---
title: "Loomly Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Loomly the right Social Media Marketing solution for you? Explore 509 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/166498/Loomly/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Loomly

4.7 (509)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Loomly

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

AF

Alethea F

Sales ConsultantMusic, 2 - 10 employeesUsed the software for: 1-2 years.

“The option to create custom scheduling slots saves so much time - posts can be scheduled in a few clicks!“

August 11, 2025

MaryBeth O

Operations ManagerPrinting, 2 - 10 employeesUsed the software for: More than 2 years.

“Occasionally due to privacy and connected social sites' log in changes, I will have to reconnect apps and reschedule posts that failed, but that doesn't happen frequently.“

January 7, 2025

KH

Katie H

Associate Marketing ManagerStaffing and Recruiting, 51 - 200 employeesUsed the software for: More than 2 years.

“We've been very pleased with our experience using Loomly -- our top priorities in a social media management platform were post scheduling across channels, the ability to accurately preview how posts will look, being able to tag other users for review, high-level analytics, and cost.“

September 27, 2023

TO

Travis O

Creative DirectorMedia Production, 2 - 10 employeesUsed the software for: Less than 6 months.

“The 100mb for IG video reels is annoying (as the app doesn't have this problem and none of the other platforms do).“

September 24, 2024

SA

Sara A

Social Media ManagerFood & Beverages, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“We found our way with Loomly, as it organized our social media presence, increased the reliability of the data captured from interactions, and enabled us to continuously support our potential customer lists.“

August 2, 2024

TO

Travis O

Creative DirectorMedia Production, 2 - 10 employeesUsed the software for: Less than 6 months.

“First off the trending hashtags have not been updated since we signed up and they seem irrelevant.“

September 24, 2024

JF

Julie F

MarketingMechanical or Industrial Engineering, 11 - 50 employeesUsed the software for: 1-2 years.

“I also like that when I tag someone, I can click on their name in the draft and it'll take me to their page, so I can ensure it's the right one (so many have similar names!).“

January 3, 2024

JF

Julie F

MarketingMechanical or Industrial Engineering, 11 - 50 employeesUsed the software for: 1-2 years.

“It's also frustrating that as of late, they don't show your tags on X. You have to know the handle of who you want to tag, and you don't get any sort of preview.“

January 3, 2024

## Showing most helpful reviews

Showing 1-25 of 509 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MaryBeth O.  
Operations Manager  
Printing  
Used the software for: 2+ years

### "Top Tier Social Media Scheduler"

January 7, 2025

5.0

I have tried several other social media scheduling apps with the different companies I have worked for, and I always come back to Loomly. It's usability, cost, and customer service can't be beat!

Pros

This is a very user-friendly software for social media scheduling. It is easy to understand and even easier to share and approve between teams.

Cons

There is very little I dislike about Loomly. Occasionally due to privacy and connected social sites' log in changes, I will have to reconnect apps and reschedule posts that failed, but that doesn't happen frequently.

Alternatives considered

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Loomly

Loomly had a much cleaner interface and for the price, the features were comparable. The customer service on Loomly is significantly better than the other softwares I have tried as well.

Review Source

Sarah O.  
Marketing Coordinator  
Retail  
Used the software for: 1-2 years

### "The best social media calendar for organization out there!"

October 13, 2020

5.0

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Switched from

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)

We originally were using Google Docs to create and plan out our social media posts, which did not work at all. We were creating new Google Docs each week, and commenting our edits on each post. There was a lot of back-and-forth communication between coworkers that needed to happen to just get one post approved and published. It was very inconvenient and messy. Loomly helped us solve all that by having the calendar function, easy approval process, commenting section, and the automatic publishing feature too.

Review Source

Response from Loomly

October 14, 2020

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

JA

Jolinda A.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Started great - predatory pricing and poor communication have turned it sour"

April 24, 2025

1.0

It started off very well. It has recently soured. I have reached out several times to try and get my content exported before the auto renewal and the support staff are not helping me get my content. It feels predatory and unkind to small businesses like mine.

Pros

I have been a customer for years managing my own social media and helping 1 or 2 small clients with occasional posting. I used to like how visual and simple the planning and posting process were.

Cons

Loomly raised my yearly price by 996% ($300/yr to $2988/yr) and only gave around 30 days notice for the price change. They did not allow me to export my content and have not proactively or clearly posted their pricing model. It feels as though they are holding my content hostage and now demanding I pay the equivalent of my last yearly fee to get my content before leaving their software.

