---
title: "Omnia Retail Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Omnia Retail Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more."
source_url: "https://www.capterra.com/p/166274/Omnia/"
page_type: "product"
language: "en"
---

# 

 Omnia Retail Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Omnia Retail

## What is Omnia Retail?

Omnia provides a detailed picture to inform your price optimisation strategy and enhances your competitor intelligence, giving you a comprehensive understanding of the market landscape. Achieve competitive intelligence and gain actionable price insights with Omnia's price monitoring software. With over a decade of experience in retail and eCommerce price scraping, Omnia offers a reliable and advanced price monitoring tool. Our cutting-edge dashboards provide new insights to help you stay ahead of the competition. Omnia's price monitoring solution helps you build intense and in-depth knowledge of your competitors. Access comprehensive pricing data anytime, with up-to-date information from competitors, resellers, comparison shopping engines (CSEs), and marketplaces. Seamlessly collect data from platforms such as Amazon, eBay, Kaufland, and idealo. Get dedicated support for your pricing strategy, with 24/7 guidance from a dedicated customer success team.

## What is Omnia Retail used for?

[Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/)

Overall rating

Based on 24 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Contact vendor  
for pricing

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Omnia Retail?[Manage this product listing](https://www.g2.com/products/omnia-retail/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Omnia Retail

4.6 (24)

VS.

[### Prisync](https://www.capterra.com/p/153451/Prisync/)

[4.8 (129)](https://www.capterra.com/p/153451/Prisync/reviews/)

Starting Price

Contact vendor

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (24)

Ease Of Use

4.7 (129)

Value For Money

4.4 (21)

Value For Money

4.7 (105)

Customer Service

4.9 (20)

Customer Service

4.9 (127)

## Omnia Retail alternatives

[Price2Spy](https://www.capterra.com/p/154047/Price2Spy/)

[4.7 (101)](https://www.capterra.com/p/154047/Price2Spy/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/154047/Price2Spy/)

[PriceLabs](https://www.capterra.com/p/158348/PriceLabs/)

[4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/)

Starting price

$19.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158348/PriceLabs/)

Highest Rated

[SmapraTracker](https://www.capterra.com/p/10032385/SmapraTracker/)

[5.0 (2)](https://www.capterra.com/p/10032385/SmapraTracker/#reviews)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10032385/SmapraTracker/)

[Quicklizard](https://www.capterra.com/p/165267/Quicklizard/)

[4.8 (28)](https://www.capterra.com/p/165267/Quicklizard/reviews/)

Starting price

$3300.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/165267/Quicklizard/)

[View all alternatives](https://www.capterra.com/p/166274/Omnia/alternatives/)

## FAQs about Omnia Retail

Overview

### Which roles and teams benefit most from Omnia Retail?

Omnia Retail is most used by pricing teams, ecommerce leaders, and commercial managers who need to optimize price positioning, promotions, and category performance. Analysts use it to monitor competitors and measure results, while executives and directors rely on it for margin control, growth planning, and data-driven retail decision-making.

Answer based on 24 reviews

Overview

### What company size and specific industries is Omnia Retail built for?

Omnia Retail is designed for e-commerce retailers, omnichannel retailers, brands, D2C businesses, manufacturers, and suppliers. It fits companies in retail and product-focused industries that need support for online and channel-based selling, from growing businesses to larger organizations managing multiple sales channels.

Features and Usability

### What are the key features of Omnia Retail?

Omnia Retail offers price monitoring and retail management, plus competitor price tracking, competitor monitoring, and dynamic pricing. It also includes custom pricing rules, repricing engine, price forecasting, price/margin management, inventory management, and real-time analytics, reporting, and dashboards for market data analysis and performance metrics.

Integrations

### Which third-party tools and platforms does Omnia Retail integrate with?

Omnia Retail connects natively to Google Analytics 360 for analytics and reporting integrations.

Answer based on 3 reviews

Getting Started and Support

### What training and onboarding options does Omnia Retail offer?

Omnia Retail provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote learning, webinars offer scheduled presentations, and documentation gives written material for self-paced reference.

Getting Started and Support

### What customer support options does Omnia Retail offer?

Omnia Retail provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available here, so support quality, response times, and helpfulness cannot be assessed from user comments.

## Features

AI summary

Based on 494 Competitive Intelligence reviews

Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities:

-   **Repricing engine** (**43%** of reviewers rated this feature as critical)
-   **Custom Pricing Rules** (**48%**)
-   **Dynamic Pricing** (**54%**)

Omnia Retail supports all three features that reviewers rate as most important: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices faster, apply pricing logic with greater control, and respond to market changes in real time, allowing teams to protect margins and stay competitive.

