# Riddle Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Riddle the right Marketing Automation solution for you? Explore 47 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/166147/Riddle/reviews --- Riddle 4.8 (47) [View alternatives](https://www.capterra.com/p/166147/Riddle/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Riddle Ease of use 4.7 Customer Service 5.0 ## Pros and Cons in Reviews CT Chris T FounderProfessional Training & Coaching, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, professional, and the assessments feel both practical and insightful.“ February 18, 2026 CT Chris T FounderProfessional Training & Coaching, 2 - 10 employeesUsed the software for: More than 2 years. “If I had to point to one drawback, it would be that subscription renewals can be easy to miss if you’re not actively monitoring them, especially for long-time users on annual plans.“ February 18, 2026 DP Daniel P FounderEntertainment, 2 - 10 employeesUsed the software for: I used a free trial. “It is incredibly robust and intuitive especially for the cost. Whenever I had an issue the company offered immediate support and when relevant directed me to the exact blog/how to video I needed to address the problem myself. “ July 21, 2021 AS Alexandra S Product Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: Less than 6 months. “The support team was always available and helped with all questions and issues promptly.“ August 24, 2021 SL Sarah L CopywriterMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “Easy to use, completely customisable and simple to integrate into our website with minimal coding experience required!“ August 5, 2020 ## Showing most helpful reviews Showing 1-25 of 47 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tara B. Executive Assistant To Chief Executive Officer Used the software for: 1-2 years ### "The best app and customer service I use for my business!" January 29, 2018 5.0 Pros This software (given all the things it does ) is so easy to use. Also, I cannot leave out the amazing customer service at Riddle. They go above and beyond! Review Source Response from Riddle January 30, 2018 Wow - many thanks Tara... we're blushing over here. Really happy you're loving Riddle's quiz maker - and just give us a shout if we can assist in any way! Cheers, Mike Co-founder RD Rochelle D. Startup Mentor Marketing and Advertising Used the software for: I used a free trial ### "Very impressive!" April 18, 2020 5.0 Fantastic. My audience are gonna get sick of all the quizzes I am gonna launch now! Pros I was almost about to give up on the idea of having a quiz as my lead magnet for my business coaching services having rebuilt it THREE times in other systems that just didn't do what I wanted to do. You know when something seems so simple, but all the quiz makers make it seem impossible and put various obstacles in the way to just bump up the subscription you need? yeah that. Then I found Riddle. I'm so glad I did - its easy to use, looks great, the little quibbles I had with integrating with Active Campaign were sorted seamlessly and when I had a question on a Saturday night I get a message back from the \[SENSITIVE CONTENT HIDDEN\] telling me what to do. Very impressive customer service, fallas! Now Im off to get me some leads.... Cons The integration withZapier/ AC was frustrating but they know about this, and are launching a direct inegration very soon. Wasnt impossible though and the quick customer service telling me what to do outweighed this (and I am picky and impatient about this sort of thing!) Alternatives considered [Pointerpro](https://www.capterra.com/p/127434/Pointerpro/) Reason for choosing Riddle Easier to use, from memory SA very expensive I think? Switched from [Typeform](https://www.capterra.com/p/137289/Typeform/) The scoring system of my very simple Mostly A's/B's etc quiz baffled even my IT programmer brother. No good for me! Review Source Response from Riddle April 24, 2020 Big, big thanks Rochelle - that is super kind praise, and I'm really glad you enjoyed our superfast customer support. We're all big geeks about that - and from our CEO on down, we have a monthly competition to see who answers the most questions the quickest. :) Cheers, Mike Co-founder MV Martynas V. Adminstrator Information Technology and Services Used the software for: 2+ years ### "Great tool for interactive website content" March 23, 2026 5.0 We've been using Riddle for a couple of years to create interactive quizzes and tests for our website. It has been a reliable and easy-to-use tool that integrates well with our content. Overall, a solid choice for anyone looking to add engaging interactive elements to their site. Pros Easy to create quizzes and tests. The interface is intuitive and the embedding options work seamlessly. Cons The renewal process could be more transparent – it's easy to miss the cancellation window for annual subscriptions. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: 1-2 years ### "Product was good. Company's CEO was not." September 9, 2019 4.0 We had a very poor ending to our relationship. We wanted to continue to use the product, but were auto-renewed at a much higher plan than necessary. There was no notice, and our immediate and initial outreach to the company was positive. They agreed to downgrade to another plan. Then, they stated they would not because it was pre-paid annually. So the FAQs which state cancel anytime are not accurate. We offered to let them charge additional fees to reclaim the monthly level or even additional costs. No was the answer. It was very disappointing and a rather lengthy and poor exchange. We do not desire to work with a company such as this again. There are plenty other platforms with many more features. Pros The software in general met the purposes of our campaign. It was straightforward. Not a lot of bells and whistles, but it does what it does well. We have also seen a fair amount of investment in the last year. Cons The reporting and some admin functions were half-built, and were not fully functional. It didn't directly impact the use of the product on the public side, but was not helpful in the admin and especially analytics areas. Reason for choosing Riddle Originally, it was because their team seemed like they were in startup mode and wanted to have good client partners to work with. That turned out to be very wrong. Review Source Response from Riddle September 10, 2019 Like the old saying goes - there are two sides to every story. This hurts. We're huge, passionate customer service geeks @ Riddle. Please, please, please read all our other reviews - people are unanimous about our transparent pricing and excellent customers. This agency is essentially mad because of their own mistake - having resubscribed and then wanting to cancel down the line. They were grumpy even after we offered a number of alternate solutions - again, making up for their own mistake. CT Chris T. Founder Professional Training & Coaching Used the software for: 2+ years ### "A Game Changer for Team Engagement and Assessment" February 18, 2026 5.0 Overall, our experience with Riddle has been excellent. We’ve used it for years and found it to be a highly effective platform for team engagement, presentation-style discovery, and delivering immediate client-facing insight. The tool is well-designed, informative, and genuinely useful in professional development settings. Customer support has also been thoughtful, responsive and very humanistic, which reinforces the quality of the company behind the product. Pros Riddle was incredibly helpful for assessing our clients’ natural presentation and communication styles. At The Comediology Company, we used it as a fast, engaging way to generate immediate insight within teams and it consistently delivered real value right away. The platform is intuitive, professional, and the assessments feel both practical and insightful. It’s one of those tools that quickly becomes a “must have” when working with groups. Cons If I had to point to one drawback, it would be that subscription renewals can be easy to miss if you’re not actively monitoring them, especially for long-time users on annual plans. I’d love to see even more flexibility and visibility around renewal timing and cancellation windows, perhaps downgrading to a monthly subscription if and when needed. Review Source DR Darren R. Marketing Director Sporting Goods Used the software for: Less than 6 months ### "Excellent Customer Service" July 15, 2020 5.0 Pros I find Riddle Quiz Maker very easy to use, with clear step-by-step guides to follow. The visual customisation options allow the user to create a visually-appealing and professional looking quiz. The customer service element was superb - fast and detailed responses to any questions I had. Cons I used the Personality Quiz to create a 'Product Finder', so perhaps a specific quiz creator for this use would be helpful if others have the same issue. Switched from [Opinion Stage](https://www.capterra.com/p/146789/Opinion-Stage/) I needed the flexibility to add a large number of potential outcomes. Review Source Response from Riddle July 23, 2020 Thank you VERY much Darren - and love the idea... I've already spoken to our developers, and adding a product finder is now on our road map. Really appreciate your feedback! Happy Riddling, Mike Cofounder JG Jonathan G. Digital Marketing Executive Sports Used the software for: 2+ years ### "Very useful software that we use weekly" April 1, 2025 4.0 It's a very useful software for creating visually appealing quizzes and it's always improving, particularly with the launch of the new 2.0 version. Pros The layout of the various product offerings and the team being so accommodating with any additional recommendations or queries. The functionality also integrates very well with our website CMS and the interface is extremely intuitive. Cons I've no complaints with the Riddle software. Review Source Alex P. Senior Marketing Specialist Computer Hardware Used the software for: Less than 6 months ### "Very useful with some great features and integration options" July 14, 2018 5.0 Works well, nice integrations, and great support through their live chat. Pros We used Riddle to create a very specific tool at the center of a new site we launched. There's some great features which gave Riddle a big step up over anything else we could find. It was especially useful being able to enter in a huge range of potential results (200 combinations) into a personality-type quiz to give people very specific results, and then direct them to a landing page on our site. Cons It would be great if in the future they add an option to import quiz questions/results from a spreadsheet or similar. Review Source Response from Riddle July 17, 2018 Big thanks Alex! We pride ourselves on being quiz maker customer service geeks - and