# Page 5 | Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Drip the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164933/Drip/reviews --- Drip 4.4 (188) [View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Drip ## Showing most helpful reviews Showing 101-125 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ryan Crispin H. Host Broadcast Media Used the software for: 1-2 years ### "The best small-business email automation" October 29, 2018 5.0 Drip is the best product that I've used for small-business email automation. Pros Drip's workflow automation is the easiest way for small businesses like mine to create sophisticated email campaigns and marketing sequences. The automation workflow is extremely powerful, and allows multiple branches and entry points. It's possible to personalize and target subscribers with a high degree of detail and accuracy. Cons The workflow interface can easily become overwhelming as your workflow becomes more complex. It's not easy to test workflows, especially when actions span multiple days. Sometimes you have to put together steps and hope that they work as expected. Review Source VR Verified Reviewer Director / HR Consultant Human Resources Used the software for: 1-2 years ### "Brilliant functionality if you're techie enough" October 19, 2018 4.0 It's worth digging into again, its capabilities are probably the best out there if you can get your head around it. Pros The possibilities for fully personalised communications are almost limitless, thanks to its behavioural triggers. Cons It's pretty techie. And a really vile colour scheme. I can overlook the colours but the techie-ness has been a barrier for me. Review Source Robert P. owner Information Technology and Services Used the software for: 6-12 months ### "Drip drip drip" October 21, 2022 3.0 Pros the features the layout the ease of use i am very happy with it. Cons Honestly i don't really have any or haven't run into anything i didn't like about Drip Review Source Response from Drip November 7, 2022 Hi Robert We appreciate you taking the time to leave a review. We are glad you find it easy to use and are happy with the features. Best regards, Sebastian from Drip BL Ben L. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Best automation platform for SMB" December 6, 2016 5.0 Drip is, in my opinion, the best marketing automation platform for the SMB. I've worked with more automation platforms than I can count on one hand, and Drip simply takes something that's supposed to be complex and makes it super easy. We now use Drip with most of our SMB clients. Pros easy to use very powerful great price Cons email templates are somewhat basic, but they work well anyways. Review Source Response from Drip August 22, 2018 Hi Ben, Everyone here at Drip appreciates the time you took to write us a review! I am very glad to hear that Drip has worked so well for your business. Since your review, we have launched our point and click Visual Builder so you can design emails using flexible, mobile-responsive layouts. It really is an awesome way to showcase what you're offering through the power of pictures without messing with any code. Thanks again, Sam from Drip BH BRONSON H. Ops Marketing and Advertising Used the software for: Less than 6 months ### "Cool Features.... If they work and you can get any customer service." July 24, 2021 2.0 Frustrating. Some features work well, the pricing is decent, and it is easy to use. However, I can't deploy my automated drip campaign because I have one little problem but can't get anyone to help in a decent amount of time. Pros Pretty intuitive and easy to set up workflows. They have a lot of integrations with other software which makes it easy to import contacts. Cons Their customer service is pretty much non-existent. If you have a problem, be prepared to wait for days by email. We have had an issue with SMS and I don't know if it will ever get fixed since I can't seem to be able to talk to anyone. Review Source PA Phil A. CMO Performing Arts Used the software for: 6-12 months ### "Excellent email automation " October 19, 2018 4.0 Pros It’s ease of use when it comes to fully automated workflows, when you delve into it, Drip becomes an extremely powerful marketing tool Cons The default page you see when you log in is pretty useless, in the sense that it shows you three stats that have no actual meaning for us. Maybe it’s just the way we are using Drip, but I don’t have any need to see the monthly website visitors when we are checking that in Google Analytics anyway Review Source Patrick B. President Marketing and Advertising Used the software for: 1-2 years ### "Drip" October 26, 2018 4.0 Great so far, using drip as a email auto responder creating links with leadpages, email campaigns and broadcasts Pros Design and ease to find sections such as campaigns, broadcasts and adding subscribers Cons features not overally evident such as workflows, rules Review Source AV Atilla V. Vice President Media Production Used the software for: 2+ years ### "Versatile Email Marketing Automation" February 6, 2018 5.0 Pros It is very easy to build a marketing automation sequence with several steps. You can connect Drip to a lot of other services as well. Cons Granted it's an email marketing service so it makes sense that the email