Maroon.ai

Maroon.ai


4.5 / 5
12 reviews

Who Uses This Software?

Maroon serves B2B enterprises who use leveraging digital strategies for generating inbound leads and managing multichannel outbound campaigns.


Average Ratings

12 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $499.00/month
  • Pricing Details
    Subscription pricing with choice between smart bundles and feature based
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Maroon.ai
  • maroon.ai/
  • India

About Maroon.ai

Maroon is a SaaS product for enterprise demand generation and revenue success. It applies the concepts of predictive analytics to discover deep buyer context, fit modeling and discovering net new accounts and insights. Maroon helps customers with: 1) Predictive lead scoring and enrichment for inbound. 2) discovering net new accounts & insights for outbound. Maroon has a 100% transparent and value-based pricing with a risk free trial.


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Maroon.ai Features

  • AI / Machine Learning
  • Benchmarking
  • Data Blending
  • Data Mining
  • Demand Forecasting
  • For Education
  • For Healthcare
  • Modeling & Simulation
  • Sentiment Analysis

Maroon.ai Reviews Recently Reviewed!


Predictive Lead scoring product that works

Feb 01, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Predictive Lead scoring works really well, returned almost 70% accurate result we used the HubSpot Marketing with SFDC Integration API.

Predictive insights are directly importable into an ABM targeting platform. We used the intent for personalization at COS. Also prospect DNA for marketing ROI parameter was an interesting insight for our marketers to see and tweaks lead acquisition strategies accordingly.

I would recommend the product for SaaS verticals selling to internet friendly businesses.

Cons: More access control for using within large organizations, data needs to feed more seamlessly within market automation and maroon's dashboard.

Also there are integrations being done only at marketing automation and SalesForce automation layers. Other marketing analytics tools such a segment can be integrated for even better modeling.

Powerful lead prioritization product for HubSpot stack

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: lead prioritization by scoring is very powerful and score validation along with that acts as a direct intent for our marketing ABM strategy. Also integration is no additional cost and on-boarding is seamless and widget based.

Would recommend this product for lead scoring at all levels. Since modeling is simple to generate and you can quickly retrain models it opens to a lot of customizations. Channel insights were used to further improve performance on targeted campaigns.

Cons: Need more backward integrations. Also required higher access control for larger organizations and and managing users. Also single sign on should be available for seamless experience.

Overall: Lead prioritization and scoring and ABM targeting intent.

Cross Sell up sell opportunity identification across enterprise portfolios

Jan 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Used Maroon predictive insights for driver customer segmentation targeted outreach through intent being generated at an account level and lead level. Enriching our prospects with attributes around techno graphics are helpful for easier prospect orchestration. We used the product on along a DSP which directly connected the predictive data to our campaigns.

Models returned high conference levels on predictions. Lead scoring by portfolios is very flexible to achieve product/segment level insight. Also cross-sell opportunities that can identify accross product lines is very helpful

Cons: Overall dashboard look and feel can be better, the interface looks cluttered with too much information. Also integration need to be made available to billing ERPS for driving deeper customer genomics

Top of the Class predictive algorithms

Oct 02, 2017
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The models Maroon has built for us are great, they incorporate time series, graphs, word to vectors, regression algorithms. That's the same model we're using today with very accurate results.

They also offer complimentary plug n play integrations to upstream and downstream integrations

All I had to do beyond that was to get my users added and we started using the product. They have a chat and email support enabled as well, which really helped getting us all our queries answered. Very proactive team.

Cons: - It does not come with an on-premise model

- We have to create an ESB with a scheduler to run on existing on-premise products

- More access control options can be present

Overall: - We implemented the entire module for leads enrichment and fit modeling within our organization.

Capterra loader

Overall this is the most optimized and value for money product which converts into actual business

Nov 17, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: We particularly liked their Maroon SCORE feature which helped us immensely, our Sales and Marketing vertical was able to prioritize the lead based on the internal and external signals. Using this we were able to target and set the context to nurture the existing leads in hand. The results were clearly visible in our reports and was a morale booster for the team

Cons: As such we didn't come across anything major. Their predictive models struggle a bit in initial phases in a new market or product but the same is handled effectively by their multi-dimensional customer data input and it very well makes up for it, in turn, making it more beneficial.

great predictive package for large enterprises

Feb 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Uses REST api for non native integrations, we integrated billing and collaboration portals through simple connectors. Configuration of models is very simple and they account very exhaustive internal data parameters. Allows SalesOps complete control over model formulation and data synchronization. Data visualization is fairly simple with limited customizations.

