# Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Drip the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164933/Drip/reviews --- Drip 4.4 (188) [View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Drip Ease of use 4.1 Customer Service 4.2 ## Pros and Cons in Reviews ST Sasha T Junior Digital Marketing ManagerConsumer Goods, 10,001+ employeesUsed the software for: 1-2 years. “Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable.“ November 12, 2024 AG Ana G Marketing SupportEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “It was overly complicated on one hand, but also lacked certain features and integrations“ March 16, 2025 LG Lisa G Coach and ConsultantE-Learning, 2 - 10 employeesUsed the software for: 6-12 months. “I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. “ June 1, 2025 JW Jesse W FounderReligious Institutions, 2 - 10 employeesUsed the software for: Less than 6 months. “I honestly can't think of a single negative besides it costs a lot“ September 20, 2024 AA Alex A Peer support specialistHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: I used a free trial. “Email management is very helpful security is very thorough and I really enjoyed the email campaigns“ April 4, 2026 Arika N ManagerFinancial Services, 10,001+ employeesUsed the software for: Less than 6 months. “It is not the best when it comes to non-ecommerce category“ October 9, 2022 Elias W marketing and financeArchitecture & Planning, 11 - 50 employeesUsed the software for: 6-12 months. “It improved the success of the display of the campaigns having a success in that they are opened and of interest“ December 9, 2024 Arheer G Marketing managerInternet, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “It is an expensive tool as compared to other similar products.“ October 21, 2022 ## Showing most helpful reviews Showing 1-25 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abbey W. founder, owner Marketing and Advertising Used the software for: 2+ years ### "Simple to use but with all the features you need" February 19, 2026 5.0 Pros Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. Cons There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Drip I was looking for a balance of good integrations, affordability, and critical features. Drip had the features I need without being overly complex. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp, while affordable, was not as easy to use and did not have as many features as Drip Review Source ST Sasha T. Junior Digital Marketing Manager Consumer Goods Used the software for: 1-2 years ### "Drip: Moving our Email Strategy" November 12, 2024 4.0 Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. Review Source AA Alex A. Peer support specialist Health, Wellness and Fitness Used the software for: I used a free trial ### "Drip review " April 4, 2026 4.0 Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money Pros Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns Cons Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing Review Source LG Lisa G. Coach and Consultant E-Learning Used the software for: 6-12 months ### "Drip works for companies just starting out but not a keeper if you want to scale." June 1, 2025 3.0 I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. Pros It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. Cons Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Gmail](https://www.capterra.com/p/202338/Gmail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Drip Because of the workflows and pricing, but mainly because of the integration with Thrivecart. Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) I closed my business for 2 years to care for a sick relative. When I decided to re-open I wanted something to integrate easily with Thrivecart and this was recommended. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "Drip: it gives personalized emails for user" February 14, 2025 4.0 My overall experience with drip was positive especially when it comes to automated Pros It allows you to send personalized emails based on users behaviour, past interaction, etc Cons It is time consuming because when we create personalized emails for users it takes time Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I switch because it gives me customize emails according to the users Review Source VR Verified Reviewer Director of Marketing Retail Used the software for: Less than 6 months ### "So many possibilities with Shopify" July 29, 2019 5.0 Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive. Pros If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick. Cons The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Drip We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually! Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "Using it for all our clients" November 4, 2022 5.0 My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too. Pros I like the easy of use and all the integrations that Drip provides. It is very useful to my business. Cons I do not have what to dislike in Drip. They do what they have to do. Alternatives considered [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Reason for choosing Drip Because Drip has more automations needed for a business owner. Review Source Response from Drip November 7, 2022 Hi We are delighted to hear that you enjoy Drip's platform. It is good to hear that you use automations and are happy with the ease of use and integrations. Best regards, Sebastian from Drip. Chetan A. Director Apparel & Fashion Used the software for: Less than 6 months ### "Drip Is A Great Email Marketing Software" July 12, 2021 5.0 It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue. Pros We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far. Cons It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better. Alternatives considered [Moosend](https://www.capterra.com/p/147042/Moosend/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Sendlane](https://www.capterra.com/p/172687/Sendlane/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Drip We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way! Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Moosend](https://www.capterra.com/p/147042/Moosend/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) It's the most appropriate, and we liked the tool features and dashboard. Review Source VR Verified Reviewer Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Great UI but lacks some advanced features" October 13, 2022 4.0 Pros The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult? Cons Few advanced features like recording sales owners are missing along with advanced formula fields. