# Page 4 | Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 4 - Is Drip the right Email Marketing solution for you? Explore 187 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/164933/Drip/reviews

---

Drip

4.4 (187)

[View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Page 4 - Reviews of Drip

## Showing most helpful reviews

Showing 76-100 of 187 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Paolo P.  
CEO  
Internet  
Used the software for: 1-2 years

### "The best for reaching out to people via email"

October 30, 2018

5.0

What I loved the most is the the fantastic custom support team, really passionate and knowledgable.

Pros

Very sophisticated and advanced platform

Cons

Maybe a little tricky at the beginning setting it up, but all the similar software have the same issue.

Review Source

VR

Verified Reviewer  
Digital Marketing Specialist  
Printing  
Used the software for: Less than 6 months

### "Good so far"

May 9, 2019

4.0

Pros

It has integrated well with our custom website. Since we don't use shopify or anything like that, it was difficult to find a solution for email marketing that would integrate with our site. So far there have been a few hiccups, but overall I'm happy with what we are seeing.

Cons

I have not been impressed with the customer support I have received. Apparently, we are paying enough to get a dedicated customer success rep, but he doesn't seem to have answers to many questions I am asking. It has been mildly frustrating.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Review Source

Andrea N.  
Founder and CEO at PhraseExpander  
Information Technology and Services  
Used the software for: 2+ years

### "Great capability to automate your messaging"

October 19, 2018

5.0

Pros

I was coming from Mailchimp and using Drip has been a great improvement in the ability to automate and personalize the messages I can send to our customers, based on the phases they are in the funnel. Workflows allow me to easily visualize the sequence of messages that will be delivered to the subscribers.

Cons

I wish I could use drag and drop and rearrange blocks in the workflow.

Review Source

Rebecca B.  
Marketing Director  
Internet  
Used the software for: 6-12 months

### "Drip is my favorite Email Marketing Tool"

February 15, 2019

5.0

Pros

I've had to use a number of different email marketing tools - every client has something different setup! But Drip is by far my favorite! You can create visual automations. Emails look great. And every time I've contacted support they've been incredibly helpful - even setting up an automation for me to fix an issue I was having!

Cons

Setting up conversions and goals was difficult... But I find this is usually one of the most difficult parts for most campaigns. Also, sometimes there's a lag with looking at analytics/open rates. I'll select a date range, but have to refresh the page to see the total number of new subscribers during that period. But that's just a small issue.

Review Source

KP

Kirsty P.  
Proprietor  
Legal Services  
Used the software for: 2+ years

### "Drip - Value for money?"

October 21, 2018

4.0

I have an auto-campaign set up, so it saves me time screening clients and I also use it to send newsletters. My list isn't huge though, so I find it expensive for my small business. However, I don't change to another free option as there is a lot of work to export existing lists and also, the ease of use and ability to make it 'pretty' keeps me using drip.

Pros

Drip is easy to learn, quick to create broadcasts, can re-use and edit sent broadcasts, and the templates for creating campaigns are excellent.

Cons

As a start-up, I find it expensive (I'm in Australia, so the exchange rate has an impact). It is comparative, but the free options do the same thing. If your list building doesn't happen as quickly as expected or you're unsure how to use your list to generate income (v gathering info from sales), then it is an ongoing monthly expense that doesn't always justify itself - when your list is small. There should be another option available that is cheaper and has smaller list numbers, before the first subscription above free.

Review Source

CB

Caleb B.  
Director of Marketing  
Consumer Goods  
Used the software for: 2+ years

### "Great List Management"

October 25, 2018

5.0

Unbelievable customer service, fast response time, helpful videos... I just flat love this.

Pros

Automated workflows for list management and adding/removing tags makes for an incredible ability to segment and automate your subscribers! Blows mailchimp out of the water!

Cons

There's a steep learning curve, but it's really as simple as it gets. Not a lot of good support for HTML emails, but that's okay--and they're making improvements.

Review Source

VR

Verified Reviewer  
Director of Marketing  
Internet  
Used the software for: 2+ years

### "Awesome tool, growing pains though."

July 10, 2018

4.0

Pros

Drip is a fantastic tool for it's visual workflow builder. It allows for tons of automation and other tools don't really compete at this level.

Cons

It's slow, sometimes emails take a long time to send and running filters can take up to day depending on how you craft it. They are aware of this but for all the money we pay it feels like this should not be an issue.

Review Source

Richard P.  
Website Flipper  
Marketing and Advertising  
Used the software for: 2+ years

### "Was one of their first customers but now leaving"

September 2, 2019

4.0

Drip has been awesome to me, have been an early user since Drip 2014 but am about to leave due to the increased pricing and the fact it's now moved over to focussing on being an Ecommerce CRM which does not speak to me as a content site operator.

