--- title: "Drip Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Drip Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/164933/Drip/" page_type: "product" language: "en" --- # Drip Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Drip ## What is Drip? Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive. ## What is Drip used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 188 user reviews Reviews sentiment Positive 91% Neutral 4% Negative 5% Starting price $39 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Drip?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.drip.com/&name=Drip) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Drip 4.4 (188) VS. [4.3 (2,939)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $39 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (185) Ease Of Use 4.3 (3,488) Value For Money 4.1 (161) Value For Money 4.1 (3,067) Customer Service 4.2 (165) Customer Service 4.2 (3,066) ## Drip alternatives Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (1,143)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) ## FAQs about Drip Overview ### What problems does Drip solve? Drip solves manual, one-size-fits-all email marketing by letting teams build visual automations, segment contacts with tags and behavior data, and trigger timely messages for cart abandonment, lead nurturing, re-engagement, and transactional updates. Small businesses, ecommerce marketers, B2B demand generation teams, and agencies benefit most from reducing repetitive campaign work and improving targeting. Answer based on 119 reviews Overview ### Which roles and teams benefit most from Drip? Drip is most used by small-business owners, founders, and executives who need to drive customer growth through automated email marketing. Marketing teams use it to segment audiences, run campaigns, and improve conversions, while web developers and technical leads support integrations, site tracking, and ecommerce workflow automation. Answer based on 184 reviews Overview ### What company size and industries is Drip built for? Drip is for ecommerce SMBs, with 95% of reviewers from small businesses and Marketing and Advertising the top industry at 19%. It also serves Information Technology and Services at 10% and Computer Software at 7%, while midsize businesses account for 2% and enterprises 3% of reviewers. Answer based on 188 reviews Features and Usability ### What are the key features of Drip? Drip includes core email marketing tools like broadcast emails, email templates, and subscriber management, plus differentiating automation workflow features such as the visual workflow builder, event-triggered emails, tagging, and behavior-based segmentation. Reviewers also frequently mention integrations with Shopify, Facebook Custom Audiences, and other apps for ecommerce and campaign tracking. Answer based on 89 reviews Pricing ### How much does it cost and what fees or limitations are included? Drip starts at $39/month for its Email Marketing plan, with pricing tied to contact list size, and a free trial is available. Reviewers often call the starter price reasonable and easy to justify, but many report costs rise sharply past 5,000 subscribers, making larger lists less competitive. Answer based on 36 reviews Integrations ### Which third-party tools and platforms does Drip integrate with? Drip integrates with Make and MemberMouse, based on reviewer mentions, and supports over 90 integrations overall. Official catalog examples include BigCommerce, Adobe Commerce, Calendly, ClickFunnels, Acuity Scheduling, and Demio. These integrations span ecommerce, scheduling, webinars, and automation for connecting Drip with external business tools. Answer based on 27 reviews Getting Started and Support ### How easy is it to onboard and train a team on Drip? Drip offers live online sessions, webinars, documentation, and videos to help teams get started. Beginners can usually launch basic email campaigns quickly, while admins and users building rules, tags, and workflows often need more time. Reviewers describe clear tutorials and helpful chat support, but note a real learning curve for advanced setup. Answer based on 20 reviews Getting Started and Support ### What customer support options does Drip offer, and how do users rate the experience? Drip offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as helpful, friendly, and effective, with clear documentation and training resources. However, experiences are inconsistent: some report quick chat or email replies, while others cite multi-day delays, uneven follow-through, and slower help by plan level. Answer based on 91 reviews User interface ### Is Drip easy to use and navigate? Drip feels easy to navigate for many marketing teams, with a clean interface, visual workflows, and a beginner-friendly layout. Some users still find the dashboard, analytics screens, and automation setup confusing at first, especially when comparing campaigns versus workflows or working from the mobile app. Answer based on 30 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Drip supports all three features reviewers consider most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.7 (15) 33.33% of 15 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Lead Capture 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.6 (15) 53.33% of 15 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Marketing Automation 4.6 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Marketing 4.4 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Drip 73 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Alerts: Notifications via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (185) 4.4 Based on 185 reviews ## Pricing Value for money 4.1 (161) Free Trial [View pricing plan details](https://www.capterra.com/p/164933/Drip/pricing/) Email Marketing Pricing Plan $39.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customizable Number of Contacts - Dedicated Customer Manager Value for money 4.1 (161) 4.1 Based on 161 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (165) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (165) 4.2 Based on 165 reviews ## User reviews Overall rating 4.4 Based on 188 reviews Filter by rating 5(109) 4(62) 3(7) 2(5) 1(5) Mentioned topic Sorted by most recent AA Alex A. Peer support specialist Health, Wellness and Fitness ### "Drip review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 4, 2026 Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money Pros Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns Cons Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Abbey W. founder, owner Marketing and Advertising ### "Simple to use but with all the features you need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2026 Pros Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. Cons There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp, while affordable, was not as easy to use and did not have as many features as Drip Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Drip I was looking for a balance of good integrations, affordability, and critical features. Drip had the features I need without being overly complex. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LG Lisa G. Coach and Consultant E-Learning ### "Drip works for companies just starting out but not a keeper if you want to scale." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 June 1, 2025 I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. Pros It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. Cons Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) I closed my business for 2 years to care for a sick relative. When I decided to re-open I wanted something to integrate easily with Thrivecart and this was recommended. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Gmail](https://www.capterra.com/p/202338/Gmail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Drip Because of the workflows and pricing, but mainly because of the integration with Thrivecart. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Ana G. Marketing Support Entertainment ### "Overly complex to get going and not enough native integrations with (niche) apps" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 March 16, 2025 Pros Drip is robust and has good ecommerce tracking via Shopify Cons It was overly complicated on one hand, but also lacked certain features and integrations Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Web Developer Information Technology and Services ### "Drip: it gives personalized emails for user" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 14, 2025 My overall experience with drip was positive especially when it comes to automated Pros It allows you to send personalized emails based on users behaviour, past interaction, etc Cons It is time consuming because when we create personalized emails for users it takes time Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I switch because it gives me customize emails according to the users Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KM Kortney M. Owner Luxury Goods & Jewelry ### "An expensive but very professional tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 26, 2025 It was good, the tool helped me learn a lot about how to properly do email marketing. Pros Many features, and option. A very comprehensive tool. Cons The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is quite basic. I quickly needed more options. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Elias W. marketing and finance Architecture & Planning ### "Email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2024 It improved the success of the display of the campaigns having a success in that they are opened and of interest Pros When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns Cons I have no bad experiences to tell, everything has been correct with good operation Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ST Sasha T. Junior Digital Marketing Manager Consumer Goods ### "Drip: Moving our Email Strategy" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 12, 2024 Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jesse W. Founder Religious Institutions ### "The best on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2024 I have been very pleased with Drip, it does exactly what you want in an email to send to your audience Pros I love how drip can segment your audience. Everyone knows that's its biggest feature Cons I honestly can't think of a single negative besides it costs a lot Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LV Luis V. Owner Logistics and Supply Chain ### "Drip will help your Marketing for your Business" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 January 25, 2024 Pros I liked the fact that it would communicate and market your business all at once. Cons The price was a little high for a software that promises to reach pit and connect you with future customers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164933/Drip/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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