They are the only solution in the market which comes with an custom implementation for enterprise grade customers. Hence all issues related to data privacy are subsumed.

Cons: More customizations need to be available for deeper BI of all the predictive tech. Additional parameters can eventually be included into models.

Overall: lead prioritization and segmentation by global BUs and functions.

account prioritization and segmentation through predictive

Feb 02, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The reporting is fairly advanced as we have multiple views to pull insights out based on portfolio and regional angles. This is very interesting and with salesforce single sign on we can replicate the same access control as existing in your sfdc ecosystem.

The biggest advantage with maroon is that models are trained weekly and you have the flexibility to tweak models to accommodate changing scenarios. Most other product only model on historical data. The accuracy of models was higher we ran extensive tests prior to onboarding the results were much higher than what is available in the competition.

Also since integrations are native and are instantaneous that is a big help. its a simple interface and has good built in features

Cons: The sales process is really slow something has to be done about this. Would like better responsiveness from the team they seem like a very small team but this is no excuse to not responding to demo requests.

More maturity is needed for acquired analytics and the customizations available can also be better.

Overall: Lead prioritization split by portfolio and region. Good intent about prospects for running marketing campaigns.

Capterra loader

Dependable lead scoring and intent product for B2B marketing

Feb 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have used this product in our driving regional sales on multiple enterprise product lines. Very simple and effective lead scoring, prioritization and orchestration product sometimes we have been able to get almost 70-80% correct results from the scores and intent determined by the product.

It is also easy to remodel when you are introducing a new product or geography, seems to me that this is how lead scoring should work actually.

Cons: Very limited targeting related features available in the product. The intent provided is then passed to marketing but some recurring tasks have to be performed before it can be directly used in email campaigns. Overall a very solid product but the offering needs to mature.

Overall: Lead prioritization, segmenting and scoring.

Account Intent information for ABM campaigns.

Capterra loader

Really good with lead enrichment

Oct 05, 2017
4/5
Overall

5 / 5
Ease of Use

2 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The minute a lead is generated in market automation, Maroon enriches it with really deep account insights and scores it for us to assign it to the relevant marketing workflow. The part I like most about this software is how quickly they manage to bring so much data about the account in a matter of minutes. Today Maroon is the single source from which we draw insights about our leads.

Cons: If they can have single sign on enabled for users of Hubspot CRM to log into Maroon insights engine would be great. Currently this is enabled only for Salesforce.

Overall: Real time lead enrichment and scoring.

Lead prioritization and personalization

Nov 29, 2017
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: easy to integrate and start using lead scoring. It was great to be able to start using the intent validation for putting personalization in our outbound campaigns. Also models creation is almost instant which is an industry first. Very risk free pricing as well.

Cons: backward integration to salesforce and hubspot are limited only to scoring and intent validation. You have to access to dashboard to get access to complete information

Overall: We now personalize all our leads. It can help us predict which are the prospects most likely to convert.

It is one of the top platforms for predictive analytics!

Jan 11, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: 1. Free trial is the best option if you just want to try out the product without financial commitment

2. I want to particularly mention one feature - Maroon SCORE feature which helped me immensely because Sales and Marketing vertical was able to prioritize the lead based on the internal and external signals.

Cons: The predictive models struggle a bit in initial phases in a new market or product but the same is handled effectively by their multi-dimensional customer data input and it very well makes up for it, in turn, making it more beneficial.

Maroon's predictive lead scoring tool really helps to priortize the leads & target better.

Nov 30, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Separate ICP screen apart from the lead scoring solution really adds value.It helps to get better qualification of leads & target better.Also the pricing is a real differentiator here in comparison with the existing competition.

Cons: Lack of integrations with CRM's like Sugar, Zoho etc. & other market automation tools apart from hubspot & marketo.

Overall: Identification of our target market & prioritization of leads helped us get better ROI in marketing spend.