Pros

The ability to create and send campaigns based on both tags and trigger clicks within emails.

Cons

How the pricing has gone up since the Leadpages acquisition.

Review Source

VR

Verified Reviewer  
Director of Briefcase  
Marketing and Advertising  
Used the software for: 6-12 months

### "Experience with Drip"

September 12, 2018

2.0

Pros

What I like most about Drip is the ability to easily get new subscribers uploaded and launch broadcasts with ease.

Cons

Drip does not use 'lists' they use 'tags'. Though a cool idea in theory, the execution is pretty terrible. I have been using Drip for six months and still have not be able to get it reliably set up so that it accurately reflects the active paying customers that I have. Despite numerous calls with their support team (who are great btw) the Stripe integration does not sync as well as I'd like. This causes me to have to do a manual upload of a list every time I want to send an email. This is unsustainable and a giant pain.

Review Source

RK

Ravi K.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Expensive but leader in market"

February 18, 2020

4.0

By Tagging audience based on different options helps alot while desiging email campaigns. Drip is good tool but overpricing for lot of people

Pros

Automation workflows of drip is the major and most powerful feature. Rules and Tags also helps to create different types of audience

Cons

Expensive in the market when compared to other tools and it is burden for freelancers and early stage bloggers

Review Source

VR

Verified Reviewer  
Writer  
E-Learning  
Used the software for: 6-12 months

### "Drip's customer support makes it especially useful"

October 23, 2018

5.0

I'm using this to build a mailing list, and I've found it works better than the older-model email providers I used before. But the additional versatility comes at the cost of a lot of complexity. They do have really good instructional manuals and videos to help.

Pros

The customer support team is helpful and upbeat. They really know their products, and provide good instructions and have even walked me through more complex operations.

Cons

Maybe I'm dense, but the terminology is hard to follow-- there are broadcasts and campaigns and forms and emails, and they're all interconnected, but it's been hard to integrate all the pieces or locate a specific email later.

Review Source

DR

Dave R.  
Owner  
Alternative Medicine  
Used the software for: 1-2 years

### "Drip Review"

October 19, 2018

4.0

Pros

Uses tags & segments instead of creating multiple list so you have a person in the database once instead of multiple times like other systems Easy to create workflows/automations and creating rules for simple tasks like adding a tag or starting or stopping a campaign. Can have multiple lines of business under one account. I have 3 separate lists in 1 drip account Easy to see each subscribers activity and scores

Cons

There doesn't appear to be a way to see who opened an email from within a campaign. You can see how many opened it as a number and a percentage of those who were sent it, but cannot drill down to see which people opened it without having to go to the individual subscriber Support is slow, it can take many days to get a response. Even with a chat option many times no one is available to chat

Review Source

VR

Verified Reviewer  
Controller  
Marketing and Advertising  
Used the software for: 6-12 months

### "10 month user"

October 29, 2018

5.0

Good value for the money, just wish we knew if people are really receiving our emails!

Pros

The ability to log custom events, see who went to our website today, and ​see quickly who keeps coming back

Cons

Our low open rate, makes me worried we are in spam filters​

Review Source

Amin A.  
Founder, Executive Director  
Media Production  
Used the software for: 1-2 years

### "Heart of our Mktg Automation "

October 19, 2018

5.0

Amazing. I love this product and would recommend it to everyone.

Pros

Drip was first-to-market with their email marketing funnels. And, because of that, they are a cut above with respect to all of their automation technology and functionality. Literally, we credit much of our growth to Drip and the omni-channel automated marketing we are able to develop as a result of it.

Cons

There is limited functionality to create “pretty” emails.

Review Source

KR

Kim R.  
Owner  
Performing Arts  
Used the software for: 1-2 years

### "Manage your Subscribers"

October 19, 2018

5.0

I love the functionality of this software! Nothing else compares to it in my opinion. The customer service is quick and easy to understand, and I love how the developers really listen to implement what I need for my business within their software! Bravo!

Pros

Ease of setting up workflows and subcriber tags. The ability to qualify my leads with a lead score.. the integrations with other software is awesome!

Cons

So many choices, one can get confused between campaigns and workflows and when to use which.

Review Source

VR

Verified Reviewer  
Sr. Email Marketing Manager  
Design  
Used the software for: 6-12 months

### "Not a great ESP"

January 4, 2019

2.0

Very negative I should not have believed the hype!!

Pros

The analytic integration was ok and easy to install.

Cons

Poor customer support, need “approval” from internal team on every little thing. Poor software.

Review Source

Lior O.  
Founder and CEO of ScopeLeads  
Internet  
Used the software for: 1-2 years

### "Simply has it all"

October 26, 2018

5.0

Awesome support, awesome product, amazing deliverability to the inbox.

