Average Ratings

22 Reviews

  • 4 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $81.00/year/user
  • Deployment
    Mobile - Android Native
    Mobile - iOS Native
  • Support
    Business Hours

Vendor Details

  • Tripnity
  • pro.iconosquare.com/
  • France

About Iconosquare

Analytics and content management platform for Instagram marketers.


Iconosquare Features

  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Iconosquare Reviews Recently Reviewed!


Capterra loader

Huge Help To Our Social Media

Jan 29, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The auto-posting to Instagram has been a huge game changer for us. For both the convenience (time saver) but for the increase in engagement too. We're not sure why engagement has increased when auto-posting through Iconosquare , but it certainly has. Roughly tripling each post's reach.

We also love the analylics for their insight into our followers and trends. A huge help.

Cons: As we are a brand that sells physical products in our store, it would be helpful for us to tag the images showing product to allow viewer to click and shop them. Also, we would like to auto-post posts with multiple images. Certainly, neither are deal breakers, but having the additional functionality would be helpful.

Overall: Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence.

A must have if you're serious about marketing or making it on Instagram.

Feb 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: To me, Iconosquare is what should be included in the Instagram app by default. But it's not, so we have Iconosquare. It's essentially everything you would expect from the analytics end of Instagram, similar to what you would see in Facebook Analytics and Insights (thought not quite that in depth). There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research. If doing any kind of organic strategy on Instagram, you're basically flying blind without this information.

Cons: Honestly, and maybe this makes me a cheapskate, but to me it's the price. It feels wrong to me to have to pay for something so basic that should be included in an app that's used by over 800 million people, but for whatever reason the creators haven't bothered. It's no fault of Iconosquare, since they didn't make Instagram and simply saw an opportunity to create an app and had to make money doing it. I just wish it wasn't necessary. But it is, and in my mind Iconosquare is the best choice to compensate for that, if Instagram is a meaningful platform to you.

Overall: It has helped us tremendously with understanding our Instagram account, finding good times to post, and discovering new hashtags and which hashtags were working and which weren't.

Capterra loader

Helps with Influencer Research

Sep 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I used Iconosquare for six months to aid Influencer Search.

1. Lets you find influencers based on a wide number of parameters

2. Of about 5 platforms tested, iconosquare had the most accurate data

3. Provides list of tools and services that can be used, a comprehensive list known as SMMartbox

4. Allows scheduling posts on Facebook and Instagram

Cons: Iconosquare has been undergoing a lot of changes owing to Instagram policies, which tends to get a bit tiring to track and understand

Overall: Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and letting me leverage Instagram's true potential.

Easy to use, helpful

Jun 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like how easy the interface is. Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research.

Cons: There are not too many things I dislike about Iconosquare. One thing is that it doesn't seem to offer analytics that are as comprehensive and powerful as other software programs such as Hootsuite.

Iconosquare

Dec 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that this software allows scheduling, additional insights that Instagram doesn't give you, and the ability to do approvals through a team. Great purchase.

Cons: There's literally nothing bad I can write about it. I love Iconosquare

Iconosquare

Jan 31, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I've used it mostly for my Instagram. It provides list of tools and services that can be used.

Also there is an option to schedule your posts. As well as the one to preview your feed , which makes planing a lot easier. The reporting is very thorough, accurate and detailed.

Cons: I can't say that there is a lot that I don't like about Iconosquare. The only down side is the price. It is quite expensive and not everyone can afford it.

Overall: Overall experience was good.

Capterra loader

Great way to keep track of your social media posts

Jun 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I used it mostly for instagram, that facebook. What i loved was able to have a gallery with all the photos i could use, and putting them names and tags, and when i used them they moved to another folder so i didnt have the problem of reposting something.

Cons: I founnd it a bit hard to post sometimes since it didnt automatically post to instagram, so you have to copy and paste all the content you had prepared into instagram an post it yourself. it wasnt automatic

Great product of Instagram-heavy brands.

Dec 08, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It allows you to schedule and preview your Instagram feed. We've rarely run into any hiccups, and the platform has updates now and then which have only improved the experience. The reporting is very thorough and detailed and works well for putting into reports.

Cons: I wish there were easier view options. ie: see the next 4 weeks instead of just the specific month. or automatic layout options.

Overall: Very positive overall. We've had it for almost a year and use it daily!

Metrics That Matter

Jan 28, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really enjoy Iconosquare for the analytics they share. It is also super easy to put content in the app from my phone and continue working on my computer.

Cons: I do not like that they took away some of the metrics I really care about, although I do believe that was an Instagram update. I also wish I got more features for the amount of money I pay.

