# Page 2 | Riddle Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Riddle the right Marketing Automation solution for you? Explore 47 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/166147/Riddle/reviews

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Riddle

4.8 (47)

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Last updated March 26th, 2026

# Page 2 - Reviews of Riddle

## Showing most helpful reviews

Showing 26-47 of 47 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

cM

cosmin M.  
founder  
E-Learning  
Used the software for: Less than 6 months

### "Riddle is a great product! I have never in my life seen so much promptness in customer service!"

March 19, 2018

5.0

Decent design easiness of use easy to implement

Pros

What I like the most: their design and the animations. It feels good and very engaging. I just want to emphasize again the support that these guys offer. It is absolutely amazing, they are always willing to help or guide! I am using riddle as an educational tool rather than getting leads and it does a a great job!

Cons

The way questions are added. If you have over 30 questions you would have to scroll up to add another one.

Review Source

Response from Riddle

March 23, 2018

Thank you so very much - we love that sort of feedback... and are looking to improve adding questions as you mentioned!

CF

Cheryl F.  
Psychologist/Entrapreneur  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Riddle has the best customer support I've ever received. Great quiz maker, exceptional company"

November 26, 2019

5.0

I had to make a quiz within a week for a huge, career making gig. I'd never used a quiz maker so it was a steep learning curve. But customer support was incredible. My assistant said Boris spent 45 minutes (one of many free support calls!) teaching him to do something that would have taken 8-10 hours for my assistant to do alone. Warm, friendly, super efficient support. And my quiz looks spectacular - so professional. Head and tails above my competitors quizzes.

Pros

Intuitive, easy to navigate, and it looks beautiful as a finished product. Loved how easily it integrated with Chimp. Embedded video sets your quiz apart - super professional and reaches your audience more effectively.

Cons

Happy with it - the only improvement would be a more sophisticated scoring system for psychological traits, and Team Riddle is working on that!

Review Source

Response from Riddle

November 28, 2019

Thank you VERY much Cheryl - it's been an absolute pleasure working with you and your team! :) We can't wait to roll out our newest personality test module - based in large part on your killer feedback. Thanks again! Mike Co-founder

RB

Robin B.  
Tech+Support  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Great support + Quiz Features no-one else has! "

July 29, 2021

5.0

Great platform. Easy to set-up, intuitive to use, \*many\* customization options. Results organised in order from high-low and in % automatically, easily linkeable to ActiveCampaign and Google Sheets (making the use of Zapier not necessary). We love it.

Pros

With Riddle we were able to create a quiz exactely how we needed it easily: having the results automatically registered from high-low and in percentage, without having to do any set-up or workaround for calcultations ourselves.

Cons

We bumped into some limitations with regards to the ActiveCampaign integration. Nevertheless, the Riddle team was continually available and their developers were able to develop a fix overnight!

Review Source

Response from Riddle

August 4, 2021

Awesome - it's been great working together; you helped us by pointing out a way to improve ActiveCampaign's integration with our system. We like being super fast with fixes, because we know delays cost our partners potential leads (and money). :)

HH

Helena H.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Best Option For Quiz Marketing"

April 8, 2020

5.0

10/10

Pros

Riddle has amazing customer service. They make sure all your needs are met and have gone above and beyond consistently. The data conversions from the quiz on my eCommerce site have converted thousands in sales and I could not be happier with their service.

Cons

Switching over from another quiz making software I have NO COMPLAINTS about Riddle. I truly believe their the best on the market.

Review Source

Response from Riddle

April 15, 2020

Wow - that's amazing feedback Helena. thank you so very much for the kind words - AND for choosing Riddle! :) Cheers, Mike Co-founder

DR

Dylin R.  
Founder  
Financial Services  
Used the software for: Less than 6 months

### "Amazing client support from the very beginning"

September 11, 2017

5.0

We're just getting started with Riddle, but we're hoping to use it as a resource for existing users as well as a marketing tool to bring in new users. With the Riddle quizzes, we can offer a variety of financial assessments and resources to help users understand how to get to early retirement.

Pros

The customer support is amazing. From the moment we got on the site, we were asked if we had questions or needed help. And we continued to get help and assistance as we built out quizzes. Mike and Boris do a fantastic job of making sure you have everything you need. That being said, the product itself is also very easy to use and implement.

Cons

We may need a quiz that allows user data input in the future. It's not yet available on Riddle, but perhaps in the future. In the meantime, they have a number of other quiz options to choose from.

Review Source

Response from Riddle

September 13, 2017

Big thanks Dylin - looking forward to seeing how you leverage Riddle's quiz maker for your marketing needs! In terms of features, that's a good (and popular) idea - we support open text answers currently, but we're also looking at building out various user input options. Stay tuned :) Cheers, Mike Co-founder

HM

Héctor M.  
Content Manager  
Graphic Design  
Used the software for: Less than 6 months

### "Great company, great tools and great support team!"

September 19, 2019

5.0

We have just joined! First experiences are quite good. We are happy with all the tools and the creative chances Riddle give us. Support Team are amazing, we had some special technical needs and they gave us a resolutive support.