we're really happy we were able to help out. And great suggestion about the import feature - we'll be looking at adding that soon! :) Happy Riddling, Mike Co-founder Véronique D. Director of operations Marketing and Advertising Used the software for: Less than 6 months ### "Best customer service I've even seen" October 8, 2020 5.0 Pros It's easy to use, and has tons of options! Honestly, their customer service is by far the best I've ever seen! I've never seen a team answer chat that fast, and \[SENSITIVE CONTENT HIDDEN\] even recorded a Loom to help me out during our chat. Customer service is SUPER important to us here, and seeing them care that much about providing amazing support just confirmed that the best choice for us was Riddle! Cons I love everything. Seriously, this tool was made by people who clearly know what they are doing! Alternatives considered [LeadQuizzes](https://www.capterra.com/p/191311/LeadQuizzes/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[Outgrow](https://www.capterra.com/p/168229/Outgrow/)[FlexiQuiz](https://www.capterra.com/p/184132/FlexiQuiz/) Review Source Response from Riddle October 15, 2020 Thank you SO much Veronique - you just made our team's day with such kind words! And we love being so customer-first - we're big quiz nerds and want to make sure you're getting what you need from our quiz maker platform. :) Many thanks, and happy Riddling! Mike Cofounder Brandon B. VP, Creative Marketing and Advertising Used the software for: Less than 6 months ### "Great Customer Service & Great Product" November 1, 2022 5.0 We were migrated onto Riddle from Qzzr as part of an acquisition. The team at Riddle were awesome! They communicated really well throughout the project and everything went smooth. Their responsiveness was top notch, we couldn't be happier. Pros The software is solid, fun, and flexible. Cons No objections to this product, every thing is great. Review Source NC Natacha C. Founder Entertainment Used the software for: I used a free trial ### "Efficient quizzes, best costumer support " April 9, 2020 5.0 Pros It is quite easy to understand how it works. But if you don't, do not worry. The team will be there for you to help - and they are VERY responsive. Cons This is a software and I am not a software person. But again, it is quite easy. Review Source Response from Riddle April 15, 2020 Merci beaucoup Natacha - we really appreciate your kind feedback! And look forward to seeing how you continue to use Riddle going forward. :) SL Sarah L. Copywriter Marketing and Advertising Used the software for: Less than 6 months ### "Awesome customer service" August 5, 2020 5.0 Amazing. We were having trouble tagging audiences based on their answers and received timely, friendly, customised support from the team. Thanks to them we were able to get the quiz up and running easily and in no time! Pros Easy to use, completely customisable and simple to integrate into our website with minimal coding experience required! Fantastic! Cons Nothing thus far. Really enjoying this product. Suits our needs perfectly. Review Source Response from Riddle August 14, 2020 Thank you so much, Sarah - you just made our team's day! We love to hear feedback like that - and that Riddle is helping solve your quiz marketing needs. :) If we can ever help with any questions, please just drop us a note - we love being super fast to respond. Happy Riddling, Mike Co-founder CP Claudia P. Chief of Marketing Staff Health, Wellness and Fitness Used the software for: Less than 6 months ### "Exciting Adventure" August 31, 2017 5.0 Pros I have been playing with this plug in for like two days and I am having fun doing it. This software is easy to use and the customer service is great. Customer support is always willing to help me with any questions I have. Plus they make videos to answer your questions, that is so cool! I am loving the analytics of this too! Nothing says this product is worth it than showing the data to your boss! :) Review Source Response from Riddle September 1, 2017 Absolutely our pleasure Claudia - we're passionate about customer service at Riddle, with the entire team jumping in to help with questions. If we can ever add features to make Riddle's quiz maker more useful to you, just give us a shout. :) Cheers, Mike Co-founder HM Hanli M. Founder Online Media Used the software for: Less than 6 months ### "Very easy & quick to create complicated Personality Assessments" August 29, 2017 5.0 I took an offline personality assessment and change it into a 5 minute online one with the same results Pros Ease of use Excellent support Professional look of assessment Immediate feedback to customer Multiple choice Cons Difficulty getting Mail Chimp results - but they are working on it Took me a day or 2 to figure out how, but once done, very easy Review Source Response from Riddle August 29, 2017 Thanks so much Hanli - we really appreciate your lovely feedback! Really happy to hear how fast and convenient you found our tool... our tech team are hard at work with deploying an even better MailChimp integration in the next few weeks. Cheers, Mike Co-founder HV Henry V. Marketing Manager Education Management Used the software for: I used a free trial ### "Perfect customer service" February 4, 2020 5.0 Pros The possibility collect leads with a quiz. It's very well automated and anyone can use it. Cons Haven't find any cons yet as I'm new with the software. Review Source