Product Details

Data management solution that enables marketers to analyze and plan campaigns by device, generate higher ROIs, and validate main data.

Contact Details

Oracle

http://www.oracle.com

Founded in 1977

Located in United States

No Media

Starting Price

  • Not provided by vendor

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Oracle BlueKai Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Oracle BlueKai Reviews

Overall
3.5/5
Ease of Use
4/5
Customer Service
2/5

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Showing 2 of 2 reviews

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Rating
Company Size
Reviewer's Role
Length of Use
Frequency of Use
Verified Reviewer
Computer Software, 11-50 employees
Used the software for: 6-12 months
Overall Rating
2/5
Ease of Use
4/5
Customer Service
2/5
Features
3/5
Value for Money
2/5
Likelihood to Recommend
6/10
Reviewer Source 
Source: Capterra
April 30, 2018

“consumer genomics data”

OverallUsed it for creating user personas and segments
ProsOne of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
ConsDoes not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Reviewer Source 
Source: Capterra
April 30, 2018
Rajendra C.
Lead design consultant
Information Technology and Services, 11-50 employees
Used the software for: Unspecified
Overall Rating
5/5
Reviewer Source 
Source: GetApp
November 8, 2018

Reviewer Source 
Source: GetApp
November 8, 2018