Overall: Iconosquare is great although I may explore other options soon!

Social Monitoring

Feb 21, 2019
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Iconosquare makes it easy to engage regularly with instagram accounts that relate to our business.

Cons: I wish that you were able to post from a desktop through iconosquare.

Overall: We use iconosquare regularly to engage with our own instagram audience and find new followers that share a common interest. Helps us grow quality followers through engagement.

Iconosquare for Instagram

Apr 22, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Iconosquare is extremely thorough and covers a lot of categories! I am on the free version and the feedback so far has been concise and informative.

Cons: Nothing yet, as mentioned I am still on the free version so will see when I upgrade.

Overall: As a fairly new Instagram user for my business I like the insight it is giving me with regards to which posts are performing.

Simple Social Analytics

Dec 06, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: They recently updated their interface and it looks 10x better than before. It is very fluid and provides a great user experience. It tracks enough of the social data points to let you know how things are going with your accounts. Lately we have been exploring more with their "advanced search" tool to find new potential influencers. We've seen that it is still sometimes glitchy but if you are patient enough then you can find some quality accounts.

Cons: As mentioned above, there are some glitches with some of the tools on the platform that can sometimes be annoying. They also had to remove some features recently due to an API change on the IG end. I understand that the API item is out of their control, but it is unsettling to think about how they don't have full control over what their platform can do. Overall, it's a quality software offering.

Capterra loader

Instagram needs to step up their analytics game, Iconosquare nails it.

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Whenever I use Iconosquare for comprehensive Instagram analytics I always wonder why the official Instagram app doesn't offer these tools! Iconosquare is definitely a must if you want to track how you're doing on Instagram. It offers more than just "Impressions, Comments, Likes". You can really dive deep into your followers and how your content is performing.

Cons: The cost, I mean, while Iconosquare is probably the most comprehensive Instagram analytical tool, it is quite expensive and doesn't fit into everyone's budget.

Overall: In-depth Instagram analytics.

Meets a Huge Need

Feb 12, 2019
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Delivers all the metrics you want and need, and then some. Easy to interpret and very useful in informing social media decisions. The monthly report exports are extremely detailed with everything we want to know without being cluttered with extremely granular data like a Facebook report.

Cons: Wish there was more historical data available.

Overall: We've used it for 3 years now and will continue to as long as it's the best in the market.

This program was alright

Aug 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: I only used Iconosquare for a little while. The pricing was out of my budget at the time. But it was relatively easy to use.

Cons: The pricing, definitely. As a brand new entrepreneur and stay at home mom pricing was important. This was a bit out of my reach at the time.

Capterra loader

I used to use it all the time, and it really has great features!

Apr 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I loved how it made my analytics easier, and I love free features on their website, it lets you search for brands and influencer!

Cons: I would love a free option for hashtags so I could do a research for it and add them to my posts since it really matters.

Used to use Iconosquare for measuring social progress

May 01, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Lots of great features and makes it easy to understand your progress and metrics when it comes to social media

Cons: The pricing would be my only complaint. The free trials and older free resources were great but there are tools online that can provide similar features for lower prices than the plans that are offered now.

I use Iconosquare for Instagram analytics.

Apr 19, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: I like how easy it is to receive analytics information from Iconosquare. The weekly emails are helpful as well so y team can make real-time changes to our campaigns based on that data.

Cons: Consider adding more email features like the most popular post of the week or other stats similar to that.

Capterra loader

Great app, but pretty bad customer service

Aug 23, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Its great for scheduling posts and the grid preview helps you see how your feed will look.

Cons: Sadly, the customer service. I upgraded to the next level to test the functionality, but they wouldn't let me go back to a plan they just retired unless I paid for annual. Pretty poor in my opinion and as a result I cancelled. Its a shame because the app is good, but customer service is SO important.

Not a big fan of this software.

Mar 13, 2018
2/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I liked some of the reporting you could glean from this software. From that perspective it was useful.

Cons: In general, the software lacked a complete offering. Never felt a cohesive opportunity for my team to engage with.

Wanted to use for social media reporting, but only useful for Facebook and Instagram

Apr 18, 2019
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 4.0/10 Not
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Pros: Great info for Facebook and Instagram, however those are the only two networks I could access.

Cons: Unfortunately no integration with some of the top popular networks such as Twitter, Pinterest, and other networks my company uses.

Social Media Managing!

Mar 29, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Iconosquare allows you to manage multiple social media platforms while seeing analytics and feedback on your posts! It's a must-have if you own a business!

Cons: There are some features that cost, and sometimes getting started on a social media platform can take a lot of work.