Who Uses This Software?

SaaS, consultants, agencies, ecommerce companies, professional bloggers, small to medium size businesses, ebook and online course authors.


Average Ratings

19 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/month
    See pricing details
  • Pricing Details
    21-day trial. Free up to 100 contacts. Price based on number of subscribers
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Leadpages
  • www.leadpages.net
  • Founded 2013
  • United States

About Drip

Drip from Leadpages is world-class marketing automation software built for the next decade. The visual campaign builder has dozens of triggers, actions, and integrations to create automated campaigns with the world's most intuitive workflow builder triggered by behavior so you always send the right message at the right time. Drips no-strings-attached free plan (up to 100 contacts) lets you try every single feature at full power and get a feel for the simple, user-friendly interface.


Drip Features

  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Click-Through Tracking
  • Contact Database
  • Drip Campaigns
  • Event Triggered Email
  • Image Library
  • Mailing Frequency Limits
  • Mailing List Management
  • Multi-Variate Testing
  • Newsletter Management
  • Spam Check
  • Subscribe / Unsubscribe
  • Survey Management
  • Template Management
  • Unsubscribe Database
  • WYSIWYG Email Editor

Drip Reviews Recently Reviewed!


Capterra-loader

Great support team -- but too much need for it!

Feb 16, 2018
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
Likely
Extremely
Likely

Pros: One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have.

To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions)

To my ability to step into specific user accounts to fix things simply and quickly at their request..

Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

Cons: The refreshing of the automations seems like it is not instant, so whenever I am setting something up, and doing tests, there has been some confusion as to whether it is working or not. So sometimes I have to go live with a special list just to test the automation steps which is not very convenient.

Best lead generation + drip campaign combo out there

Feb 09, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Almost all of my lead generation pages use Drip to build email drip campaigns to attract new customers.

Cons: Lately it seems support for Drip has been dwindling, and I've been finding more and more bugs. Hopefully they fix them soon.

Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

Jan 18, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Cons: The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Overall: We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.

Powerful tool to build marketing email campaigns

Jan 16, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Drip has a visual workflow creating a very user-friendly interface. It also offers email templates and generates installation codes. It makes marketing automation easier to grasp for newcomers. Pricing is also very reasonable.

Cons: While a lot of the process are user-friendly and simple to follow certain workflows can be intimidating, and the knowledge base isn't very extensive. I found that particular options were hidden away in menus. It took some time to teach myself the ins and outs, but it was worth it. Customer support was beneficial, but depending on what membership level you have, the response time varies.

Overall: Automating follow-up marketing campaigns for new sign-ups and trial users

Tons of features, can help your business

Dec 23, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I think that the customer support does a great job at letting you know when they will and will not be available - there will be popups that let you know when you can chat. Chat is also pretty responsive.

Cons: I think that there are a lot of features, which means there is a lot to take in. Some more video tutorials or how-to guides on how to use Drip would be helpful.

Overall: I was able to put together my email list and apply tags so my marketing messages are relevant to the people I want to speak with.

Capterra-loader

Loved Drip....but could be better with pricing

Dec 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ok to be honest I can be a little stingy. So I would love to have slightly cheaper prices. But it's not that big of a deterrent compared to other services. It's very easy to use, has a lot of amazing features that make the price worth it.

Cons: As I said before- for me personally, I wish there prices were a little cheaper. Otherwise I think it's awesome.

Overall: Excellent email marketing

Capterra-loader

Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Dec 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.

Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.

I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)

Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see:

- which ones are hot (Drip can send an email to your sales team so they make contact),
- which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message),
- and which ones are just tire kickers.

No sense running paid ads to tire kickers, right?

You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed)

I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.

If you are considering email & marketing automation automation software for your business, take a good look at Drip.

They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Overall: Drip integrates with just about everything and it is pretty easy to use.

The future of marketing from your website is "website personalization" which will create a unique experience for each and every person.

Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience.

Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded.

The days of one size fits all marketing have come and gone.

With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

The best email marketing tool that I have used

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The best thing about Drip is the power it gives you. It takes a little bit of technical expertise, but between the tags, custom fields, and their powerful visual workflow builder you can build automated drip campaigns that maintain a personal, relevant touch.

Cons: It is difficult to bring in your own custom HTML responsive email templates without being a programming expert.

