# Branch Metrics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Branch Metrics the right Mobile Analytics solution for you? Explore 22 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/167545/Branch/reviews --- Branch Metrics 4.1 (22) [View alternatives](https://www.capterra.com/p/167545/Branch/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Branch Metrics Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews JC Juan Manuel C Head of growthMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “The connection with advertising partners is very simple and intuitive.“ September 3, 2024 AB Alexander B Senior Software Engineering ManagerComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate.“ October 27, 2022 Mridul C Assistant Marketing ManagerAutomotive, 501 - 1,000 employeesUsed the software for: 1-2 years. “The industry standard features available on this software, easy to use analytics tools and data synchronisation to our database.“ December 8, 2022 Darshan S AssociateMarketing and Advertising, 501 - 1,000 employeesUsed the software for: 1-2 years. “Beginners may find it difficult to understand.“ July 13, 2022 AB Alexander B Senior Software Engineering ManagerComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Was useful as a deferred deep link product under original pricing under 200k MAU.“ October 27, 2022 Swati R Digital Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “The tool is convenient in usage and does not have a steep learning curve.“ March 2, 2023 ## Showing most helpful reviews Showing 1-22 of 22 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sam L. Head of Digital Marketing Leisure, Travel & Tourism Used the software for: 1-2 years ### "Hands-down the best all-around mobile attribution / deep linking platform" May 2, 2019 5.0 We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses. Pros Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us. Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app. Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply. Cons Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/)[AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Reason for choosing Branch Metrics We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result, we decided to give Branch and have been extremely pleased since. Review Source JMC Juan Manuel C. Head of growth Marketing and Advertising Used the software for: 2+ years ### "One of the best Mobile measurement partners on the market." September 3, 2024 4.0 Pros Branch can track and attribute the origin of installs and conversions across different channels (web, mobile, email, social networks, etc.). The connection with advertising partners is very simple and intuitive. Cons Technical support for users on the free plan or lower levels may be limited. Initial setup may require considerable technical knowledge. Review Source VR Verified Reviewer Senior Software Engineering Manager Computer Software Used the software for: 2+ years ### "Pricing Past 200k MAU is Terrible" October 27, 2022 1.0 Was useful as a deferred deep link product under original pricing under 200k MAU. Not sustainable when prices jump up to 10x - 20x as you grow your app. Pros Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down. Cons Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation. Review Source LH Lucien H. VP of GTM Information Technology and Services Used the software for: 2+ years ### "Branch is a must for superior mobile marketing and attribution" May 15, 2024 5.0 We've used branch for over 6 years as a crucial attribution tool to ensure we are on top of our mobile marketing funnel. Pros The most powerful thing for us with Branch is the attribution for our mobile marketing for a consumer app. Reporting and analytics is excellent and a tool we've relied on for many years to understand our traffic sources, the ROI of those sources and where we can optimise. Cons Branch has a feature limitation around changing links once they've been created which prompted us to include Rebrandly as an alternative. We couldn't change the link to redirect from an in-app experience to a web experience which was a big limitation for our business. Review Source Chandana D. Growty Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Excellent MMP for small enterprises, perfect for app attribution and deep linking." March 17, 2023 4.0 Branch has helped us elevate our marketing strategies, as it helps in accurate conversion tracking and shows a clear picture of ROI driven by each channel and their respective campaigns. Pros Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say. Cons Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such. Review Source VR Verified Reviewer iOS Developer Information Technology and Services Used the software for: 1-2 years ### "The way it brings iOS , android and desktop app together is just wow!!" September 25, 2023 4.0 I'm a great fan of this. Before going with branch.io we used universal links provided by Apple and android but when a user taps on android link while using an iPhone it doesn't actually work. But branch.io made it very simple. Pros I have implemented this in our latest apps that we build. It's just awesome the way it give us flexibility to choose the custom domain other than what they provide us. I also once encountered an issue then contacted support team. To my shock they were very friendly and keen to resolve each issue when developer raises. More than anything it gives us short links, where we can send parameters to branch.io and retrieve params while link is tapped. This helps us to be safe from fake links created. Cons I wonder are there any cons...I can say initially we had an option to play till one month before adding credit card though they won't cut any. But this make a thought to think do we really need to continue with branch.io even before playing with it for a while. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Helpful choice for app attribution." March 2, 2023 4.0 I have had a great experience so far, the features are well put out. We use these to better optimise our campaigns and make them deliver high quality results. It helps us understand the ROI of different channels. Partner/Affiliate integration and analytics is easy, it also supports the creation of deep links in bulk and their analysis helps us stay focused on high quality partners. Pros The tool is convenient in usage and does not have a steep learning curve. User Interface is simple and stays focused on the important features that are required. Navigation across buttons is easy and there are hardly any downtimes. We essentially use the dashboards on Branch to get a clear understanding of different channels and their driven conversions. Cons With changing markets, Branch should introduce new features for example how to still use deep linking with the introduction of iOS14. Review Source Aakash G. AVP Marketing Automotive Used the software for: 2+ years ### "Best MMP - Both Affordable & Robust" September 7, 2021 4.0 Pros \- Ease of integration with any platform/ad network - Fraud detection - Deeplinks and nativ links Cons No such thing, it's great mmp tool overall Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) Reason for choosing Branch Metrics Because of better pricing and support Review Source MH Mark H. Programmer Computer Games Used the software for: 1-2 years ### "Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition strategy" November 6, 2017 4.0 Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest. Pros Supports a great number of different platforms on various architectures. It is very easy to integrate and get everything up and running. It is free to use