# emfluence Marketing Platform Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is emfluence Marketing Platform the right Marketing Automation solution for you? Explore 51 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/166204/emfluence/reviews --- emfluence Marketing Platform 4.7 (51) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of emfluence Marketing Platform Ease of use 4.5 Customer Service 4.9 ## Pros and Cons in Reviews RG Rich G Digital Communications and Paid Media MngrLeisure, Travel & Tourism, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Emfluence is a marketing program that allows our team to feel larger than the people utilizing its capabilities personalized at scale, fueled by data, and powered by a single platform.“ January 20, 2026 PR Phil R Director, Corporate CommunicationsInsurance, 201 - 500 employeesUsed the software for: More than 2 years. “Really appreciate transparency and proactive measures soliciting input to make improvements“ January 28, 2026 SY Stacy Y Program DirectorHospital & Health Care, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “Support is timely and helpful.“ January 8, 2026 SR Seth R Email Marketing ManagerCommercial Real Estate, 51 - 200 employeesUsed the software for: 1-2 years. “We primarily use the platform for email marketing and it has been a rock solid addition to our marketing tech stack in that regard.“ January 10, 2024 ## Showing most helpful reviews Showing 1-25 of 51 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Stephen S. Marketing Manager II - Voice & Product Marketing and Advertising Used the software for: 2+ years ### "Excellent Email Mgmt Platform" October 19, 2018 5.0 Pros Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients. Cons Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges. Review Source SL Scott L. VP Digital Marketing Banking Used the software for: 2+ years ### "Everything we've needed for both internal and external email marketing" December 29, 2021 5.0 Very satisfied as a long-time customer with the system and with support. They really listen to user feedback and try to add new features regularly. Pros Easy to use and powerful. Support is always very quick and helpful! Cons Some of the more advanced features like automated workflows can take some getting used to, but they work really well. Reason for choosing emfluence Marketing Platform features and pricing Review Source VR Verified Reviewer Digital Content Specialist Marketing and Advertising Used the software for: Less than 6 months ### "It does the job" December 3, 2018 3.0 Pros It's visually appealing, and does the job efficiently Cons It is not user friendly or intuitive - there are a lot of things to learn which takes longer than expected Review Source EM Erin M. Marketing and Content Manager Paper & Forest Products Used the software for: 1-2 years ### "Short learning curve for a robust suite of capabilities." February 19, 2018 5.0 Pros It's easy to use and the support is second to none. It allows us to automate external and internal communications seamlessly. Cons I'd like to see some more streamlined ways to post across different social media platforms. Right now, I'm required to set up each post one at a time on our 9 channels vs. selecting all channels within one post. Review Source Sharla S. Senior Targeted Marketing Specialist Insurance Used the software for: Less than 6 months ### "New User with Emfluence" December 3, 2018 5.0 Scheduling multiple emails to multiple lists and get real-time tracking, with the ability to be flexible and change things as we go. Pros I started using the Emfluence platform a couple weeks ago and am really impressed with the additional functionality I have seen from past platforms I have used. The ability to create customized campaigns based on recipient's response is very easy to do and track. Cons I don't have any complaints at this time. :) Review Source Patrick L. B. Sr. Strategic Operations Analyst Insurance Used the software for: Less than 6 months ### "Great service/experience, would recommend to anybody" December 3, 2018 5.0 Pros Ease of use, compatibility, and the team we work with has been outstanding. Anything we ask for is done in a timely manner. Cons The only con would be that I find it difficult to find what I'm looking for at times, but I would consider that more of a user error than a flaw in the system. Review Source Billy H. Vice President/Owner Industrial Automation Used the software for: Less than 6 months ### "Successfully on-boarded" December 3, 2018 5.0 We have been very happy with the on-boarding process over the past 90 days. My team is thriving with the Emfluence platform! Pros I like the ease of use and the support staff very helpful resources. Cons There isn't really anything I dislike. The online tutorials have been really helpful. Review Source Katie F. Marketing Partner Marketing and Advertising Used the software for: 6-12 months ### "Emfluence platform" December 4, 2018 5.0 I have really enjoyed using emfluence and even with the template created, it's a really great platform and tool to use. Pros I like the ease of use with this platform. It's really all about making the experience simple and easy which is great! Cons This may be because i use a template in Emfluence, but i've had trouble creating dividers in the template the way it was set up. Again, could simply be because of the template or user error. Other than a little bit of trouble adding dividers it's been really