Alternatives considered

[Planoly](https://www.capterra.com/p/213003/PLANOLY/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Loomly

I could schedule multiple platforms at once.

Review Source

Darien C.  
Youth Pastor  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Great Social Media Management Platform missing a few core features"

January 8, 2020

5.0

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!

Pros

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Cons

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x. Apart from those things, there are a number of simple UI issues that I wish they would remedy; including: (1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it) (2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time (3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except... (4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

Reason for choosing Loomly

I chose loomly because it offered an easy to use UI, friendly support staff, competitive pricing for the features I was looking for (i.e. multiple users), and a Non-Profit Discount

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

Needed multiple users and didn't have the budget to support a $60/month price

Review Source

Response from Loomly

January 9, 2020

Dear Darien, Thank you so much for your detailed review, this is immensely helpful. I am really glad to read that you are enjoying using Loomly: this means the world to us. As far as Instagram direct publishing is concerned, I confirm that we are doing everything we can to bring this to you as soon as feasible. Regarding the 4 UI improvements you suggest, I have taken note of each one of them and will be sharing with our product team. Please let us know if we can assist you with anything else. Sincerely, Thibaud Clement, CEO of Loomly.

Heide R.  
Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for freelance social media marketing!"

April 18, 2022

5.0

Overall, Loomly has been a very helpful tool when scheduling and managing multiple social media channels.

Pros

I like the layout and ease of scheduling posts on multiple platforms at once. I can start with my "base post" and change/update each channel. I like the ability to save the hashtags, and now that I can schedule multiple photos on IG, I'm just about set!

Cons

I don't love the analytics (but that's not a big deal). Other than that, it's really been a great experience.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Later Social](https://www.capterra.com/p/152254/Later/)

Reason for choosing Loomly

Loomly was overall easier to use, on the lower end of the price range, and very simple to teach to others.

Review Source

Whitney D.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great option for SMM's"

February 3, 2020

5.0

My overall experience with Loomly has been amazing. I switched from Buffer and haven't looked back!

Pros

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include: A schedule of upcoming holidays and important dates Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this. The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE. The support - the support is amazing, I always receive relevant, friendly responses in a timely manner. The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them. The Library- I love being able to store ideas for later, saves a lot of time! These are just a few of the amazing tools Loomly offers.

Cons

Loomly doesn't offer direct posting to Instagram although I know it's in the works.

Alternatives considered

[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[PromoRepublic](https://www.capterra.com/p/150513/PromoRepublic/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Loomly

The client functionalities, the white-labeling options, the customer support, the post ideas, the library, the posting experience, etc.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

They didn't offer the functionalities I was looking for.

Review Source

Response from Loomly

February 4, 2020

Dear Whitney, Thank you so much for your incredible review, this means the world to us. I am really glad to read that Loomly fits your (and your clients') needs: this is really why we wake up every morning. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

MO

Madeline O.  
Program Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Loving Loomly!"

August 4, 2025

4.0

Pros

I love the ability to schedule in advance and work collaboratively. I also love the ability to see the analytics right in Loomly, not having to go through each page separately.

Cons

The image upload and editing abilities are minimal, I often have to do so outside of Loomly first. I also don't get alerted if a post does not go out successfully.

Review Source

HR

Haley R.  
Membership Engagement  
Education Management  
Used the software for: Less than 6 months

### "Great for efficiency and impact!"

February 3, 2026

5.0

Pros

Loomly is great at customizing communications on various platforms to maximize visibility and impact. The organization of the dashboard is great.

Cons

So far, Loomly has delivered everything we need for efficient, successful marketing on multiple platforms.

Review Source

AF

Alethea F.  
Sales Consultant  
Music  
Used the software for: 1-2 years

### "Social Media Tool"

August 11, 2025

5.0

Pros

The option to create custom scheduling slots saves so much time - posts can be scheduled in a few clicks! It is a great tool and has made my job loads easier.

Cons

I wish there were a way to select a target audience for each social media. It would be good if images were auto-published for stories as well as videos.

