# Page 2 | Iconosquare Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Iconosquare the right Social Media Management solution for you? Explore 69 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/166110/Iconosquare/reviews --- Iconosquare 4.4 (69) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Iconosquare ## Showing most helpful reviews Showing 26-50 of 69 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CR Cecile R. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Good product for freelance social media managers" October 6, 2025 5.0 Good product as accurate as other products which I have used in the past so I would definitely recommend. Pros As a freelance Social Media Manager, I use Iconosquare to measure performance on my clients' acccount. I have used other (more expensive) tools and I have not found them more helpful or better than Iconosquare. Cons the navigation could be improved because I always struggle a little bit to find what I am looking for. I also don't like the fact that you need a FB page to log into an IG one. Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Iconosquare I currently use Brandwatch as well as Iconosquare Review Source Response from Iconosquare October 15, 2025 Dear Cecile, Thank you for sharing your thoughtful feedback. We’re pleased to hear that Iconosquare has been a valuable and reliable tool for managing your clients’ performance, especially compared to other platforms. Your comments on navigation and login requirements are important, and we appreciate you taking the time to highlight them as we work on improving the user experience. Sincerely, The Iconosquare Team AM Azba M. Marketing Specialist Accounting Used the software for: 1-2 years ### "Iconosquare Review" September 17, 2025 4.0 My overall experience with Iconosquare has been really good. I have used it for many years now and am impressed with the regular updates. Pros The easy scheduling of the posts across all social media platforms at once. Easily gathering post-engagement insights is very useful. Cons Tagging an account is sometimes really difficult, especially in Instagram captions. The audio features are very limited. Review Source Response from Iconosquare October 15, 2025 Dear Azba, Thank you for sharing your experience and for being with us over the years. We’re glad to hear that scheduling and insights have been valuable for you, and we truly appreciate your feedback on tagging and audio features. Insights like yours help us prioritize improvements and keep the platform evolving. Sincerely, The Iconosquare Team AU Alexandra U. Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Useful and easy to manage" September 17, 2025 5.0 I learnt about Iconosquare through an AI programme - it was a recommendation. Since then, I use the platform daily. It is really useful as it helps me understand better the way my social media account works. Pros It is really easy to use and understand metrics. It helps me see and understand better which type of content is best for my audience. Cons I currently don't have anything bad to say about Iconosquare. I am just starting to get accustomed to it. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare I find it more user friendly. Also, the interface is nicer. Review Source Response from Iconosquare October 15, 2025 Dear Alexandra, Thank you so much for your kind words. We’re delighted to hear that Iconosquare is helping you better understand your audience and that the platform fits smoothly into your daily routine. It’s also great to know the interface and usability stand out for you. We truly appreciate your support as you get more familiar with the platform. Sincerely, The Iconosquare Team KH Kenny H. Social Media Media Production Used the software for: Less than 6 months ### "Good starting point" September 23, 2025 3.0 Overall a good, easy-to-understand platform for anyone needing to work in larger teams and multiple accounts. Downfalls come when more advanced native app features (such as Instagram polls, audio adds, etc.) are involved. Pros Easy to schedule content, providing most of the features needed by social media professionals on a day-to-day basis. Easy interface to understand. Cons Inconsistent metrics from platforms like Instagram, infrequent but notable scheduling failures from the platform, and limitations to full features (eg, adding audio, polls, etc.) to content to increase reach. Review Source Response from Iconosquare October 15, 2025 Dear Kenny, Thank you for sharing your feedback. We’re glad to hear that scheduling and the interface have been helpful for your team’s daily work. Your comments on metrics consistency, scheduling reliability, and advanced feature limitations are important, and we appreciate you taking the time to highlight them. This kind of input helps us improve the platform for more complex use cases. Sincerely, The Iconosquare Team AK Amy K. Creative Director Real Estate Used the software for: 6-12 months ### "Great for seeing Competitors Stats" September 30, 2025 4.0 Really good, I stopped using it for a little while when I got more into posting reels, I am going to give it another go. Pros Scheduling and being able to see analytics of competitors is really helpful, I also like that I can download reports. Cons Sometimes things didn't post on Facebook or I had to post things separately. Probably my own error but have found it to be a bit clunky. Review Source Response from Iconosquare October 15, 2025 Dear Amy, Thank you for sharing your experience. We’re glad to hear that scheduling, competitor analytics, and downloadable reports have been helpful for your work. Your feedback on posting to Facebook is appreciated, and we understand how frustrating it can feel when things don’t go as expected. We’re continually working to make the posting process more