# Page 3 | Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Drip the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164933/Drip/reviews --- Drip 4.4 (188) [View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 3 - Reviews of Drip ## Showing most helpful reviews Showing 51-75 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LT Lucas T. CEO Marketing and Advertising Used the software for: 2+ years ### "ok, but looks like it has no UI updates or improvements in the last 2 years" November 25, 2022 4.0 it's been a good two years, the tool is very reliable, but it's just not worth the price compared to the competition. it is slower, difficult to handle and to create automations. Pros reliable, good segmentations and data processing possibilities. Cons too expensive, UI not so good, constantly slow. Switched from [Gist](https://www.capterra.com/p/188710/Gist/) at the time I needed a more reliable tool and it was the right decision Review Source Response from Drip December 23, 2022 Hi Lucas I'm glad you've had two good years with Drip and find it very reliable. The UI is a focus area for us. Most find it really good. But we are always open to hearing constructive feedback from customers - thank you for that, Lucas. I wish you Happy Holidays. Best regards, Sebastian from Drip. CC Christian C. Freelance-Copywriter Marketing and Advertising Used the software for: 6-12 months ### "Essential tool for those doing Email Marketing" December 12, 2022 5.0 My colleague and I use it to run email marketing campaigns for our clients. Pros My favorite feature of Drip is its powerful automation capabilities. It can create automated workflows that trigger personalized emails and messages based on customer behavior and preferences. This has revolutionized the way we work. Cons Nothing, everything works as expected for us and we're definitely enjoying every feature. Review Source Response from Drip December 21, 2022 Hi Christian I am very glad to hear that you enjoy Drip! Great to hear that you use our features so well. Best regards, Sebastian from Drip Nic L. CEO & Founder E-Learning Used the software for: 1-2 years ### "Actually enjoyable to use" October 19, 2018 4.0 I make money using Drip. They’ve made it easy to use for almost all functions and the feature set is great. Pros I can get what I want to get done ... fast. The user interface just makes good sense to me. Cons You can’t tag people who have opened emails or clicked. You have down filter them, download a CSV file and then tag them as you reimport them. Turns a 5 min job into a 45 min job. You can’t turn broadcast emails into campaign emails ... unless you use their new visual email editor ... which is OK but still very clunky. To get an email template for the plain text editor, you have to import an html file that you create with 3rd party software. Review Source Rita K. assistante Human Resources Used the software for: 6-12 months ### "Drip outils de cmr et de marketing " October 18, 2023 4.0 Pros Drip outils de cmr et de marketing pour les entreprise Cons pas d inconvénients dans l'utilisation du logiciel Drip Review Source SH Steven H. Content Creator Media Production Used the software for: 6-12 months ### "A big jump forward in my business!" March 2, 2021 5.0 Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product. Pros Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip. Cons It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I needed something more as my email list grew. Review Source MC Mike C. Director Information Services Used the software for: 6-12 months ### "Good value and easy to use" July 13, 2022 4.0 All good so far, we switched because our old provider had become very expensive and their system too complex - trying to do too many things we didn’t need. Pros The pricing is good, but most of all I like the ease of use and the logical interface. Moving a list from an old provider to a new one is always a scary thing to do, but I managed to get everything set up in reasonable time. Cons It can be buggy at times, especially using Safari browser. Reason for choosing Drip I can’t remember, but I just liked the look and feel of Drip. Review Source Marijn P. Online Marketeer & Content Writer Internet Used the software for: 1-2 years ### "Happy with Drip!" October 19, 2018 5.0 Overal expereince is great! Like I said: its way better to usse than mailchimp, so we are very satisfied with the many feautures and options. Last page you asked us if we would recommend to a friend; We already did! Pros The many options it has! It works way better than mailchimp, so for that reason Drip is our favorite to work with. Cons Sometimes its not clear what the differnce is between a campaign or a workflow. It would be nice to have a guide for new users. When we have new interns we always have to explain what the differences are because the internet doesn't really outlines the benefits of both. Review Source VR Verified Reviewer Campaign Specialist Information Technology and Services Used the software for: 6-12 months ### "Drip can completely automate your Business" July 21, 2021 3.0 I ma using Drip as Email Marketing tool. With drip i am able to automate all my campaign with there powerful automation feature. I using drag and drop features for creating email templates. Pros Drip has some best in class features for email marketing. we can handle large number of subscribers. We segment all this subscribers as per their behaviors. The User interface is neat and easy to use. Creating workflows and Automation is excellent as we get plenty of pre-built flow in Library. Cons Other digital marketing channel like WhatsApp business and app push notification are missing. We cannot re-edit workflows/automation once it is live. Reports and analytics are basics. Review Source VR Verified Reviewer President E-Learning Used the software for: 1-2 years ### "Drip: Best overall e-mail automation platform for mid-range businesses and