Prismana

Prismana

5 / 5 2 reviews

Who Uses This Software?

Any company that is interested in understanding which channels in their marketing mix are performing well or not. Agencies also prefer to use Prismana.


Average Ratings

2 Reviews
  • 5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Pricing Details
    Prismana is priced per website
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Prismana
  • prismana.com
  • Founded 2016
  • United States

About Prismana

An attribution software for businesses who want to keep it simple, cost effective, and non-intrusive. Prismana helps businesses understand which marketing channels are effective and which ones need work. Because it generates better data for existing client systems, there is no disruption in reporting and very little effort involved in implementation. Best of all, it is completely invisible to the user so there are no concerns about customers gaming your systems or tampering with conversions.


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Prismana Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Prismana Reviews Recently Reviewed!

Everything I expected and more. Great experience !

Oct 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: While acting as the Sales Operations Manager for a marketing company, we implemented Prismana to supplement our lead tracking efforts. Immediately we recognized that our existing tracking system was inaccurate, Prismana showed that many times our leads were originating from sources other than we thought they were.

What historically would have been classified as a company website direct lead was in actuality a Social Media first touch. Many times the potential customer would learn of us first through a paid Facebook post, then they would close their browser page and go directly to our website and fill out a form to be contacted by one of our reps. Without Prismana we would have never known that the client originated through a paid social media campaign, we would have assumed they found us directly through a search on the internet. We finally could see what our paid social media campaigns were actually doing for us, allowing us to boost or pivot as need be.

We then made use of Prismana's phone number swap out tracking, which changes the number on the company website to match a phone number specific to our campaign, thus allowing all inbound call traffic to be quantified as a lead from a specific marketing effort. Prior we would ask the customer how they heard about us, now we didn't need to ask, we knew exactly where they came from.

There is no doubt in my mind, Prismana is worth every penny.

Vendor Response

by Prismana on October 16, 2017

Thanks so much for your warm words Brent. We are working even harder to have even more functionality to Prismana so keep an eye open for some new features soon. Thank you for being a loyal customer and fan!

Finally, a simple attribution solution that works for our clients - and doesn't cost a ton!

Aug 21, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Unified solution - we don't need a call tracking solution and a conversion tracking solution and landing pages and and and.... anymore. Prismana takes care of everything.

Easy to use - anyone in my organization can create custom rules to measure any marketing channel they want.

Simple interface - took a few minutes to figure it all out just by using the tool tips and knowledge base.

Fast implementation - anyone can be up and running in hours, not days or weeks.

Great control and flexibility - Prismana really enabled us the ability to filter out all of the noise and track what really matters, conversions.

Predictable results - Once you figure out how the system works there are no surprises. Tracking is handled the way you set it up and it just works. They've got a great tester tool in there too so there's zero mistakes on your part.

Fair pricing - we have the advanced package which is $199/month. It's a bargain considering there is no other nickle/diming going on here. One price, period.

Great support - the guys over at Prismana are there with you every step of the way so that you are never anxious about if something is done right or not.

Cons: There's no reporting platform (yet) so we are still doing our own reporting through our own systems as we always have been. They are working on it but it's not ready yet..

No API access. They are working on this too but there's no date released on when this will be available.

Can't track down to the actual keyword for Google AdWords, which isn't a huge deal but if you need this then this solution is not for you. You can easily track down to the ad level or the AdWords group level which is enough for us.

Phone implementation is the hardest part. Right now, you have to assign a phone number to each channel so that takes a little work on your part. They say they are working on a solution to make this a lot easier so we'll so how that goes.

Vendor Response

by Prismana on October 16, 2017

Thanks for your review Patrick. We appreciate the feedback. And your criticisms are valid - for now :-) We're working on a ton of things on this end to address those criticisms and overdeliver on our promise to help businesses easily know what is working and what is not. Stay tuned.