Who Uses This Software?

The primary users of Postalytics are marketers at small to mid sized organizations that have invested in CRM or Marketing Automation and either send direct mail today and want to do it better/faster.


Average Ratings

5 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $199.00/month/user
  • Pricing Details
    Postalytics charges Per Piece fees for postcards and letters based on plan
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Mac
    Installed - Windows
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Postalytics
  • www.postalytics.com
  • Founded 2008
  • United States

About Postalytics

Postalytics uses automation to turn direct mail into a digital marketing channel. Our all-in-one, self-service direct mail automation tool makes it fast, easy and simple to create, send and track the results of direct mail campaigns. Campaign dashboards show the delivery and response status of each piece of mail, with critical ROI metrics calculated in real-time. Pricing is all-inclusive, with printing, postage and tracking bundled. Sign up for a free account


Postalytics Features

  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign

Postalytics Reviews Recently Reviewed!


Overall good experience and good value. They came through for me!

Oct 02, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system.

Cons: There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though.

Overall: Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface.

High performing way to convert leads

Jan 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Overall: One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

A great way to rethink direct mail

Oct 02, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

Cons: I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

An innovative solution that helped us cut through the marketing noise!

Jan 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Postalytics really simplified direct mail for us. We were able to access the Postalytics portal directly from our marketing automation system - and create automated direct mail campaigns in minutes. Things like automated workflows could be built into our direct mail campaigns with personalized urls attached to each piece of mail sent out.

Overall: Generated some new sales opportunities. We also cut way down on the time it takes to create a direct mail campaign. The direct mail analytics is a really nice feature too which eliminates some of the guesswork.

Using Postalytics, we were able to get our message in front of key targets who previously had been very difficult to get in touch with.

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Stellar Customer Service

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted.

Cons: It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch.