# Page 7 | Drip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Drip the right Email Marketing solution for you? Explore 188 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/164933/Drip/reviews --- Drip 4.4 (188) [View alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 7 - Reviews of Drip ## Showing most helpful reviews Showing 151-175 of 188 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Martin W. Used the software for: ### "Really great lightweight marketing automation" January 5, 2017 5.0 I am really impressed with drip. I've tried about 10 different email service providers including the really expensive marketing automation ones and drip is still my favorite. Beautiful UI, very intuitive, fantastic support, and a great value. Pros Excellent UX, great support, powerful features, good price. Review Source Dr. Vyasa P. CEO Used the software for: Less than 6 months ### "Loved Drip....but could be better with pricing" December 7, 2017 5.0 Excellent email marketing Pros Ok to be honest I can be a little stingy. So I would love to have slightly cheaper prices. But it's not that big of a deterrent compared to other services. It's very easy to use, has a lot of amazing features that make the price worth it. Cons As I said before- for me personally, I wish there prices were a little cheaper. Otherwise I think it's awesome. Review Source CM Carlos M. Director of Design and Development Design Used the software for: Less than 6 months ### "A serious contender as an ecommerce CRM" September 8, 2019 5.0 It has been great. The CRM is truly geared towards Ecommerce and there are many ways you can configure the platform for your specific needs. Pros I really like the concept behind it. The interface is intuitive and easy to use even for new users. You can configure your campaigns in many different ways and you can know with details what people are doing on your website and what emails are they reading. Cons The email creator isn't very easy to use. I prefer other interfaces that are more polished. Also, if you aren't using their forms you cannot get statistics into your website. Alternatives considered [Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Drip Because it is the best option in it's niche. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Because we needed something related to E-Commerce and not just email-driven. Review Source VR Verified Reviewer Email Automation Manager Computer Software Used the software for: Less than 6 months ### "Intuitive software accompanied by excellent customer service" July 16, 2019 5.0 Pros Tons of features and functionality. One of the easiest platforms to set up and use. Automated campaigns are a breeze to set up. It's so easy to use you don't need a Biz-Ops team to run it. Cons Some of the features are still in development and they can take a long time to come out. Sometimes subscribers will get stuck in a workflow. Review Source MO Mat O. Marketer Marketing and Advertising Used the software for: 1-2 years ### "Drip has saved me." July 21, 2017 5.0 All of my clients now use Drip which gives me the massive benefit of working with every client's Drip account without having to leave my own. This must-account functionality is a life saver for me! Pros Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey. Cons Thee isn't a single con I can think of! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details. Review Source VR Verified Reviewer Sr. Product Marketing Manager with Creative Jam Enterprise Computer Software Used the software for: 1-2 years ### "Robust with an intermediate learning curve" October 19, 2018 4.0 Overall, it has been great. It's a bit expensive for the value. Pros I really like a few features; tagging, segments, resends to unopens. Cons The UI and info architecture is a bit difficult. Review Source AC Amatista C. Ops Manager Marketing and Advertising Used the software for: 6-12 months ### "Its great for those who are just starting up!" June 16, 2021 5.0 It's great, we used to use it a lot more but now we don't use it as much, happy with it overall. Pros Its very easy to use and understand, its very well organized and the design is great for those who are just starting up in marketing. Cons It's great but simple, it counts with the basics but not very good in terms of advanced marketing, otherwise very easy to use and good for beginners. Review Source Christopher H. Technical Officer Cosmetics Used the software for: Less than 6 months ### "The best drip marketing tool" February 22, 2019 5.0 Pros All the features are easy to use and it has great integration with a lot of lead generation tools which is essential when needing to manage and nurture leads. Cons It's not their core service but something Metrilo does great is eCommerce analytics. But Metrilo doesn't have as good integrations and features Drip offers. Review Source SA Shauna A. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Drip was too hard to use" July 25, 2019 3.0 Saw great reviews for Drip so got it set up for a client. After about 3 months, no one on the team wanted to use it anymore. The dashboard isn't the most intuitive and setting up automations was a clunky experience at best. Pros Good deliverability. Emails easy to customize. Cons The dashboard isn't intuitive. All team members found themselves confused when setting up automations, which is the core reason for us to have this kind of software. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Wanted a more comprehensive solution with better deliverability. Review Source VR Verified Reviewer Founder and "Chief Memory Officer" Hospitality Used the software for: 6-12 months ### "my toughts" October 26, 2018 4.0 OK it really was too much for my needs. I am by myself in my business so did not have time to really use all that was to offer, but as well, again it was more than I needed Pros lots of options to reach my clients link to leadpages easily Cons too much for my needs wish there were more templates Review Source JA Josh A. Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "Great for Smaller Lists" February 5, 2019 5.0 Pros Drip is packed with features. It is built with the marketing funnel in mind. Unlike some other email marketing services, Drip offers advanced features and automation for technical marketers focused on taking a granular, personalized approach to email marketing. Cons The pricing for Drip becomes less viable when you deal with larger lists. The price gap between Drip and competitors (i.e. Mailchimp, Aweber, etc.) becomes very noticeable once you cross the 5000 subscriber mark Review Source JC Jeff C. Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### " Great Platform. Lots of features" January 29, 2019 5.0 Pros I've used a number of different email marketing platforms in the past and believe they're all good for different reasons. I finally tried out Drip once one of our sites built up a decent list and I've been pleasantly surprised with the platform. Lots of segmenting features and integrations. Little learning curve but overall a great product. Cons Entry level pricing is a little high but the features and functionality are certainly there. If you're doing any serious advertising or spending considerable time with email marketing, this is the platform I would probably lean towards, especially for more advanced users. Review Source LT Luke T. CEO Retail Used the software for: I used a free trial ### "Shocking Support - is anyone even there?" September 11, 2020 1.0 Pros Struggling to comment on the positive as I've had such a frustrating experience. Cons The support in trying to set up Drip to work best with my business was nill. After 5 emails, 2 voicemails and a DM still I got nothing from this company. Review Source JS Jeff S. Flight Instructor Airlines/Aviation Used the software for: 6-12 months ### "Great but not the best" October 23, 2018 4.0 Pros I went from mailchimp to this to some other stuff and finally ended up at convertkit. This is similar and has a great automation system with visual workflows. Cons Does not have an easy way to edit emails. You must click out of an email and then into another to compare your emails sequences. It would also be nice if it had a way to create landing pages without having to buy leadpages separately. Review Source TS Trent S. Photographer Photography Used the software for: 1-2 years ### "A great email platform" October 28, 2018 5.0 Pros The visuals of the platform are modern and easy to use. All the features make sense and are very useful. Customer support is quick and easy to deal with. Cons Conversion tracking is the most difficult feature to work with, but it still works. Review Source Clinton S. Used the software for: ### "null" November 20, 2017 5.0 Review Source Suruchi M. Market Research Analyst Outsourcing/Offshoring Used the software for: ### "null" January 19, 2018 1.0 Review Source Nathan B. Used the software for: ### "null" December 12, 2017 5.0 Review Source CS Catherine S. Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "I love Drip!" October 26, 2018 5.0 Pros Drip has outstanding customer service, an intuitive and easy to identify interface, and unmatched features. I love it!! Cons Nothing! Everything is awesome! I haven’t had any problems with it! Review Source Dominic Vikram B. Product Designer Computer Software Used the software for: Less than 6 months ### "Drip seems tailored to our needs" August 9, 2018 4.0 Pros A much simpler crm & marketing tool than the rest. Cons Not the most number of integrations but easy to use docs. Review Source MB Marcy B. Program Manager Used the software for: 6-12 months ### "Automated Marketing made easy!" March 30, 2018 5.0 Pros Drip has bee an amazing automated marketing toll for us. Drip allows you to have a 100% free account (but you will want to purchase a plan to get more features, contacts). We love the automated workflows, the integration, as well as the analytics it provides. They provide great tutorials and technical help, and is not very expensive for what you get. Cons The 100% free trial account only allows for 100 contacts. Also, the analytics tools could be more thorough and easier to navigate. Review Source Valerie T. Virtual Assistant & Principal Used the software for: Less than 6 months ### "Very easy to use" March 10, 2018 5.0 Pros Drip offers email marketing automation that is relatively easy to understand. Blueprint templates make it quick and easy to set up a campaign. Cons Automations can be confusing to set up (as with all the automation companies). I use WordPress+Thrive Themes+Drip, which makes it easier (Thrive did a lot of the heavy lifting for me), but if you don't have that combo, it may be difficult to get it set up. Review Source CFB Chia Feng B. CEO Internet Used the software for: 1-2 years ### "Value for the money Email Automation Provider for small business owners " October 19, 2018 5.0 Pros Easy to segment lists, create email sequences. Cons Would be even better for the clear instruction to set up custom fields for forms. Review Source CC Colin C. Freelance Illustrator Design Used the software for: Less than 6 months ### "Solid Marketing Automation" March 20, 2019 4.0 Pros I've used a few different marketing automation tools, and Drip is a great choice. It's simple to create nurture tracks an workflows and it's very easy to set up a new campaign. The email editing options are nice and give you a range from more advanced to more basic options. Cons Like any software, there's a learning curve to it, and Drip took me a bit longer to get the reigns, but after that I haven't experienced any issues with it. Review Source DE Desmond E. owner Medical Practice Used the software for: 1-2 years ### "Great software" October 19, 2018 4.0 Keeping in regular contact with my customers and prospects with different messaging. Pros The ability to identify, segment and personalize marketing touches to groups of prospects and sire visitors is impressive Cons For a non-marketer, understanding the mechanisms to get my desired result was confusing. 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