--- title: "Drip Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Drip Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/164933/Drip/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Drip Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Drip ## What is Drip? Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive. ## What is Drip used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 188 user reviews Reviews sentiment Positive 91% Neutral 4% Negative 5% Starting price $39 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Drip?[Manage this product listing](https://www.g2.com/products/drip/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Drip 4.4 (188) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $39 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (185) Ease Of Use 4.6 (3,516) Value For Money 4.1 (161) Value For Money 4.5 (3,093) Customer Service 4.2 (165) Customer Service 4.5 (3,092) ## Drip alternatives Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (1,160)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) ## FAQs about Drip Overview ### What problems does Drip solve? Drip solves manual, one-size-fits-all email marketing by automating behavior-based customer journeys, including welcome series, cart-abandonment reminders, post-purchase follow-ups, and win-back campaigns. Tags, custom fields, and event triggers organize subscribers by actions and purchase stage. Ecommerce marketers, small business owners, and B2B demand-generation teams benefit most. Answer based on 143 reviews Overview ### Which roles and teams benefit most from Drip? Drip is most used by business owners, founders, and executives who oversee customer growth and retention. Marketing leaders and email specialists build targeted campaigns, automated follow-ups, and audience segments, while web developers and creative teams connect website behavior to personalized messages and conversion-focused customer journeys. Answer based on 184 reviews Overview ### What company size and industries is Drip built for? Drip is for ecommerce small businesses, which account for 95% of reviewers, with Marketing and Advertising representing 19%. It provides a code-free way to convert onsite visitors into email subscribers and send segmented emails. Reviewers also include Information Technology and Services (10%) and Internet businesses (7%), with limited midsize and enterprise adoption. Answer based on 188 reviews Features and Usability ### What are the key features of Drip? Drip includes core email marketing features such as email templates, broadcast emails, and subscriber management. Its differentiating capabilities center on visual automation workflows, event-triggered actions, tags, and customer segmentation, helping teams send personalized email sequences based on website activity, purchases, clicks, and other customer behavior. Answer based on 89 reviews Pricing ### How much does it cost and what fees or limitations are included? Drip offers its Email Marketing Pricing Plan from $39 per month, with pricing based on contact-list size and a free trial available. The plan includes chat and email support, customizable contacts, and a dedicated customer manager. Reviewers report that costs can rise sharply above 5,000 subscribers, making larger lists less competitive. Answer based on 36 reviews Integrations ### Which third-party tools and platforms does Drip integrate with? Drip integrates with more than 80 third-party tools, including Adobe Commerce, BigCommerce, Acuity Scheduling, Calendly, ClickFunnels, Close, Drift, and EasyWebinar. Its catalog includes ecommerce, scheduling, sales, customer communication, and webinar platforms, supporting connections across common marketing and customer-management workflows. Answer based on 25 reviews Getting Started and Support ### How easy is it to onboard and train a team on Drip? Drip offers live online sessions, webinars, documentation, and video tutorials for team training. Reviewers find beginners can import lists and build basic campaigns quickly, while teams new to email marketing need more time for rules, workflows, tags, custom fields, and funnels. Admins handling advanced segmentation may require additional guided practice and support. Answer based on 20 reviews Getting Started and Support ### What customer support options does Drip offer, and how do users rate the experience? Drip offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users often describe support as friendly, knowledgeable, and helpful, with useful documentation and training. However, experiences vary: some report fast chat and email assistance, while others cite delayed responses, inconsistent answers, and slower service depending on membership level. Answer based on 91 reviews User interface ### How easy is Drip to use? Drip provides a clean, visual interface that many marketing teams find easy to navigate and learn. Its workflow builder, email tools, and activity views help users set up campaigns quickly, while some teams find automation rules, campaign terminology, analytics screens, and mobile workflow management less intuitive or limited. Answer based on 30 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Drip supports all three features that reviewers rate most important: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan outreach at the right time, and keep subscriber data organized, allowing teams to run more consistent and effective email marketing programs. Email Campaign Management 4.7 (15) 33.33% of 15 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Management 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.8 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.6 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Marketing Automation 4.6 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.4 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Drip 73 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Alerts: Notifications via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (185) 4.4 Based on 185 reviews ## Pricing Value for money 4.1 (161) Free Trial [View pricing plan details](https://www.capterra.com/p/164933/Drip/pricing/) Email Marketing Pricing Plan $39.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customizable Number of Contacts - Dedicated Customer Manager Value for money 4.1 (161) 4.1 Based on 161 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (165) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (165) 4.2 Based on 165 reviews ## User reviews Overall rating 4.4 Based on 188 reviews Filter by rating Counts reflect reviews available in this feed. 5(109) 4(62) 3(7) 2(5) 1(5) Mentioned topic Recent reviews first, then most helpful RE Reviewer Peer support specialist Used the software for: I used a free trial ### "Drip review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 6, 2026 Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money Pros Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns Cons Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer founder, owner Used the software for: 3-5 years ### "Simple to use but with all the features you need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2026 Pros Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. Cons There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Web Developer Used the software for: I used a free trial ### "Drip: it gives personalized emails for user" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 18, 2025 My overall experience with drip was positive especially when it comes to automated Pros It allows you to send personalized emails based on users behaviour, past interaction, etc Cons It is time consuming because when we create personalized emails for users it takes time Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LG Lisa G. Coach and Consultant Used the software for: Less than 1 year ### "Drip works for companies just starting out but not a keeper if you want to scale." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 June 2, 2025 I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. Pros It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. Cons Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Annissa M. Owner Used the software for: 1-3 years ### "An expensive but very professional tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 28, 2025 It was good, the tool helped me learn a lot about how to properly do email marketing. Pros Many features, and option. A very comprehensive tool. Cons The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Director of Marketing Used the software for: Less than 1 year ### "So many possibilities with Shopify" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 31, 2019 Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive. Pros If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick. Cons The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer CEO Used the software for: 1-3 years ### "Using it for all our clients" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 7, 2022 My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too. Pros I like the easy of use and all the integrations that Drip provides. It is very useful to my business. Cons I do not have what to dislike in Drip. They do what they have to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chetan A. Director Used the software for: Less than 1 year ### "Drip Is A Great Email Marketing Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 15, 2021 It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue. Pros We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far. Cons It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Great UI but lacks some advanced features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 November 7, 2022 Pros The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult? Cons Few advanced features like recording sales owners are missing along with advanced formula fields. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Marketing Director Used the software for: Less than 1 year ### "A good ecommerce email system, but not without some flaws" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 August 24, 2020 Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon. Pros Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility. Cons The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164933/Drip/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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