--- title: "Omnia Retail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Omnia Retail Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/166274/Omnia/" page_type: "product" language: "en" --- # Omnia Retail Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Omnia Retail ## What is Omnia Retail? Easily build and automate your pricing strategies and achieve your sales and margin goals with Dynamic Pricing. Partnering with Omnia Retail means you get more than just software—you get a true partner committed to your success. Our flexible Dynamic Pricing software adapts to your needs, whether you have a niche product line or a large catalog. The Pricing Strategy Tree™ simplifies creating advanced pricing strategies and maintaining a clear view of their performance, all without IT expertise. Your pricing team can easily take full ownership. We ensure you have quality pricing data from your competitors, marketplaces like Amazon, eBay, Kaufland, idealo and many more, and comparison shopping engines like Google Shopping. This gives you a detailed picture to inform your price optimisation strategy. ## What is Omnia Retail used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Overall rating Based on 24 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Omnia Retail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.omniaretail.com/&name=Omnia Retail) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Omnia Retail 4.6 (24) VS. [### Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (46)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting Price Contact vendor Starting Price $98 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (24) Ease Of Use 4.5 (46) Value For Money 4.4 (21) Value For Money 4.5 (44) Customer Service 4.9 (20) Customer Service 4.7 (46) ## Omnia Retail alternatives [PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting price $599.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/211519/PriceShape/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Multiply](https://www.capterra.com/p/228102/Multiply/) [4.9 (44)](https://www.capterra.com/p/228102/Multiply/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228102/Multiply/) [Pricing HUB](https://www.capterra.com/p/191982/Pricing-HUB/) [4.2 (25)](https://www.capterra.com/p/191982/Pricing-HUB/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/191982/Pricing-HUB/) [View all alternatives](https://www.capterra.com/p/166274/Omnia/alternatives/) ## FAQs about Omnia Retail Overview ### Which roles and teams benefit most from Omnia Retail? Omnia Retail is most used by pricing teams, eCommerce leaders, and commercial managers who need to monitor competitors, optimize pricing, and manage promotions across categories. Analysts use it to track performance and market changes, while executives and directors rely on its insights to guide revenue, assortment, and digital growth decisions. Answer based on 24 reviews Overview ### What company size and specific industries is Omnia Retail built for? Omnia Retail is designed for e-commerce retailers, omnichannel retailers, brands, direct-to-consumer businesses, manufacturers, and suppliers. It is suited to companies that sell through digital and mixed-channel commerce models, especially organizations managing retail, brand, and supply operations across online and physical sales channels. Features and Usability ### What are the key features of Omnia Retail? Omnia Retail offers retail management, dynamic pricing, repricing engine, and custom pricing rules for price control and margin management. It also includes competitor price tracking, competitive analysis, and monitoring, plus inventory management, product catalog, promotion optimization, real-time analytics, reporting, and multi-store support. Integrations ### Which third-party tools and platforms does Omnia Retail integrate with? Omnia Retail connects natively to Google Analytics 360 and Pricewatch. These integrations support analytics tracking and price monitoring, giving retailers a focused set of third-party connections for commerce and competitive pricing workflows. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Omnia Retail offer? Omnia Retail provides in-person training, live online sessions, webinars, and documentation. In-person training supports direct instruction, live online sessions allow guided remote setup, webinars cover scheduled training topics, and documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Omnia Retail offer? Omnia Retail offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support quality is available, so user experience details such as response times, helpfulness, or common frustrations cannot be verified from the catalog data. ## Features AI summary Based on 490 Pricing Optimization reviews Capterra reviewers point to these as the top priorities when choosing pricing optimization software: - **Repricing engine** (**44%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**49%**) - **Dynamic Pricing** (**55%**) Omnia Retail supports all three of the features buyers rate most highly: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices in real time, apply pricing strategies with greater control, and respond faster to market changes, allowing teams to protect margins and stay competitive. Repricing engine 4.