Pros

All the creative possibilities Riddle give us.

Cons

Maybe Riddle needs a more use-friendly design. It's OK but it could be better :)

Review Source

Response from Riddle

September 20, 2019

Aw thank you so much - we love to hear this sort of feedback... especially about our awesome customer support team! We'll share with them - you've made their day. :)

Ian M.  
Brand Services Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Excellent tool for generating quality engagement"

May 24, 2021

4.0

Pros

The product is easy to use, offers a lot of different opportunities, and the helpdesk is fantastic, so quick at responding! Helps me to put great ideas to my customers and increases their engagement.

Cons

There are a few features that seem obvious but are missing, but when you speak to the help desk, they are often already aware of these and implementing them to their next version.

Review Source

SB

Sarah B.  
CX Assistant Manager  
Sports  
Used the software for: 1-2 years

### "Really brilliant product and customer service is amazing. "

June 30, 2021

5.0

Very easy to use and logical! I was stuck on how to do something so \[SENSITIVE CONTENT\] from the Riddle team created me video to show me how to get over a hurdle. Really appreciate the personalised approach, friendly service and quick live chat responses.

Pros

Really intuitive and easy to use. Even a tech savvy person could pick this up quickly.

Cons

One cannot add questions into a flow once created but \[SENSITIVE CONTENT\] found me a workaround. He did also say this would be fixing this in Riddle 2.0 so one cant complain!

Review Source

Response from Riddle

July 1, 2021

Thanks so much Sarah - we're honored to have such great feedback, and love knowing that our tools are helping England Netball grow your sport! Happy Riddling, Mike Co-founder

OO

Oren O.  
Project Manager  
E-Learning  
Used the software for: Less than 6 months

### "The live support is superb!"

February 16, 2021

4.0

I was looking for a solution to create a simple online simulation based on images the participants see and a set of options that they can choose from in response to the images. Integrating the images was not too easy, but I found good help in the live support.

Pros

Any question or obstacle you encounter will be solved within a few moments.

Cons

I would like to have some more flexibility in regards to the logics that could apply to the "journey" mode

Review Source

CD

Claire D.  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Excellent Customer Service"

September 25, 2019

5.0

I am working with several clients who require quiz's for their information gathering. This is by far the easiest product I have worked with. We did have an issue with integration, but the Zapier team couldn't have been more helpful, and are working on a solution to our problems. They are easy to get hold of and I really cannot fault their customer service! The rep from the team went above and beyond trying to help! - thanks indeed.

Pros

Everything, this product is intuitive and pretty simple to set up

Cons

There are a couple of issues with zapier integration on certain quiz types - not all results get sent via interactive stories, this is being worked on by the team

Review Source

Response from Riddle

October 3, 2019

Wow! We love hearing that Claire - thank you so much... and also you product feedback - our team is already implementing those suggestions you made. Big thanks!

LL

Lauri L.  
Producer, News Reporter  
Media Production  
Used the software for: 6-12 months

### "Great tool for professional quiz making. Best product out there!"

August 26, 2017

5.0

Pros

It's super easy to use, and getting better all the time. They've GREAT and super fast responding customer support!

Cons

Still developing the site. Sometimes the user interface changes a bit due the new features, but you get new stuff almost every week!

Review Source

Response from Riddle

August 29, 2017

Big thanks Lauri - we're blushing over here. :) We're keen on adding new features - and 90% of product ideas come from our customers, so please let us know if there's anything we can build to make Riddle's quiz maker more useful for your teams at Sanoma! Happy Riddling, Mike Co-founder

BH

Bic H.  
President  
Sports  
Used the software for: I used a free trial

### "Ease of use ... Great user GUI"

July 8, 2022

5.0

Still exploring trial

Pros

Ease of use ... Great user interface for possible users

Cons

Still exploring the 14 day trial testing capabilities

Reason for choosing Riddle

Number of possible users

Review Source

JK

Joseph K.  
Social Media Officer  
Recreational Facilities and Services  
Used the software for: 6-12 months

### "Friendly, fun and human."

August 31, 2017

4.0

It makes my blog look far more professional and on top of trends, I like the software to offer male female and other as gender options or a sliding scale for gender so its more inclusive.

Pros

The Riddle Software is so easy to use and it has a great blog to explain the various features and options. The guys running riddle are so friendly, honest and helpful I feel like i know them even though we've never met. It's like an online buddy providing a fun service.

Review Source

DK

Daniel K.  
Owner/Admin, and maker of coffee.  
Internet  
Used the software for: Less than 6 months

### "Riddle Quiz Maker is absolutely the best tool I've seen to encourage interaction with your visitors!"

November 21, 2017

5.0

Riddle seamlessly integrates with our preferred distribution of Drupal, which makes life so much simpler. Riddle enables an entertaining and comfortable way to engage visitors.

