--- title: "Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Drip the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/164933/Drip/reviews/" page_type: "reviews" language: "en" --- Drip 4.4 (188) [View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of Drip Ease of use 4.1 Customer Service 4.2 ## Pros and Cons in Reviews ST Sasha T Junior Digital Marketing ManagerConsumer Goods, 10,001+ employeesUsed the software for: 1-2 years. “Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable.“ November 12, 2024 AG Ana G Marketing SupportEntertainment, 2 - 10 employeesUsed the software for: Less than 6 months. “It was overly complicated on one hand, but also lacked certain features and integrations“ March 16, 2025 AA Alex A Peer support specialistHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: I used a free trial. “Email management is very helpful security is very thorough and I really enjoyed the email campaigns“ April 4, 2026 JW Jesse W FounderReligious Institutions, 2 - 10 employeesUsed the software for: Less than 6 months. “I honestly can't think of a single negative besides it costs a lot“ September 20, 2024 LG Lisa G Coach and ConsultantE-Learning, 2 - 10 employeesUsed the software for: 6-12 months. “I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. “ June 1, 2025 Arika N ManagerFinancial Services, 10,001+ employeesUsed the software for: Less than 6 months. “It is not the best when it comes to non-ecommerce category“ October 9, 2022 Elias W marketing and financeArchitecture & Planning, 11 - 50 employeesUsed the software for: 6-12 months. “It improved the success of the display of the campaigns having a success in that they are opened and of interest“ December 9, 2024 Arheer G Marketing managerInternet, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “It is an expensive tool as compared to other similar products.“ October 21, 2022 ## Showing most helpful reviews Showing 1-25 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Abbey W. founder, owner Marketing and Advertising Used the software for: 2+ years ### "Simple to use but with all the features you need" February 19, 2026 5.0 Pros Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. Cons There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Drip I was looking for a balance of good integrations, affordability, and critical features. Drip had the features I need without being overly complex. Review Source VR Verified Reviewer Web Developer Information Technology and Services Used the software for: I used a free trial ### "Drip: it gives personalized emails for user" February 14, 2025 4.0 My overall experience with drip was positive especially when it comes to automated Pros It allows you to send personalized emails based on users behaviour, past interaction, etc Cons It is time consuming because when we create personalized emails for users it takes time Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I switch because it gives me customize emails according to the users Review Source LG Lisa G. Coach and Consultant E-Learning Used the software for: 6-12 months ### "Drip works for companies just starting out but not a keeper if you want to scale." June 1, 2025 3.0 I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. Pros It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. Cons Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Gmail](https://www.capterra.com/p/202338/Gmail/) Reason for choosing Drip Because of the workflows and pricing, but mainly because of the integration with Thrivecart. Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) I closed my business for 2 years to care for a sick relative. When I decided to re-open I wanted something to integrate easily with Thrivecart and this was recommended. Review Source KM Kortney M. Owner Luxury Goods & Jewelry Used the software for: 1-2 years ### "An expensive but very professional tool" January 26, 2025 4.0 It was good, the tool helped me learn a lot about how to properly do email marketing. Pros Many features, and option. A very comprehensive tool. Cons The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. Review Source VR Verified Reviewer Director of Marketing Retail Used the software for: Less than 6 months ### "So many possibilities with Shopify" July 29, 2019 5.0 Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive. Pros If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick. Cons The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Drip We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually! Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 1-2 years ### "Using it for all our clients" November 4, 2022 5.0 My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too. Pros I like the easy of use and all the integrations that Drip provides. It is very useful to my business. Cons I do not have what to dislike in Drip. They do what they have to do. Alternatives considered [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Reason for choosing Drip Because Drip has more automations needed for a business owner. Review Source Response from Drip November 7, 2022 Hi We are delighted to hear that you enjoy Drip's platform. It is good to hear that you use automations and are happy with the ease of use and integrations. Best regards, Sebastian from Drip. Chetan A. Director Apparel & Fashion Used the software for: Less than 6 months ### "Drip Is A Great Email Marketing Software" July 12, 2021 5.0 It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue. Pros We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far. Cons It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better. Alternatives considered [Moosend](https://www.capterra.com/p/147042/Moosend/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Sendlane](https://www.capterra.com/p/172687/Sendlane/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Drip We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way! Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Moosend](https://www.capterra.com/p/147042/Moosend/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/) It's the most appropriate, and we liked the tool features and dashboard. Review Source VR Verified Reviewer Marketing Manager Information Technology and Services Used the software for: Less than 6 months ### "Great UI but lacks some advanced features" October 13, 2022 4.0 Pros The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult? Cons Few advanced features like recording sales owners are missing along with advanced formula fields. Switched from [Freshsales](https://www.capterra.com/p/155563/Freshsales/) Primilarly pricing but as you use it you realize why other software are priced the way they are. Review Source Response from Drip November 16, 2022 Hi Thank you so much for your review. We are glad you've found value in the product, especially the UI. Best regards, Sebastian from Drip. VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 6-12 months ### "A good ecommerce email system, but not without some flaws" August 23, 2020 4.0 Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon. Pros Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility. Cons The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like. Reason for choosing Drip The demo was really good. Review Source AA Alex A. Peer support specialist Health, Wellness and Fitness Used the software for: I used a free trial ### "Drip review " April 4, 2026 4.0 Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money Pros Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns Cons Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing Review Source AG Ana G. Marketing Support Entertainment Used the software for: Less than 6 months ### "Overly complex to get going and not enough native integrations with (niche) apps" March 16, 2025 4.0 Pros Drip is robust and has good ecommerce tracking via Shopify Cons It was overly complicated on one hand, but also lacked certain features and integrations Review Source SB Shannon B. Office + Events Coordinator Retail Used the software for: 2+ years ### "So Many Features" June 26, 2023 5.0 Drip has been a great resource for us. From weekly email blasts to tracking what is working to automated workflow, it has been helpful in so many ways. There are also features we haven't even gotten deep into. It is a great product. Pros I think one of my favorite parts is the benefits of syncing with our Shopify storefront. We use Drip for many things but most regularly for weekly email blasts. Being able to link directly to our items, with information and pictures is incredible. As well as being able to see our ROI from those emails. Cons Some features don't feel extremely intuitive + take some getting used to, but they do have trainings and good support. Review Source Darryl B. Creator Religious Institutions Used the software for: 2+ years ### "Solid platform with good features" October 27, 2018 4.0 Pros Drip offers some great features that surpass regular email, including things like automated resending to people who don't open, lead scoring, automated sequences and much more. Cons The color scheme can be a little hard on the eyes, but it is better than when it was first updated earlier this year. I would also like a better way to manage tags, rules and automations as once you have a number it can become tricky to keep track of them. This could be solved by having a "used in" list for tags, or a resources list for automations so you have a quick list of what is used where. This would also make it easy to retire tags and automations without losing customers through gaps. Review Source Wells A. President Information Technology and Services Used the software for: 1-2 years ### "Excellent for tracking easy, one-off emails and campaigns" October 21, 2018 5.0 Our overall experience has been excellent. We were really pleased with the extremely high open rate of our latest Broadcast Emails. In was no hassle to upload dozens of new emails and get a message out in a hurry. We also like the integration with our CRM and with LeadPages.net. Pros Drip has a feature called Broadcast Emails that allow you to easily compose a single email, filter the people you want to send to using tags, preview the email, send it and track the responses. We use that to send our customers quick announcements about changes in their subscription products and for reminders about upcoming events. Broadcast Emails are a great way to get started. Then you can graduate to campaigns that use a series of emails with powerful branching, follow-up and CRM integration features. Cons In our last email, the image we used looked fine in a web-based email app but was stretched in PC-based email app. I haven't followed up yet with support, but based on past experience with support, they'll have a good answer. Once you have lists of more than 5,000, Drip becomes a lot more costly than some competitors, but if you get even a slight sales edge, it is worth the difference. Review Source VR Verified Reviewer CEO & President Computer Software Used the software for: 6-12 months ### "The best email marketing tool that I have used" November 16, 2017 5.0 I am able to automate lead magnet delivery sequences, do drip campaigns, and do broadcast emails in one place. Pros The best thing about Drip is the power it gives you. It takes a little bit of technical expertise, but between the tags, custom fields, and their powerful visual workflow builder you can build automated drip campaigns that maintain a personal, relevant touch. Cons It is difficult to bring in your own custom HTML responsive email templates without being a programming expert. Review Source Response from Drip August 22, 