# Iconosquare Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Iconosquare the right Social Media Management solution for you? Explore 69 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/166110/Iconosquare/reviews --- Iconosquare 4.4 (69) [View alternatives](https://www.capterra.com/p/166110/Iconosquare/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Iconosquare Ease of use 4.5 Customer Service 4.4 ## Pros and Cons in Reviews BW Benoit W CDO APAC MEA LATAMElectrical/Electronic Manufacturing, 10,001+ employeesUsed the software for: More than 2 years. “From automated monthly performance reports to real-time engagement insights, Iconosquare helps us stay on top of our social media impact and make data-driven decisions that align with our global growth objectives. Whether it's supporting Quarterly Digital Performance Reviews or enhancing campaign visibility, Iconosquare consistently delivers actionable insights that elevate our digital presence.“ September 23, 2025 KK Katrina K \-Consumer Goods, 11 - 50 employeesUsed the software for: Less than 6 months. “The think that I like least is that the 'Get started' tab keeps opening up every time I open Iconosquare and also every time I want to leave or navigate to a different page an 'unsaved changes' window pops up which is a bit annoying.“ September 18, 2025 SC Serkan C e-Commerce ManagerRetail, 51 - 200 employeesUsed the software for: 1-2 years. “It’s a powerful tool that combines social media management, scheduling, and in-depth analytics in one platform.“ September 18, 2025 CS Covadonga S Communications AdvisorPublic Policy, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “What I like the least is something that is not directly the fault of the platform but of the social media insight system: the fact that we can't add personal LinkedIn pages or platforms like X limits the amount of data we would like to get access to.“ September 25, 2025 KK Katrina K \-Consumer Goods, 11 - 50 employeesUsed the software for: Less than 6 months. “I also love the ability to schedule specific reports and receive them via email.“ September 18, 2025 WM Wiktoria M Social Media SpecialistComputer Games, 51 - 200 employeesUsed the software for: 6-12 months. “insights based on one post when Instagram changes post size I can't schedule posts with new size right away“ September 17, 2025 JS Jordan S Director of Content and Communication StrategyNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years. “It's so convenient to view all of our social media trends and growth in one place, across every platform.“ September 25, 2025 CM Cathal M Marketing ExecutiveHospitality, 51 - 200 employeesUsed the software for: Less than 6 months. “The app doesn't allow you to edit a post that has been set up for approval either.“ September 19, 2025 ## Showing most helpful reviews Showing 1-25 of 69 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Joyce T. Content Marketer Marketing and Advertising Used the software for: 6-12 months ### "A great tool for any content marketer!" January 12, 2021 4.0 Pros I have used numerous scheduling tools, but in the end, I have landed on iconosquare . I like it’s simple-to-digest analytics, weekly reports, and the easy to set up scheduler (It’s big and clear!). The best posting time for every day is automatically starred, and hashtag lists can be saved. It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go. And of course, the pricing plan is super friendly, with a yearly option so I don’t have to worry about any monthly payments (which I hate). Cons In the beginning, there were problems with auto publishing. However, the problem was quickly solved. Alternatives considered [Later Social](https://www.capterra.com/p/152254/Later/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare The pricing package and analytic functions. Switched from [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Did not enjoy their scheduling function as the interface is quite small. Review Source BW Benoit W. CDO APAC MEA LATAM Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Enhancing Global Visibility with Iconosquare Analytics" September 23, 2025 5.0 From automated monthly performance reports to real-time engagement insights, Iconosquare helps us stay on top of our social media impact and make data-driven decisions that align with our global growth objectives. Whether it's supporting Quarterly Digital Performance Reviews or enhancing campaign visibility, Iconosquare consistently delivers actionable insights that elevate our digital presence. Highly recommended for any organization serious about social media performance. Pros Iconosquare has become an indispensable tool in our digital strategy at Legrand. Its intuitive interface and powerful analytics capabilities allow us to monitor over 100 social media accounts across regions with precision and ease. The platform’s integration with LinkedIn, Instagram, Facebook, and TikTok ensures comprehensive coverage. We especially value its ability to consolidate fragmented analytics into unified dashboards, enabling both local and global teams to act quickly and effectively. Cons Platform Connectivity Issues: Need to reconnect to the different accounts again and again. Notification Overload: Team members not actively managing accounts (e.g., in reader-only mode) have reported receiving excessive system notifications, which clutter inboxes and create confusion about required actions. No Inbox Management for Twitter an whatsapp. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare Cost + Iconosquare is proudly based in Limoges, our hometown Review Source Response from Iconosquare October 15, 2025 Cher Benoit, Thank you for such a comprehensive and thoughtful review. We’re thrilled to hear that Iconosquare plays a meaningful role in your global digital strategy and that the analytics, integrations, and dashboards support your teams across regions. Your feedback on platform connectivity, notifications, and inbox management is greatly appreciated, and we’ll make sure it’s shared with the team as we continue to improve the platform for large-scale operations like yours. Au plaisir, The Iconosquare Team WM Wiktoria M. Social Media Specialist Computer Games Used the software for: 6-12 months ### "There's still work to do" September 17, 2025 3.0 It's nice tool, but it needs improvement asap. Specifically the new mobile app needs option to download media and copy whenever I want, not only after I got the reminder. Pros 1\. That I have statistics and insights in one place 2. It's easy when it comes to the interface and overall easiness of use Cons 1\. apps get disconnected often 2. I can't download media from the mobile app and schedule them manually via Instagram before the 'remider' 3. insights based on one post 4. when Instagram changes post size I can't schedule posts with new size right away 5. Customer support just thanks you for the contacta nd nothing happens 6. I can't manage all my social media profiles in one place Switched from [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) We needed more features, such as reporting and insights Review Source Response from Iconosquare October 15, 2025 Dear Wiktoria, Thank you for sharing such a detailed review. We’re glad the insights and interface are working well for you. Your feedback on profile connections, scheduling flexibility, and customer support response times is super helpful, and we’re already working on improvements in these areas. Your input genuinely helps shape what we fix next. Sincerely, The Iconosquare Team CS Covadonga S. Communications Advisor Public Policy Used the software for: 6-12 months ### "The social media insight swiss knife!" September 25, 2025 5.0 It has been incredibly pleasant, my team members and I rely on it fully to review our insights. The automated monthly reports are super useful! Would recommend to other professionals in the field Pros The user-friendlyness of the platform! Everything is very intuitive, the visualization helps a lot to understand the important insights for your brand, and it helps you maximize the potential of your assets. Also, everytime I have encountered a problem their customer support hasn't only been incredibly effective but also super kind! Cons What I like the least is something that is not directly the fault of the platform but of the social media insight system: the fact that we can't add personal LinkedIn pages or platforms like X limits the amount of data we would like to get access to. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare Because of the features offered and the friendliness of the platform Review Source Response from Iconosquare October 15, 2025 Dear Covadonga, Thank you for such a thoughtful review. We’re delighted to hear that the platform’s intuitive design, visualization, and insights have been valuable for your work, and it’s wonderful to know our support team has made a positive impression. Your note about platform limitations is well understood, and we truly appreciate you pointing it out as we continue working within the constraints of external data access. Sincerely, The Iconosquare Team KK Katrina K. \- Consumer Goods Used the software for: Less than 6 months ### "Love it for the variety of engagement insights" September 18, 2025 4.0 Pros I like that you can customise your own dashboard and tailor it to different channels. The selection of specific engagement insights is very broad and super helpful. I also love the ability to schedule specific reports and receive them via email. Cons The think that I like least is that the 'Get started' tab keeps opening up every time I open Iconosquare and also every time I want to leave or navigate to a different page an 'unsaved changes' window pops up which is a bit annoying. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Later Social](https://www.capterra.com/p/152254/Later/) Reason for choosing Iconosquare I liked the dashboard for analytics and the interface seemed the nicest. Review Source Response from Iconosquare October 15, 2025 Dear Katrina, Thank you for sharing such a thoughtful review. We’re delighted to hear that the dashboard customization, engagement insights, and scheduled reports are helping you get the most out of Iconosquare. Your feedback on the “Get started” tab and the unsaved changes pop-up is very useful, and we’ll take it into account as we refine the experience. Sincerely, The Iconosquare Team EB Eliannore B. MD, Program Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Great platform. Could use more AI integration" September 19, 2025 3.0 Overall it is a great start for social media management, but it is limited, and could use more AI integration. Pros Easy user interface, no need for professional social media management knowledge. Easy post scheduling and very useful feed preview. Cons Even with the scale plan, some features are still missing. Some insights are also missing. AI inspiration should be for the content of the post, not only ideas and caption. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Iconosquare requires less knowledge and expertise in social media management. Review Source Response from Iconosquare October 15, 2025 Dear Eliannore, Thank you for sharing your honest feedback. We’re pleased to hear that the interface, scheduling features, and feed preview have made managing social media easier for you. Your comments on missing features and AI integration are valuable, and we appreciate you taking the time to share these insights. They help guide future developments so we can better support your needs. Sincerely, The Iconosquare Team SC Serkan C. e-Commerce Manager Retail Used the software for: 1-2 years ### "e-Commerce Manager" September 18, 2025 5.0 My overall experience with Iconosquare has been very positive. It’s a powerful tool that combines social media management, scheduling, and in-depth analytics in one platform. It has helped me save time, improve engagement, and make more data-driven decisions for social media strategies. While there is a small learning curve at the beginning, once you get used to it, the workflow becomes smooth and efficient. Pros The platform has a very user-friendly interface and provides excellent social media analytics. Features like engagement insights and post scheduling make it easy to track content performance and publish posts at the right time. Managing multiple platforms from a single dashboard saves a lot of time. Customer support is also quick and responsive, always providing clear answers. Cons Sometimes the dashboard can be a bit slow to load. The learning curve is slightly steep for new users, especially when exploring advanced reporting features. Pricing might feel a bit high for smaller teams, but overall it’s worth the investment considering the value it provides. Review Source Response from Iconosquare October 15, 2025 Dear Serkan, Thank you for sharing your detailed feedback. We’re happy to hear that the platform’s analytics, scheduling tools, and unified dashboard have been valuable for your work, and it’s great to know our support team has been able to assist you clearly and quickly. Your points about loading speed, the initial learning curve, and pricing are important, and we appreciate you taking the time to highlight them. Feedback like this helps us keep improving the experience for teams of all sizes. Sincerely, The Iconosquare Team SP Sarah P. Founder Online Media Used the software for: 2+ years ### "Longtime user" September 17, 2025 4.0 Pros Post time data, reach based on followers online, comparing to your own account history + posting frequency Cons Cost of staying because it has all my data as a loyal user since 2016 especially for Instagram. If KPIs or access changed, you should remove the data that can't get updated anymore. Review Source Response from Iconosquare October 15, 2025 Dear Sarah, Thank you for taking the time to share your feedback and for being such a long-time user. We’re glad to hear that the performance data and posting insights have been helpful over the years. We understand your concerns about cost and data access, and your point about handling legacy data is very important. We’ll make sure this feedback is shared with our team as we continue improving the experience for loyal users like you. Sincerely, The Iconosquare Team JS Jay S. Director of Communications Non-Profit Organization Management Used the software for: 2+ years ### "Great for Instagram Analytics!" September 25, 2025 5.0 So far, so good. It's been very helpful with Instagram especially. The dashboard is easy to customize, so you see exactly what you want to see. Pros It's so helpful with Instagram, who only shows you 30 days of data. It allows you to see your growth in realtime - allowing you to understand what you are doing right and where you can improve. Cons It often has trouble staying connected to your social media accounts. You have to reconfirm the connection many times. Review Source Response from Iconosquare October 15, 2025 Dear Jay, Thank you for taking the time to share your feedback. We’re glad to hear that Iconosquare’s analytics have helped you track Instagram growth more effectively and that the customizable dashboard has been useful. We appreciate your note about connection stability, and we’re continually working to make this smoother. Sincerely, The Iconosquare Team MG Mallory G. CEO Marketing and Advertising Used the software for: 6-12 months ### "Awesome and Convenient Social Media Planner" September 22, 2025 5.0 Am excited that there are tools within the platform to learn and stay up-to-date with launches and changes within the app. It's easy to use and effective when it comes to social media management. Pros I love the layout of this platform, how easy and effective it is to organize media and social campaigns, and the overall user experience. Cons The dashboards could be a bit more analytical, I do love that they are completely customizable but tend to focus the most on vanity metrics. Review Source Response from Iconosquare October 15, 2025 Dear Mallory, Thank you for taking the time to share your feedback. We’re glad to hear that the platform’s layout, media organization, and overall user experience have been working well for you. Your