seamless. Sincerely, The Iconosquare Team CM Cathal M. Marketing Executive Hospitality Used the software for: Less than 6 months ### "Super Easy!" September 19, 2025 4.0 Seamless - I was able to set up the accounts easy enough and also to get started. I also enjoy the general vibe Pros Easy to use! I enjoy being able to see the grid view. The analytic tracking is great especially for reports. Cons The calendar view can be hard to see due to the layout on smaller screens. The app doesn't allow you to edit a post that has been set up for approval either. Switched from [Metricool](https://www.capterra.com/p/203702/Metricool/) Suggested by a friend - also was being used by another venue and good to be on same level Review Source Response from Iconosquare October 15, 2025 Dear Cathal, Thank you for sharing your experience. We’re glad to hear that the grid view, analytics, and overall ease of use are working well for you, and it’s great to know getting started was smooth. Your feedback on the calendar layout and post editing in the app is very helpful, and we’ll keep it in mind as we continue refining the platform. Sincerely, The Iconosquare Team NT Nicole T. Strategist Marketing and Advertising Used the software for: 1-2 years ### "The analysis companion" September 17, 2025 4.0 It has been my analyst partner for many years now, and It has been really trustworthy through it all. Pros I really appreciate the personalization of the dashboard, the data details and the ease of use for social media management activities. I really love the listening section, very useful! The customer service has always being very helpfull and fast. Cons Maybe the interface can be better and personally I would love an instrument to schedule stories with widget and everything. Review Source Response from Iconosquare October 15, 2025 Dear Nicole, Thank you for such thoughtful feedback. We’re thrilled to hear that the dashboard personalization, detailed data, and listening features are making a real difference for you, and it’s great to know our support team has been helpful along the way. Your suggestions on improving the interface and enhancing story scheduling are valuable, and we’ll keep them in mind as we continue to evolve the platform. Sincerely, The Iconosquare Team Adam C. Founder Marketing and Advertising Used the software for: 1-2 years ### "Social media analytics made easy" August 4, 2022 5.0 Running a small business, I like to be able to jump into a tool and get the data I need fast. No messing around. Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish. Pros Coupled with an excellent UI, and all the important metrics you need, Iconosquare's analytics and reporting functionality is on point. And Iconosquare was one of the first to add support for TikTok analytics. Most social media tools still don't even have this feature yet. While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful. For example, post scheduling, etc. Since there are API limitations from certain social media tools, some content can't be scheduled directly and requires a reminder app. Iconosquare support direct scheduling where possible, but I really like their workflow for scheduling. They made installing the reminder app one of the first parts of the scheduling process. This means that no matter what you schedule in the future, you'll have everything you need at the time. Cons It would be nice to see their conversations feature support more social networks such as Twitter. But I understand there is a limitation here specifically with Twitter. From conversations with developers & founders of other social media tools, it appears Twitter charge a huge amount of money for their Twitter API that allows real-time messaging. It would also be nice to see LinkedIn supported for PDF and XLS reports. Review Source Mattie W. Business Data Analyst Information Technology and Services Used the software for: 2+ years ### "Excellent product to program and manage social networks" March 3, 2021 4.0 The excellent analyzes that iconosquare offers me are very helpful, it provides a very good general description of its channel, it has also improved our social media strategy, it allows me to form new strategies to implement, it also offers us statistics on each publication, we achieved an increase in the rate of followers since we started using iconosquare, has been a great help to complement the social analysis. Pros Great tool to manage social networks, I can schedule publications without any problem, the reports are very detailed and accurate, it offers valuable information and easy to understand, it also offers a follow-up of the analyzes that are important, it also has clear descriptions if users need help Additionally, it also provides exact numbers of followers, I can optimize posting times to reach the widest audience, it also offers the ability to manage your own comments. Cons I only see a negative aspect of this tool, and it is its mobile version, which sometimes does not work very well, the process is usually somewhat slow, it is the only bad thing I see with iconosquare, everything else works very well. Review Source Andrew P. Founder & Creative Director Apparel & Fashion Used the software for: 2+ years ### "Huge Help To Our Social Media" January 29, 2019 5.0 Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence. Pros The auto-posting to Instagram has been a huge game changer for us. For both the convenience (time saver) but for the increase in engagement too. We're not sure why engagement has increased when auto-posting through Iconosquare , but it certainly has. Roughly tripling each post's reach. We also love the analylics for their insight into our followers and trends. A huge help. Cons As we are a brand that sells physical products in our store, it would be helpful for us to tag the images showing product