2018 Hi there, The Drip team thanks you for taking time to write us a review! I wanted to let you know we have just launched our Visual Builder, which dramatically reduces how much manual labor you need to make your designed email dreams a reality. Simply point and click to add images, buttons, columns, and more so you can create engaging visual content without touching code. No programming expert needed! Thanks again, Sam from Drip Nic L. CEO & Founder E-Learning Used the software for: 1-2 years ### "Actually enjoyable to use" October 19, 2018 4.0 I make money using Drip. They’ve made it easy to use for almost all functions and the feature set is great. Pros I can get what I want to get done ... fast. The user interface just makes good sense to me. Cons You can’t tag people who have opened emails or clicked. You have down filter them, download a CSV file and then tag them as you reimport them. Turns a 5 min job into a 45 min job. You can’t turn broadcast emails into campaign emails ... unless you use their new visual email editor ... which is OK but still very clunky. To get an email template for the plain text editor, you have to import an html file that you create with 3rd party software. Review Source Marijn P. Online Marketeer & Content Writer Internet Used the software for: 1-2 years ### "Happy with Drip!" October 19, 2018 5.0 Overal expereince is great! Like I said: its way better to usse than mailchimp, so we are very satisfied with the many feautures and options. Last page you asked us if we would recommend to a friend; We already did! Pros The many options it has! It works way better than mailchimp, so for that reason Drip is our favorite to work with. Cons Sometimes its not clear what the differnce is between a campaign or a workflow. It would be nice to have a guide for new users. When we have new interns we always have to explain what the differences are because the internet doesn't really outlines the benefits of both. Review Source VR Verified Reviewer President E-Learning Used the software for: 1-2 years ### "Drip: Best overall e-mail automation platform for mid-range businesses and marketers" November 2, 2018 5.0 Good stuff, remarkably helped my business automate transactional emails and grow. It just works. Pros Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation. Cons The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed. Review Source VR Verified Reviewer Director Of Operations Design Used the software for: 6-12 months ### "My sales team LOVES this software!" September 9, 2019 5.0 Overall, our sales have gone up, our client engagement is high, and our team actually likes using the software - it's been a win/win/win/win/win from the beginning! Pros My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly. Cons There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside. Review Source Gustaf H. Head of Growth Information Technology and Services Used the software for: 1-2 years ### "The best alternative when building your own stack" October 29, 2018 4.0 Does everything you want without delay. Extremely easy to setup with zapier to connect with the rest of your stack. Customer Success is also always helpful – I truly recommend this service. Pros Ease of use, ease of set up, has all the functions you need without getting too complicated. Works as intented every time. Setting up a next meeting. Cons Dashboard isn't very useful and the total lack of conversion source distribution. Direct integration with google analytics would add a lot of value. Review Source Lauren P. Founder of Digital Marketing Company Marketing and Advertising Used the software for: 2+ years ### "Email marketing software focused on what really matters" October 19, 2018 5.0 Pros (1) Dynamic content for easy personalization (2) Drag + drop workflows that are really easy to use (3) Text-based emails for stellar delivery Cons Honestly, not much! I LOVE Drip and recommend it to every client it's right for. Review Source VR Verified Reviewer Author and Business Coach Chemicals Used the software for: 1-2 years ### "Drip" October 19, 2018 4.0 Pros It's quick and easy to use, and there are some powerful features. Customer service has generally been good. Cons I'm a little concerned that since their buyout from leadpages they will focus solely on squeezing every last dollar out of customers and quality will drop and/or prices will go up. The price jump from 5000 subscribers to 5001 is pretty steep. Review Source VR Verified Reviewer Growth Hacker Internet Used the software for: 1-2 years ### "Good tool if you understand the tech behind automation tools" October 22, 2018 4.0 Its ok for a first step automation when showing of a pilot project or similar. Pros Its cheap, and easy to start up your first automation pilot. Cons The support is bad, I have cases that still not solved. Thats also why i named my review its good that you know the tech behind MA tools, before jumping in. I dont trust help from support. Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Drip powerful CRM with advance automation features" November 28, 2021 4.0 Pros Drip has best in class user interface. Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library. This tool is best for creating small sales funnels for engagement and customer retention. We can track user activities and trigger event-based automation. The support team provides training how to use this tool. Cons Pricing seems overvalue. Once the workflow is live we cannot make changes. Limited Integration with other tools. Review Source TP Troy P. Marketing Manager Consumer Goods Used the software for: 1-2 years ### "Great And Easy To Use ESP" January 31, 2020 4.0 Pros The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate. Cons Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly. 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