# Omnia Retail Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Omnia Retail Software - reviews, pricing plans, popular comparisons to other Pricing Optimization products and more.

Source: https://www.capterra.com/p/166274/Omnia/pricing

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# 

 Omnia Retail Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Omnia Retail

## What is Omnia Retail?

Easily build and automate your pricing strategies and achieve your sales and margin goals with Dynamic Pricing. Partnering with Omnia Retail means you get more than just software—you get a true partner committed to your success. Our flexible Dynamic Pricing software adapts to your needs, whether you have a niche product line or a large catalog. The Pricing Strategy Tree™ simplifies creating advanced pricing strategies and maintaining a clear view of their performance, all without IT expertise. Your pricing team can easily take full ownership. We ensure you have quality pricing data from your competitors, marketplaces like Amazon, eBay, Kaufland, idealo and many more, and comparison shopping engines like Google Shopping. This gives you a detailed picture to inform your price optimisation strategy.

## What is Omnia Retail used for?

[Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/)

Overall rating

Based on 24 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Omnia Retail?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.omniaretail.com/&name=Omnia Retail)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Omnia Retail

4.6 (24)

VS.

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

Contact vendor

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (24)

Ease Of Use

4.3 (2,312)

Value For Money

4.4 (21)

Value For Money

4.2 (1,888)

Customer Service

4.9 (20)

Customer Service

4.4 (1,695)

## Omnia Retail alternatives

[Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/)

[4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/202337/Google-Alerts/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[Hermix](https://www.capterra.com/p/10009064/Hermix/)

[4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/)

Starting price

$160.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10009064/Hermix/)

Highest Rated

[Price Observatory](https://www.capterra.com/p/10025214/Price-Observatory/)

[4.8 (50)](https://www.capterra.com/p/10025214/Price-Observatory/#reviews)

Starting price

$2500.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/10025214/Price-Observatory/)

[View all alternatives](https://www.capterra.com/p/166274/Omnia/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Competitor Price Tracking

4.3 (7)

28.57% of 7 reviewers that rated this feature as important or highly important

Monitor and compare prices for competing products

Dashboard

4.4 (7)

14.29% of 7 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Pricing Analytics

4.6 (7)

42.86% of 7 reviewers that rated this feature as important or highly important

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Custom Pricing Rules

4.7 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

Create custom predefined rules for prices for products and services

Repricing engine

4.5 (6)

50.00% of 6 reviewers that rated this feature as important or highly important

AI-driven algorithms that allow for automatic repricing in real-time

Dynamic Pricing

4.8 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

Omnia Retail 37 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Evaluating strengths and weaknesses of companies with the same target audience

Track activity of your competitors

Monitor and compare prices for competing products

Analyze and calculate business costs

Create custom predefined rules for prices for products and services

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Graphical representation of data

Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points

Track and manage inventory levels to maintain proper supply

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple teams and operations from a central location

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions

Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.)

Create and manage price lists for products, customer segments, and geographic locations.

Track and manage the profit margin between the cost of a product and its selling price.

Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.

Present a catalog of inventory that customers can view

Evaluate the degree to which business operations bring monetary gains

Assess and optimize pricing markdowns, special offers, or other promos

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

AI-driven algorithms that allow for automatic repricing in real-time

Search and filter data across systems to locate required information by entering keywords or certain criteria

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior.

Features

4.3 (24)

4.3

Based on 24 reviews

## Pricing

Value for money

4.4 (21)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.4 (21)

4.4

Based on 21 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

## Support, customer service and training options

Customer Service

4.9 (20)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (20)

4.9

Based on 20 reviews

## User reviews

Overall rating

4.6

Based on 24 reviews

Filter by rating

5(14)

4(10)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

OG

Olivia G.

Leitung eCommerce

Medical Devices

### "Guter Support, ohne Repricing ist eCommerce nicht mehr möglich"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

September 17, 2021

Pros

Ich arbeite seit einigen Jahren mit patagona zusammen. Nach anfänglichen Schwierigkeiten mit der Einrichtung, aber dem sehr guten Support, haben wir alles soweit gut eingestellt. Leider gibt es in unserer Branche noch einige Hersteller, die auf EANs verzichten, so dass hier das Repricing nicht greift.

Cons

Ab und zu hatten wir Ausfälle und die Cronjobs liefen nicht durch. Mittlerweile ist dies aber nicht mehr aufgetreten.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sebastian D.

CMO

Furniture

### "One of the best tools out three "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 16, 2021

generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW.

Pros

the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support

Cons

on the con side we see some issues in scale - >50k Products are difficult to handle

Reasons for choosing Omnia Retail

we immediately opted for PM - Price API was too much needy in terms of own development

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Max S.

Geschäftsführer

Photography

### "We like Pricemonitor"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 14, 2021

Pros

The reliability all over the time and the good result.

Cons

The connection with us to microtech büro +

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EV

Enrico V.

CEO

Consumer Goods

### "Tolle Software mit einwandfreiem Support"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

September 14, 2021

Pros

Eine Software mit vergleichbaren Funktionsumfang

Cons

Die Benutzerfreundlichkeit könnte verbessert werden

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LF

Lisa F.

Key Account Manager eCommerce

Consumer Goods

### "Good"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

September 13, 2021

we get an overview of the market prices and can enter into sales talks in a more targeted manner.

Pros

the simple use and quick recognition of pricedumpers and the market situation

Cons

a comparison of different offers would be nice

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MH

Michael H.

Manager

Sporting Goods

### "Perfect way to boost your prift margin and sales in a very easy way"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 13, 2021

Pros

The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure.

Cons

After a short time working with it I don\`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RK

Robin K.

Head of Category Management

Internet

### "Stabile Repricing-Lösung, die wir gut auf unsere Anforderungen einstellen konnten"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

September 10, 2021

Pros

Pricing-Regeln sehr individuell einstellbar, wenn auch ab einer bestimmten Detailtiefe nicht immer intuitiv Trotz einer sehr hohen Artikelanzahl, lief immer alles stabil

Cons

Wettbewerbs- und Warengruppenanalye hat noch Potenzial

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SL

Sebastian L.

Geschäftsleitung

Consumer Electronics

### "Software mit unzähligen Möglichkeiten der Preissteuerung!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 9, 2021

Pros

Es kann fast jede Idee in kürze umgesetzt werden.

Cons

Mir ist noch keine Schwachstelle aufgefallen, falls es irgendwo Probleme gibt, wird einem sehr schnell geholfen.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Andres W.

Sales executive

Packaging and Containers

### "Great for minor eCommerce retailers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 20, 2020

I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%.

Pros

Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices. I recommend this app to minor retailers, it's great for that.

Cons

Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PP

Paul P.

Pricing Manager

Retail

### "Dynamic Pricing Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

July 27, 2020

Positive

Pros

The software has a lot of options to insert (competitive) pricing data and to maintain different pricing strategies. Moreover, google page impressions can be linked in an automated way to pricing strategy.

Cons

As a dashboarding tool, the software provides little summary on (for example) price indices and other paterns.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/166274/Omnia/reviews/)

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