so represents a significant saving on other solutions. Support for the product is excellent and there is a large friendly community of users They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps. They have a very accessible and knowledgeable support team who go above and beyond to help. Cons Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end. Review Source VR Verified Reviewer Assistant Marketing Manager Automotive Used the software for: 1-2 years ### "Branch - Mobile App Attribution Tool" December 8, 2022 4.0 Pros The industry standard features available on this software, easy to use analytics tools and data synchronisation to our database. Cons The process of implementation takes long Review Source MRS Mrutyu Ranjan S. Associate lead digital marketing Logistics and Supply Chain Used the software for: 6-12 months ### "Branch Metrics reviews" February 10, 2023 4.0 The overall experience is quite good. I can say my problem is solved with the help of the branch. Maybe it is little expensive for individual businesses but once you use this you will not regret it. Pros I am impressed with the metrics. I have rechecked with the particular platform and it should 99% data is matched. Cons The customer support is not great but good. If you don't have a bigger plan they will give the email support. if you are taking bigger plan then they may give you call support or any POC for you. Review Source VR Verified Reviewer iOS/Android Developer, Creator & Co-founder Computer Software Used the software for: 2+ years ### "Branch allows us to provide trackable linking to our mobile apps and user analytics" March 20, 2018 5.0 Quicklinks/deeplinks! Pros Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing. Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool. Cons Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app. Review Source VR Verified Reviewer Associate Marketing and Advertising Used the software for: 1-2 years ### "Best analytics tool for marketing automation and data attribution" July 13, 2022 4.0 Pros Branch has provided us with all the feature required track our marketing automation campaigns running on CRM. We can easily create deeplink which can be used in push, email, sms etc. This helps in decision making for future campaigns. Cons The interface and hierarchy of this platform is not simple. Beginners may find it difficult to understand. Branch can work on simplifying that. Rest all is good. Review Source Kunal V. iOS Developer Information Services Used the software for: 6-12 months ### "Branch - A great tool for universal Links" November 3, 2017 4.0 Tracking a referrer via the referral link is one of the main business problems I'm currently trying to tackle. One can find an individual referrer as well as the referred user count. It is highly helpful for tracking and measuring the effectiveness of one's campaigns. Pros It provides a good number of features to aid marketing, tracking and reviewing important business data. T free SMS for download is one of the highlights and is commendable on Branch's part to foot the bill, so to speak. The separate "Testing" and "Live" options are a real boon to Branch's partners. Creating a new link is super easy the Link Settings page is very easy to configure for iOS or Android or Desktop implementation. Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns. All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources. Cons There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding. Review Source AK Arif K. Senior Android Developer Consumer Services Used the software for: 6-12 months ### "Deep linking help apps to share content of the app to other platforms. It helped me a lot in my app." November 3, 2017 5.0 Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users Pros It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app. Cons Branch.io should also provide a mobile app to check analytics on the go. Sometimes you are not on PC and want to check it on phone. Review Source Ashish G. Senior Android Engineer Used the software for: 1-2 years ### "Branch is very good for deep linking." November 6, 2017 5.0 Pros It is fast and easy to use. Easy to understand for marketing guys as well. branch really makes deep linking a breeze Cons Some minor improvements are always appreciated..No such cons in Branch.io. Customer service can be made a little quick. Review Source Jonathan T. Director of Operations Hospital & Health Care Used the software for: 6-12 months ### "Excellent for creating large numbers of trackable short links" July 18, 2019 4.0 Pros It was the best solution we had found to create large numbers (100s) of trackable short links. Also included a feature to import a txt file of data to generate multiple short links at a time. Cons The import feature, while useful, was not the most user friendly. Also, no easy ability to modify or edit multiple short links at once. Review Source EA Evgeny A. iOS developer Information Technology and Services Used the software for: 1-2 years ### "Best deep-linking solution" May 24, 2018 5.0 Smooth deep linking and app install attributing. Pros Mobile SDKs are very good. Never experienced problem with deep link - fast and easy setup. Also very powerful to track source of app install and deep link user on first launch. Cons Analytics side is not really powerful compared to specialized services. Creating link with iOS SDK is not easy on first attempt - need to carefully go through docs first. Review Source Allen M. Performance Analyst Marketing and Advertising Used the software for: Less than 6 months ### "Ability to use the same links across channels makes productivity increase" November 27, 2019 5.0 Extremely efficient platform that has slowed in terms of customer support, but it still is quite a powerful tool Pros My partners are able to streamline campaign builds by using the same links across all of their channels. Cons Customer service response times have begun to expand. My colleagues seem to say it used to take hours, but now it may take a day or two to even get an initial response outside of auto-responses. Review Source VR Verified Reviewer Co-Founder Used the software for: 6-12 months ### "Ok solution for app deep linking, docs could use work" June 22, 2018 4.0 Pros Most app deep-linking solutions tend to be full-suite solutions to help marketing teams manage acquisition, customer journeys, etc - so simple deep linking docs isn't really a priority. Branch gives this feature away for free, and they have a decent SDK. Cons Docs weren't the easiest to follow, especially around debugging and testing the deep linking (i.e. user detection) functionality. Review Source James G. Lead Developer Computer Software Used the software for: 6-12 months ### "Worked most well, but numbers never seemed right" May 10, 2018 3.0 Link click monitoring. Pros Branch does exactly as it says with reporting of link clicks. It organizes them and allow you to view click totals. Cons The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products. We switched to another service and the click totals seemed to look much more reasonable. Review Source VR Verified Reviewer Director of Digital Marketing Marketing and Advertising Used the software for: 1-2 years ### "Branch Review" June 7, 2019 3.0 Pros I like that I can deep link with this software. The ability to direct different device users to appropriate landing pages is awesome. Cons This software is not very intuitive & is iron-fisted. Review Source Similar Products Featured ## Related categories [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Click Fraud](https://www.capterra.com/click-fraud-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)