easy to use. Review Source Taylor S. Marketing Communications Manager Food & Beverages Used the software for: 6-12 months ### "Review for Emfluence" December 3, 2018 5.0 I like emfluence. I was using Mail Chimp at my last job, but I definitely like this more. Pros I like the previewing platform and building out the email. Cons It's not easy to customize or change your custom email template. Review Source FP Frank P. IT Generalist Warehousing Used the software for: Less than 6 months ### "Great Email Marketing Platform!" July 27, 2021 5.0 Pros What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre-test flights. Cons The only thing about this software I would improve is that on the HTML side everything is created within nested tables, which I do not prefer and leads to small hiccup errors. Review Source FD Fraser D. Product Marketing Executive Computer Software Used the software for: 1-2 years ### "brilliant platform that is easy to use and does everything we need it to" August 27, 2018 5.0 Pros \- emfluence is so easy to use, it only takes 10 minutes to master. - the customer service is second to none - the design of the software, from landing page creation to form designs are excellent Cons \- there are very few faults in the software, but if i was to be hypercritical, i would say that we don't use every single aspect of the program, so having a more condensed version with less features unlocked may be more useful to smaller companies Review Source DB Diego B. Marketing Multimedia Specialist Restaurants Used the software for: 6-12 months ### "Platform Fit For Marketing" September 20, 2019 4.0 Overall, our brand enjoyed workign with Emfluence and trying to tackle as much as possible on one platform. While there are a few items we would prefer to use, overall it was a positive experience. Pros Email was simple to create and oversee all while enhancing the quality of what is being sent. With the help of the Emfluence team, we were even able to target each individual market effectively and efficiently. To top it off, we were able to tackle social media through this platform which made it simple to have both social and email calendars in one location. Cons While the tracking was accurate, I would have prefered if it was far more visual for those that need to view it quickly rather than go through an excel sheet. Other than that, the setup was a bit of a hassle and time consuming though it was worth it after that. Review Source TF Tim F. VP of Operations Oil & Energy Used the software for: 1-2 years ### "Great Online Marketing Platform" July 1, 2022 5.0 It has been great using the platform for email and social media outreach. It very easy to schedule multiple campaigns over the course of months and let the platform take care of them. We have used other platforms and Emfluence is definitely the best we have used. Their support dept is also very responsive and provide solutions to our issues. We have been very satisfied with them. Pros The ease of setting up email campaigns, managing contact lists and surveys Cons currently, there is nothing we have run into that has posed any issues for us. Review Source AH Amelia H. Graphic Design & Social Media Associate Manager Events Services Used the software for: 1-2 years ### "Social Media Platform" December 4, 2018 4.0 I have had a lot of experience with the social media side. Which has been helpful when creating posts to reach out to our followers. Pros It is easy to use and clear cut. I also enjoy the feature that shows all past posted media on various platforms. Cons I don't enjoy how you have to have a smaller image in pixels than what you would normally need if you scheduled on the regular platforms. Review Source JR Jeremy R. Chief Marketing Officer Used the software for: 2+ years ### "Outstanding experience feature-rich, intuitive, and effective. Continues to impress." February 10, 2018 5.0 High email deliverability and excellent customer service can't get much better than that. Pros Contact and list management features are flexible and easy to manage. Reporting tools are robust and informative. Campaign feature supports social feeds. Customer service has been excellent when questions arise. Cons Not much. Would like to include Instagram on social posts. Template tools are much improved over previous versions, but as a designer I always long to make more intuitive. Review Source JL Jana L. Retail Education Trainer Supermarkets Used the software for: 6-12 months ### "Marketing " December 3, 2018 4.0 My department uses the marketing platform to communicate with my clients for upcoming events. This is a great tool for my needs. I wish I could see the emails that bounce back due to the email server blocking it . Pros That once I have scheduled the emails to go out that I don't have to go back in at a later date. Cons That when I want to schedule an email to go out multiple times that I have to copy it. I would like to be able to create the email and then schedule additional dates at the same time instead of having to copy the email. Review Source PR Phil R. Director, Corporate Communications Insurance Used the software for: 2+ years ### "FTJ Gives Emfluence 4 Solid Stars" January 28, 2026 4.0 Good, not perfect. Easy to learn for new hires. Really appreciate transparency and proactive measures soliciting input to make improvements Pros Ease of learning and functionality; customer support team; reporting capabilities formatted in easy to digest manner Cons The email