Pros

Having this much capability fully integrated into Drupal saves me hours of heavy lifting, but countless hours of teaching/explaining to others. No learning curve, and ZERO problems to solve... register at their site, copy/paste the token. DONE. I have 500+ domains, and in my 20+ years? I have only seen a few products that I could so immediately and completely endorse. I don't ever recall any software developers being so quick and responsive as these guys, and that's sayin' a lot... they're obsessed about serving their customers' needs.

Review Source

SL

Sara L.  
Marketer  
Farming  
Used the software for: Less than 6 months

### "Easy to use, effective quiz maker for lead generation"

May 3, 2019

4.0

Pros

Easy to use. Creating a quiz for a business was very simple. The pro plan is reasonably priced. Much cheaper than Typeform. The lead generation side of the quiz was effective, even if not perfect.

Cons

integration with Mailchimp was flawed. The look of the quizzes looks slightly old fashioned. Also, low on appearance customization options.

Review Source

Response from Riddle

May 7, 2019

Thank you very much Sara! We agree with your constructive feedback - updating our designs is actually in progress right now. :)

TV

Tim V.  
Digital Director  
Design  
Used the software for: Less than 6 months

### "Perfection. "

September 22, 2017

5.0

Helped me produce what I need to do. What else can I say?

Pros

Loads of flexibility, great CSS overrides, great integration with Zapier (worked first time) and amazing customer service. Actually, one of the best customer service platforms I have ever had the pleasure to use. I could not recommend Riddle any higher.

Cons

I ideally wanted more options in the lead generation section. Managed to get round it but hear that this is due in the new Riddle release.

Review Source

Response from Riddle

September 25, 2017

Big thanks Tim! You'll be pleased/happy/stoked to know that we'll be rolling out our Lead Generation 2.0 - an even more flexible tool set with many more options and integrations. :)

RA

Raissa A.  
Marketeer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Intuitive tool that does what it promises at a low price. Oh and great customer support!"

August 28, 2017

4.0

Pros

Intuitive software that makes it easy and fun to use. The customer support is great, always a quick and personal answer.

Cons

Though branding is possible, it seems that the Riddle branding cannot be taken away entirely, you still see it in the background of the quiz (pro account)

Review Source

Response from Riddle

August 29, 2017

Thanks so much Raissa - we're big customer service geeks, with everyone from our CEO Boris on down racing each other to help customers. :) In terms of branding, our PRO plan is 100% white-labelled... you can completely remove all Riddle logos and add your own (or your clients'). Happy to help out further in any way! Cheers, Mike Co-founder

AE

Ayah E.  
Global editorial content manager  
Marketing and Advertising  
Used the software for: I used a free trial

### "engaging interactive quizzes with riddle"

May 27, 2021

5.0

easy to work with the team and a straightforward process.

Pros

The amazing customer support and the east to use platform.

Cons

layout template options are a little limited.

Review Source

Response from Riddle

May 31, 2021

Many, many thanks Ayah - we've loved working with you and the Delivery Hero team! And you're right - we'll be improving the numbers and types of our quiz templates when we launch Riddle 2.0 this August... very popular request! Happy Riddling, Mike Co-founder

CP

Chalise P.  
Self Employed  
  
Used the software for: Less than 6 months

### "Great Service! "

July 6, 2018

5.0

Pros

Riddle is super easy to use. All of the instructions are very clear and it was easy to link to my automatic email system. Their customer service is phenomenal! Quick response to email and always there to help. I felt very taken care of.

Cons

I am just getting started, but haven't had any issues. It's been perfect for what I need. It did take me quite a bit of time to get my quiz set up, but my specific quiz was pretty complicated, it didn't have to do with the software being difficult.

Review Source

MP

Marek P.  
director  
Computer & Network Security  
Used the software for: Less than 6 months

### "Riddle.com is the best I've found on the internet"

January 4, 2021

5.0

Pros

Thank you very much. Riddle.com is the best I've found on the internet, I've come across a lot of similar websites but I've found everything I need here! And the support is excellent :)

Cons

they are none at all, everything works at 100 percent

Review Source

SP

Sarah P.  
Marketing Manager Europe  
  
Used the software for: Less than 6 months

### "Truly great customer service!"

September 1, 2017

4.0

Pros

The interface is very simple to use. And if you need it, the technical support team are brilliant - very responsive and easy to contact. Its refreshing to see such great customer service. I had a small issue which was resolved within an hour.

Cons

The scoring section takes a bit of thinking about. I would prefer to be able to choose an overall score for getting a certain number of questions correct, rather than just a % range. There is not so much flexibility in this section.

Review Source

Response from Riddle

September 1, 2017

Hi Sarah - thanks for the great product idea about changing score ranges in a quiz. Right now we let you adjust the %'s - so 0-45% might be option A, 46-90% option B, and 91-100% option C. But that's a great point - we'll be looking at letting you setting the point thresholds instead. Really appreciate the idea!

AS

Alexandra S.  
Product Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great tool to engage with users"

August 24, 2021

4.0

Pros

So easy to use and customize. The support team was always available and helped with all questions and issues promptly.

Cons

It could have more layouts for the quizzes.

Review Source

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