Who Uses This Software?

We work best with marketers who believe in trackable, goal-oriented digital campaigns, whether that's integrating to your ecommerce business, cross-selling to your CRM database, or rewarding clients.


Average Ratings

37 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $500.00/month
    See pricing details
  • Pricing Details
    Pricing based on number of active contacts. Unlimited users.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • emfluence
  • emarketingplatform.com/
  • Founded 2003
  • United States

About emfluence Marketing Platform

Now that youre reaching your audience, theyll need a great place to land. The emfluence Marketing Platform allows you to create beautiful, interactive (and customizable!) landing pages on the fly. Take advantage of email marketing, email automation workflows, social media scheduling, surveys, landing pages, website tracking, web forms, and more.


emfluence Marketing Platform Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Audience Targeting
  • Brand Management
  • Campaign Management
  • Categorization / Grouping
  • Conversion Tracking
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management
  • Video Management
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates
  • Contact Discovery
  • Contact Import/Export
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Visitor Identification
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Posts Scheduling
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

emfluence Marketing Platform Reviews Recently Reviewed!


Capterra loader

emfluence is the most underrated marketing platform out there

Feb 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons: I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

I use the platform daily and it is such an easy tool that helps with our marketing needs.

Jul 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Cons: The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

Capterra loader

Solved unique problems for our company

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons: I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

Overall: They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Ease of use for new marketers

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Even if you're just starting out in emarketing communications this is an easy platform to learn and navigate. Love the drag and drop feature in composing emails. The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Cons: Every time I've suggested improvements or shown concern about some functionality it's been fixed or improved. I can't think of anything I don't like right now!

Overall: I've used the platform on the client and the agency side. I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle. Mostly used for onboarding and customer retention communications.

Capterra loader

Frequent Email and Survey User

Dec 03, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly.

They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Cons: While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.

15+ Years of continued growth and success!

Feb 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We utilize all the data and tracking that the system does automatically. We've been fortunate to have such a great marketing partner with emfluence. The marketing platform has given us great flexibility to grow our business. The beautiful part for us is that emfluence keeps making the system better and better. We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization. All of which was not available when we started many years ago. Having all of this in one places saves us a great amount of time.

The system is very user-friendly and intuitive. They always welcome suggestions for improvements and actually act on many of them.

Cons: There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.

emfluence Marketing Platform

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like being able to get a snapshot of how each of my accounts are performing, in one area. Being able to take a quick look at the overall effectiveness of my campaigns is extremely helpful.

Cons: At one point I was setting up a new account and getting my templates ready to go was semi-confusing. The software was and is very intuitive, my own ability was mostly to blame.

Overall: Sending/scheduling email campaigns is a big part of what I do, this platform has been the best sidekick throughout the process, hands down.

Great program & support

Sep 27, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Lots of useful features, plus they are always updating the platform to keep up with new trends. Great support team as well if you ever have any questions.

Cons: I have no knowledge of html, so a few of the advanced features were a little difficult for me to master. Luckily they have a training course so you can learn how to use them.

Overall: Great platform if you have a ton of users, but want to control what they do and see. Scheduling options and workflow keep me organized.

Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

Jul 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Automation, Form design, Landing page design, Survey design, reporting... there's so much to like. THe social media component (scheduling) is also great.

Cons: I really can't think of anything, but I guess the product can do so much, that you'll sometimes need to ask for help. They're always very responsive, though, and offer training classes several times a year.

Satisfied

Dec 03, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: When I have a question I can call and talk to a smart person who fully understands the platform and who has a team of developers supporting him who can answer any question I could ever ask.

Cons: It overwrites your code without telling you what it changed.

Overall: The platform allows me to offer a valuable service to internal clients.

Capterra loader

ER Marketing Emfluence Review

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like how user friendly and easy to use it is.

Cons: There are a few feature that other email platforms provide that we have requested (these have been requested, though).