Overall: I am able to automate lead magnet delivery sequences, do drip campaigns, and do broadcast emails in one place.

An easy to use email marketing system for the non-marketing professional

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Primarily, it's easy to use. If you don't want to have to take an advanced course in email marketing, Drip will serve your purposes. Writing the emails is easy. Setting up the options is a snap. Overall, I have found it easy to use and popular for all services that I need it to integrate with.

Cons: I wish I could tell you one thing, but overall, I do like most of the features and the interface. It's clean and easy to use. Maybe more templates would be useful.

Could turn into something great. But the current experience is god awful

Oct 19, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money

Pros: Nice and cheap to start out. Then gets more and more expensive. If you constantly clean your database you'll like it. The live chat is really helpful when starting out

Cons: Where to begin. Super rigid software that sits on the line of inflexibility and looking awful out of the box. The reply tracking doesn't work, the email open tracking doesn't work. Weekly support outages.

Drip has saved me.

Jul 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Drip's marketing automation (i.e. workflows) give you precision control over every step of your customer's decision making journey.

Cons: Thee isn't a single con I can think of! If I were to really stretch into non-issues though I would say that their onscreen prompts for first time users could provide a few more details.

Overall: All of my clients now use Drip which gives me the massive benefit of working with every client's Drip account without having to leave my own. This must-account functionality is a life saver for me!

Amazing software with great functionality to automate marketing efforts

Jul 12, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Migrating over from Mailchimp, this offering is infinitely more functional and will allow us to implement more automated marketing efforts.
Tracking subscribers across multiple platforms through official integrations or by utilizing Zapier makes the system even more powerful.
Filtering subscribers to target them for cross-selling our various products/services is incredibly powerful.

Cons: Setup is very complex and it takes quite a while to get things really setup and working properly.
Support is sometimes a bit slow in responding.

Overall: Very capable, but complex and time-consuming to setup properly, which was the main hurdle for us in migrating over to Drip, however it's great functionality will hopefully make all the effort worthwhile.

I moved from MailChimp to Drip and am learning as I work.

May 02, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: The support -- weekly seminars, lots of videos-- is great. Several times a support tech worked through a process with me on the phone, and I know that whenever I get confused, that option is available.

Cons: I find the terminology a bit confusing, campaign, list, broadcast, form-- these all work together, but they're titled almost as if they are different categories. Everything seems a bit cumbersome because the titles seem counterintuitive.

Overall: The support doesn't just teach me about Drip, but about the email marketing process.

Drip workflows make email automation configuration easy to map and track.

Feb 06, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Cons: Would love a direct integration with PayPal, that makes it easier to register purchase goals in workflows.

Overall: Started learning how to set up email marketing automation funnels with Drip a few months ago. Setting up, tracking, and monitoring leads is super easy using Drip. Look forward to discovering how to continue to integrate Drip into multiple lead funnels. on my site, social media, and email.

Really great lightweight marketing automation

Jan 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Excellent UX, great support, powerful features, good price.

Overall: I am really impressed with drip. I've tried about 10 different email service providers including the really expensive marketing automation ones and drip is still my favorite. Beautiful UI, very intuitive, fantastic support, and a great value.

Best automation platform for SMB

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: easy to use
very powerful
great price

Cons: email templates are somewhat basic, but they work well anyways

Overall: Drip is, in my opinion, the best marketing automation platform for the SMB. I've worked with more automation platforms than I can count on one hand, and Drip simply takes something that's supposed to be complex and makes it super easy. We now use Drip with most of our SMB clients.

Recommendations to other buyers: Marketing automation is a must-have nowadays. Drip makes it easy for businesses to get started with MA without a huge sticker price.

Drip is the Best Email Service Provider I Have Ever Used

Nov 15, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Drip makes setting up complex workflows, campaigns and automation rules incredibly easy and uses a visual workflow builder that is the best in the industry.

Cons: Absolutely nothing.

Overall: After trying several email service providers, including spending over $20,000 on Infusionsoft I now use Drip for all of my personal projects and recommend it to all of my clients. Simply put, it is the best email service provider on the planet.

Recommendations to other buyers: Try Drip today. If your experience is anything like mine you'll feel blessed to have heard about it.

Jan 19, 2018
1/5
Overall

Dec 11, 2017
5/5
Overall

Nov 20, 2017
5/5
Overall