--- title: "Omnia Retail Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Omnia Retail Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more." source_url: "https://www.capterra.com/p/166274/Omnia/" page_type: "product" language: "en" publication_date: "2026-11-02" --- # Omnia Retail Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 2, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Omnia Retail ## What is Omnia Retail? Easily build and automate your pricing strategies and achieve your sales and margin goals with Dynamic Pricing. Partnering with Omnia Retail means you get more than just software—you get a true partner committed to your success. Our flexible Dynamic Pricing software adapts to your needs, whether you have a niche product line or a large catalog. The Pricing Strategy Tree™ simplifies creating advanced pricing strategies and maintaining a clear view of their performance, all without IT expertise. Your pricing team can easily take full ownership. We ensure you have quality pricing data from your competitors, marketplaces like Amazon, eBay, Kaufland, idealo and many more, and comparison shopping engines like Google Shopping. This gives you a detailed picture to inform your price optimisation strategy. ## What is Omnia Retail used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Top alternative Featured Overall rating Based on 24 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Omnia Retail?[Manage this product listing](https://www.g2.com/products/omnia-retail/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Omnia Retail 4.6 (24) VS. [0.0](https://www.capterra.com/p/10018672/Eebz/#reviews) Starting Price Contact vendor Starting Price $400 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (24) Ease Of Use 0.0 (129) Value For Money 4.4 (21) Value For Money 0.0 (105) Customer Service 4.9 (20) Customer Service 0.0 (127) ## Omnia Retail alternatives [Prisync](https://www.capterra.com/p/153451/Prisync/) [4.8 (129)](https://www.capterra.com/p/153451/Prisync/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153451/Prisync/) [Price2Spy](https://www.capterra.com/p/154047/Price2Spy/) [4.7 (101)](https://www.capterra.com/p/154047/Price2Spy/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154047/Price2Spy/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Quicklizard](https://www.capterra.com/p/165267/Quicklizard/) [4.8 (28)](https://www.capterra.com/p/165267/Quicklizard/reviews/) Starting price $3300.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/165267/Quicklizard/) ## FAQs about Omnia Retail Overview ### Which roles and teams benefit most from Omnia Retail? Omnia Retail is most used by pricing managers, pricing analysts, and promotion specialists who monitor market prices, set competitive pricing rules, and plan promotions. E-commerce leaders, category managers, and digital growth teams use it to manage assortments and pricing performance, while executives and business owners review commercial results and pricing strategy. Answer based on 24 reviews Overview ### What company size and specific industries is Omnia Retail built for? Omnia Retail is designed for e-commerce retailers, omnichannel retailers, brands, direct-to-consumer businesses, manufacturers, and suppliers. It is suited to companies in retail and related commercial sectors that need tools for managing product data and merchandising across multiple sales channels. Features and Usability ### What are the key features of Omnia Retail? Omnia Retail offers price monitoring and retail management, plus competitor monitoring, competitor price tracking, and competitive analysis. It also includes dynamic pricing, custom pricing rules, repricing engine, price forecasting, promotion optimization, and price/margin management, along with real-time analytics, reporting, dashboard, API, and data import/export. Integrations ### Which third-party tools and platforms does Omnia Retail integrate with? Omnia Retail connects natively to Google Analytics 360. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Omnia Retail offer? Omnia Retail provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review and ongoing support. Getting Started and Support ### What customer support options does Omnia Retail offer? Omnia Retail provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Support information is listed across multiple self-service and direct contact channels, but no reviewer feedback is available here to describe response times, helpfulness, or common support frustrations. ## Features AI summary Based on 494 Pricing Optimization reviews Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Omnia Retail supports all three features that reviewers rate as most important: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices faster, apply pricing logic with greater control, and respond to market changes in real time, allowing teams to protect margins and stay competitive. Repricing engine 4.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Custom Pricing Rules 4.7 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Competitor Price Tracking 4.3 (7) 28.57% of 7 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Dashboard 4.4 (7) 14.29% of 7 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Pricing Analytics 4.6 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Omnia Retail 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Competitor Price Tracking: Monitor and compare prices for competing products - Cost Analysis: Analyze and calculate business costs - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Elasticity-based pricing: Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points - Inventory Management: Track and manage inventory levels to maintain proper supply - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Store: Manage multiple teams and operations from a central location - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price Forecasting: Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.) - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Promotion Optimization: Assess and optimize pricing markdowns, special offers, or other promos - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. --- Features 4.3 (24) 4.3 Based on 24 reviews ## Pricing Value for money 4.4 (21) Value for money 4.4 (21) 4.4 Based on 21 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.6 Based on 24 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(10) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Manager Digital Growth Services & Scalability Enablement Used the software for: 3-5 years ### "Value for money and easy to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 3, 2020 Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues. Pros \- User interface simplicity - Integration with all major Dutch comparison websites - Does exactly what it needs to do - Great and fast support Cons \- No A/B testing possibilities available to proof value of dynamic pricing - Pricing of software when having significant volume of SKU's Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CMO Used the software for: 1-3 years ### "One of the best tools out three " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 17, 2021 generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW. Pros the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support Cons on the con side we see some issues in scale - >50k Products are difficult to handle Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sr. Director Global e-Commerce Used the software for: 1-3 years ### "Great solution for dynamic pricing" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 3, 2020 Flexible to build business rules. Pros Great benchmark data, easy to adapt to new markets, Cons Not all benchmarks were in place and took some time to add. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Bruno L. Pricing Specialist Used the software for: 1-3 years ### "Excellent customer orientation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2020 Omnia have good combination of powerful softwares and customer orientation. They are able to solve any issues you may come across. Pros Compatibility to many technologies makes easy to integrate and maintain connections. Pricewatch never fail. Even if you crawl thousands of products daily you will always have your precious data timewise. Cons No cons. A few minor occurrences were resolved promptly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Manager Used the software for: 1-3 years ### "Perfect way to boost your prift margin and sales in a very easy way" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2021 Pros The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure. Cons After a short time working with it I don\`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Project Manager Used the software for: Less than 1 year ### "A leapfrog forward through dynamic pricing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 20, 2019 Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets. Pros \- The flexibility of the tool: every pricing strategy is possible or made possible - Reliability of scraping information. - Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied. Cons \- Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet. - Analytics on assortment level needs to be done outside of Omnia. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Small Business Owner Used the software for: Less than 1 year ### "Works fantastic " 5.0 November 25, 2019 I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing. Pros I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use. Cons The only thing is that it’s kind of expensive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Geschäftsführer Used the software for: 1-3 years ### "We like Pricemonitor" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 16, 2021 Pros The reliability all over the time and the good result. Cons The connection with us to microtech büro + Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director International Ecommerce Used the software for: Less than 1 year ### "Great tool to optimise your pricing strategy " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 3, 2020 We are using Omnia Pricewatch to retrieve competitive pricing on ourproducts and use that in our algorhytms to determine our own pricing strategy. Pros High coverage of our products, great accuracy compared to some other tools we've used. Cons The setup was fast & easy based, only some confusion about decimal points over comma's in the spreadheet we use to upload our data. easy to overcome. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales executive Used the software for: Less than 1 year ### "Great for minor eCommerce retailers" 5.0 October 22, 2020 I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%. Pros Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices. I recommend this app to minor retailers, it's great for that. Cons Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/166274/Omnia/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.