marketers" November 2, 2018 5.0 Good stuff, remarkably helped my business automate transactional emails and grow. It just works. Pros Drip is an excellent mid-grade option for marketing automation. Here's the long and short of it: Most people think they need fancy all-in-one automation solutions that include web, shopping carts, etc. But those needs are all better served by better platforms. Drip does one thing and one thing well: E-mail. This is where you really need proper automation. And the Javascript snippets allow you to properly integrate with everything else. Unless you're scaling up to the Hubspot level, Drip is your best bet for email and marketing automation. Cons The tracking links Drip uses to track user behavior have the nasty side effect of triggering virus software on some people's email programs, not even allowing them to go through links. This is a major software flaw and should be addressed. Review Source RM Roxana M. Head of Marketing Marketing and Advertising Used the software for: 2+ years ### "This has been our only tool for emailing from the very beginning! " June 29, 2022 5.0 We've been loyal customers ever since we started SocialBee. Pros I love how easy it is to send newsletters and set workflows for different users/ leads. Cons We'd like to have the drag and drop feature for worflows. Review Source VR Verified Reviewer Director Of Operations Design Used the software for: 6-12 months ### "My sales team LOVES this software!" September 9, 2019 5.0 Overall, our sales have gone up, our client engagement is high, and our team actually likes using the software - it's been a win/win/win/win/win from the beginning! Pros My sales team absolutely loves this software! Setting up email campaigns and keeping in touch with clients has never been easier for them. Before, it was a daunting task and seemed to take weeks just to initiate a simple campaign, but with Drip, it was done in a matter of hours. The system is intuitive and has increased our client engagement significantly. Cons There's nothing to dislike. The team loves using it, and our clients are interacting with us more than ever! I can't find a downside. Review Source Chhaya S. CEO Food Production Used the software for: 6-12 months ### "Drip- Marketing Automation tool with easy user interface" May 8, 2022 4.0 Through our experience so far, Drip has been a very effective tool for both increasing sales and keeping user engaged with our product. Pros Drip has proven to be a very effective marketing automation tool in our organization for accelerating the sales. The Drip platform make it easy to create landing pages, responsive email templates and build customer journeys. Cons Additional integration with third party tools. I hope the email builder continues to improve. Review Source Gustaf H. Head of Growth Information Technology and Services Used the software for: 1-2 years ### "The best alternative when building your own stack" October 29, 2018 4.0 Does everything you want without delay. Extremely easy to setup with zapier to connect with the rest of your stack. Customer Success is also always helpful – I truly recommend this service. Pros Ease of use, ease of set up, has all the functions you need without getting too complicated. Works as intented every time. Setting up a next meeting. Cons Dashboard isn't very useful and the total lack of conversion source distribution. Direct integration with google analytics would add a lot of value. Review Source RW Ray W. CMO Real Estate Used the software for: Less than 6 months ### "Drip is for drips!" August 27, 2019 2.0 We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day. Sadly, Drip is totally underwhelming and getting involved was a big mistake. Pros I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features Cons 1\. The product is glitchy with lots of bugs and definitely NOT ready for market. 2. The 'error please refresh' message is constantly appearing 3. After copying and pasting or trying to set up a hyperlink, the site often freezes 4. I can only set one hyperlink per email 5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle 6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Drip Our head of Dev did some research and thought Drip was a better product. He now realizes it aint! Review Source TW Thomas W. Sr. Content Marketer Computer Software Used the software for: 1-2 years ### "The interface can change quite a lot on you in the course of a year" July 15, 2021 4.0 Drip's support team is quite helpful, but the software itself doesn't do the user many favours. It does save you time with email workflows, but the process of using Drip day in and day out involves a lot more clicking and re-filtering than necessary. Pros We handle a lot of our email marketing through Drip and we're able to set up some complex workflows and rules to save a lot of time, while still offering our own customers a good, consistent experience. Cons Drip's UI can change quite a lot, and their latest move to a side menu (instead of a top menu) has added a lot of clicks to everyday work. The menus used to have a hover effect, so you could select a sub item with one click. The new design requires a click to activate the menu, and a second click to select the subitem. You multiply this over the days you use Drip and this really adds up. I also find it disruptive that I can't save my preferred views in each category. I have my own sign-in and yet the views for broadcasts (single emails) always defaults to no tags. I'd much prefer to see the newsletters and webinar emails that I send, while filtering out the sales emails that are also in that list. Review Source Lauren P. Founder of Digital Marketing Company Marketing and Advertising Used the software for: 2+ years ### "Email marketing software focused on what really matters" October 19, 2018 5.0 Pros (1) Dynamic content for easy personalization (2) Drag + drop workflows that are really easy to use (3) Text-based emails for stellar