address is the most important piece of data; but you can't have a record in there that does not have an email address. Therefore it's not good as a CRM, although Drip doesn't claim to be a CRM, for that you want to connect it with another service. Review Source JM Jim M. Owner Marketing and Advertising Used the software for: 6-12 months ### "Full Featured Autoresponder does it all!" October 10, 2018 4.0 Drip does what I need it to do. There are some integrations that I wish worked better, but I am not sure if it is on the Drip side or the other services. Overall though, it works well and requires very little input from me after the initial setup for a campaign. Pros Many features are easy to use and they work very well without any input from me. The main console is easy to understand and the knowledge-base is full of helpful articles. Tagging and custom fields allow subscribers to be segmented with ease. Support is top-notch. Cons The workflows can tend to get a bit difficult to set up and manage. Integrating custom fields with Leadpages could use improvement. Review Source VR Verified Reviewer Director of Growth Computer Software Used the software for: Less than 6 months ### "Could turn into something great. But the current experience is god awful" October 19, 2017 1.0 Pros Nice and cheap to start out. Then gets more and more expensive. If you constantly clean your database you'll like it. The live chat is really helpful when starting out Cons Where to begin. Super rigid software that sits on the line of inflexibility and looking awful out of the box. The reply tracking doesn't work, the email open tracking doesn't work. Weekly support outages. Review Source Alfred B. Co-Founder Used the software for: Less than 6 months ### "Powerful & Simple to use (like the iPhone)" July 29, 2018 5.0 I've searched long & wide for this. It's not perfect, but it's the best one out there for email marketers. Pros Drip is what I've been looking for a long time. I went through many different options before I got here and, so far, Drip is magic. The automation and the features are great. But what brought me to Drip is the ability to write emails sequences all in one screen. The ability to have an overview of all the emails in the sequence and just click any one to make all the edits, is invaluable. This is why I'm going to stick around. Cons Drip is a powerful and yet simple email marketing software. It doesn't have the community and automation marketplace like Active Campaign. If that's what you're looking for then Drip is not for you. Review Source BA Brandi A. Owner Cosmetics Used the software for: I used a free trial ### "Drip" July 19, 2023 4.0 My overall experience with Drip was good. I would have stuck around if it hadn't been for the price. Pros The features that I liked the most with Drip was the email marketing. Cons The thing that I liked least about Drip was the cost. Review Source Martin G. Technical Director Computer Software Used the software for: 1-2 years ### "Great Marketing Automation Software" October 19, 2018 5.0 We are using marketing automation to follow up on leads more effectively Pros We've been able to create very customised marketing automation workflows with Drip Cons It's a steep learning curve when getting started Review Source VR Verified Reviewer Marketing Coordinator Oil & Energy Used the software for: 6-12 months ### "Powerful tool to build marketing email campaigns" January 16, 2018 4.0 Automating follow-up marketing campaigns for new sign-ups and trial users Pros Drip has a visual workflow creating a very user-friendly interface. It also offers email templates and generates installation codes. It makes marketing automation easier to grasp for newcomers. Pricing is also very reasonable. Cons While a lot of the process are user-friendly and simple to follow certain workflows can be intimidating, and the knowledge base isn't very extensive. I found that particular options were hidden away in menus. It took some time to teach myself the ins and outs, but it was worth it. Customer support was beneficial, but depending on what membership level you have, the response time varies. Review Source VR Verified Reviewer Executive Assistant | Online Business Manager | Project Manager | Systems Automation | Consultant ¿ Executive Office Used the software for: 6-12 months ### "Used to Love Drip" July 31, 2019 5.0 I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce. Pros I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM. Cons I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field. Review Source Miriam M. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Good but I need to learn more" October 26, 2018 5.0 I love it but don’t know how to use it properly Pros I know everything I need is there and I’ve heard it integrates well Cons It’s complicated for me to figure out how to use it properly. Review Source JW Jim W. Marketing Information Technology and Services Used the software for: 6-12 months ### "I like Drip" December 18, 2018 4.0 We needed a marketing automation and simple CRM app. Drip has handled these requirements acceptably. Pros Drip was easy to set up once I got past some of the non-intuitive features. Their help documentation and responsive support made a huge impact on my ability to get started. Cons Poor reporting capabilities, very limited and some of the reports are confusing or misleading. Review Source DM DRAKE M. FOUNDER Individual & Family Services Used the software for: 1-2 years ### "Drip Drip" October 19, 2018 4.0 Reaching a mail list of 50000 +. Could use more help when you make changes that are pretty drastic. Grateful that you're always on The Cutting Edge. Pros Total flexibility. You can separate your prospects infinitely. Cons Very complicated to program. A person who does this for me is very intelligent and experienced. He's done a great job but it's required much time on the phone with drip. Review Source VR Verified Reviewer CEO Information Technology and Services Used the software for: 2+ years ### "Simple, Easy-to-Use Effective" October 19, 2018 5.0 Pros I find it's a simple, affordable solution that provides great support for automation. It just works, and that's what I love about it. Cons I've had to tweak the templates somewhat to be to my liking. Also, it's not as friendly to small lists as other providers, but I do find the investment to be well worth it. Review Source Kathy M. Used the software for: 1-2 years ### "An easy to use email marketing system for the non-marketing professional" November 16, 2017 5.0 Pros Primarily, it's easy to use. If you don't want to have to take an advanced course in email marketing, Drip will serve your purposes. Writing the emails is easy. Setting up the options is a snap. Overall, I have found it easy to use and popular for all services that I need it to integrate with. Cons I wish I could tell you one thing, but overall, I do like most of the features and the interface. It's clean and easy to use. Maybe more templates would be useful. Review Source JH John H. Director Education Management Used the software for: 1-2 years ### "Drip helps me to help my clients" October 26, 2018 4.0 My overall experience is that this software allows me to quickly support my clients and blog readers and I prefer this to my previous platform which involved monkeys! Pros I really like the visual nature of the campaign planning. Cons Sometimes I find it a little bit complicated to use but it is not a deal breaker as I have persevered and I am successfully using it and gaining benefit. Review Source VR Verified Reviewer Special Advisor for Minister Used the software for: Less than 6 months ### "Flexible and easy to use" May 16, 2018 5.0 Pros It's very simple to create workflows and campaigns but if you want, you can get pretty creative with the message flows. Cons It's not clear always HOW you should set up your campaigns and workflows. Being flexible, Drip sometimes leaves you with too many options. Review Source TY Tyler Y. Digital Strategist Non-Profit Organization Management Used the software for: 1-2 years ### "Email marketing at a great price with functionality only limited by your creativity." October 26, 2018 5.0 Drip allows you to set up multiple accounts at no extra charge. So long as you're under the total number of contacts for your tier, you can manage several businesses under one roof. While there are a ton of features I love about Drip, this alone was worth the switch. Pros I love the flexibility. Coming from other software that relies on lists, it was a breath of fresh air to work with custom fields and tags, powerful segmenting options and more advanced features like lead scoring that used to only be available in software packages considerably more expensive. Cons There is a learning curve, but it's gotten lower over the years as the software has progressively improved. As Drip moved from text-only to bringing out a WYSIWYG editor, it didn't always play nice with corporate (i.e. Outlook) inboxes that like to strip styles from email. They have been implementing workarounds for this as well. Review Source VR Verified Reviewer Freelance Writer Marketing and Advertising Used the software for: Less than 6 months ### "In-depth and personalized" October 31, 2019 5.0 I've had a great experience using their CRM platform. It's given me a better understanding of what my clients value and it's allowed me to create deeper segmentation and personalize their marketing track. Pros From what I've sen, Drip is the best CRM for creating personalized marketing tracks and providing in-depth segmentation. Their multichannel touchpoints help me to maximize the contact I have with clients and make sure I'm hitting them where they'll actually see me. Cons I haven't had a problem with their program. The user interface is simple and clean, their workflows are easy to map and customize. The platform integrates well with others. Review Source JP James P. Owner Used the software for: 6-12 months ### "Tons of features, can help your business" December 23, 2017 5.0 I was able to put together my email list and apply tags so my marketing messages are relevant to the people I want to speak with. Pros I think that the customer support does a great job at letting you know when they will and will not be available - there will be popups that let you know when you can chat. Chat is also pretty responsive. Cons I think that there are a lot of features, which means there is a lot to take in. Some more video tutorials or how-to guides on how to use Drip would be helpful. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.