--- title: "Albacross Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Albacross Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/167503/Albacross-Website-Tracking/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Albacross Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Albacross ## What is Albacross? Albacross Revenue Acceleration platform brings together revenue teams to accelerate conversion to revenue. Albacross intelligence solutions reveal unidentified demand, uncover opportunities to upsell or cross sell to existing customers, and enable you to find the right contact to reach out to at your target accounts. Leading companies are using Albacross to get the intelligence they need, in the platforms they already use, to generate more opportunities and increase revenue faster. ## What is Albacross used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Buyer Intent](https://www.capterra.com/buyer-intent-software/) Top alternative Featured Overall rating Based on 107 user reviews Reviews sentiment Positive 93% Neutral 3% Negative 4% Starting price $89 Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Albacross?[Manage this product listing](https://www.g2.com/products/albacross/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Albacross 4.5 (107) VS. [4.6 (6,130)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $89 Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (107) Ease Of Use 4.5 (6,081) Value For Money 4.5 (91) Value For Money 4.3 (4,698) Customer Service 4.5 (88) Customer Service 4.4 (4,490) ## Albacross alternatives [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars ## FAQs about Albacross Overview ### What problems does Albacross solve? Albacross solves the problem of anonymous B2B website traffic by identifying visiting companies, their page activity, and relevant contacts. Marketing teams can assess PPC and content interest, segment qualified accounts, and retarget prospects, while sales teams receive timely notifications and context for personalized outreach, follow-up, and pipeline development. Answer based on 87 reviews Overview ### Which roles and teams benefit most from Albacross? Albacross is most used by CEOs, founders, owners, and directors who need visibility into companies visiting their websites and want to support sales outreach. Marketing leaders, digital marketing specialists, and advertising managers use it to identify high-intent accounts, assess campaign traffic, and pass qualified website activity to sales teams. Answer based on 107 reviews Overview ### What company size and specific industries is Albacross built for? Albacross is designed for medium and large enterprises that want to increase their qualified leads. It is aimed at organizations with larger sales and marketing needs rather than small businesses, and no specific industry focus is identified in the vendor description. Features and Usability ### What are the key features of Albacross? Albacross includes website visitor tracking and visitor identification to reveal companies, page activity, and engagement. Its core lead-generation features support lead qualification, segmentation, contact details, and CRM integration for sales follow-up. Reviewers also frequently cite campaign targeting, including account-based retargeting, plus reporting that helps assess visitor behavior and marketing activity. Answer based on 46 reviews Overview ### How well does Albacross generate B2B leads? Albacross helps B2B teams identify visiting companies, review their page activity, and find contacts for relevant follow-up. Marketing and sales teams value its simple setup, lead segmentation, and website visitor intelligence, although identification happens mainly at company level and some users want richer source data, exports, and broader organization coverage. Answer based on 38 reviews Integrations ### Which third-party tools and platforms does Albacross integrate with? Albacross integrates with Pipedrive and Salesforce Sales Cloud for CRM-related workflows, as well as WordPress for website connectivity. These integrations support transferring identified visitor and lead data between Albacross, sales systems, and WordPress-based websites. Answer based on 10 reviews Getting Started and Support ### What training and onboarding options does Albacross offer? Albacross offers in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided setup and instruction, webinars provide group learning sessions, documentation serves as written reference material, and videos offer self-paced demonstrations for common tasks and product features. Answer based on 1 reviews Getting Started and Support ### What customer support options does Albacross offer, and how do users rate the experience? Albacross offers email/help desk, FAQ/forum, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, friendly, and quick to resolve setup issues, sometimes within minutes. However, some reviewers report delayed bug fixes, unanswered requests, and dissatisfaction with support during plan or feature changes. Answer based on 27 reviews Features and Usability ### What features does Albacross offer for website visitor tracking? Albacross provides company identification, visitor behavior tracking, lead segmentation, contact details, alerts, exports, retargeting, and CRM workflow connections. Demand generation and sales teams find the dashboard and installation easy to use, while some users report limited access to advanced tools, occasional bugs, confusing setup details, and less-developed advertising features. Answer based on 29 reviews ## Features AI summary Based on 6,570 Lead Generation reviews Capterra reviewers highlight these as the features buyers care about most when choosing lead generation software: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) Albacross supports **Search/Filter** and **Lead Capture**, giving teams a way to narrow down target accounts and collect new prospect information more efficiently. However, it does not include **Lead Management**. Instead, it offers other highly rated capabilities, including **Contact Database** (**45%**), **Lead Verification/Validation** (**43%**), and **Prospecting Tools** (**40%**). These features help businesses maintain accurate contact records, check lead quality, and find new opportunities, allowing teams to focus outreach on better-fit prospects. Lead Capture 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Verification/Validation 2.