to allow viewer to click and shop them. Also, we would like to auto-post posts with multiple images. Certainly, neither are deal breakers, but having the additional functionality would be helpful. Review Source Séverine D. community manager Government Administration Used the software for: 2+ years ### "Pour une entreprise touristique " November 9, 2021 5.0 Plus de problèmes de programmation de posts. Pros Nous utilisons cet outils pour obtenir un preview de notre feed instagram. Nous réalisons toutres nos statistiques avec cet outils. Cons Peut-être le fait qu'il soit tout en anglais. Reason for choosing Iconosquare Parce que c'est un outils limousin et qu'il semble être le plus performant dans son domaine. Review Source Response from Iconosquare November 12, 2021 Bonjour Séverine, Tout d'abord, merci d'avoir pris le temps de laisser votre avis sur la plateforme. C'est grâce aux retours de nos utilisateurs que nous pouvons continuer à nous améliorer. Pour répondre à votre souci de langue sur Iconosquare, vous devriez avoir la possibilité de mettre l'outil en français en suivant ce cheminement: My\_Account > Settings > Platform > Platform\_Language N'hésitez pas à utiliser notre Chatbot pour contacter notre service Support pour tout besoin d'assistance. Au plaisir de vous revoir sur la plateforme! - Florian VR Verified Reviewer Web Content Manager Furniture Used the software for: 6-12 months ### "A must have if you're serious about marketing or making it on Instagram." February 28, 2018 5.0 It has helped us tremendously with understanding our Instagram account, finding good times to post, and discovering new hashtags and which hashtags were working and which weren't. Pros To me, Iconosquare is what should be included in the Instagram app by default. But it's not, so we have Iconosquare. It's essentially everything you would expect from the analytics end of Instagram, similar to what you would see in Facebook Analytics and Insights (thought not quite that in depth). There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research. If doing any kind of organic strategy on Instagram, you're basically flying blind without this information. Cons Honestly, and maybe this makes me a cheapskate, but to me it's the price. It feels wrong to me to have to pay for something so basic that should be included in an app that's used by over 800 million people, but for whatever reason the creators haven't bothered. It's no fault of Iconosquare, since they didn't make Instagram and simply saw an opportunity to create an app and had to make money doing it. I just wish it wasn't necessary. But it is, and in my mind Iconosquare is the best choice to compensate for that, if Instagram is a meaningful platform to you. Review Source JV Jessica V. Entreprenuer Marketing and Advertising Used the software for: 1-2 years ### "Data Data Data" February 15, 2021 5.0 Overall I like my experience. I have had issues with post not posting because of glitches or data centers crashing, those are all normal things that happen on other apps so not that big of a deal. Definitely wish it were cheaper. Pros I like how much data I get from Iconosquare. It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content. Cons I dislike the price. Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once. I think that's pretty expensive and not everyone can afford it. It would be great if they had a payment plan for the yearly option. Also I wish it would get a little cheaper. I manager 8-10 accounts through out the year and want it to be a little cheaper. Alternatives considered [Lately](https://www.capterra.com/p/169764/Lately/) Reason for choosing Iconosquare Because of the data I am able to navigate through. Data is the key to a successful social media. It's the basis to doing well. Review Source VR Verified Reviewer Operations Manager Higher Education Used the software for: 1-2 years ### "Helpful Tool for Scheduling out Social Media Posts " July 18, 2019 4.0 It's amazing how much of your mind can be preoccupied by a simple social media post... Allowing us to do batches at a time frees up our brains for other projects and thus saves us time Pros This tool allows us to schedule posts out throughout the calendar year - when we schedule in bursts, it helps us get into a rhythm. Much easier than having to be creative momentarily/on the spot 3x a day. Cons Sometimes, trying to move between time slots is glitchy... The program itself is occasionally glitchy, slow, or feels bogged down. Review Source VR Verified Reviewer Booking Manager E-Learning Used the software for: Less than 6 months ### "Análisis del software Iconosquare para la gestión de redes sociales" February 13, 2023 5.0 Pros Iconosquare es una herramienta de gestión de redes sociales útil para los profesionales de la industria. Me ha gustado especialmente que el software proporciona una amplia variedad de funcionalidades para gestionar y analizar sus cuentas de redes sociales, lo que le permite optimizar sus estrategias de marketing y aumentar la visibilidad de la marca. Además, Iconosquare ofrece una excelente integración con otras plataformas, como Facebook, Twitter y Instagram, lo que facilita la sincronización de contenido entre diferentes plataformas. Cons El precio del software es un poco elevado para algunas empresas pequeñas, lo que significa que no todas las empresas pueden disfrutar de sus funcionalidades. Además, el software no está disponible en todos los idiomas, por lo que los usuarios de habla hispana pueden tener algunas dificultades para usarlo.\` Review Source Akshay A. Social Media Manager Internet Used the software for: 6-12 months ### "Helps with Influencer Research" September 13, 2018 5.0 Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and letting me leverage Instagram's true potential. Pros I used Iconosquare for six months to aid Influencer Search. 