Pros

It literally can do anything, and I like how it can be very custom or very basic, depending on how you use it. Custom fields, events, workflows, integrations, rules. It really is everything you need in a marketing platform without spending too much.

Cons

The colors and the UI. I liked the old colors more to be honest.

Review Source

Scott K.  
Online Storytelling Guide & Content Creator  
Marketing and Advertising  
Used the software for: 1-2 years

### "Drip rocks!"

October 29, 2018

4.0

Overall, I love Drip. It works reliably, smoothly, and gives me strategic guidance to help my business be successful online.

Pros

Drip is powerful, yet also simple and intuitive to use on a regular basis. I don't feel like I have to learn another whole app just to get started with email marketing. Drip's pre-written email blueprints provide a fantastic starting point for writing email sequences (and they actually get results, too!)

Cons

I wish Drip's email capture forms and popups went a couple steps further. Currently, I spend another $20/month on OptinMonster simply because Drip's email capture tools are lacking. Drip can certainly beef up it's lead capture tools, which would make Drip even stickier from a customer retention stand point.

Review Source

Darryl D.  
Book Author  
Publishing  
Used the software for: 1-2 years

### "Powerful and Usable"

October 26, 2018

5.0

Excellent. I can't recommend it enough.

Pros

I've used a variety of services like Drip, but nothing I've used matches Drip for both usability and power. It does everything we need with more power under the hood than I can imagine ever needing. Highly recommended.

Cons

Nothing. I've never run into a problem or frustration that hasn't been easily resolved.

Review Source

VR

Verified Reviewer  
Owner  
E-Learning  
Used the software for: 1-2 years

### "Drip was just what I needed to grow my business"

October 20, 2018

5.0

Pros

Drip easily automates, tags, and tracks conversions, making it a powerful tool for my business. I can easily see how much money my emails have made me, and now with split testing, I can improve my email conversions. The ability to copy emails and workflows makes it easy to repeat launches.

Cons

Drip's opt-in forms could use improvement.

Review Source

Michael S.  
Founder  
Legal Services  
Used the software for: 6-12 months

### "Drip is a great product."

October 29, 2018

5.0

Drip is a great product. Despite it's cons I still will keep using it because it does most of what I need and it has a great design so it's fun to use.

Pros

I first tried Drip after hearing about it on a podcast. I love the design of the product. Great design makes something more fun to use. It has a lot of features and it is relatively straightforward to use. You do need some training but not a whole lot in order to get started.

Cons

The distinctions between regular sequences and workflows could be better. I had used it for a while before I learned (from their customer support) that workflows are basically the same thing but that the behavior changes based on what they click on in the emails. I also wish that Drip and Leadpages came in a bundle and that you didn't have to pay so much money in order to get real chat support for their products.

Review Source

BB

Brian B.  
Owner  
Hospitality  
Used the software for: 6-12 months

### "Drip automates our email flows"

September 17, 2020

5.0

Slow start due to steep learning curve, but very capable and advanced once mastered.

Pros

We use Drip for always-on campaigns, like our website's lead magnet. In fact, creating an attractive lead magnet for our site was super easy to do.

Cons

There is a learning curve for both terminology, and how to set up campaigns and workflows. But once you get the hang of it, it's a really advanced software.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

More marketing automation features with Drip.

Review Source

VR

Verified Reviewer  
Founder  
  
Used the software for: 1-2 years

### "Great for marketing automation"

March 7, 2018

5.0

Pros

Drip is an amazing software and ahead of its time for automation and lead routing. Very easy and robust once you get to know the software and can help boost conversions and qualify leads.

Cons

Kind of expensive once you have a medium number of subscribers, but they do offer a lot for what you end up paying.

Review Source

VR

Verified Reviewer  
Owner  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "Love Drip"

October 30, 2018

5.0

Pros

The software is easy to use and allows me to format my newsletters and track all the data I need. Their support team is fantastic and take the time to explain steps or find solutions to my business needs.

Cons

The price is a negative, but I realize getting a quality product with the support does come cheap.

Review Source

Ryan Crispin H.  
Host  
Broadcast Media  
Used the software for: 1-2 years

### "The best small-business email automation"

October 29, 2018

5.0

Drip is the best product that I've used for small-business email automation.

Pros

Drip's workflow automation is the easiest way for small businesses like mine to create sophisticated email campaigns and marketing sequences. The automation workflow is extremely powerful, and allows multiple branches and entry points. It's possible to personalize and target subscribers with a high degree of detail and accuracy.

Cons

The workflow interface can easily become overwhelming as your workflow becomes more complex. It's not easy to test workflows, especially when actions span multiple days. Sometimes you have to put together steps and hope that they work as expected.

Review Source

Similar Products

Featured