Review Source

FG

Fernando G.  
Owner  
Consumer Services  
Used the software for: Less than 6 months

### "Posting on SM never been easier "

July 20, 2025

5.0

Ive had a great experience so far with loomly really saves us alot of time and money being able to post in a one stop shop platform

Pros

Very easy to post on multiple platforms and make adaptations to suit each social media platform. i feel the price point is very reasonable

Cons

I dont have anything to compare to but i think the cloning feature could be better and the ability to delete assets better.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Price was the driving factor for the change

Review Source

AL

Amber L.  
Sales and Social Media support  
Insurance  
Used the software for: Less than 6 months

### "Easy to use!"

January 21, 2025

5.0

It's a great service and it's so easy to use. I also really like that I don't have to keep re connecting my business accounts constantly. It just works.

Pros

Ease of use. It's very easy to set up, and get started immediately!

Cons

The only thing I don't like about it, is that it opens multiple windows when duplicating posts between calendars. I can see how this would be helpful for many users, however, It gums up my browser when I'm working for a whole month. But other than that I LOVE IT.

Alternatives considered

[monday service](https://www.capterra.com/p/10023357/monday-service/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Loomly

It had the best recommendations from bigger brands as far as usability and visibility. Meaning the content is not pushed down in the feeds.

Switched from

[HighLevel](https://www.capterra.com/p/177156/HighLevel/)

It was so expensive and complicated. It was a whole CRM and really had too much functionality for us. I was constantly re-hooking all the social media accounts to the Platform and it was also not posting videos on any of the social networks at all, so I had to go to each one and post them individually. I will never use their services again and will NOT recommend them.

Review Source

AB

Angela B.  
Brand and Content Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great Asset for Managers of multiple Social accounts "

February 25, 2024

5.0

great, extremely great. Their app and site are exactly what I needed and their customer service is fantastic, always happy to help and you can always find the answers you need. I strongly recommend Loomly to any professional.

Pros

a big pro is the multiple Callender that you can have available in your plan, being able to have clients that have one or two social accounts will end up costing you less as you only need what they need. This was a big part of my moving over from Later.com once I started managing multiple accounts for different businesses. Loomly is not just more affordable when managing multiple accounts but it is also easy to use, easy to swap between calendars and has great features and integrations, like their revision and commenting set-up so my clients can revise their upcoming posts in app making my life much easier

Cons

Not suitable for small businesses that want to manage thier own socials, it's amazing but isn't as intuitive for non-professional users. However, Loomly seems to be set up for professionals and as a professional I love it.

Reason for choosing Loomly

All reviews came back extremely high, and thier calendar and social asset set-up made it an easy choice, also thier connection to social accounts being so streamlined was the icing on the cake.

Switched from

[Later Social](https://www.capterra.com/p/152254/Later/)

Cost per calendar and customer support, later, even though they have great email marketing with cool facts and interesting insights, they are not a customer service-based business, they rely on their easy to use program to justify thier prices. They are great for a small business that wants to schedule thier own social, but once you are past that point I would not recommend them.

Review Source

KH

Katie H.  
Associate Marketing Manager  
Staffing and Recruiting  
Used the software for: 2+ years

### "A Great Cost-Effective Option For A Social Media Management Platform"

September 27, 2023

5.0

Pros

We've been very pleased with our experience using Loomly -- our top priorities in a social media management platform were post scheduling across channels, the ability to accurately preview how posts will look, being able to tag other users for review, high-level analytics, and cost. We've had great experiences with Loomly's customer service and appreciate that Loomly is constantly adding new features. We especially appreciate the calendar view in Loomly and the ability to both plan and create content.

Cons

The analytics offered by Loomly are good but it would be helpful to have more in-depth options.

Alternatives considered

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Loomly

The cost-to-features ratio in Loomly was superior to all the others.

Review Source

NP

Nadia P.  
Photographer  
Photography  
Used the software for: 1-2 years

### "Best social media planning tool out there"

March 7, 2020

5.0

Very very awesome. I recommend Loomly to everyone I meet who asks about social media planning tools, because it's just the best one I've found and used ever.

Pros

I have tried various other social media planning tools, and Loomly just ticks all the boxes. This program covers the widest range of social media outlets that I've found, while allowing me to schedule out posts for every single one, and customize to every single outlet all on the same page. The suggested captions/topics are immensely helpful when I'm feeling less than creative, and the UI makes putting together posts really simple and fast.

Cons

I still wish I could post to Instagram automatically without having to use a notification to my phone and posting manually.

