# Drip Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Drip Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/164933/Drip --- # Drip Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Drip ## What is Drip? Drip is an email marketing platform that helps you send beautiful, hyper-segmented emails that reach the right person at the right time. Customize our email templates and prebuilt workflows to delight your audience at each journey stage and engage with each person on a deeper level. Delight new subscribers with a 10 percent discount. Invite repeat buyers to refer a friend. Reward brand advocates with loyalty-based discounts. Automated growth has never been simpler or more intuitive. ## What is Drip used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 188 user reviews Reviews sentiment Positive 91% Neutral 4% Negative 5% Starting price $39 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Drip?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.drip.com/&name=Drip) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Drip 4.4 (188) VS. [4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $39 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (185) Ease Of Use 4.6 (3,394) Value For Money 4.1 (161) Value For Money 4.5 (2,975) Customer Service 4.2 (165) Customer Service 4.5 (2,976) ## Drip alternatives [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.8 (654)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,218)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/164933/Drip/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Marketing Automation 4.6 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Email Campaign Management 4.7 (14) 28.57% of 14 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Mobile Optimization 4.7 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.4 (9) 44.44% of 9 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 4.4 (9) 33.33% of 9 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Management 4.8 (8) 12.50% of 8 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Drip 71 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Adjust communications based on previous interactions or personal preferences Analyze and gain insights into data in real-time Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track visibility and traffic from search engines Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Sample files or documents that could be customized as needed or used as is Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (185) 4.4 Based on 185 reviews ## Pricing Value for money 4.1 (161) Free Trial [View pricing plan details](https://www.capterra.com/p/164933/Drip/pricing/) Email Marketing Pricing Plan $39.00 Flat Rate,Per Month It includes: - Chat and Email Support - Customizable Number of Contacts - Dedicated Customer Manager Value for money 4.1 (161) 4.1 Based on 161 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ Acuity Scheduling](https://www.capterra.com/p/191978/Acuity-Scheduling/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (165) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (165) 4.2 Based on 165 reviews ## User reviews Overall rating 4.4 Based on 188 reviews Filter by rating 5(109) 4(62) 3(7) 2(5) 1(5) Mentioned topic Sorted by most recent AA Alex A. Peer support specialist Health, Wellness and Fitness ### "Drip review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 4, 2026 Had a good experience with drip would highly recommend it to a fellow colleague and friend definitely worth the money Pros Super easy to use value for the money cannot be beat. Email management is very helpful security is very thorough and I really enjoyed the email campaigns Cons Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Abbey W. founder, owner Marketing and Advertising ### "Simple to use but with all the features you need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 19, 2026 Pros Drip is simple to use and billing makes sense and is reasonable. You can do almost all the things that the bigger CRMs do without all the bloated extras that cost money. It's easy to load up and send an email quickly and tagging and automations are simple to set up. Cons There's not too much I don't like about Drip which is why I've used it consistently for my marketing business despite competitors getting trendy over time. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp, while affordable, was not as easy to use and did not have as many features as Drip Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Drip I was looking for a balance of good integrations, affordability, and critical features. Drip had the features I need without being overly complex. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LG Lisa G. Coach and Consultant E-Learning ### "Drip works for companies just starting out but not a keeper if you want to scale." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 June 1, 2025 I did love it until I discovered the problem described above and then eventually left having to stack all of my tech for an all in one CRM. I do with I could have kept it as it is much lower cost and the email functions much better than what I migrated to, but now I'm stuck...can't go back. Pros It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service. It was easy to set up and has great templates and builder. Cons Whan searching for a client, you could not search by name! How ridiculous is that. You can only searcn via their email address. This is actually why I left Drip, for this one reason alone. At first I though it was a component I just couldn't figure out then after working with their support team, accessible via email only, another issue, they confirmed that at this time this was the case. Switched from [Kartra](https://www.capterra.com/p/184946/Kartra/) I closed my business for 2 years to care for a sick relative. When I decided to re-open I wanted something to integrate easily with Thrivecart and this was recommended. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Gmail](https://www.capterra.com/p/202338/Gmail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Drip Because of the workflows and pricing, but mainly because of the integration with Thrivecart. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Ana G. Marketing Support Entertainment ### "Overly complex to get going and not enough native integrations with (niche) apps" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 March 16, 2025 Pros Drip is robust and has good ecommerce tracking via Shopify Cons It was overly complicated on one hand, but also lacked certain features and integrations Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Web Developer Information Technology and Services ### "Drip: it gives personalized emails for user" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 14, 2025 My overall experience with drip was positive especially when it comes to automated Pros It allows you to send personalized emails based on users behaviour, past interaction, etc Cons It is time consuming because when we create personalized emails for users it takes time Switched from [Postmark](https://www.capterra.com/p/254711/Postmark/) I switch because it gives me customize emails according to the users Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KM Kortney M. Owner Luxury Goods & Jewelry ### "An expensive but very professional tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 26, 2025 It was good, the tool helped me learn a lot about how to properly do email marketing. Pros Many features, and option. A very comprehensive tool. Cons The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is quite basic. I quickly needed more options. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Elias W. marketing and finance Architecture & Planning ### "Email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 9, 2024 It improved the success of the display of the campaigns having a success in that they are opened and of interest Pros When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns Cons I have no bad experiences to tell, everything has been correct with good operation Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ST Sasha T. Junior Digital Marketing Manager Consumer Goods ### "Drip: Moving our Email Strategy" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 November 12, 2024 Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable. Pros The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%. Cons We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jesse W. Founder Religious Institutions ### "The best on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2024 I have been very pleased with Drip, it does exactly what you want in an email to send to your audience Pros I love how drip can segment your audience. Everyone knows that's its biggest feature Cons I honestly can't think of a single negative besides it costs a lot Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LV Luis V. Owner Logistics and Supply Chain ### "Drip will help your Marketing for your Business" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 January 25, 2024 Pros I liked the fact that it would communicate and market your business all at once. Cons The price was a little high for a software that promises to reach pit and connect you with future customers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/164933/Drip/reviews/) Popular comparisons [Brevo vs Drip](https://www.capterra.com/compare/132996-164933/brevo-vs-Drip)[Mailchimp vs Drip](https://www.capterra.com/compare/110228-164933/MailChimp-vs-Drip)[ActiveCampaign vs Drip](https://www.capterra.com/compare/79367-164933/ActiveCampaign-vs-Drip)[Constant Contact vs Drip](https://www.capterra.com/compare/31898-164933/Constant-Contact-vs-Drip)[MailerLite vs Drip](https://www.capterra.com/compare/136603-164933/MailerLite-vs-Drip)[EmailOctopus vs Drip](https://www.capterra.com/compare/147415-164933/EmailOctopus-vs-Drip)[Systeme.io vs Drip](https://www.capterra.com/compare/164933-198994/Drip-vs-Systeme)[EngageBay CRM vs Drip](https://www.capterra.com/compare/164933-178819/Drip-vs-EngageBay-Marketing) [HubSpot Marketing Hub vs Drip](https://www.capterra.com/compare/164933-171840/Drip-vs-HubSpot-Marketing)[Keap vs Drip](https://www.capterra.com/compare/76390-164933/Infusionsoft-vs-Drip)[Omnisend vs Drip](https://www.capterra.com/compare/153508-164933/Omnisend-vs-Drip)[Marketing 360 vs Drip](https://www.capterra.com/compare/148516-164933/Marketing-360-vs-Drip)[Pipedrive vs Drip](https://www.capterra.com/compare/132666-164933/Pipedrive-vs-Drip)[Marketo Engage vs Drip](https://www.capterra.com/compare/75130-164933/Marketo-Lead-Management-vs-Drip)[Bitrix24 vs Drip](https://www.capterra.com/compare/113540-164933/Bitrix24-vs-Drip)[Nimble vs Drip](https://www.capterra.com/compare/123032-164933/Nimble-vs-Drip)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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