Response from Riddle February 6, 2020 Fantastic - thank you very much for such kind feedback, Henry! We very much appreciate it - and look forward to working with you going forward. :) Cheers, Mike Co-founder MD Mary D. Owner Used the software for: Less than 6 months ### "A++++" February 1, 2018 5.0 Pros The customer service is absolutely the best out there. They do everything possible to make sure you completely understand everything. The quizzes are just amazing, so many options. Review Source Response from Riddle February 1, 2018 Many thanks Mary - we really appreciate your lovely feedback! I've passed this to our dev and customer service teams - they always love to see the effect of their hard work. :) AC Angus C. Digital Content Editor Sports Used the software for: 2+ years ### "Excellent platform and customer service" November 7, 2024 5.0 Our experience with Riddle has been very positive - we've been subscribers for a few years now and have seen the platform continue to develop and improve. It's simple to use and easy to create different types of content that is engaging for our audiences. We'd definitely recommend Riddle to anyone looking to add interactive content to their digital platforms. Pros Riddle is an easy to use platform that has helped us create impactful fan engagement content across our channels. The customer service is second to none - the team are always on hand to lend their support and reply quickly. Cons No cons - we've only had a positive experience. Review Source AG Andre G. Success Manager, Content and Production Systems Media Production Used the software for: 1-2 years ### "Riddle makes quizzes easy" November 6, 2024 5.0 Very good software tool for creating quizzes and capturing user data. Pros Easy to use, quick support to resolve issues and support with user requests. Cons The ability to prepopulate 3rd party data in riddles pre populated quickly. Review Source TR Terri R. Digital Media Manager Publishing Used the software for: Less than 6 months ### "Blown away by the support" May 9, 2021 5.0 This first paragraph is back story: I am the digital media manager (and one-person team) for a small niche print magazine. I have been heading up a transition to a new web theme, which was necessary for technical reasons but turned out to be quite the process. It has been on my to-do list for a while to transfer one of best-performing pieces of digital content—a quiz—from an ancient plug-in to a new platform, but other tasks kept taking priority. However, when we officially switched on the new website, I could not put off this task any longer—and our marketing team needed it fixed pronto for a Monday sales pitch. It was the middle of Saturday night when I finished moving the quiz to Riddle, published it, and realized that I had a huge space between my introduction and the “Start Quiz” button, which I could not explain. I used the Riddle chat feature, expecting to hear back maybe in a few days. But I heard back immediately from \[SENSITIVE CONTENT HIDDEN\] (who was in the middle of his morning Sunday cycle on the other side of the Atlantic!) who told me he would look at it as soon as he returned to his laptop. In the morning, I woke up to a personalized training video, where \[SENSITIVE CONTENT HIDDEN\] not only helped me with the original issue, but also showed me other improvements he suggested and how to make those changes on the Riddle platform. I really cannot get over this level of support. It is so rare. Above and beyond is an understatement. Pros The support team that comes with it. I describe my experience below. Cons No negatives that I have noticed. Like any software, it takes time to become familiar with where everything is and how to customize the templates. Review Source Response from Riddle May 12, 2021 Wow! Big thanks Terri - we love the kind words @ our support, but even more important, we love how useful you're finding our quiz maker! And you saved me on my bike ride - got to take a break going up a steep hill to answer your questions. Total win/win. :) Happy Riddling, Mike Co-founder LT Leo T. Agency Owner Marketing and Advertising Used the software for: 6-12 months ### "A MUST FOR ANY MARKETING AGENCY" November 28, 2019 5.0 Absolutely loved my experience with the Riddle Quiz Maker. Outstanding support like nothing I’ve ever seen before. I’m a marketing agency owner that runs campaigns for a variety of clients across MANY industries and the love and support I got from the team at Riddle saved me and my client HOURS and HOURS of work. We spent hours researching different quiz makers to both the simple and complex tasks we wanted and would never switch to another provider. The customization, beautiful design, flexibility and formatting across multiple devices is far superior to anything else we’ve seen. Also, out of all the campaigns we’ve done, we’ve had the highest lead get and conversions using this system. It’s a no-brainer. 