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Dynamic Pricing 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Competitor Price Tracking 4.3 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Dashboard 4.4 (7) 14.29% of 7 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Pricing Analytics 4.6 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Custom Pricing Rules 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Omnia Retail 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Competitor Price Tracking: Monitor and compare prices for competing products - Cost Analysis: Analyze and calculate business costs - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Elasticity-based pricing: Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points - Inventory Management: Track and manage inventory levels to maintain proper supply - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Store: Manage multiple teams and operations from a central location - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. --- Features 4.3 (24) 4.3 Based on 24 reviews ## Pricing Value for money 4.4 (21) Value for money 4.4 (21) 4.4 Based on 21 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.6 Based on 24 reviews Filter by rating 5(14) 4(10) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent OG Olivia G. Leitung eCommerce Medical Devices ### "Guter Support, ohne Repricing ist eCommerce nicht mehr möglich" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 17, 2021 Pros Ich arbeite seit einigen Jahren mit patagona zusammen. Nach anfänglichen Schwierigkeiten mit der Einrichtung, aber dem sehr guten Support, haben wir alles soweit gut eingestellt. Leider gibt es in unserer Branche noch einige Hersteller, die auf EANs verzichten, so dass hier das Repricing nicht greift. Cons Ab und zu hatten wir Ausfälle und die Cronjobs liefen nicht durch. Mittlerweile ist dies aber nicht mehr aufgetreten. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Sebastian D. CMO Furniture ### "One of the best tools out three " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 16, 2021 generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW. Pros the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support Cons on the con side we see some issues in scale - >50k Products are difficult to handle Reasons for choosing Omnia Retail we immediately opted for PM - Price API was too much needy in terms of own development Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Max S. Geschäftsführer Photography ### "We like Pricemonitor" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 14, 2021 Pros The reliability all over the time and the good result. Cons The connection with us to microtech büro + Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EV Enrico V. CEO Consumer Goods ### "Tolle Software mit einwandfreiem Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 14, 2021 Pros Eine Software mit vergleichbaren Funktionsumfang Cons Die Benutzerfreundlichkeit könnte verbessert werden Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LF Lisa F. Key Account Manager eCommerce Consumer Goods ### "Good" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 13, 2021 we get an overview of the market prices and can enter into sales talks in a more targeted manner. Pros the simple use and quick recognition of pricedumpers and the market situation Cons a comparison of different offers would be nice Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MH Michael H. Manager Sporting Goods ### "Perfect way to boost your prift margin and sales in a very easy way" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2021 Pros The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure. Cons After a short time working with it I don\`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RK Robin K. Head of Category Management Internet ### "Stabile Repricing-Lösung, die wir gut auf unsere Anforderungen einstellen konnten" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 10, 2021 Pros Pricing-Regeln sehr individuell einstellbar, wenn auch ab einer bestimmten Detailtiefe nicht immer intuitiv Trotz einer sehr hohen Artikelanzahl, lief immer alles stabil Cons Wettbewerbs- und Warengruppenanalye hat noch Potenzial Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Sebastian L. Geschäftsleitung Consumer Electronics ### "Software mit unzähligen Möglichkeiten der Preissteuerung!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 9, 2021 Pros Es kann fast jede Idee in kürze umgesetzt werden. Cons Mir ist noch keine Schwachstelle aufgefallen, falls es irgendwo Probleme gibt, wird einem sehr schnell geholfen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andres W. Sales executive Packaging and Containers ### "Great for minor eCommerce retailers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 20, 2020 I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%. Pros Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices. I recommend this app to minor retailers, it's great for that. Cons Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PP Paul P. Pricing Manager Retail ### "Dynamic Pricing Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 27, 2020 Positive Pros The software has a lot of options to insert (competitive) pricing data and to maintain different pricing strategies. Moreover, google page impressions can be linked in an automated way to pricing strategy. Cons As a dashboarding tool, the software provides little summary on (for example) price indices and other paterns. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/166274/Omnia/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.