Reason for choosing Loomly

I looked at Tailwind, Plann, and some other tools I've heard about, but most were much more limited, focusing on one single social platform (usually Instagram). It's important to me to be able to manage and post to all my social platforms in one place, and Loomly was the only tool that was doing that and doing it with an easy to use UI and suggested topics, recommended posting times, and other super helpful stats.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Loomly's UI was more intuitive to me, they covered more social accounts that were applicable to me, and they provided automatic suggested topics and trends during the social post building process, which was not something I was getting from Hootsuite at the time.

Review Source

Response from Loomly

March 9, 2020

Dear Nadia, Thank you so much for your review and your kind words: this means the world to us. I confirm that we are doing everything in our power to bring Instagram direct publishing to your and I have just asked our support team to reach out to you about our Zapier integration. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

AK

Alex K.  
Brand Operations Manager  
Food & Beverages  
Used the software for: Less than 6 months

### "We love Loomly!"

September 30, 2019

4.0

Loomly has helped us redesign our content management and scheduling process. We are a small team of three and using Loomly has made our work flow efficient. From brainstorming, building social media posts, uploading art/media, to publishing we use Loomly step-by-step. It's publishing tool is reliable, and we are in love with the master calendar view that helps keep our three closely related brands stay organized.

Pros

We love the Master Calendar View. The direct publishing is reliable. Plenty of tools that help keep posts organized by category, publishing stage, and schedule.

Cons

It seems like this software could use a little more polishing when it comes to user interaction. The navigation among views and pages is still a little clunky and requires a little extra back and forth. Other amenities would be helpful, as well. We would love to see Instagram direct publishing become available, and the ability to tag Facebook Events would be outstanding.

Alternatives considered

[Airtable](https://www.capterra.com/p/146652/Airtable/)

Reason for choosing Loomly

Loomly works more similarly to a project management tool than just a calendar or publisher. We appreciate the flexibility of the software, as well as its reliability.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

The master calendar! Buffer seemed to be more bells and whistles than a content management tool. We found many road blocks and a lack of common sense features.

Review Source

Response from Loomly

October 1, 2019

Dear Alex, Thank you very much for your review, this is truly helpful. It's really nice to read that you are enjoying Master Calendar. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as possible. Please let our team know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly.

BP

Brigitte P.  
Executive Director  
Performing Arts  
Used the software for: 6-12 months

### "Loomly is a must for small organizations. "

August 8, 2019

5.0

Overall, Loomly has made being an unpaid social media manager something that is manageable. I have implemented a plan so our posts aren't all on top of each other, and have managed to have real social media campaigns. Since we started using Loomly, we were able to grow our Instagram and Facebook accounts. Loomly has really made things less time consuming and more collaborative. It's great.

Pros

I "work" for an all volunteer dance company. No one gets paid to do any of the jobs required to market the company or the shows. Loomly lets me streamline my time making and implementing social media marketing campaigns. It also makes it easy for other people to help. I can choose one or 2 nights a week to sit down and get things all done. I love that I can see all the posts on a monthly calendar, whether I scheduled them, or someone else has. With several hands in the pot it keeps us from posting too many things in one day. Loomly is great for collaborating with other users. I can mention someone to get them to check my grammar and spelling, or to bounce ideas off them. We can also work together on a post, I can put a picture in and someone else can write the witty words to go with it. Loomly has helped us to grow our social media presence by making it easy to create and schedule posts. You can also see when people have interacted with your posts right in the Loomly interface, so you can like their responses. You can set up alerts to remind you if posts haven't been scheduled yet, or for when collaborators comment on your posts. There's a lot to love about Loomly. They have post ideas if you can't think of something to write. They have tips for best times of day to post, and reminders if you've done something whacky like put a weird size image in a post. The customer service is fantastic.

Cons

There is not much I dislike about Loomly. I wish that the posting videos and multiple pictures to Instagram automatically was already implemented (it's in the works). Right now you have to have a Buffer account connected, and then Loomly sends you an alert and you have to post the video / multiple image Instagram post from your phone. But even that is easy to do. The photo is there and the caption is automatically copied to your clipboard so it's pretty simple to do.

Reason for choosing Loomly

The price was right, there is a non-profit rate, and the people were willing to talk with me to help me figure out the best way to go.

