# Oracle Data Management Platform Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Oracle Data Management Platform Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/167000/Oracle-BlueKai/alternatives --- # Oracle Data Management Platform Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on January 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Oracle Data Management Platform ## What is Oracle Data Management Platform? Oracle Data Management Platform (formerly known as BlueKai)is a solution that enables marketers to analyze and plan campaigns by device, generate higher ROIs, and validate main data. ## What is Oracle Data Management Platform used for? [Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Oracle Data Management Platform?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.oracle.com/&name=Oracle Data Management Platform) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Oracle Data Management Platform 3.8 (4) VS. [5.0 (1)](https://www.capterra.com/p/10025557/Collate/#reviews) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (3) Ease Of Use 5.0 (14) Value For Money 3.0 (3) Value For Money 5.0 (12) Customer Service 3.0 (3) Customer Service 5.0 (12) ## Oracle Data Management Platform alternatives [Informatica MDM & 360](https://www.capterra.com/p/168312/Informatica-MDM/) [4.3 (14)](https://www.capterra.com/p/168312/Informatica-MDM/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/168312/Informatica-MDM/) [Centralpoint](https://www.capterra.com/p/161470/Centralpoint/) [4.6 (9)](https://www.capterra.com/p/161470/Centralpoint/reviews/) Starting price $500.00 Per User, Per Month [Learn More](https://www.capterra.com/p/161470/Centralpoint/) [Manta](https://www.capterra.com/p/145178/Manta-Flow/) [4.2 (12)](https://www.capterra.com/p/145178/Manta-Flow/reviews/) Starting price $30000.00 Per User, Per Month [Learn More](https://www.capterra.com/p/145178/Manta-Flow/) [TIBCO EBX](https://www.capterra.com/p/240390/TIBCO-EBX/) [0.0](https://www.capterra.com/p/240390/TIBCO-EBX/#reviews) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/240390/TIBCO-EBX/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Analysis Tools 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software Data Catalog 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important An organized inventory of all data assets Data Governance 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection of processes, policies, and standards to manage the storage & usability of enterprise data Data Integration 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Combining data from different sources and providing a unified view Data Lineage 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Gives visibility to the origin, history, transformation and location of data Data Management Ability to handle large datasets Oracle Data Management Platform 7 features Analyze survey results via statistical testing or crosstabs directly within the software An organized inventory of all data assets Collection of processes, policies, and standards to manage the storage & usability of enterprise data Combining data from different sources and providing a unified view Gives visibility to the origin, history, transformation and location of data Ability to handle large datasets Group leads or contacts based on their specific characteristics Get Advice We can help you find the software with the features you need. Features 4.0 (3) 4.0 Based on 3 reviews ## Pricing Value for money 3.0 (3) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.0 (3) 3.0 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (3) 3.0 Based on 3 reviews ## User reviews Overall rating 3.8 Based on 4 reviews Filter by rating 5(1) 4(2) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent DS Devendra S. Manager Information Technology and Services ### ""Streamline Your Data Management with Oracle's Robust and Reliable Platform"" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 16, 2023 I have found the overall experience to be positive. The platform provides a wide range of tools and features for managing complex data environments, and I have found it to be particularly useful for integrating data from disparate sources and managing data workflows and transformations.One of the key business problems that I have been able to solve with the Oracle Data Management Platform is data governance and compliance. The platform provides robust tools for managing data quality, security, and compliance, which has helped to streamline our compliance processes and ensure that we are meeting all regulatory requirements.Another benefit that I have realized from using Oracle Data Management Platform is improved data analytics capabilities. The platform provides a wide range of tools for data exploration and analysis, which has helped to identify key insights and trends in our data.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there are some areas for improvement, I believe that the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively. Pros I find the product to be a powerful tool for managing complex data environments. One of the features I find most impactful is the Data Integration feature, which enables me to integrate data from disparate sources and manage data workflows and transformations.Another feature that I find highly valuable is the Data Governance feature, which provides robust tools for managing data quality, security, and compliance. The Data Analysis Tools feature is also highly impactful, providing a wide range of tools for data exploration and analysis.While the Oracle Data Management Platform is a powerful tool, it can be somewhat complex and requires some technical expertise to use effectively. However, the platform provides a user-friendly interface and offers extensive documentation and support resources to help users get up to speed quickly.Overall, I have found the Oracle Data Management Platform to be a valuable tool for managing complex data environments and gaining insights from my data. While there is a learning curve to using the product effectively, the robust feature set and extensive support resources make it a worthwhile investment for any organization looking to manage its data more effectively. Cons There are a few aspects of the product that I found less than ideal. One of the main areas that could be improved is the pricing structure, which can be complex and may make the product less accessible for smaller organizations with limited budgets.Another area that I found challenging was the initial setup and configuration of the platform. While Oracle provides extensive documentation and support resources, the process of setting up the platform and integrating it with existing business processes can be complex and time-consuming.Finally, while the platform is highly customizable, this can also be a double-edged sword. In some cases, the complexity of the product and the extensive customization options can make it difficult to navigate and use effectively.Overall, while there are some areas for improvement, I still believe that the Oracle Data Management Platform is a powerful tool for managing complex data environments. With its robust feature set and extensive support resources, it is a worthwhile investment for any organization looking to manage its data more effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HF Hehsan F. Snr Hr executive Apparel & Fashion ### "Oracle" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 January 18, 2021 Over all it’s a good cloud system where data is accessible Pros The accessibility of data any time from anywhere in the world Cons When traveling need to have a roaming connection as the password security will be verified to the phone number Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RC Rajendra C. Lead design consultant Information Technology and Services ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 November 8, 2018 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Director of Product Innovation Computer Software ### "consumer genomics data" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 May 1, 2018 Used it for creating user personas and segments Pros One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting. Cons Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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