Overall: It is very easy to use. There are a few feature that other email platforms provide that we have requested. The customer services is great and very responsive.

brilliant platform that is easy to use and does everything we need it to

Aug 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: - emfluence is so easy to use, it only takes 10 minutes to master. - the customer service is second to none - the design of the software, from landing page creation to form designs are excellent

Cons: - there are very few faults in the software, but if i was to be hypercritical, i would say that we don't use every single aspect of the program, so having a more condensed version with less features unlocked may be more useful to smaller companies

Love the platform

Sep 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it makes my job to create and schedule multiple emails, and jumps between different accounts. All of the things you can do beyond email is what sets emfluence apart.

Cons: I wish there were more size and type face options.

Capterra loader

with eemfluence Marketing Platform manages your digital marketing professionally

Sep 12, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: everything I need in a single program, thanks to emfluence Marketing Platform, among the functions that I like the most are email marketing and tracking visitors to our website that helps us to do personalized retargeting to make successful campaigns.

Cons: I do not think of something that I do not like about this program, but it was annoying when integrating with my CMS (WordPress), but it was resolved in minutes.

Overall: emfluence Marketing Platform helps me automate all processes in my online marketing strategy

Short learning curve for a robust suite of capabilities.

Feb 19, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It's easy to use and the support is second to none. It allows us to automate external and internal communications seamlessly.

Cons: I'd like to see some more streamlined ways to post across different social media platforms. Right now, I'm required to set up each post one at a time on our 9 channels vs. selecting all channels within one post.

Create professional emails easily. The reports are great as well.

Feb 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It is easy to recreate emails. Targeting specific groups is easy as well. All of the things you can do beyond email is what puts emfluence over the top.

Cons: Uploading images is a hassle. The image library can be clunky. It doesn't feel as up to date as the rest of the platform.

Simple yet very buttoned up and professional.

Feb 13, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use: This platform is built with smooth and logical user experience in mind. Value: there is a lot of competition in this space, but few solutions manage to find the sweet spot of Features and Functionality for a sensible price...emfluence does just that.

Cons: Built-in data connectors, though this issue is mostly addressed via Zapier where emfluence's Zap allows you to connect with dozens of other digital platforms.

Capterra loader

We are able to elevate our b2b marketing efforts by using the emfluence platform.

Mar 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation.

Cons: The software meets all our needs as a B2B company. In the future, I would like to see more customizable dashboards.

User Friendly & Effective

Oct 22, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how user friendly this platform is. It's extremely intuitive and if you can't figure something out, there is an extensive help section that you can almost always find your answer. Their customer service is top notch too.

Cons: The ability to edit content (specifically photos) in emails isn't the easiest. But they've begun adding features to make this a bit easier.

Capterra loader

Excellent Email Mgmt Platform

Oct 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients.

Cons: Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges.

Quality Platform, friendly people

Dec 03, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like how easy to use the software is. It really takes the shotgun approach and has quite a bit of functionality for the package.

Cons: General bolt on approach internally. This is how we do email not a full-on CRM and digital tools platform.

Social Media Platform

Dec 04, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to use and clear cut. I also enjoy the feature that shows all past posted media on various platforms.

Cons: I don't enjoy how you have to have a smaller image in pixels than what you would normally need if you scheduled on the regular platforms.

Overall: I have had a lot of experience with the social media side. Which has been helpful when creating posts to reach out to our followers.

We've used the email & tracking Platform for 5+ years to position ourselves as experts in our field.

Feb 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Easy to use and we love seeing the results. We can develop campaigns quickly, provided we have our content ready. The reporting helps us understand which of our email subscribers are most engaged with our campaigns and with the content on our website, which then helps us understand who may be better prospects for us.

Cons: There are a lot of features that we don't use, like social media posting, landing pages and workflows. Automated campaigns seem like a great idea, but we struggle with the appropriate strategy to use this feature.

Emfluence Review -

Dec 03, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This promotes sales - allows us to add mutiple pictures. Drives Sales

Cons: Downloading the pictures can be a challenge.

