# Albacross Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Albacross the right Lead Generation solution for you? Explore 107 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/167503/Albacross-Website-Tracking/reviews --- Albacross 4.5 (107) [View alternatives](https://www.capterra.com/p/167503/Albacross-Website-Tracking/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Albacross Ease of use 4.7 Customer Service 4.5 ## Pros and Cons in Reviews Rafal M OwnerManagement Consulting, Self-employedUsed the software for: More than 2 years. “If you use cold-mail or cold-call it is a must have.“ March 9, 2021 Rafal M OwnerManagement Consulting, Self-employedUsed the software for: More than 2 years. “Periodic emails (daily/weekly) from saved segments are great!“ March 9, 2021 ## Showing most helpful reviews Showing 1-25 of 107 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Axel H. CEO Computer Software Used the software for: 2+ years ### "Find out which companies visit your website" July 6, 2022 4.0 Pros Accurracy when it comes to detecting the companies of the visitors on your website. Cons Using the free version right now. Wished there was a smaller payed plan offerts than the ones availible. Alternatives considered [Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) Reason for choosing Albacross We run both, most of the time for us Albacross seem to have the higher accuracy though. But sometimes Leadfeeder picks up on a lead Albacross does not. Review Source George O. Marketing Marketing and Advertising Used the software for: 6-12 months ### "The best lead identifier, tracker and retargeting solution in the market" November 13, 2018 5.0 I was able to identify a big company that we were after, i have tried via the usual methods even LinkedIn, personal calls, etc...with Albacross i was able to idenity the company when they visited our website, their navigation behaviour, thus being able to talk to their interests and pain points at the right time via the internal display campaign builder i was able to retarget to the company and decisions makers one-to-one. We won a contract of €250.000 a year! Pros I use most of the top 10 lead identifiers on the market, from the very salesly and pushy solution (some people will know what i'm talking about) to the solution that only replicate GA network reporting, and everything in between, Albacross is by far the most complete, useful solution that actually helps B2B companies identify the unindentifiable, the team, workers and decision makers behind those leads, their actions and compile a list of companies that you can retarget within the platform, follow up via call or email. Cons The price point is a bit pushy, but in hindsight and looking at other solutions is not really that bad. Review Source Nikki S. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Albacross has room to grow" November 5, 2018 3.0 I purchased this through an AppSumo deal, so I cannot complain about the price. I am using it to track businesses that visit my client's site. I'm not particularly interested in the contact information, so I have not explored that... although it looks like it's pretty high level contacts. I was hoping it would give me more information about businesses visiting my client's site than my custom Service Provider report in Google Analytics. As it's turned out so far (about 6 weeks of use), the Service Provider report in GA has given me more information (showing custom named ISPs) than I am getting from Albacross. Since I have a lifetime account, I am hopeful that it continues to grow and will become more useful in the future. (even if it added the ISP feature that Google Analytics has it would increase in usefulness) I also hope they expand their export feature. Currently it exports only basic information about businesses who visit your site, but no specific details such as pages visited or length of time on page. Pros Easy to install and start using Pleasing online interface Cons Not much valuable information generated for my small business clients My custom Service Provider report in Google Analytics consistently shows more than Albacross does Exports don't include details like pages visited Review Source Nuno L. CEO, Co-Founder Computer & Network Security Used the software for: Less than 6 months ### "I was sold on the first 5 minutes!" November 2, 2018 4.0 Overall Albacross is a great product and I highly recommend it. Pros I was sold on Albacross on the first 5 minutes of using the product. After I installed it on my site, I was showing it to a colleague and noticed that there was a company that had been on our site for a while and spent quite some time on the pricing page. I told my colleague that it was a hot lead and 1 minute later, that lead messaged us on the chat available on our site. He told me his first name, and within a minute I found the person on linkedin. Of course this was an advantage to us, since I knew who I was talking to, what was his company and what he and his company do. Albacross is easy to use and I still find impressive how they find who is visiting our site accurately, sometimes when there is no reverse DNS or Whois information. Cons I've only used the tracking module (no campaigns yet). The feature I miss the most is knowing where the