Average Ratings

2 Reviews

  • 3.5 / 5

  • 4 / 5
    Ease of Use

  • 2 / 5
    Customer Service

Product Details

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About Oracle BlueKai

Data management solution that enables marketers to analyze and plan campaigns by device, generate higher ROIs, and validate main data.

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Oracle BlueKai Features

  • Customer Data
  • Data Analysis
  • Data Capture
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Security
  • Information Governance
  • Master Data Management
  • Match & Merge

Oracle BlueKai Reviews Recently Reviewed!

consumer genomics data

Apr 30, 2018

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not

Pros: One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons: Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Overall: Used it for creating user personas and segments

Nov 08, 2018