Repricing engine

4.5 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

AI-driven algorithms that allow for automatic repricing in real-time

Custom Pricing Rules

4.7 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Create custom predefined rules for prices for products and services

Dynamic Pricing

4.8 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

Competitor Price Tracking

4.3 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Monitor and compare prices for competing products

Dashboard

4.4 (7)

14.29% of 7 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Pricing Analytics

4.6 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Omnia Retail 37 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience
- Competitor Monitoring: Track activity of your competitors
- Competitor Price Tracking: Monitor and compare prices for competing products
- Cost Analysis: Analyze and calculate business costs
- Custom Pricing Rules: Create custom predefined rules for prices for products and services
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Visualization: Graphical representation of data
- Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.
- eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products
- Elasticity-based pricing: Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points
- Inventory Management: Track and manage inventory levels to maintain proper supply
- Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue
- Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Store: Manage multiple teams and operations from a central location
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions
- Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.)
- Price List Management: Create and manage price lists for products, customer segments, and geographic locations.
- Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price.
- Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.
- Product Catalog: Present a catalog of inventory that customers can view
- Profitability Analysis: Evaluate the degree to which business operations bring monetary gains
- Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

---

Features

4.3 (24)

4.3

Based on 24 reviews

## Pricing

Value for money

4.4 (21)

Value for money

4.4 (21)

4.4

Based on 21 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

## Support, customer service and training options

Customer Service

4.9 (20)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (20)

4.9

Based on 20 reviews

## User reviews

Overall rating

4.6

Based on 24 reviews

Filter by rating

5(14)

4(10)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

OG

Olivia G.

Leitung eCommerce

Medical Devices

### "Guter Support, ohne Repricing ist eCommerce nicht mehr möglich"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 17, 2021

Pros

Ich arbeite seit einigen Jahren mit patagona zusammen. Nach anfänglichen Schwierigkeiten mit der Einrichtung, aber dem sehr guten Support, haben wir alles soweit gut eingestellt. Leider gibt es in unserer Branche noch einige Hersteller, die auf EANs verzichten, so dass hier das Repricing nicht greift.

Cons

Ab und zu hatten wir Ausfälle und die Cronjobs liefen nicht durch. Mittlerweile ist dies aber nicht mehr aufgetreten.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sebastian D.

CMO

Furniture

### "One of the best tools out three "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 16, 2021

generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW.

Pros

the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support

Cons

on the con side we see some issues in scale - >50k Products are difficult to handle

Reasons for choosing Omnia Retail

we immediately opted for PM - Price API was too much needy in terms of own development

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Max S.

Geschäftsführer

Photography

### "We like Pricemonitor"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 14, 2021

Pros

The reliability all over the time and the good result.

Cons

The connection with us to microtech büro +

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EV

Enrico V.

CEO

Consumer Goods

### "Tolle Software mit einwandfreiem Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

September 14, 2021

Pros

Eine Software mit vergleichbaren Funktionsumfang

Cons

Die Benutzerfreundlichkeit könnte verbessert werden

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LF

Lisa F.

Key Account Manager eCommerce

Consumer Goods

### "Good"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

September 13, 2021

we get an overview of the market prices and can enter into sales talks in a more targeted manner.

Pros

the simple use and quick recognition of pricedumpers and the market situation

Cons

a comparison of different offers would be nice

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MH

Michael H.

Manager

Sporting Goods

### "Perfect way to boost your prift margin and sales in a very easy way"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 13, 2021

Pros

The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure.

Cons

After a short time working with it I don\`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RK

Robin K.

Head of Category Management

Internet

### "Stabile Repricing-Lösung, die wir gut auf unsere Anforderungen einstellen konnten"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

September 10, 2021

Pros

Pricing-Regeln sehr individuell einstellbar, wenn auch ab einer bestimmten Detailtiefe nicht immer intuitiv Trotz einer sehr hohen Artikelanzahl, lief immer alles stabil

Cons

Wettbewerbs- und Warengruppenanalye hat noch Potenzial

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SL

Sebastian L.

Geschäftsleitung

Consumer Electronics

### "Software mit unzähligen Möglichkeiten der Preissteuerung!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 9, 2021

Pros

Es kann fast jede Idee in kürze umgesetzt werden.

Cons

Mir ist noch keine Schwachstelle aufgefallen, falls es irgendwo Probleme gibt, wird einem sehr schnell geholfen.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Andres W.

Sales executive

Packaging and Containers

### "Great for minor eCommerce retailers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 20, 2020

I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%.

Pros

Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices. I recommend this app to minor retailers, it's great for that.

Cons

Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PP

Paul P.

Pricing Manager

Retail

### "Dynamic Pricing Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

July 27, 2020

Positive

Pros

The software has a lot of options to insert (competitive) pricing data and to maintain different pricing strategies. Moreover, google page impressions can be linked in an automated way to pricing strategy.

Cons

As a dashboarding tool, the software provides little summary on (for example) price indices and other paterns.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/166274/Omnia/reviews/)

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