# GA Connector Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about GA Connector Software - reviews, pricing plans, popular comparisons to other Integration products and more. Source: https://www.capterra.com/p/166151/GAConnector --- # GA Connector Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GA Connector ## What is GA Connector? GA Connector integrates Google Analytics and Google Ads with Salesforce, Zoho, Pipedrive, or any other CRM. Google Analytics gives you attribution data for each form fill on your website. Your CRM shows you sales that were closed offline. GA Connector connects the two, showing you exactly which traffic source drove each conversion. See which channels, ads, and keywords drive revenue. Double down on high-converting traffic channels, cut spend on the rest, and increase marketing ROI. ## What is GA Connector used for? [Integration](https://www.capterra.com/integration-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Overall rating Based on 17 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $97 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for GA Connector?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://gaconnector.com&name=GA Connector) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### GA Connector 4.8 (17) VS. [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting Price $97 Usage Based, Per Month Starting Price $120 Other Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (17) Ease Of Use 4.6 (3,005) Value For Money 4.8 (16) Value For Money 4.7 (2,318) Customer Service 4.9 (16) Customer Service 4.6 (1,979) ## GA Connector alternatives [Zapier](https://www.capterra.com/p/130182/Zapier/) [4.7 (3,044)](https://www.capterra.com/p/130182/Zapier/reviews/) Starting price $29.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/130182/Zapier/) [Albato](https://www.capterra.com/p/228273/Albato/) [4.8 (404)](https://www.capterra.com/p/228273/Albato/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228273/Albato/) [ZappySys SSIS PowerPack](https://www.capterra.com/p/170286/SSIS-PowerPack/) [4.8 (107)](https://www.capterra.com/p/170286/SSIS-PowerPack/reviews/) Starting price $1499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170286/SSIS-PowerPack/) Highest Rated [Make](https://www.capterra.com/p/154278/Integromat/) [4.8 (406)](https://www.capterra.com/p/154278/Integromat/reviews/) Starting price $10.59 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154278/Integromat/) [View all alternatives](https://www.capterra.com/p/166151/GAConnector/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Multiple Data Sources 4.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Allows users to manage data from a number of sources Dashboard 4.7 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics ETL 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Process of extracting, transforming, and loading data Activity Tracking Track and document all activities across devices, networks, and other systems API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. GA Connector 29 features Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources Assembly of graphs and charts for visualizing and tracking statistics/metrics Import, collect, and capture data from multiple sources Connect to big data sources Import and export data to and from software applications Track the management and flow of data throughout the organization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Process of extracting, transforming, and loading data Manage multiple campaigns in one system Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Receive data and information in real time Receive system updates as soon as any changes are made View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set up connections to third-party platforms to improve business processes Track visitors and purpose of visits Allows the integration of data between different web services Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.6 (17) 4.6 Based on 17 reviews ## Pricing Value for money 4.8 (16) Free Trial Basic $97.00 Usage Based,Per Month It includes: - Show Google Analytics Data in Your CRM Value for money 4.8 (16) 4.8 Based on 16 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Zoho CRM Plus](https://www.capterra.com/p/182207/Zoho-CRMPlus/)[ CRMS](https://www.capterra.com/p/155651/CRMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (16) 4.9 Based on 16 reviews ## User reviews Overall rating 4.8 Based on 17 reviews Filter by rating 5(14) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Matthew B. Sales Operations Manager Computer Software ### "Simple to Set Up and Excellent Customer Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 3, 2025 Pros Simple to set up and excellent customer support. Cons I have not encountered any cons while using them so far Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LR Lewis R. Marketing Director Computer Software ### "Works a treat - much better attribution now " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 5, 2024 I have never really needed to deal with GA Connector directly, but this is because it has always worked (2 years using this) so overall my experience has been 10/10. Pros It was very easy to get setup and the accuracy of tracking is a goldmine for any marketer looking for stronger attribution. Cons It's a little pricey compared to others out there but for me it worked quickly and has been very good. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TG Troy G. Manager Warehousing ### "No Brainer! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 5, 2023 Pros This extension is a must have. Its easy to implement and gives us a ton of necessary information that gives us a market advantage. Also, support is always available and fast. We've had it installed for over two years now. Cons Really nothing I can say here. It does the job and it does it well. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DL Dan L. Director, Revenue Operations Information Technology and Services ### "The missing link" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2023 In the short time that we've configured GA Connector, it has provided us with additional insight as to Marketing efforts, where best to spend budget, as well as identify gaps in our data and processes that need to be addressed. I've been calling GA Connector, "the missing link" as it pertains to our tech stack over the past few years. I am currently engaging on improvements for our integration and expect great things using this tool Pros After trialing the product, we began collecting data immediately and seeing an impact. It was relatively easy to implement within our current tech stack. Cons Possibly the knowledgebase, whereas some of the field attribution mentioned is no longer used, ie. the ip address. Not a big deal and understand the reasoning. I've worked with other products that had kb articles steering in a completely different direction. GA Connector kb articles are still on point. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Price, overcomplication, misconfiguration Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing GA Connector Price, configuration Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sukhpreet K. Lead Digital Marketing Marketing and Advertising ### "Awesome Analytics tool to track the aidience behaviour" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 18, 2022 I love the usage of GA without implementing any script or coding. One can focus the target keyword from where traffic tracks which eventually helps in business growth and filtration of leads. Pros This will help to check the source of the lead with the integration with our favorite CRM and also improve the quality to analysis the audience behavior from different channels. Cons Nothing as such, the structure, dashboard is great platform for marketers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. James R. Director of Demand Generation Marketing and Advertising ### "I'd recommend this tool to anyone!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 3, 2022 Pros This tool does one thing and it does it very well. If you need to connect your UA/GA4 data to mulitple sources (CRM, attribution platform, etc) then this is the tool for you. Cons Honestly, I can't think of any cons to this tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. WC Wenya C. Senior Marketing Manager Research ### "Connect dots from acquisition to sales" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 16, 2021 It's very easy to implement for marketers. If GA Connector can provide free installation zoom meetings for new clients, that would be even better. I consider myself a tech-savvy digital marketer, and the installation was easy for me, but probably not as easy for everyone else. The data it provides is incredible. It allows us to connect dots from acquisition channels and campaigns all the way to converted leads and sales. I'd recommend it to companies that don't currently have advanced analytics platforms that integrate Google Analytics with CRM. Pros Easy and fast implementation. Provide great data to help marketers to connect dots and report ROI. Cons Some small issues with integration between Google Analytics and Salesforce. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TK Trevor K. Salesforce Admin Health, Wellness and Fitness ### "Worth a shot" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 14, 2021 Wonderful customer service and always willing to help. Pros After the initial setup it always functions as it should. Cons The setup was a bit of an issue at the start but once we involved our Devs it was able to be added quickly. Reasons for choosing GA Connector The price for the service Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JT Jelith T. Marketing Coordinator Logistics and Supply Chain ### "Simple and effective" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 27, 2020 Pros GA Connector has relieved us from our constant debate at the back of our minds as to whether we are investing too much or too little into Google Ads compared to what we are getting back from it. GA Connector by giving us clarity on which ad groups are actually leading to closed sales (by connecting it to our CRM) has allowed us to optimize our investment in google ads better than ever before and most importantly with complete confidence. We will definitely recommend GA Connector and consider a must have to any firm that regularly invests in Google Ads. It's easy to setup, the support staff are extremely responsive to all queries and the results provide tangible insights to enable you to get the most out of your google ads. Cons Need adequate technical expertise to install initially. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jenn P. Chief Strategist & Owner Health, Wellness and Fitness ### "GA Connector is the Easy & Affordable Solution for Marketing Attribution that Small Businesses Need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 26, 2020 I work with many small-to-medium medical practices, where there simply isn't a budget for a CRM (because they're already forced to pay for an EMR), but they need some sort of oversight into where their leads came from. GA Connector inserts into the bottom of their lead emails not just the source medium (organic search vs. paid search ads), but also the landing page and the keywords they searched for. And it does this in a way that completely non-tech-savvy people can understand. There's no hunting into GA or wondering if those 5 leads from the liposuction page on your site actually lead to a consult for lipo in your office, because it's all there and easily attributable. Pros \- Affordable at $50-100 per month - Easy for non-tech people to use and understand (including nurses and doctors) - Clear, clean, complete data Cons \- customer service is only by email - which made me think the company was kind of shady, but actually they're pretty prompt and good at solving issues over email. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [MyMedLeads](https://www.capterra.com/p/132145/MyMedLeads/) Reasons for choosing GA Connector When you look at the alternatives, yes they do offer so many more features and use cases, but what if you're not looking for a CRM, you just want marketing attribution? That's the case for so many medical offices. And in that case, I think GA Connector is the top choice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/166151/GAConnector/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)