lead came from (referral). I've been told that it's going to be available next week, so I'm looking forward to it. There are other smaller things that could make the product even better, such as, being able to sort the leads by Duration (leads that spend more time on our site are more likely to be interested), or to filter leads by Duration. Review Source ricardo G. Head of Growth Marketing and Advertising Used the software for: 1-2 years ### "Best Identification Software On The Market" September 23, 2019 5.0 Identify leads to close more B2B deals. Nurture or upsell current customers. Pros I love the: - Clean UI and UX - The way the team understands B2B marketing and is implementing it into their product - The data quality of the identified leads - The way they run their marketing to really help you get most of the software. Cons There are still some hiccups in the software sometimes, but they are usually fixed within the same day or even hour. Kudo's the the great customer support and managers in the company! Review Source David H. CEO Internet Used the software for: 6-12 months ### "The best data enrichment tool at the best price" February 22, 2019 5.0 Albacross is the real deal! Our marketing team no longer spends hours attempting to demystify who is visiting our website. The Zapier integration makes everything so much easier to sync with other tools like CRM, and the overall experience is incredibly simple to adopt. Top-notch customer service. No "pay per seat", no hidden agendas. Just pure lead enrichment. Pros I love the accuracy of the data, plus the business model of the company. They deliver loads of value for free and make the upgrades very affordable. Albacross is very serious about data privacy, dedicated to keeping your data and the data about your visitors private to you alone. Best yet - their customer service is always perfect! Cons I would love more than 500 Contact Detail reveals per month - but they still offer 5,000 "visitor notifications" per month so even then it's all good. Review Source Andrei Z. Founder. B2B marketing and sales pipeline strategist Marketing and Advertising Used the software for: 6-12 months ### "One of the best website tracking tools" November 2, 2018 5.0 I use Albacross for my own business and my clients. As we run ABM campaigns, it is mandatory to know what accounts engaged with the ads and visited website. Albacross successfully solves this challenge. Pros I like the accuracy of tracking. Albacross gives the precise name of the company that visited your website. You can also see the contacts for some accounts so you can add them to CRM. The biggest benefit is a possibility to add the account to the Account Based Ad campaign with 1 click. Cons It would be great if the filters could be applied automatically. As well, I'd like to see push notifications when the account visits a specific website page. Another thing that is missed and I like to see - assign tasks to sales team for prospecting the account. Review Source Justin A. Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development Marketing and Advertising Used the software for: Less than 6 months ### "Albacross website visitor & behavior tracking" August 20, 2018 5.0 All told, for an extremely competitive price point Albacross offers something every business needs today; deep insights into what people do when they come to a website, along with tieing that information to an actual user and company, so the customer profile becomes much more complete. This allows a business to more powerfully customize their messaging to different targets and segments, which ultimately will help to win more business and increase the profitability of the entire marketing and advertising spend. Pros I love how simple the installation and set up of Albacross on my websites have been. There's nothing overly technical or complicated needed to get their website visitor and behavior tracking platform launched. One small snippet of Javascript, and very clear direction on how to implement it, and you're off to the races. Albacross let's you gain insight into your website's visitors activity and behavior, and ultimately their identity. For b2b and b2c focused businesses this is great. Cons My least favorite thing about Albacross might be their UI. It just seems a bit counterintuitive and unclear as to what the platforms true use or potential is. For example, they have a paid service that creates and delivers advertising campaigns across digital channels targeted to visitors from your site and segemented based on behavior and other factors. However, it isn't clear exactly how this works and what you need to do to get it going. Review Source Anzhelika O. Founder, CEO Financial Services Used the software for: Less than 6 months ### "Great lead generation tool for small businesses" November 2, 2018 5.0 Pros I love that you can get emails of people from the company that visited your website just by installing a simple javascript. This is a fantastic feature that all demand generation marketers, including myself, have been longing for. Even without a lead capturing form on my website, I can understand (by looking at my Albacross dashboard) if the content resonates with people by simply looking at the overall level of activity of the users. And if