Review Source

Response from Loomly

August 8, 2019

Dear Brigitte, Thank you so much for your incredible review, this is immensely appreciated. It means a lot to read that Loomly helps your organization streamline processes. I confirm that we are doing everything in our power to bring Instagram direct publishing (for photos, slideshows and videos) to you as soon as feasible. Please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

MN

Momen N.  
Senior Technical Sales Engineer  
Building Materials  
Used the software for: 2+ years

### "The best platform to professionally manage publishing on social media"

March 14, 2023

5.0

With Loomly, the management of our accounts on social networking sites became more professional, as the publishing mechanism was organized and its timings were set accurately, and we were able to obtain accurate statistics for the level of interaction. This helped us a lot in making many improvements that contributed to increasing our ability to achieve positive results.

Pros

I like the simplicity of the interface in Loomly, which enables us to find all the tools, move between sections, and perform tasks effortlessly. I also like that there are so many powerful features that allow us to sync calendars, set up ads, add links, and post in hashtag templates. Scheduling is excellent in Loomly, as we were able to synchronize publications on various platforms. Also, due to the full integration with all social media platforms, especially Facebook and Instagram, we have a great ability to manage publishing and follow-up accounts from a central platform in complete harmony. It also helps us to have a box to collect all messages received for ease of filtering and answering them with the participation of the rest of the members according to their specialties. It is also great to have dashboards and reports that explain the analyses in detail and provide us with a lot of statistics that show the levels of participation in our publications, which show us the extent of our success in reaching the target groups.

Cons

Loomly is unique, and I did not encounter any complications or problems during use, as it was not expensive to obtain all the features, and their service team provides the required assistance quickly.

Review Source

Response from Loomly

March 20, 2023

Hi there! I'm so glad to hear that you're finding Loomly easy to use, and that it's streamlining your workflow. Thanks for being a Loomly customer, and have a wonderful day! ����

MN

Maryam N.  
Marketing Coordinator  
Education Management  
Used the software for: 1-2 years

### "valuable tool for streamlining our social media management."

April 7, 2023

5.0

Using Loomly, we've been able to keep our company's social media accounts free from clutter by scheduling posts on various platforms in advance. The Loomly also allows us to effectively manage our interactions with followers, monitor comments, and use advanced analytics to determine the optimal times for posting.

Pros

With Loomly, scheduling posts on all social media platforms, and monitoring and interacting with followers are all possible on one platform. Customizing posts for each platform is also made easy with Loomly's unique features, which allow for the same content to be changed for different platforms and accounts, creating a single post for all social channels without duplicating them. Loomly also allows for manual posting in cases where automated posting is not possible. The share draft feature is useful, as all members can directly review and approve drafts. I also love the dashboards, as they are easy to set up and offer interesting insights.

Cons

The negatives are somewhat limited; the interface needs more updating, as I find it a bit messy, and work should also be done to simplify the process of publishing longer videos on various platforms.

Review Source

Response from Loomly

April 25, 2023

Hi there, Maryam! I'm glad to hear that Loomly has helped you streamline your social media process and simplified collaboration within your team. Your feedback on the UI and video content has been noted with our team. Thanks for being a Loomly customer, and have a wonderful day!

Jordanna B.  
Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Tried every SMM tool and landed on this one"

February 11, 2021

5.0

I literally tried every single social media management tool on the market (Hootsuite, buffer, later, Zoho Social, YOU NAME IT). It took months but I couldn't find one that managed BOTH Instagram and Google My Business (in addition to Facebook, and Twitter) and provided a robust analytics platform. Finally I tried Loomly and WOW it has everything I was looking for! All of the social media platforms, the ability to create different calendars for my clients, calendar views which I use for planning, post suggestions, hashtag management, direct publishing to Instagram without having to use a third party like Zapier. It's the dream and I'm happy to pay the price tag for peace of mind.

Pros

You can setup multiple calendars with multiple accounts for each (I use this for client management) and you get to switch between a calendar view and a list view for planning content. They have an ideas section that just lists different ideas for posts which is super useful if you're planning your month and what to see what special days are coming up, etc. They also have a hashtag suggestion feature which is outstanding. Not only can you store groups of hashtags you use frequently, but they actually show the reach of each hashtag you use so you can judge its effectiveness before using it. The best newest feature? YOU CAN PUBLISH DIRECTLY TO INSTAGRAM! (No Zapier integration! YAY!) Total gamechanger.