thoughts on the dashboards and metrics are appreciated, and we’ll keep this in mind as we continue to refine our analytics features. Sincerely, The Iconosquare Team Sandrine Varela-Lopez - F. Office Manager Freelance Executive Office Used the software for: Less than 6 months ### "Français et super design" January 7, 2021 5.0 Pros Prise en main de l'outil très facile, j'apprécie de pouvoir planifier mes contenus à l'avance et de prévisualiser mon feed sur Instagram. Le tableau de bord est très bien fait, cela permet d'avoir une vue d'ensemble de ses statistiques. J'aime également le fait de ne pas avoir besoin de valider la publication d'un post programmé sur Insta, il suffit de cocher une case dans les paramètres pour que cela soit automatique. Cela ne fonctionne que pour les publications simples. Enfin j'aime pouvoir créer des listes d'hashtags pour les réutiliser lors de la création de mes posts Cons Manque la possibilité d'ajout le réseau social Linkedin. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare C'est un produit français et j'aime l'interface par rapport aux autres Review Source VR Verified Reviewer Chief Information Security Officer Retail Used the software for: 1-2 years ### " Iconosquare a good program with recurring failures" January 27, 2023 5.0 I think it has been a medium experience, I am not as fluent with twitter and facebook as in other programs, in this sense this program became one of our third-place programs in use, perhaps in the future if they fix this login system it can happen to the programs I use with priority.According to account management, tracking, metric comparisons that we always generate in the company to keep bots at bay and eliminate undesirable followers. Pros What I like the most about the program is a great variety of uses with different programs, for example, Instagram, Twitter and you can access each of them in the best way, it also has very good plans at a low cost, that is, almost any company You can purchase their services. Cons It is a good program but as the title says, it has many flaws, when integrating the accounts they log off recurrently and this wastes a lot of time on a daily basis, especially on Twitter, which is why we decided to change in this regard to a support program that supports us daily the login without wasting time. As for support, I can't say less, they have great support, but what is tedious is entering help tickets. Review Source JC Jeremy C. Responsable E-Commerce Retail Used the software for: 1-2 years ### "Un outil professionnalisant pour la gestion de nos multiples réseaux sociaux" November 7, 2022 5.0 Pros \- Interface simple d'utilisation- Outil de gestion et de planification des publications performant- Nombreuses fonctionnalités pour gérer des stratégies sociales - Nombreux outils pour faciliter le quotidien des community manager- Gestion complète des statistiques / KPIs pour piloter l'activité et la stratégie- Solution peu onéreuse Cons A ce jour, nous ne rencontrons aucune problématique sur Iconosquare.Cet outil est parfaitement adapté à nos besoins, nous en sommes pleinement satisfait. Review Source VR Verified Reviewer Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "No longer free nowadays haha" September 11, 2019 5.0 Very helpful for those who works and have need on social media trends and analysis. Pros I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are: - Engagement data - Followers growth - Best time to post - Posting habits - Provide post scheduler - Industry benchmark Cons Unfortunately they are no longer provide us with free plan haha. However, they still provide an access to free trial for certain period. Review Source VR Verified Reviewer Content and Design Manager Food Production Used the software for: 6-12 months ### "Great product of Instagram-heavy brands. " December 9, 2018 4.0 Very positive overall. We've had it for almost a year and use it daily! Pros It allows you to schedule and preview your Instagram feed. We've rarely run into any hiccups, and the platform has updates now and then which have only improved the experience. The reporting is very thorough and detailed and works well for putting into reports. Cons I wish there were easier view options. ie: see the next 4 weeks instead of just the specific month. or automatic layout options. Review Source kelsey L. marketing Automotive Used the software for: 2+ years ### "Social Monitoring" February 21, 2019 4.0 We use iconosquare regularly to engage with our own instagram audience and find new followers that share a common interest. Helps us grow quality followers through engagement. Pros Iconosquare makes it easy to engage regularly with instagram accounts that relate to our business. Cons I wish that you were able to post from a desktop through iconosquare. Review Source VR Verified Reviewer Consultant Management Consulting Used the software for: I used a free trial ### "Nice set of features at a reasonable cost for small businesses & entrepreneurs. " January 17, 2021 5.0 Pros The data and graphics provide great information for analyzing effectiveness online. It's easy to setup you account and the system pulls a wealth of data within an hour of getting started. There are short video tutorials that help along with tooltips. Really user-friendly system. Cons I would love it to allow more users and/or social profiles for the lower-tiered accounts. However, compared to other similar social media analytics tools, Iconosquare has a very reasonable low-cost plan that provides great features. Review Source EM Eloise M. Marketing and communication officer Information Services Used the software for: 1-2 years ### "Really satisfied with Iconosquare !" December 6, 2022 5.0 Pros The analytic tools and the programmation Cons Nothing I disliked, really interesting tool to use Review Source RA Rebecca A. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Better than the rest" January 19, 2021 4.0 Pros The interface — it's very visual, versus text-based. It's easy to use, and organizes information well. Cons I wish it could connect to Facebook Groups. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/)[Later Social](https://www.capterra.com/p/152254/Later/)[Sendible](https://www.capterra.com/p/130894/Sendible/)[Planoly](https://www.capterra.com/p/213003/PLANOLY/)[CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) Review Source VR Verified Reviewer Associate Director of Communication Used the software for: Less than 6 months ### "I use Iconosquare for Instagram analytics." April 19, 2018 4.0 Pros I like how easy it is to receive analytics information from Iconosquare. The weekly emails are helpful as well so y team can make real-time changes to our campaigns based on that data. Cons Consider adding more email features like the most popular post of the week or other stats similar to that. Review Source VR Verified Reviewer General Manager Used the software for: Less than 6 months ### "This program was alright" August 1, 2018 4.0 Pros I only used Iconosquare for a little while. The pricing was out of my budget at the time. But it was relatively easy to use. Cons The pricing, definitely. As a brand new entrepreneur and stay at home mom pricing was important. This was a bit out of my reach at the time. Review Source EB Emily B. Social Media & Marketing Specialist Hospitality Used the software for: 2+ years ### "Meets a Huge Need" February 12, 2019 5.0 We've used it for 3 years now and will continue to as long as it's the best in the market. Pros Delivers all the metrics you want and need, and then some. Easy to interpret and very useful in informing social media decisions. The monthly report exports are extremely detailed with everything we want to know without being cluttered with extremely granular data like a Facebook report. Cons Wish there was more historical data available. Review Source CB Chris B. Owner Construction Used the software for: Less than 6 months ### "Wanted to use for social media reporting, but only useful for Facebook and Instagram" April 18, 2019 3.0 Pros Great info for Facebook and Instagram, however those are the only two networks I could access. Cons Unfortunately no integration with some of the top popular networks such as Twitter, Pinterest, and other networks my company uses. Review Source MG Michelle G. Manager Marketing and Advertising Used the software for: 6-12 months ### "Deep analytics all in one place" October 6, 2025 5.0 Pros With Iconosquare, I get all my advanced analytics in one place and I get the whole picture that only looking at Instagram won't give me. When making content decisions, I'm grateful to have Iconosquare in my corner, enabling me to make better strategic choices. Cons I like iconosquare and don't have anything bad to say. I'm excited to add more platforms to get more analytics. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) Reason for choosing Iconosquare Better analytics and tracking and competitor analysis Review Source Response from Iconosquare October 15, 2025 Dear Michelle, Thank you for your kind words. We’re thrilled to hear that having all your advanced analytics in one place has helped you make stronger strategic decisions, and it’s great to know Iconosquare has become such a useful part of your workflow. We appreciate your enthusiasm about adding more platforms, and we’re excited to keep supporting your growth. Sincerely, The Iconosquare Team CR Cecile R. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Good product for freelance social media managers" October 6, 2025 5.0 Good product as accurate as other products which I have used in the past so I would definitely recommend. Pros As a freelance Social Media Manager, I use Iconosquare to measure performance on my clients' acccount. I have used other (more expensive) tools and I have not found them more helpful or better than Iconosquare. Cons the navigation could be improved because I always struggle a little bit to find what I am looking for. I also don't like the fact that you need a FB page to log into an IG one. Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Iconosquare I currently use Brandwatch as well as Iconosquare Review Source Response from Iconosquare October 15, 2025 Dear Cecile, Thank you for sharing your thoughtful feedback. We’re pleased to hear that Iconosquare has been a valuable and reliable tool for managing your clients’ performance, especially compared to other platforms. Your comments on navigation and login requirements are important, and we appreciate you taking the time to highlight them as we work on improving the user experience. Sincerely, The Iconosquare Team Similar Products Featured ## Related categories [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Listening Tools](https://www.capterra.com/social-listening-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.