Likelihood to Recommend:Not LikelyExtremely Likely
Pros: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Cons: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Overall: Used it for creating user personas and segments
Nov 08, 2018
Lead design consultant
Information Technology and Services, 11-50 employees