Cons

I wish there was a way to organize media files. Right now you can assign them to categories you create or arrange them by published and not published. But folders would be nice to move evergreen stuff into its own place or filter out content that's time dependent and won't be used again for a year.

Alternatives considered

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[SocialPilot](https://www.capterra.com/p/144332/SocialPilot/)[Sprout](https://www.capterra.com/p/175756/Sprout/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Later Social](https://www.capterra.com/p/152254/Later/)

Review Source

Response from Loomly

February 12, 2021

Hi Jordanna, Thank you so much for your review. It means the world to read that you are enjoying Loomly so far. I hear you regarding organizing assets into folders in Library and I confirm this is something we are looking into. Please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

MC

Maria C.  
Sales Executive  
Food & Beverages  
Used the software for: 2+ years

### "A potent tool for fine-tuning an organization's social media platforms"

March 22, 2023

5.0

I love the fact that with Loomly we have a clear methodology for posting on social media, and this has helped us expand our engagement with the aim of reaching more potential customers.

Pros

With Loomly, after linking it to our social media pages, we can control a lot of operations and data, as Loomly, through effective scheduling, enables us to organize publishing times or publish at the same time on all platforms. It is also good that we can make several copies of the same publication and format them independently to suit the requirements of different platforms. It's also great that Loomly is able to capture and collect meaningful data about interactions with our posts. It is great that we can assess our ability to achieve the desired effect on social media based on accurate data.

Cons

You can't help but love Loomly, and I haven't had any difficulties yet. I would love to find in the upcoming upgrades more additional capabilities to match the current development in social media.

Review Source

Response from Loomly

March 24, 2023

Hi there, Maria! I'm so glad to hear that Loomly has helped streamline your social media process and track your marketing goals. We value your feedback, and appreciate you as a Loomly customer! Have a wonderful day. ����

GM

Gabriel M.  
Junior Graphic Designer  
Religious Institutions  
Used the software for: Less than 6 months

### "Really Handy Overall!"

May 28, 2018

4.0

Pros

I am the main user of Loomly in my office as the social media manager & one of the graphic designers for the organization. I use it just about every day and I find it very useful for planning posts, organizing my time and posting schedule. I like being able to see the calendar I've created in several different views. I also love being able to see what our feed will look like with the posts I've created, even including future posts that I've assigned but not yet published. I also have found their customer service to be really responsive and friendly, and go the extra mile to figure things out for me when I've had an issue, or not understood something within the app/site. Its been really interesting to use this app, and my department has chosen to continue our subscription past the trial because we like even being able to give each other feedback on posts, assign certain topics to specific people, and see the history of posts & images and pull from those for future posts without scrolling way back in our feeds for that info.

Cons

There are just a few things I would like to see improved with the use of Loomly. Overall, I find the design of the interface it to be very intuitive and easy to use; however the thing holding it back is posting to Instagram. Loomly is a bit behind on integrating it's system with the new Instagram rules (which now DO allow publishing through third party apps). So as of right now, it is not easy to post to Instagram, and in fact it almost feels like a waste of time to even use Loomly for that because you're just creating posts on Loomly and then having to redo everything through Instagram later, or copy and pasting everything from Loomly which is just an extra unnecessary step. I've also found that that part of the interface (especially from the app) to be counter intuitive and it ends up giving me lower quality images than what I uploaded to copy and past into my post. This is really only one area that I've found to be lacking, but to be honest, the point of an app/website like this is to make less work, not more for a social media manager, so I do think it's important to be on top of it.

Review Source

SD

Stephanie D.  
Social Media Manage  
Automotive  
Used the software for: 6-12 months

### "I like this product"

November 20, 2023

4.0

Overall, it's a good product and my favourite scheduling app to use, and I've used them all.

Pros

The approval workflow is probably the main reason why I suggested Loomly as a scheduling platform. Having post set up and approvals within the same platform not only streamlines, but also makes sure approvals aren't missed.

Cons

The interface can be a bit clunky sometimes, and occasionally it doesn't load very well for me. Cropping photos in Loomly compresses them a ton, and we lose a lot of the quality of the image. I think this would be the only 'complaint' I have, as I have to crop everything in Photoshop before uploading to Loomly.

