# GA Connector Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is GA Connector the right Integration solution for you? Explore 17 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/166151/GAConnector/reviews --- GA Connector 4.8 (17) [View alternatives](https://www.capterra.com/p/166151/GAConnector/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of GA Connector Ease of use 4.8 Customer Service 4.9 ## Showing most helpful reviews Showing 1-17 of 17 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Matthew B. Sales Operations Manager Computer Software Used the software for: 6-12 months ### "Simple to Set Up and Excellent Customer Support" January 3, 2025 5.0 Pros Simple to set up and excellent customer support. Cons I have not encountered any cons while using them so far Review Source JP Jenn P. Chief Strategist & Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "GA Connector is the Easy & Affordable Solution for Marketing Attribution that Small Businesses Need" August 26, 2020 5.0 I work with many small-to-medium medical practices, where there simply isn't a budget for a CRM (because they're already forced to pay for an EMR), but they need some sort of oversight into where their leads came from. GA Connector inserts into the bottom of their lead emails not just the source medium (organic search vs. paid search ads), but also the landing page and the keywords they searched for. And it does this in a way that completely non-tech-savvy people can understand. There's no hunting into GA or wondering if those 5 leads from the liposuction page on your site actually lead to a consult for lipo in your office, because it's all there and easily attributable. Pros \- Affordable at $50-100 per month - Easy for non-tech people to use and understand (including nurses and doctors) - Clear, clean, complete data Cons \- customer service is only by email - which made me think the company was kind of shady, but actually they're pretty prompt and good at solving issues over email. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[MyMedLeads](https://www.capterra.com/p/132145/MyMedLeads/) Reason for choosing GA Connector When you look at the alternatives, yes they do offer so many more features and use cases, but what if you're not looking for a CRM, you just want marketing attribution? That's the case for so many medical offices. And in that case, I think GA Connector is the top choice. Review Source Troy O. Marketing Computer Software Used the software for: Less than 6 months ### "A good way to track at a low cost." April 12, 2019 5.0 Pros If you're like me, your company can't afford marketing automation at the moment, but we still want to track all the traffic coming in by channel. This product is heaven sent at a cost that we can handle. And a 30 day trial to test value. I don't think you can go wrong. Cons It is not the greatest how is lumps previous visits into one field. If there was a way to separate these, it would be the perfect tool. Review Source LR Lewis R. Marketing Director Computer Software Used the software for: 1-2 years ### "Works a treat - much better attribution now " December 5, 2024 5.0 I have never really needed to deal with GA Connector directly, but this is because it has always worked (2 years using this) so overall my experience has been 10/10. Pros It was very easy to get setup and the accuracy of tracking is a goldmine for any marketer looking for stronger attribution. Cons It's a little pricey compared to others out there but for me it worked quickly and has been very good. Review Source John L. CEO Internet Used the software for: 1-2 years ### "Great Software To Track & Optimise Leads" January 2, 2020 5.0 GA Connector has made our lives easier by understanding exactly which Channel, Keyword and AD is generating the best results for our business. This allows us to make smarter decisions when optimising our marketing budgets. We like the accuracy and the stability every single Lead generated within our CRM Zoho has been tracked via the GA Connector plugin and that is great news. We are always recommending the software to our customers. Pros GA Connector has made our lives easier by understanding exactly which Channel, Keyword and AD is generating the best results for our business. This allows us to make smarter decisions when optimising our marketing budgets. We like the accuracy and the stability every single Lead generated within our CRM Zoho has been tracked via the GA Connector plugin and that is great news. We are always recommending the software to our customers. Cons We were not able to find anything negative about this software. Review Source Sukhpreet K. Lead Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Awesome Analytics tool to track the aidience behaviour" November 18, 2022 5.0 I love the usage of GA without implementing any script or coding. One can focus the target keyword from where traffic tracks which eventually helps in business growth and filtration of leads. Pros This will help to check the source of the lead with the integration with our favorite CRM and also improve the quality to analysis the audience behavior from different channels. Cons Nothing as such, the structure, dashboard is great platform for marketers. Review Source DL Dan L. Director, Revenue Operations Information Technology and Services Used the software for: Less than 6 months ### "The missing link" January 13, 2023 4.0 In the short time that we've configured GA Connector, it has provided us with additional insight as to Marketing efforts, where best to spend budget, as well as identify gaps in our data and processes that need to be addressed. I've been calling GA Connector, "the missing link" as it pertains to our tech stack over the past few years. I am currently engaging on improvements for our integration and expect great things using this tool Pros After trialing the product, we began collecting data immediately and seeing an impact. It was relatively easy to implement within our current tech stack. Cons Possibly the knowledgebase, whereas some of the field attribution mentioned is no longer used, ie. the ip address. Not a big deal and understand the reasoning. I've worked with other products that had kb articles steering in a completely different direction. GA Connector kb articles are still on point. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing GA Connector Price, configuration Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Price, overcomplication, misconfiguration Review Source TG Troy G. Manager Warehousing Used the software for: 2+ years ### "No Brainer! " April 5, 2023 5.0 Pros This extension is a must have. Its easy to implement and gives us a ton of necessary information that gives us a market advantage. Also, support is always available and fast. We've had it installed for over two years now. Cons Really nothing I can say here. It does the job and it does it well. Review Source James R. Director of Demand Generation Marketing and Advertising Used the software for: 6-12 months ### "I'd recommend this tool to anyone!" November 3, 2022 5.0 Pros This tool does one thing and it does it very well. If you need to connect your UA/GA4 data to mulitple sources (CRM, attribution platform, etc) then this is the tool for you. Cons Honestly, I can't think of any cons to this tool. Review Source VR Verified Reviewer Salesforce Architect at FinGlobal Financial Services Used the software for: Less than 6 months ### "Ga Connector has made tracking our digital marketing efforts with UTM's a breeze. " July 25, 2018 5.0 Ga Connector has made tracking our digital marketing efforts with UTM's a breeze. We no longer debate the effectiveness of our channels and attribution, we have facts. I feel great knowing we have saved time and increased performance. Pros We no longer debate the effectiveness of our channels and attribution, we have facts. I feel great knowing we have saved time and increased performance. Cons Nothing, it just works as advertised. We recommend this product to new buyers, it's a no brainer if you need to understand the effectiveness of your marketing channels and consumer habits on your website. Review Source NK Noah K. Business Analyst Health, Wellness and Fitness Used the software for: 1-2 years ### "Seemless integration from Google Analytics to Salesforce" July 9, 2018 5.0 Complete tracking of our web based leads. Pros All I had to do was post their script in the footer of my website to get it up and running. The cookie's started setting immediately, and my intake form had the fields ready to grab the values saved in the cookies (i.e. 'source=facebook') Cons It would be nice if there was a function that continuously submitted new information when users re-visited your website. I.e. if someone who has already submitted a lead to your salesforce visits your website again, it sends an update to salesforce that they just visited again. Review Source MC Matt C. Digital Marketing Manager Education Management Used the software for: 6-12 months ### "Great Product! " August 13, 2018 5.0 Pros GA Connector has been a tremendous tool in aiding our tracking capabilities. Far too often in Digital Marketing, tracking is conducted over a multitude of platforms meaning data is here there and everywhere. GA Connector bridges this gap bringing all tracking data into the CRM fully automated without hassle. I would definitely recommend GA Connector, especially to those who are heavy users of the Zoho platform. Cons It can be a little tricky setting up for anyone that has no web development skills. Review Source SC Seth C. Marketing Libraries Used the software for: 6-12 months ### "Now Capturing Marketing Data in Zoho!" August 21, 2017 5.0 Pros Syncing data Googld Analytics data with Zoho CRM is a huge time saver. GA Connector handles this chore seamlessly. Cons You may need additional support as your system evolves to incorporate new configurations. Buy Sergey is easy to work with! Review Source SK Steve K. Paid Search Manager Financial Services Used the software for: 6-12 months ### "My favorite software integration of 2017 across our full stack of marketing technology A++" October 12, 2017 5.0 tying together dispperate reporting platforms for marketing across google analytics, adwords, and salesforce. Pros The support and ease of integration and the ability to pull in data that typically requires much more expensive tools as far as Salesforce goes. Review Source TK Trevor K. Salesforce Admin Health, Wellness and Fitness Used the software for: Less than 6 months ### "Worth a shot" May 14, 2021 4.0 Wonderful customer service and always willing to help. Pros After the initial setup it always functions as it should. Cons The setup was a bit of an issue at the start but once we involved our Devs it was able to be added quickly. Reason for choosing GA Connector The price for the service Review Source JT Jelith T. Marketing Coordinator Logistics and Supply Chain Used the software for: Less than 6 months ### "Simple and effective" September 27, 2020 5.0 Pros GA Connector has relieved us from our constant debate at the back of our minds as to whether we are investing too much or too little into Google Ads compared to what we are getting back from it. GA Connector by giving us clarity on which ad groups are actually leading to closed sales (by connecting it to our CRM) has allowed us to optimize our investment in google ads better than ever before and most importantly with complete confidence. We will definitely recommend GA Connector and consider a must have to any firm that regularly invests in Google Ads. It's easy to setup, the support staff are extremely responsive to all queries and the results provide tangible insights to enable you to get the most out of your google ads. Cons Need adequate technical expertise to install initially. Review Source WC Wenya C. Senior Marketing Manager Research Used the software for: Less than 6 months ### "Connect dots from acquisition to sales" November 16, 2021 4.0 It's very easy to implement for marketers. If GA Connector can provide free installation zoom meetings for new clients, that would be even better. I consider myself a tech-savvy digital marketer, and the installation was easy for me, but probably not as easy for everyone else. The data it provides is incredible. It allows us to connect dots from acquisition channels and campaigns all the way to converted leads and sales. I'd recommend it to companies that don't currently have advanced analytics platforms that integrate Google Analytics with CRM. Pros Easy and fast implementation. Provide great data to help marketers to connect dots and report ROI. Cons Some small issues with integration between Google Analytics and Salesforce. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.