10 out of 10 I recommend these guys. Looking forward to creating more quizzes for more clients in the near future, thanks again guys! Pros Outstanding one of a kind support Beautiful design and customizations Smooth and seamless quiz making Advanced quiz features no other quiz maker had Improved our lead generation more than any other ad campaign to date Cons I wish there was a quiz maker university or more online training to become a quiz master (relied heavily on support to figure out how to do things which was a waste of riddle's time). Reason for choosing Riddle Cost Unparelleled Support Design Quality Review Source Response from Riddle November 29, 2019 Big, big thanks Leo - you're making us blush over in Riddle-land! Seriously - we love the feedback, and are looking forward to working with you on your upcoming campaigns! Cheers, Mike Co-founder MV Maria V. Communications planner Management Consulting Used the software for: Less than 6 months ### "Fantastic user experience" September 25, 2017 5.0 Pros The interface for editing and creating your quiz is fresh and modern. Quizzes are highly customizable and easy to create, you can even set how strong of an association a certain answer will give towards a certain result (or several!). You can also customize exactly how many results quiz takers see and how detailed they are. The customer service is incredible. Reply times are fast, and they definitely go above and beyond to make sure everything works out for you. Hands down best service experience I have ever had. They even use gifs! Cons No easy way to add reply options to the top (to replace question #1 and move the existing ones down a peg). No way (yet) to display results in points instead of percentage. Review Source Response from Riddle September 27, 2017 Hi Maria - really appreciate your thoughtful feedback... we're going to add your feature idea for our quiz maker. You'll be able to choose to set your overall quiz results as points as well as percent very shortly. Awesome idea. The good news is that our quiz maker is already 'drag and drop' - you can move questions up and down in any order. Hope that helps - but just let me know if we can assist further. :) Happy Riddling, Mike Co-founder LI Leonardo I. Entrepreneur Retail Used the software for: Less than 6 months ### "Small business owner user review" November 6, 2020 5.0 Riddle is a robust quiz creator software, but I don't need all their features, considering I am a solopreneur of a small startup. And therefore, the value for money wasn't for me. But I still recommend them. Pros Riddle helped me collecting many leads for my business. You can use Zapier to connect it to Mailchimp, so all your leads are automatically loaded into your audience. Cons It took me a while to learn how to create my quiz, but once I got the hang of it, it went smoothly. Reason for choosing Riddle I tried their free trial, and I was hooked. Review Source Response from Riddle November 11, 2020 Many thanks Leonardo - really good feedback, and glad you were hooked with our quiz maker! We'll work with our product team to create more packages with sets of features designed for your use case as a small start up. Happy Riddling :) Mike Co-founder DP Daniel P. Founder Entertainment Used the software for: I used a free trial ### "Great product and top tier customer support" July 21, 2021 5.0 This is one of the best companies I've worked with. They know why the exist and they build the tools coupled with the support to make their users successful. Pros Riddle had all the flexibility I needed to build the service I envisioned. It is incredibly robust and intuitive especially for the cost. Whenever I had an issue the company offered immediate support and when relevant directed me to the exact blog/how to video I needed to address the problem myself. Cons Nothing so far. My only issue so far is integrating with Ad Sense, but that's not Riddle's fault. Review Source Response from Riddle July 26, 2021 Thanks so much Daniel - we really appreciate your kind feedback; it's been a lot of fun helping out with your very creative use case using our quiz maker! Happy Riddling, Mike Co-founder KC Katy C. Editor Online Media Used the software for: 1-2 years ### "Fantastic tool for engagement. Love it" August 23, 2017 5.0 Pros It's so easy to use, and there's lots of variation so it's great for content marketing. I also love the customer support I've had from Riddle. Any questions I have are quickly answered and with a smile. Can't fault Riddle. Cons Can't think of anything! Although it would be great if there was an option to retain my magazine's logo on any new quizzes or polls that I create. I'm sure if I raised this with the makers, they'd consider adding. Review Source Response from Riddle August 25, 2017 Sheesh - we're blushing over here, Katy! (And thanks for the feedback - we have good news... you can use our 'template' feature to save and apply your unique combination of logo, fonts, colors, and more with just a click.) GG Graeme G. Product Manager Used the software for: 1-2 years ### "Always impressed with the simplicity, speed and quality of Riddle" August 25, 2017 5.0 Pros The ease of use, the flexibility and the speed at which you can set up content. It's been a great asset and the quiz maker functionality has been especially well-used and appreciated. Integrations with YouTube, Instagram etc enable us to drop in content quickly and the flexibility in terms of laying out questions are awesome. More than enough options when it comes to supporting whatever type of engagement you're looking to do. Cons Very little! We've yet to experience any restrictions that prevented us doing what we wanted to do. Review Source Response from Riddle August 25, 2017 Wow - thanks so much Graeme... really appreciate the kind words about Riddle's quiz maker! Similar Products Featured ## Related categories [Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.