver email schedule: currently we have way too many emails going to clients about follow ups on content review. if we can set our own schedule of when to send those emails, that would be great.

Review Source

SF

Sayde F.  
Brand Lead Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great app"

February 10, 2022

5.0

Pros

Is a very easy platform to use it and i love to have all my clients in one only place

Cons

Sometimes the channels disconnected and have to use the manual form

Review Source

Response from Big Propeller

February 14, 2022

Hi Sayde, Thanks for leaving a review! Glad to hear you have all your clients in one place and that you find Gain easy to use. We hear your frustration on channels sometimes getting disconnected. Most of the time this is due to security measures established by the social networks, which makes connections expire. If it happens too frequently, please contact our support team so they can check your account and make sure everything's properly setup on the Gain end!

Kelsey V.  
Social Media Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "!!"

October 12, 2018

4.0

No issues!

Pros

I like the easy access and that it is so user-friendly. I have never had a client complain or have to ask a bunch a questions regarding how to use it.

Cons

It runs a little slow and having to manually post to Instagram is frustrating.

Review Source

VR

Verified Reviewer  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Why Your Agency Should Use Gain"

November 26, 2018

5.0

I manage content for over 20 of my clients. Gain has made publishing content for our agency so easy.

Pros

Gain flawlessly organizes my content for my several clients. I love seeing how my content will look once it's published on any platform. For my internal brands, Gain allows our team to collaborate and easily edit content. I also like how it coordinates with my clients' Facebook pages, so they can see on their Facebook page the posts that are scheduled.

Cons

The only flaw with Gain is that sometimes with external links, the imagery doesn't properly display.

Review Source

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