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Freshsales](https://www.capterra.com/p/155563/Freshsales/) Primilarly pricing but as you use it you realize why other software are priced the way they are. Review Source Response from Drip November 16, 2022 Hi Thank you so much for your review. We are glad you've found value in the product, especially the UI. Best regards, Sebastian from Drip. VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 6-12 months ### "A good ecommerce email system, but not without some flaws" August 23, 2020 4.0 Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon. Pros Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility. Cons The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like. Reason for choosing Drip The demo was really good. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wanted better ecommerce automation capabilities. Review Source AG Ana G. Marketing Support Entertainment Used the software for: Less than 6 months ### "Overly complex to get going and not enough native integrations with (niche) apps" March 16, 2025 4.0 Pros Drip is robust and has good ecommerce tracking via Shopify Cons It was overly complicated on one hand, but also lacked certain features and integrations Review Source VR Verified Reviewer Owner Photography Used the software for: 1-2 years ### "The best email and marketing automation software EXCEPT…." May 5, 2021 5.0 It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities. Pros It is one of the easiest pieces of software to work with. I have always enjoyed setting up automations and it is very clear how to do things. I don’t like getting bogged down with technicalities and this lets you create. Cons This ONE con is why I have pivoted to another software. There are less integrations with the program. The big ones are there, ClickFunnels, Google, Microsoft, but too often I found other programs I wanted to integrate and Drip was not a default integration. Really not their fault but it is enough of an issue for me. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) More features and marketing automations. Review Source VR Verified Reviewer Owner/ Videographer/ Editor Hospitality Used the software for: 2+ years ### "Drip is the bees knees for Email Marketing " April 24, 2019 5.0 We have had an amazing experience with Drip and Email Automation. It has taken us far beyond what we thought we could do in just a short amount of time. Highly recommend Drip! Pros Drip took us to the next level with Email Marketing. We have been able to create funnels, campaigns, email series, and blasts that have boosted our business. We had just barely dipped our toe in Email Marketing 2 years ago when we started with Drip, and now we use it on a daily basis. We have been able to automate an almost entirely manual process. Highly recommend Drip as an easy to learn and awesome tool to grow your business. Cons Learning to set up funnels is not the easiest process at first. Especially if you are new to Email Marketing, however, Drips support team and chat is so easy to use and they will walk you through every step. They also offer video training and training webinars. Review Source Edward N. Affiliate Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "Elevate Your Engagement Through Automated Emails with Drip" January 14, 2023 5.0 Drip email marketing is a great way for businesses to maintain relationships with their customers. Drip campaigns are automated emails that are sent to customers over a period of time. The goal of drip email campaigns is to provide customers with valuable content that will help build trust and loyalty in the business in a fast and easy way. Pros There are some key qualities that make them stand out from the competition: workflows, rules, and campaigns. Workflows allow marketers to set up automated sequences of emails that are sent when triggered by an event or user action. This helps ensure that customers receive targeted messages at the right times, driving engagement and sales. With easy-to-use visual workflow builders, it’s simple to get started with creating powerful automation sequences in no time. Rules provide businesses with greater control over how they interact with their customers. They can be used to trigger events based on customer behavior such as abandoning a cart or signing up for a newsletter subscription. Campaigns are beneficial because they can be personalized, allowing businesses to tailor emails to best fit the needs of their customer segment. They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more leads into sales. Cons Despite its widespread appeal, it isn’t designed for everyone. Instead, Drip has a steep learning curve and is tailored toward an expert audience. Review Source Response from Drip January 17, 2023 Hi Edward Thank you for your review. We appreciate that! We are happy that you find so many of our features useful. Best regards, Sebastian from Drip Jeremy C. Creative Director Marketing and Advertising Used the software for: 6-12 months ### "A day to learn. A lifetime to master." October 28, 2018 5.0 Overall, the whole thing has been great: cost, customer support, and the general system. Pros I love that Drip is simple enough for someone with no marketing automation experience to pick up and use pretty easily. But that, once that initial hurdle is conquered, there are incredibly advanced features, as well. I have barely scratched the surface of what it can do, but I know that it'll be quite a long time until I figure it out all. However, along the way, I'll have exactly what I need to do the basics, and don't need to hire someone to do it for me. Cons The analytics take a bit to dig into, sometimes. They're on so many screens, so it's hard to decipher some of the more insightful information. Also, the workflows aren't always the most intuitive things, but simple tutorials are helping with that. It's better than most other systems. Review Source Ravi R. Executive Coach & Owner Professional Training & Coaching Used the software for: 2+ years ### "Amazing value, feature rich!" October 19, 2018 5.0 Overall I am super happy with Drip and would recommend it to others, even those who are NOT tech savvy! Pros Drip is a marketing automation platform, not just an email distribution system. It does so much more than send email blasts. It helps you qualify and nurture leads, leading to a better experience for your customers and you! Cons It takes a while to learn how to use all the features, specifically the rules, workflows, tags and custom fields. However, once you learn the basics, it's simple to maintain. Review Source JC Jonny C. Founder Marketing and Advertising Used the software for: 6-12 months ### "Comprehensive