Overall: Push short dated, overstock, in and out items. Drives Sales

Emfluence Solves Problems

Sep 27, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It makes email marketing for my company possible. We have a lot of things to work around on the IT side. The entire Emfluence team has gone above and beyond to help us. The customer service is outstanding!

Cons: The design side is a little awkward and not very intuitive to use.

Capterra loader

New User with Emfluence

Dec 03, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I started using the Emfluence platform a couple weeks ago and am really impressed with the additional functionality I have seen from past platforms I have used. The ability to create customized campaigns based on recipient's response is very easy to do and track.

Cons: I don't have any complaints at this time. :)

Overall: Scheduling multiple emails to multiple lists and get real-time tracking, with the ability to be flexible and change things as we go.

Outstanding experience feature-rich, intuitive, and effective. Continues to impress.

Feb 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Contact and list management features are flexible and easy to manage. Reporting tools are robust and informative. Campaign feature supports social feeds. Customer service has been excellent when questions arise.

Cons: Not much. Would like to include Instagram on social posts. Template tools are much improved over previous versions, but as a designer I always long to make more intuitive.

Overall: High email deliverability and excellent customer service can't get much better than that.

Emfluence Marketing Review

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Emfluence is an easy to use software that helps me to engage my prospect and clients that seems customized and personal so has drastically increased my level of communication with my contacts.

Cons: I least like that when I format an email it will not accurately or do what I request so I have to reformat the email or campaign.

Overall: Overall, it is a great tool and as I gain more experience, my experience will continue to improve.

Capterra loader

Great service/experience, would recommend to anybody

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, compatibility, and the team we work with has been outstanding. Anything we ask for is done in a timely manner.

Cons: The only con would be that I find it difficult to find what I'm looking for at times, but I would consider that more of a user error than a flaw in the system.

Capterra loader

Successfully on-boarded

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the ease of use and the support staff very helpful resources.

Cons: There isn't really anything I dislike. The online tutorials have been really helpful.

Overall: We have been very happy with the on-boarding process over the past 90 days. My team is thriving with the Emfluence platform!

Easy to Use

Dec 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The emfluence platform is easy to use and information transfers easily across campaigns.

Cons: It can be time consuming when updating and importing new lists for email campaigns.

Overall: Overall emfluence has been very easy to learn and it is a great value.

Emfluence User Review

Dec 03, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the toggles and how easy it is to upload content (i.e. lists, images, etc).

Cons: I do not like how the scrolling functionality when creating emails freezes the menu editing header.

Marketing

Dec 03, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: That once I have scheduled the emails to go out that I don't have to go back in at a later date.

Cons: That when I want to schedule an email to go out multiple times that I have to copy it. I would like to be able to create the email and then schedule additional dates at the same time instead of having to copy the email.

Overall: My department uses the marketing platform to communicate with my clients for upcoming events. This is a great tool for my needs. I wish I could see the emails that bounce back due to the email server blocking it .

Capterra loader

Emfluence platform

Dec 03, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the ease of use with this platform. It's really all about making the experience simple and easy which is great!

Cons: This may be because i use a template in Emfluence, but i've had trouble creating dividers in the template the way it was set up. Again, could simply be because of the template or user error. Other than a little bit of trouble adding dividers it's been really easy to use.

Overall: I have really enjoyed using emfluence and even with the template created, it's a really great platform and tool to use.

Capterra loader

Review for Emfluence

Dec 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the previewing platform and building out the email.

Cons: It's not easy to customize or change your custom email template.

Overall: I like emfluence. I was using Mail Chimp at my last job, but I definitely like this more.

It does the job

Dec 03, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It's visually appealing, and does the job efficiently

Cons: It is not user friendly or intuitive - there are a lot of things to learn which takes longer than expected

Emfluence

Dec 03, 2018
4/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the features that it offers. I also like the reporting.

Cons: It is hard to build templates and emails if you are not a software developer.