builder is a little clunky - wish it was more customizable, and less template-based; Wish you could embed a video in an email, instead of having to include a link to a video Review Source SY Stacy Y. Program Director Hospital & Health Care Used the software for: 1-2 years ### "Intuitive Design, Good Features & Excellent Support" January 8, 2026 5.0 The emfluence Marketing Platform is very easy to use and has features that support simple sends as well as more complicated journeys. Reporting ranges from quick snapshots to full data exports. Support is timely and helpful. Overall, emfluence has been a great fit for our needs. Pros The emfluence Marketing Platform is easy to use, has flexible engagement scoring and good reporting. Cons Having worked in other platforms, the approach to achieve a desired outcome might be a bit less straight forward but Review Source RG Rich G. Digital Communications and Paid Media Mngr Leisure, Travel & Tourism Used the software for: 2+ years ### "A Connected Experience for Every Audience" January 20, 2026 5.0 Emfluence is a marketing program that allows our team to feel larger than the people utilizing its capabilities personalized at scale, fueled by data, and powered by a single platform. Pros Emfluence is needed technology that makes complexity in our business manageable while enabling us to deliver personalized experiences to every audience more efficiently. Cons Emfluence offers mostly standard APIs but we have been a little limited in our scope with the out of the box API offerings. Review Source SR Seth R. Email Marketing Manager Commercial Real Estate Used the software for: 1-2 years ### "A rock solid foundation for email marketing and then some" January 10, 2024 5.0 We primarily use the platform for email marketing and it has been a rock solid addition to our marketing tech stack in that regard. In addition, the customer support is excellent and highly responsive to feedback. New features built to address direct feedback from users are released on a regular basis. Pros All the fundamentals you need to execute a solid email marketing strategy are there and well built. Beyond that, there are many quality of life features and integrations that are baked in so you can use them without having to leave the platform. Cons The options for integrations outside of what already comes in the box are limited. Meaning some of the more custom / fringe use cases may require Zapier to execute. Not the end of the world - as the platforms grows it would be nice to see more direct integrations with some of the other heavy hitting tools in the Marketing space. Switched from [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Emfluence's customer support and responsiveness to feedback is fairly unmatched in the industry. Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: Less than 6 months ### "Buena opción para automatizar la publicación de contenido en redes sociales, con aspectos a mejorar" May 1, 2023 4.0 La plataforma incluye funciones para la gestión de correos electrónicos, automatización de marketing, gestión de contenido en redes sociales, seguimiento de resultados y análisis de datos, entre otros, si bien su punto fuerte sin duda alguna es la gestión de contenidos en redes sociales, el resto es mejorable en muchos aspectos Pros Su interfaz es realmente intuitiva y fácil de usar, lo que se agradece cuando empiezas a trabajar con una herramienta nueva, es muy fácil hacerse con ella Cons A veces, menos es más, en este caso, al ofrecerse tantas opciones y tan distintas, hace que te pierdas en cuanto a tantas opciones y tardes más de lo debido en algunas tareas Review Source Sara T. Marketing Automation Strategist Used the software for: 2+ years ### "emfluence is the most underrated marketing platform out there" February 9, 2018 5.0 Pros Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders. Cons I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like! Review Source VR Verified Reviewer Communications & Website Manager Used the software for: 2+ years ### "I use the platform daily and it is such an easy tool that helps with our marketing needs." July 27, 2018 5.0 Pros This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly. Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative. Cons The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs. Review Source SH Savannah H. Marketing Coordinator Public Safety Used the software for: 6-12 months ### "New to Emfluence but impressed so far!" July 19, 2021 5.0 Overall my company has had a very positive experience with Emfluence. Emfluence is quick to notice any issues with our campaigns and offers assistance/solutions to those issues. Pros Easy to have all of our email campaigns and social media management in one place. We haven't deployed their CRM Integration feature yet but we are excited to do so soon! Cons The reporting features for the email campaigns are minimal - you can export to a csv but cannot export the charts/graphs/visuals that are shown in Emfluence. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) More control over our data. Review Source Kent S. Digital Brand Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Solved unique problems for our company" December 3, 2018 5.0 They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence. Pros emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment. Cons I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest. 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