1. Lets you find influencers based on a wide number of parameters 2. Of about 5 platforms tested, iconosquare had the most accurate data 3. Provides list of tools and services that can be used, a comprehensive list known as SMMartbox 4. Allows scheduling posts on Facebook and Instagram Cons Iconosquare has been undergoing a lot of changes owing to Instagram policies, which tends to get a bit tiring to track and understand Review Source Felix Daniel G. CEO Internet Used the software for: I used a free trial ### "It is essential to manage and enhance my social networks." July 28, 2023 4.0 I loved it because I found the function of scheduling posts very useful. Being able to plan my content ahead of time has saved me time and ensure I always have a consistent presence on my social media. Pros It's great you can get accurate information about the performance of my posts, the growth of my audience, the interaction with my followers and even compare my activity with that of my competitors. Cons I occasionally experienced small delays in updating analytics and metrics data. Review Source VR Verified Reviewer Marketing Specialist Automotive Used the software for: 1-2 years ### "Easy to use, helpful" June 12, 2018 5.0 Pros I like how easy the interface is. Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research. Cons There are not too many things I dislike about Iconosquare. One thing is that it doesn't seem to offer analytics that are as comprehensive and powerful as other software programs such as Hootsuite. Review Source FG Frédéric G. PDG Food Production Used the software for: 1-2 years ### "Quezalim" October 22, 2021 4.0 Pros J'aime le fait de pouvoir planifier mes publications à l'avance. Cons J'aimerais qu'on puisse avoir de l'aide support pour comprendre et analyser les statistiques qui sont très précises. Review Source Response from Iconosquare November 2, 2021 Bonjour Frédéric, Merci beaucoup d'avoir pris le temps de laisser un avis sur la plateforme. Il nous est très cher d'avoir des retours de nos utilisateurs, c'est grâce à vos avis que nous pouvons continuer à nous améliorer. Pour répondre à votre besoin d'accompagnement et de compréhension, vous pouvez à tout moment consulter notre FAQ où se trouvent les réponses aux questions les plus récurrentes de nos utilisateurs. Également vous pouvez à tout moment envoyer un message sur notre Chatbot présent sur la plateforme. Celui-ci vous mettra automatiquement en contact avec l'un des membres de notre équipe Support, qui veillera à vous accompagner au mieux dans votre parcours sur Iconosquare. Au plaisir de vous revoir sur la solution. Florian Kaila C. Design Manager Real Estate Used the software for: 6-12 months ### "Great way to keep track of your social media posts" June 16, 2018 5.0 Pros I used it mostly for instagram, that facebook. What i loved was able to have a gallery with all the photos i could use, and putting them names and tags, and when i used them they moved to another folder so i didnt have the problem of reposting something. Cons I founnd it a bit hard to post sometimes since it didnt automatically post to instagram, so you have to copy and paste all the content you had prepared into instagram an post it yourself. it wasnt automatic Review Source VR Verified Reviewer Customer Support Specialist Information Technology and Services Used the software for: 6-12 months ### "Iconosquare" January 31, 2019 4.0 Overall experience was good. Pros I've used it mostly for my Instagram. It provides list of tools and services that can be used. Also there is an option to schedule your posts. As well as the one to preview your feed , which makes planing a lot easier. The reporting is very thorough, accurate and detailed. Cons I can't say that there is a lot that I don't like about Iconosquare. The only down side is the price. It is quite expensive and not everyone can afford it. Review Source VR Verified Reviewer Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Iconosquare Great" January 11, 2021 5.0 Great Pros Review most enganging post, most reach post Cons They now remove ads and non ads feature now Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Iconosquare Price Review Source Marina C. President Internet Used the software for: I used a free trial ### "Improving my strategy in social networks." July 28, 2023 4.0 I love the ability to schedule posts it has been a blessing as I am able to organize my content efficiently and maintain a constant presence on my profiles. This has allowed me to save time. Pros I really like the amount of information and detailed analysis that it provides me for my social networks Cons It takes time and practice at first to get familiar with all the features and to be able to take full advantage of all the available tools. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "Metrics That Matter" January 28, 2019 4.0 Iconosquare is great although I may explore other options soon! Pros I really enjoy Iconosquare for the analytics they share. It is also super easy to put content in the app from my phone and continue working on my computer. Cons I do not like that they took away some of the metrics I really care about, although I do believe that was an Instagram update. I also wish I got more features for the amount of money I pay. Review Source LS Lena S. Freelancer Media Production Used the software for: 6-12 months ### "Great for small businesses or large agencies!" January 27, 2021 5.0 Pros I did extensive research about which scheduling programs would work best, and even used other platforms. Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts. Cons The auto-post needs to be improved. I'd love to see better cropping availability and potentially sharpening in-app for Instagram. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.