software!" January 21, 2021 5.0 Cool. It's way better than Active Campaign! Early days, but looking promising! Pros Nice drag-and-drop templates, and an intuitive user interface. Also seems more reliable than AC was. Cons It's occasionally buggy with our RSS feed Also, the reporting sucks, as it's a whole day before analytics appear after an email send Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Drip Cost, ease of use Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) AC was too hard to use Review Source Juan Manuel G. Founder Computer Software Used the software for: 2+ years ### "Caution: They increase the prices without grandfathering current customers" February 14, 2019 3.0 We have used the Drip service for approximately 3 years. From one day to the next they have increased (too much) the prices without respecting the original price. This company is not recommended. Pros In general terms it is a good marketing automation tool. Cons The technical support needs to be improved and the tool is not very intuitive. They increase the prices and do not care how many years you have as a customer. Review Source Calvin M. Product Manager Computer Software Used the software for: Less than 6 months ### "Full-featured product with excellent customer support" October 30, 2018 5.0 I tried Drip as a way to launch an onboarding campaign for new customers for a software as a service product that I manage. It took me about an hour to get a feel for how to use the app and configure the various settings, but all the config was straightforward and I remember the help text being well-placed and well-written. I thought the documentation and tutorials I found usually answered my questions, and when I contacted support I had an excellent and helpful interaction with the support team via email. Pros I think what I enjoyed most about Drip was that any time I had an idea of what I'd like to \*try\* to do with the product, I was able to do it. I also didn't have to involve our developer in order to implement the Drip snippet or to import my subscribers. The workflows and automation tools worked really well (too well, actually, as I accidentally imported way too many old customers and ended up paying too much, but that mistake was easy to correct later). The emails looked slick and I loved the reporting features. Cons I started using Drip around the same time they were rolling out a redesigned interface for creating messages, and the software seemed to have trouble remembering which interface I had chosen. This was a little while ago so I don't recall which design I preferred, but it was a little confusing to switch back and forth between the two input options. I'm sure all of that has been resolved by now though. Review Source Carolina D. Supervisor Used the software for: 1-2 years ### "Marketing automation solution." March 21, 2018 4.0 With the use of Drip I have been able to create targeted marketing campaigns with smart features. This has helped me a lot in my daily work. Pros The most positive aspect is that the free plan offers comprehensive functions for companies with 100 subscribers, the creator of visual workflow is very intuitive and easy to handle, also has new integration with Facebook Custom Audiences. Cons A negative aspect is that it is intended Drip companies business customers (B2C), especially retailers. Review Source Heather S. Consultant / Project Manager Wine and Spirits Used the software for: Less than 6 months ### "WOW! So far it's amazing!" May 8, 2018 5.0 Replacing MailChimp, Emma, and hopefully SalesForce IQ but that remains to be seen. It will also save us money and give us more data. Did I say it supports Tagging! Pros Super easy to use, small learning curve even for the novice, great knowledge base. The company I work for decided to use this software and I was importing and adding our lists the same day. So much easier to use and more features than MailChimp. It goes way beyond a simple email platform. It's interface is super clean. It replaces many of our Zaps because it directly integrates with Drift. You can copy & paste your email templates from MailChimp or Emma too for easy migration. It supports tags. And I think best of all - all your contacts are in ONE list. Hard to imagine I know but once you wrap your head around it, it's fabulous. Cons So far, nothing! I've only used it for 3 weeks. I also haven't had to use Customer Support for anything yet so I can't comment on that. Review Source Philipp N. N. Head Of Marketing Marketing and Advertising Used the software for: 2+ years ### "Good for our targeted email cadences" October 22, 2018 5.0 Drip helps me to send targeted email cadences to our prospects and customers and measure if they are ready to buy/engaged with our product/content. For us as a rather small company with a limited number of subscribers Drip is a solid solution for our email marketing needs. Pros I like the workflow and rules capability. Also the unlimited tags and the easy integration with Salesforce and Zapier is important for me. Support is usually fast, friendly and competent. Cons Sometimes, the app could be faster. Also, there is not a preview function for one-off emails. Sometimes, it takes too long until an immediate broadcast is sent out. Review Source Joe H. Leader Marketing and Advertising Used the software for: 1-2 years ### "I love Drip" October 26, 2018 5.0 Their customer service is among the best online. I know the reps by name and they are playful and helpful. Pros I've written entire articles on the subject. https://medicalmarcom.com/medical-device-marketing/drip-versus-aweber/ Cons The rules and workflows aren't as intuitive as I'd like. Sometimes I have to open multiple windows to track everything. Review Source Atilla V. Vice President Publishing Used the software for: 2+ years ### "Robust email marketing automation" October 28, 2018 4.0 Drip enables us to send out timely emails (both marketing and transactional) to the right person on our list at the right time. Pros First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed. I also love the the feature that you can have multiple accounts on the same plan (if you own more than companies) without having to open a separate account for each. Cons At first graphical email was not a native capability but that is no longer the case. Review Source MI Mike I. owner Music Used the software for: 2+ years ### "Fantastic for your mailing list" April 11, 2021 5.0 Pros I love the tagging system. It makes it super easy to find people inside of your account. I also really enjoy the workflows Cons I wish you could split test headlines using their legacy email templates Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.