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Prospecting Tools 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Data Import/Export 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Nurturing 2.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information Albacross 16 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Data Import/Export: Import and export data to and from software applications - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Visitor Tracking: Track visitors and purpose of visits --- Get Advice We can help you find the software with the features you need. Features 4.3 (107) 4.3 Based on 107 reviews ## Pricing Value for money 4.5 (91) Free Trial Free Version Basic $89.00 Per Month Value for money 4.5 (91) 4.5 Based on 91 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (88) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (88) 4.5 Based on 88 reviews ## User reviews Overall rating 4.5 Based on 107 reviews Filter by rating Counts reflect reviews available in this feed. 5(61) 4(39) 3(3) 2(3) 1(1) Mentioned topic Recent reviews first, then most helpful Axel H. CEO Used the software for: 3-5 years ### "Find out which companies visit your website" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 8, 2022 Pros Accurracy when it comes to detecting the companies of the visitors on your website. Cons Using the free version right now. Wished there was a smaller payed plan offerts than the ones availible. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. George O. Marketing Used the software for: Less than 1 year ### "The best lead identifier, tracker and retargeting solution in the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 21, 2018 I was able to identify a big company that we were after, i have tried via the usual methods even LinkedIn, personal calls, etc...with Albacross i was able to idenity the company when they visited our website, their navigation behaviour, thus being able to talk to their interests and pain points at the right time via the internal display campaign builder i was able to retarget to the company and decisions makers one-to-one. We won a contract of €250.000 a year! Pros I use most of the top 10 lead identifiers on the market, from the very salesly and pushy solution (some people will know what i'm talking about) to the solution that only replicate GA network reporting, and everything in between, Albacross is by far the most complete, useful solution that actually helps B2B companies identify the unindentifiable, the team, workers and decision makers behind those leads, their actions and compile a list of companies that you can retarget within the platform, follow up via call or email. Cons The price point is a bit pushy, but in hindsight and looking at other solutions is not really that bad. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nikki S. Owner Used the software for: Less than 1 year ### "Albacross has room to grow" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 November 16, 2018 I purchased this through an AppSumo deal, so I cannot complain about the price. I am using it to track businesses that visit my client's site. I'm not particularly interested in the contact information, so I have not explored that... although it looks like it's pretty high level contacts. I was hoping it would give me more information about businesses visiting my client's site than my custom Service Provider report in Google Analytics. As it's turned out so far (about 6 weeks of use), the Service Provider report in GA has given me more information (showing custom named ISPs) than I am getting from Albacross. Since I have a lifetime account, I am hopeful that it continues to grow and will become more useful in the future. (even if it added the ISP feature that Google Analytics has it would increase in usefulness) I also hope they expand their export feature. Currently it exports only basic information about businesses who visit your site, but no specific details such as pages visited or length of time on page. Pros Easy to install and start using Pleasing online interface Cons Not much valuable information generated for my small business clients My custom Service Provider report in Google Analytics consistently shows more than Albacross does Exports don't include details like pages visited Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nuno L. CEO, Co-Founder Used the software for: Less than 1 year ### "I was sold on the first 5 minutes!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 8, 2018 Overall Albacross is a great product and I highly recommend it. Pros I was sold on Albacross on the first 5 minutes of using the product. After I installed it on my site, I was showing it to a colleague and noticed that there was a company that had been on our site for a while and spent quite some time on the pricing page. I told my colleague that it was a hot lead and 1 minute later, that lead messaged us on the chat available on our site. He told me his first name, and within a minute I found the person on linkedin. Of course this was an advantage to us, since I knew who I was talking to, what was his company and what he and his company do. Albacross is easy to use and I still find impressive how they find who is visiting our site accurately, sometimes when there is no reverse DNS or Whois information. Cons I've only used the tracking module (no campaigns yet). The feature I miss the most is knowing where the lead came from (referral). I've been told that it's going to be available next week, so I'm looking forward to it. There are other smaller things that could make the product even better, such as, being able to sort the leads by Duration (leads that spend more time on our site are more likely to be interested), or to filter leads by Duration. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ricardo🥦 G. Head of Growth Used the software for: 1-3 years ### "Best Identification Software On The Market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 26, 2019 Identify leads to close more B2B deals. Nurture or upsell current customers. Pros I love the: - Clean UI and UX - The way the team understands B2B marketing and is implementing it into their product - The data quality of the identified leads - The way they run their marketing to really help you get most of the software. Cons There are still some hiccups in the software sometimes, but they are usually fixed within the same day or even hour. Kudo's the the great customer support and managers in the company! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. David H. CEO Used the software for: Less than 1 year ### "The best data enrichment tool at the best price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 26, 2019 Albacross is the real deal! Our marketing team no longer spends hours attempting to demystify who is visiting our website. The Zapier integration makes everything so much easier to sync with other tools like CRM, and the overall experience is incredibly simple to adopt. Top-notch customer service. No "pay per seat", no hidden agendas. Just pure lead enrichment. Pros I love the accuracy of the data, plus the business model of the company. They deliver loads of value for free and make the upgrades very affordable. Albacross is very serious about data privacy, dedicated to keeping your data and the data about your visitors private to you alone. Best yet - their customer service is always perfect! Cons I would love more than 500 Contact Detail reveals per month - but they still offer 5,000 "visitor notifications" per month so even then it's all good. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andrei Z. Founder. B2B marketing and sales pipeline strategist Used the software for: Less than 1 year ### "One of the best website tracking tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 8, 2018 I use Albacross for my own business and my clients. As we run ABM campaigns, it is mandatory to know what accounts engaged with the ads and visited website. Albacross successfully solves this challenge. Pros I like the accuracy of tracking. Albacross gives the precise name of the company that visited your website. You can also see the contacts for some accounts so you can add them to CRM. The biggest benefit is a possibility to add the account to the Account Based Ad campaign with 1 click. Cons It would be great if the filters could be applied automatically. As well, I'd like to see push notifications when the account visits a specific website page. Another thing that is missed and I like to see - assign tasks to sales team for prospecting the account. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Justin A. Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development Used the software for: Less than 1 year ### "Albacross website visitor & behavior tracking" 5.0 August 22, 2018 All told, for an extremely competitive price point Albacross offers something every business needs today; deep insights into what people do when they come to a website, along with tieing that information to an actual user and company, so the customer profile becomes much more complete. This allows a business to more powerfully customize their messaging to different targets and segments, which ultimately will help to win more business and increase the profitability of the entire marketing and advertising spend. Pros I love how simple the installation and set up of Albacross on my websites have been. There's nothing overly technical or complicated needed to get their website visitor and behavior tracking platform launched. One small snippet of Javascript, and very clear direction on how to implement it, and you're off to the races. Albacross let's you gain insight into your website's visitors activity and behavior, and ultimately their identity. For b2b and b2c focused businesses this is great. Cons My least favorite thing about Albacross might be their UI. It just seems a bit counterintuitive and unclear as to what the platforms true use or potential is. For example, they have a paid service that creates and delivers advertising campaigns across digital channels targeted to visitors from your site and segemented based on behavior and other factors. However, it isn't clear exactly how this works and what you need to do to get it going. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Anzhelika O. Founder, CEO Used the software for: Less than 1 year ### "Great lead generation tool for small businesses" 5.0 November 6, 2018 Pros I love that you can get emails of people from the company that visited your website just by installing a simple javascript. This is a fantastic feature that all demand generation marketers, including myself, have been longing for. Even without a lead capturing form on my website, I can understand (by looking at my Albacross dashboard) if the content resonates with people by simply looking at the overall level of activity of the users. And if needed, I can even "cold-email" anyone in the company that visited my site by tapping into the contact info available for that company in my Albacross dashboard. Amazing! Cons I love Albacross. There is nothing that I hate about the software. I would appreciate having more features, like e.g., having an email address of that very person who came on my website, but then, I guess, that would be black magic. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rafał M. Owner Used the software for: 3-5 years ### "impressive (but pricey)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 11, 2021 If you use cold-mail or cold-call it is a must have. Pros Identifies a lot of polish companies All contact details in company details Posibility to serve ads to companies (persons) who visited your site (like Facebook Pixel but in different way) Periodic emails (daily/weekly) from saved segments are great! Great UX/UI Cons Price is high, in my opinon should be a half of current pricelist (price to functionality and effect relation). Possibility to put visitors from companies to LIN/FB/GA pixel would be a great feature Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/167503/Albacross-Website-Tracking/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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