Alternatives considered

[Planoly](https://www.capterra.com/p/213003/PLANOLY/)[Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Review Source

NH

Nikky H.  
creative director  
Arts and Crafts  
Used the software for: Less than 6 months

### "Great app!"

July 29, 2019

5.0

Great to be able to schedule content across all my platforms - I spend a few hours a week creating posts which schedule automatically for the whole week. After using Hootsuite for several years I've now replaced it with Loomly/Buffer - and although I'm paying more than double I think it's worth it for the ability to create better looking posts.

Pros

Love this app - particularly how it helps you write better content. Ability to adapt the post in full for each platform & the helpful hints & tips and hashtag counts are fantastic. The biggest bonus is the app tells you the prime times and days of the week to post so you dont put content out at a bad time and can really create a bespoke plan for the week. Very little to say that is not a massive positive other than having to use Buffer as well is a bit of a pain and I dont like the calendar.

Cons

Cost - it is more than I'd like to pay especially when I also need to pay for Buffer alongside it. I dont like the way the calendar is set up - it's not clear to see what posts are going out every day, I try to mix up the content for each platform across the week and after you've done several schedules and want to go back to check what you did it becomes tough to see what's posting where.

Reason for choosing Loomly

Ease of use with the free trial, user interface is great and very easy to get started. Pricing would be good if it was a bit lower to compete with Hootsuite - I've gone from paying for 1 app to now having to pay for Loomly and Buffer - if you priced about $10-15 a month lower I think you'd get loads more users exponentially because there is lots on offer for businesses with a full media team and big bucks but very little option for smaller businesses like ours who struggle to justify spending $100 a month on a scheduler.

Review Source

Response from Loomly

August 1, 2019

Hi Nikki, Thank you very much for your review, this is immensely helpful. It means a lot to read that Loomly saves you time and helps you create better posts. As far as seeing your upcoming posts, may I ask if you had a chance to use the "Post Overview" & "On The Radar" widgets on your dashboard, which let you see at a glance the posts that require your attention on the short term? I can confirm that we are doing everything in our power to bring Instagram direct publishing to Loomly as soon as feasible. Please let our team know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

Ouattara B.  
Telecom Technician  
Telecommunications  
Used the software for: Less than 6 months

### "A great platform to help you manage your social profiles"

February 18, 2023

4.0

Loomly offers quite good services for the management of social profiles. I like the fact that I can work with my team and receive real-time notifications. I also like the content suggestion. It's very useful when you're in need of inspiration. I invite you to try Loomly, you will not be disappointed

Pros

Loomly is an excellent platform for managing social networks. It supports the majority of social networks, especially the most popular. Loomly's board is super simple and intuitive. It's easy enough to learn, even for beginners. The integration of different social profiles is also quite easy. But despite this simplicity, Loomly offers a lot of features that allow us to manage our profiles properly. The platform offers features such as publishing calendars, content suggestions, team collaboration, performance analysis, and comment monitoring. Content suggestion and team collaboration are two assets that are not found in all other competitors. The content suggestion makes it even easier for us, especially when we are in need of inspiration. In short, Loomly is a platform that I strongly recommend

Cons

The platform is not free and can be quite expensive, depending on the different features you need

Review Source

Response from Loomly

February 21, 2023

Hi Ouattara, Thank you so much for your review! We're so glad to hear you've been enjoying Loomly and all the features it has to offer. Your feedback has been noted with our team. Have a wonderful day! ����

Sam K.  
Marketing Coordinator  
Marketing and Advertising  
Used the software for: 6-12 months

### "The Game Changing social software"

December 5, 2018

5.0

I have 3 clients who all use the tool to approve messaging and collaborate with me managing there entire online presence. It works really, really well. What else is there to know.

Pros

Simple, easy, and designed for the work I do. Not as online salesman like all the others. I manage 5 different small businesses social media. what I need is not to be able to spam people with unless sh\*\* but to craft valuable engaging content and deliver it to hard earned audiences. Love the builder, love the client collaboration, love the calendar, LOVE the library. and most of all I love the way they are constantly developing and innovating, that for me is infinitely more important then any specific feature.

Cons

It's new and run by what feels like a very small team. This isn't a block buster summer movie but a tiny little cult classic. Loved deeply by some but not enough. The design is a little rough, the functionality a little finicky. I heard that initially it was designed by a husband for his wife.

Review Source

Response from Loomly

December 7, 2018

Hi Sam, thank you very much for your review and your kinds words. A brand-new UI is coming soon, so we can say good bye to this early, a-little-rough interface. Sincerely, Thibaud, CEO of Loomly.

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