# Bluestone PIM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bluestone PIM the right Digital Asset Management solution for you? Explore 7 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/167740/Bluestone-PIM/reviews

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Bluestone PIM

4.6 (7)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Bluestone PIM

Ease of use

4.7

Customer Service

4.7

## Showing most helpful reviews

Showing 1-7 of 7 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Thomas H.  
Senior Product Manager  
Telecommunications  
Used the software for: 6-12 months

### "Highly flexible solution that fits our business model"

November 27, 2018

4.0

Pros

Is set up to fit our product structure and G2M model, which is often not the case with more standardized Ecommerce solutions. Solution delivery is supported by highly competent people at Bluestone PIM, which was very helpful for us when building an Ecommerce site for the first time.

Cons

The solution not being plug and play is a two-edged sword, as it gives great flexibility, but also takes a bit more time to launch. Ideally, a few more standard features on the platform would be nice to have in place, so we could have launched a first version of our shop earlier.

Review Source

CH

Christoffer H.  
Solution Architcht  
Retail  
Used the software for: 2+ years

### "Bluestone PIM in Colorline"

November 15, 2021

4.0

We are using PIM as master for all our retail items. PIM handles data quality om key attributes. Plan is to extend the usage of PIM to be master og all products through the entire business. The PIM solution is a key part of the process of getting full control of our assortment, and up to date product information in all systems.

Pros

It\`s a true example og API first application. All essential functions regarding data exchange are available through API's. The UI is in general user friendly. The license model is predictable. You design your own data model, which gives you a high level of freedom but is challenging for a new user of PIM applications.

Cons

product is missing a rules engine, both ways of calculating values and building rules connected to the attributes. Some parts of UI are not optimized and should be improved to increase end-user satisfaction, f.ex scrollbars are not easy to use, screen sections are not that flexible.

Alternatives considered

[Perfion PIM](https://www.capterra.com/p/151864/Perfion-PIM/)

Reason for choosing Bluestone PIM

Bluestone PIM was selected primarily based on the technology, with the risk of having to design a datamodel for ourselves. Perfion was a good second because of its close integrations with Dynamics but didn\`t fulfill our tech demands.

Review Source

hM

hege M.  
Sustainability Manager  
Building Materials  
Used the software for: 6-12 months

### "Flexible and easy to manage"

November 16, 2021

4.0

More control and safe use of productdata

Pros

Categories, tags and flexible assets and attributes. Easy use and intergration to CMS and soon more databases.

Cons

Some issues with pricemanagement and documents/pictures/files that we wold like to work on a higher level and reuse.

Review Source

VR

Verified Reviewer  
CTO  
Internet  
Used the software for: 1-2 years

### "Great product with infinite flexibility and scalability. "

February 13, 2018

5.0

Pros

The 100% micro service architecture makes this product one of the most versatile products on the market. Easy to use and easy to integrate with.

Cons

Some of the less important features are not fully covered by external APIs yet. But according to the backlog, it will not take long until we have full access to this to.

Review Source

CØ

Christine Ø.  
Web editor  
Building Materials  
Used the software for: 1-2 years

### "A journey from analog to digital information, and we are only just beginning. "

March 7, 2019

5.0

Using Bluestone PIM will not only save us hours of working in several platforms and databases, but the quality of the information will go from very poor to very good in an instant! By using PIM as our primary source of product information, all our stakeholders from customers to the authorities will have the latest and correct information at all time.

Pros

As a company in the start of digitalizing product information, Bluestone PIM has been a good solution with an easy user interface and great customer service. The possibilities feels unlimited and we are only just starting.

Cons

With a new software, not all "nice to have" functions is in place, but still being developed. Also some small bugs to fix, but Bluestone react quickly to fixing these things.

Review Source

Einar A.  
CEO  
Internet  
Used the software for: 6-12 months

### "I have worked with the solution in several projects, and it continues to surprise me positively."

January 17, 2018

5.0

Pros

The flexibility in the solution is excellent, and it got a great user interface. Their API first philosophy enables us to take advantage of all potential omnichannel options.

Cons

Not much but I am missing a change log (audit trial). However, I have heard that this will be included in a future release. Their translation module is a bit lacking.

Review Source

MB

Magnus B.  
Chief Marketing Officer (CMO)  
Internet  
Used the software for: 6-12 months

### "Bluestone PIM is a modern and scalable PIM-solution"

February 19, 2018

5.0

It allows for an easier overview of where you have "black holes" in product information. Great filtering functions for drilling down to a selection of products to work on.

Pros

As Bluestone PIM is a SaaS-product you don't have to install anything. This means easier administration than most other PIM-systems. It is has all the necessary functions that you need to enrich and work smartly with your product categories and catalogs.

Cons

The system is very configurable, but if you have a lot of special needs with regards to development you may want to look for a more enterprise-oriented PIM - solution.

Review Source

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