# Branch Metrics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Branch Metrics Software - reviews, pricing plans, popular comparisons to other Mobile Analytics products and more. Source: https://www.capterra.com/p/167545/Branch --- # Branch Metrics Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Branch Metrics ## What is Branch Metrics? Branch is a cross-platform attribution and linking platform used by the 40,000 of world's top mobile brands like Pinterest, Airbnb, BuzzFeed, GoEuro to unify mobile measurement and user experiences across devices, platforms, and channels. Branch increases mobile conversion, retention, and engagement through deep linking, user routing, attribution, mobile banners, and personalized app experiences. ## What is Branch Metrics used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 86% Neutral 9% Negative 5% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Branch Metrics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://branch.io/&name=Branch Metrics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Branch Metrics 4.1 (22) VS. [4.4 (15,345)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting Price Contact vendor Starting Price $7.91 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (22) Ease Of Use 4.1 (14,388) Value For Money 4.5 (16) Value For Money 4.3 (9,793) Customer Service 4.4 (17) Customer Service 4.2 (9,549) ## Branch Metrics alternatives [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) Highest Rated [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) [4.6 (1,872)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176586/Power-BI/) [Amplitude](https://www.capterra.com/p/158741/Amplitude/) [4.6 (67)](https://www.capterra.com/p/158741/Amplitude/reviews/) Starting price $995.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158741/Amplitude/) [Databox](https://www.capterra.com/p/154024/Databox/) [4.6 (204)](https://www.capterra.com/p/154024/Databox/reviews/) Starting price $159.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154024/Databox/) [View all alternatives](https://www.capterra.com/p/167545/Branch/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Visualization 4.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Graphical representation of data ROI Tracking 4.4 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Conversion Tracking 5.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Reporting/Analytics 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Campaign Analytics 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Branch Metrics 31 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A report showing what actions customers perform Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Identify and prevent suspicious activity Track and monitor a specific set of keywords Manage multiple campaigns in one system Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.4 (22) 4.4 Based on 22 reviews ## Pricing Value for money 4.5 (16) ### Starting price Contact vendor for pricing Free trial available Value for money 4.5 (16) 4.5 Based on 16 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[ Mailjet](https://www.capterra.com/p/130105/Mailjet/)[ Mailgun](https://www.capterra.com/p/159630/Mailgun/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (17) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (17) 4.4 Based on 17 reviews ## User reviews Overall rating 4.1 Based on 22 reviews Filter by rating 5(7) 4(12) 3(2) 2(0) 1(1) Mentioned topic Sorted by most recent JM Juan Manuel C. Head of growth Marketing and Advertising ### "One of the best Mobile measurement partners on the market." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 3, 2024 Pros Branch can track and attribute the origin of installs and conversions across different channels (web, mobile, email, social networks, etc.). The connection with advertising partners is very simple and intuitive. Cons Technical support for users on the free plan or lower levels may be limited. Initial setup may require considerable technical knowledge. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LH Lucien H. VP of GTM Information Technology and Services ### "Branch is a must for superior mobile marketing and attribution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 15, 2024 We've used branch for over 6 years as a crucial attribution tool to ensure we are on top of our mobile marketing funnel. Pros The most powerful thing for us with Branch is the attribution for our mobile marketing for a consumer app. Reporting and analytics is excellent and a tool we've relied on for many years to understand our traffic sources, the ROI of those sources and where we can optimise. Cons Branch has a feature limitation around changing links once they've been created which prompted us to include Rebrandly as an alternative. We couldn't change the link to redirect from an in-app experience to a web experience which was a big limitation for our business. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User iOS Developer Information Technology and Services ### "The way it brings iOS , android and desktop app together is just wow!!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 25, 2023 I'm a great fan of this. Before going with branch.io we used universal links provided by Apple and android but when a user taps on android link while using an iPhone it doesn't actually work. But branch.io made it very simple. Pros I have implemented this in our latest apps that we build. It's just awesome the way it give us flexibility to choose the custom domain other than what they provide us. I also once encountered an issue then contacted support team. To my shock they were very friendly and keen to resolve each issue when developer raises. More than anything it gives us short links, where we can send parameters to branch.io and retrieve params while link is tapped. This helps us to be safe from fake links created. Cons I wonder are there any cons...I can say initially we had an option to play till one month before adding credit card though they won't cut any. But this make a thought to think do we really need to continue with branch.io even before playing with it for a while. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chandana D. Growty Marketing Manager Marketing and Advertising ### "Excellent MMP for small enterprises, perfect for app attribution and deep linking." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 17, 2023 Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns. Pros Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say. Cons Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such. Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Marketing and Advertising ### "Helpful choice for app attribution." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 2, 2023 I have had a great experience so far, the features are well put out. We use these to better optimise our campaigns and make them deliver high quality results. It helps us understand the ROI of different channels. Partner/Affiliate integration and analytics is easy, it also supports the creation of deep links in bulk and their analysis helps us stay focused on high quality partners. Pros The tool is convenient in usage and does not have a steep learning curve. User Interface is simple and stays focused on the important features that are required. Navigation across buttons is easy and there are hardly any downtimes. We essentially use the dashboards on Branch to get a clear understanding of different channels and their driven conversions. Cons With changing markets, Branch should introduce new features for example how to still use deep linking with the introduction of iOS14. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MR Mrutyu Ranjan S. Associate lead digital marketing Logistics and Supply Chain ### "Branch Metrics reviews" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 10, 2023 The overall experience is quite good. I can say my problem is solved with the help of the branch. Maybe it is little expensive for individual businesses but once you use this you will not regret it. Pros I am impressed with the metrics. I have rechecked with the particular platform and it should 99% data is matched. Cons The customer support is not great but good. If you don't have a bigger plan they will give the email support. if you are taking bigger plan then they may give you call support or any POC for you. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Assistant Marketing Manager Automotive ### "Branch - Mobile App Attribution Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 8, 2022 Pros The industry standard features available on this software, easy to use analytics tools and data synchronisation to our database. Cons The process of implementation takes long Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Senior Software Engineering Manager Computer Software ### "Pricing Past 200k MAU is Terrible" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 October 27, 2022 Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app. Pros Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down. Cons Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Associate Marketing and Advertising ### "Best analytics tool for marketing automation and data attribution" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 13, 2022 Pros Branch has provided us with all the feature required track our marketing automation campaigns running on CRM. We can easily create deeplink which can be used in push, email, sms etc. This helps in decision making for future campaigns. Cons The interface and hierarchy of this platform is not simple. Beginners may find it difficult to understand. Branch can work on simplifying that. Rest all is good. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Aakash G. AVP Marketing Automotive ### "Best MMP - Both Affordable & Robust" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 7, 2021 Pros \- Ease of integration with any platform/ad network - Fraud detection - Deeplinks and nativ links Cons No such thing, it's great mmp tool overall Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Reasons for choosing Branch Metrics Because of better pricing and support Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/167545/Branch/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)