needed, I can even "cold-email" anyone in the company that visited my site by tapping into the contact info available for that company in my Albacross dashboard. Amazing! Cons I love Albacross. There is nothing that I hate about the software. I would appreciate having more features, like e.g., having an email address of that very person who came on my website, but then, I guess, that would be black magic. Review Source Rafal M. Owner Management Consulting Used the software for: 2+ years ### "impressive (but pricey)" March 9, 2021 5.0 If you use cold-mail or cold-call it is a must have. Pros Identifies a lot of polish companies All contact details in company details Posibility to serve ads to companies (persons) who visited your site (like Facebook Pixel but in different way) Periodic emails (daily/weekly) from saved segments are great! Great UX/UI Cons Price is high, in my opinon should be a half of current pricelist (price to functionality and effect relation). Possibility to put visitors from companies to LIN/FB/GA pixel would be a great feature Review Source VR Verified Reviewer SDR Team Lead Computer Software Used the software for: I used a free trial ### "Easy to use IP identification tool" July 21, 2021 4.0 Overall, the software was easy to use, it can integrate with all of the most popular sales tools like Salesforce, Cognism, Slack and etc. It does the job identifying potential customers who are just visiting the website, however, our website traffic was too low, so we decided not to move forward with Albacross at this time. Pros The software was very easy to set up, use, make changes and etc. We used it for lead generation purposes, trying to identify potential customers who are visiting our site, researching our tool but not registering for a free trial. It works really well if you have large amount of traffic visiting your website daily. Cons The software is only able to identify approximately 25-30% of IP addresses, so only 1 out of 3-4 potential customers will be identified. However, as I know it is an industry average and there are no other tools that could provide with account identification rates. Thus, the company needs to have a large amount of traffic visiting the website every day to justify the cost of the tool. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[Dealfront](https://www.capterra.com/p/154835/Leadfeeder/) Review Source DC Dave C. Director Design Used the software for: 1-2 years ### "Amazing lead generation tool" November 26, 2019 4.0 Really excited to have access to a tool like because its such a unique offering. Looking forward to how they further develop the platform. Pros Being in the design industry, i’m always looking at new ways to have a better understanding of who is visiting my site. With Albacross I ts like getting X-ray vision! You can easily track what companies are visiting the various pages of your website. How cool is that! This is something that most analytics tools don’t even offer. Another huge benefit is then being able to push that info to the other tools in your sales stash including a CRM for further follow up. Cons I can’t think of many cons. It does what it says. The accuracy and amount of companies they are to tack could be improved, but I know that is something they are working on.’ Review Source VR Verified Reviewer Data Analytics Professional Management Consulting Used the software for: Less than 6 months ### "Very easy to use, just set and forget. " November 9, 2018 5.0 Albacross gives me insights on leads interacting with my website on a weekly basis. This has come in handy when we saw prospects whom we thought had dropped off our sales radar still coming to visit our site (FOMO) - it helped rekindle the conversation (in a non-creepy way) and win us a sale. Pros Albacross is very simple to use. It is one of those you set and forget and it does the rest for you. I get weekly emails of leads who have visited on my site (at a company level). I can choose to go more granular by looking into details around what activities they did while they were on my site. Although there is no way to know which individuals were checking out the site, one can be intelligent about this by embedding highly relevant targeted content on some pages or tracking pages that are contextual to some folks you are already talking to. Cons I have no issues with the tool as such. I think whatever perceived limitations I have of the tool come from my own ignorance. I wish the folks at Albacross would educate me more so that I can use the tool in an even more effective manner. Review Source PC Phillip C. Marketing Design Used the software for: 6-12 months ### "Empower Your Sales Outreach Team" April 14, 2019 4.0 Recommended Pros As our headline roars, we love Albacross for what it does. Knowing which entities or companies have visited our landing pages or website is important. It gives our sales team a better opportunity to pitch to our 'warm' leads. Another feature we like is the segmenting part where we at the marketing side first qualify then.. pass down these reports/worksheets to the sales side. Quite a tight collaborative tool also. Cons The data can improved especially in the South-east asia region. We encountered websites (eg. 53sample.com) instead of real company names. Small