delivery Cons Honestly, not much! I LOVE Drip and recommend it to every client it's right for. Review Source Gabe J. Strategic Partnership Manager Information Services Used the software for: 6-12 months ### "Drip helps me be so much more personal with customers" September 26, 2018 5.0 It's super nice that I don't have to baby sit my automations, I can check in and look at stats and reporting but other than that it runs itself. Pros I love Drip because of the conditional logic aspect that tailors messages to specific customers. The information that they are receiving from me is always relevant thanks to Drip. Cons I wish there was an easier way to test campaigns without having to wait for the scheduled time. It would be awesome if I could run a test campaign and preview everything by just running straight through the automation without any delay. Review Source VR Verified Reviewer Author and Business Coach Chemicals Used the software for: 1-2 years ### "Drip" October 19, 2018 4.0 Pros It's quick and easy to use, and there are some powerful features. Customer service has generally been good. Cons I'm a little concerned that since their buyout from leadpages they will focus solely on squeezing every last dollar out of customers and quality will drop and/or prices will go up. The price jump from 5000 subscribers to 5001 is pretty steep. Review Source VR Verified Reviewer Master of Relationship Marketing Marketing and Advertising Used the software for: 1-2 years ### "Best Email Campaign and Workflow Software Ever." August 10, 2018 5.0 Pros There is so much that can be done with this software. A couple things that I like most are the flexibility and options in building a workflow. Triggers can be set up to remove subscribers who click a link or reply to the email. Tags can be added to subscribers to help track and organize them. Cons The price is a bit higher than other email platforms. Review Source VR Verified Reviewer Growth Hacker Internet Used the software for: 1-2 years ### "Good tool if you understand the tech behind automation tools" October 22, 2018 4.0 Its ok for a first step automation when showing of a pilot project or similar. Pros Its cheap, and easy to start up your first automation pilot. Cons The support is bad, I have cases that still not solved. Thats also why i named my review its good that you know the tech behind MA tools, before jumping in. I dont trust help from support. Review Source NG Nate G. CMO Sporting Goods Used the software for: 6-12 months ### "Warning for the future.." April 24, 2020 3.0 Okay platform for burgeoning email marketing teams. When you need to upgrade and get more features, be careful. They completely lock you out of your account unless you pay the next month upfront. I didn't download all my contacts in advance and just expected to be able to still have access to my contacts like other platforms (MailChimp, Constant Contact). Couldn't see past campaigns or performance either, so save that data too if you want to be able to look back! Pros Clean, appealing interface and easy to navigate Cons When your subscription ends, you can't access your contacts without being forced to pay for another month upfront. No warnings of this, so be careful if you switch from them to another platform and extract all the info you want beforehand. Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Drip powerful CRM with advance automation features" November 28, 2021 4.0 Pros Drip has best in class user interface. Using drag and drop features we can creates beautiful and responsive email templates. When comes to automation part, It has pre built workflows in their library. This tool is best for creating small sales funnels for engagement and customer retention. We can track user activities and trigger event-based automation. The support team provides training how to use this tool. Cons Pricing seems overvalue. Once the workflow is live we cannot make changes. Limited Integration with other tools. Review Source DL David L. Owner E-Learning Used the software for: 1-2 years ### "Powerful Marketing Automation Tool" April 5, 2019 4.0 Might be a good news if you are running an E-commerce business. But you might want to think twice if you are not, especially now with the hefty price tag. Pros I think this is the most flexible and powerful amongst all the marketing automation tools out there. - easy to segment your subscribers with tag - liquid function adding flexibilities and power to the tool. - plenty of direct integration with many popular tools Cons They recently increased their rate while giving only a short notice to all their users (12 days if I remember correctly), not very cool. They decided to proceed ahead despite a lot of negative feedback. Also noticing them start focusing on E-commerce store rather than blogger/ creator. Review Source TP Troy P. Marketing Manager Consumer Goods Used the software for: 1-2 years ### "Great And Easy To Use ESP" January 31, 2020 4.0 Pros The design and interface is beautiful and very easy to use. I can imagine that even people completely new to email marketing would figure it out very easily. Great email builder tool. Easy to integrate. Cons Our primary issue was with the magento integration and it only pulling in some of our customer data. Ex: It would show that we had just over 10k customers, which is a fraction of the real number. When we switched to Klaviyo it displayed correctly. Review Source Mohammad A. Founder & President Computer Software Used the software for: 1-2 years ### "Marketing Automation... the modern way" October 23, 2018 5.0 Pros \- Powerful features - Very flexible - Reliable Cons \- Can be complicated sometimes - Not easy to keep track of the whole system and where tags, emails, and different events occur - Sometimes it's difficult to know what will happen when a certain change is made Review Source Similar Products Featured ## Related categories [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.