Who Uses This Software?

App developers, product managers and marketers looking to make data-driven decisions about their mobile apps use Branch.


Average Ratings

9 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Branch Metrics
  • branch.io/
  • United States

About Branch

A deep linking platform to unify mobile measurement and user experiences across devices, platforms, and channels. Branch increases mobile conversion, retention, and engagement through deep linking, user routing, and personalized app experiences.


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Branch Features

  • Access Controls/Permissions
  • Code Refactoring
  • Code-free Development
  • Collaboration Tools
  • Compatibility Testing
  • Data Modeling
  • Debugging
  • Deployment Management
  • Mobile Development
  • Reporting/Analytics
  • Software Development
  • Source Control
  • Web App Development

Branch Reviews Recently Reviewed!


Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition strategy

Nov 06, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Supports a great number of different platforms on various architectures.

It is very easy to integrate and get everything up and running.

It is free to use so represents a significant saving on other solutions.

Support for the product is excellent and there is a large friendly community of users

They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.

They have a very accessible and knowledgeable support team who go above and beyond to help.

Cons: Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.

Overall: Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.

Branch allows us to provide trackable linking to our mobile apps and user analytics

Mar 20, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing. Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool.

Cons: Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app.

Overall: Quicklinks/deeplinks!

Capterra loader

Deep linking help apps to share content of the app to other platforms. It helped me a lot in my app.

Nov 03, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.

Cons: Branch.io should also provide a mobile app to check analytics on the go. Sometimes you are not on PC and want to check it on phone.

Overall: Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users

Capterra loader

Branch - A great tool for universal Links

Nov 03, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation.

Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.

All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.

Cons: There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.

Overall: Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns.

Best deep-linking solution

May 24, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Mobile SDKs are very good. Never experienced problem with deep link - fast and easy setup. Also very powerful to track source of app install and deep link user on first launch.

Cons: Analytics side is not really powerful compared to specialized services. Creating link with iOS SDK is not easy on first attempt - need to carefully go through docs first.

Overall: Smooth deep linking and app install attributing.

Capterra loader

Branch is very good for deep linking.

Nov 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: It is fast and easy to use. Easy to understand for marketing guys as well. branch really makes deep linking a breeze

Cons: Some minor improvements are always appreciated..No such cons in Branch.io. Customer service can be made a little quick.

Makes viewing my schedule very easy and shift changes are much easier

Apr 23, 2018
3/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to view the schedule, shift changes are much easier, can communicate with employees much easier than getting their number first.

Cons: Sometimes, on ios my shifts never sync to my calendar like the app says it will after I enable the syncing.

Ok solution for app deep linking, docs could use work

Jun 21, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Most app deep-linking solutions tend to be full-suite solutions to help marketing teams manage acquisition, customer journeys, etc - so simple deep linking docs isn't really a priority. Branch gives this feature away for free, and they have a decent SDK.

Cons: Docs weren't the easiest to follow, especially around debugging and testing the deep linking (i.e. user detection) functionality.

Capterra loader

Worked most well, but numbers never seemed right

May 10, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Branch does exactly as it says with reporting of link clicks. It organizes them and allow you to view click totals.

Cons: The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products. We switched to another service and the click totals seemed to look much more reasonable.

Overall: Link click monitoring.