companies data is often missing or incorrect. Otherwise, all is well. Review Source MW Mateusz W. CEO Marketing and Advertising Used the software for: 1-2 years ### "Mixed experiences" September 14, 2022 4.0 I think it's a great tool especially if you targeting larger companies. Pros The main feature is great. You can check what companies and what people are browsing your website. Cons However it sometimes work really well, and sometimes most of the results are like internet providers. Review Source VR Verified Reviewer CEO & Founder Marketing and Advertising Used the software for: I used a free trial ### "I have tried them all, this is the best" December 27, 2018 5.0 Pros I have tried most (nearly all) of the lead generation tracking apps on the market and I have to say that this is the best and gives you the best value for money in my opinion. You get as much from albacross (if nor more) as you get from the more expensive systems. Cons There has been a few times what the platform has gone down or crashed but it has only been for a short while and I appreciate the product is still fairly new yet. Review Source VR Verified Reviewer Marketing manager Marketing and Advertising Used the software for: 1-2 years ### "Plug-and-play lead generation" October 12, 2018 5.0 We have generated som real business with the free tier. Pros The incredibly easy installation! Copy, paste and publish. Cons It's a bit laggy and no good instructions for when you want to start tracking more in depth. Review Source VR Verified Reviewer Digital Marketing Specialist Information Technology and Services Used the software for: Less than 6 months ### "Generate leads on the go!" February 24, 2019 5.0 Pros This is a freemium product that helps you identify and scale your leads. SImple and easy to understand user interface. Strong customer support from the team and helps you overcome lead struggles. Cons Haven't faced any issues with the tool by far! Its a solid tool for lead generation. Review Source VR Verified Reviewer CEO & co-founder Internet Used the software for: Less than 6 months ### "Valuable insights" November 19, 2018 5.0 Pros Very easy to implement with Google Tag Manager. Friendly interface showing a great listing of companies visiting our site. Cons The accuracy can be improved so that more companies will be recognized, but I'm pretty sure the team is working hard on constant improvements 💪. Review Source DS Dinakar S. Founder Computer Software Used the software for: Less than 6 months ### "Know who’s visiting your business website" May 19, 2024 5.0 Pros Easy to use and setup. Fast lead analysis. Cons Results are not accurate all the time. As a tech business owner, I understand tracking is not 100% reliable. Overall, tracking is good. Review Source Raaj M. CEO Information Technology and Services Used the software for: Less than 6 months ### "Great Product" November 2, 2018 5.0 Overall a pleasant experience and great bang for buck. I will recommend this product for sure. Pros I like the fact that I know which companies visited my site Cons Not all end up with leads as some only list a company and nothing else. Review Source Jonathan O. Founder Program Development Used the software for: 6-12 months ### "Good tool for checking visitors" November 10, 2018 5.0 It's been great, we've found new clients by calling companies that has visited our website! Pros That we can see which companies has visited our website Cons Slow loading times and buggy login process Review Source VR Verified Reviewer Specialista in marketing digitale Marketing and Advertising Used the software for: Less than 6 months ### "Albacross super lead" November 9, 2018 3.0 Pros The fact is that this is the only software that can tell me who exactly have visited my website. This is great because I can share those result (leads) with my sales manages! Cons I've try to srtu up an ads campaign but it is not clear as this software is going to make the campaign. It is not clear if it will use the goggle display network or something else. In other words I've not started the campaign because I'm not sure where I'm going to spend my company money. Review Source john C. md Marketing and Advertising Used the software for: Less than 6 months ### "A Great Must Have Lead Generation Tool - " November 2, 2018 4.0 Overall experience has been great value for money, easy to use and nice people to work with. Pros Easy to use software that gives you great reporting and lead generation functionality all at a great price. When I have used the online support, they have been really helpful too. Cons At the moment, nothing! Maybe as i start to use the more advanced features I might uncover a few things that could be better. Review Source CB Collin B. Digital Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Very cool emerging lead generation tool" November 2, 2018 4.0 Our business has beniftted greatly from this tool just by knmowing exact traffic to our website. Its been very interesting to see the different businesses who have been visting us. Pros This software is very detailed and quick to provide results Cons Sometimes it's hard to find the information that you are looking for i.e. reporting. Also, the business income is not in US currency. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.