--- title: "Postalytics Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Postalytics Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/168089/Postalytics/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Postalytics Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Postalytics ## What is Postalytics? Postalytics is a cutting-edge direct mail automation platform designed to streamline and enhance your marketing efforts. Whether you're a small business owner, a marketing professional, or part of a larger organization, Postalytics provides the tools and features you need to effortlessly create, send, and track your direct mail campaigns. Postalytics empowers advanced marketers to optimize their direct mail strategies and boost customer engagement. ## What is Postalytics used for? [Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Address Verification](https://www.capterra.com/address-verification-software/) Top alternative Featured Overall rating Based on 33 user reviews Reviews sentiment Positive 88% Neutral 12% Negative 0% Starting price $199 Flat Rate, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Postalytics?[Manage this product listing](https://www.g2.com/products/postalytics/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Postalytics 4.3 (33) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (33) Ease Of Use 4.6 (975) Value For Money 4.4 (27) Value For Money 4.5 (753) Customer Service 4.6 (27) Customer Service 4.5 (745) ## Postalytics alternatives Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars ## FAQs about Postalytics Overview ### Which roles and teams benefit most from Postalytics? Postalytics is most used by marketing managers, directors, coordinators, and strategists who plan, send, and measure direct-mail campaigns alongside digital outreach. Sales and business development teams use it to generate and follow up on prospects, while agency, production, and executive leaders oversee campaign execution, branded materials, and response reporting. Answer based on 33 reviews Overview ### What company size and specific industries is Postalytics built for? Postalytics is designed for advanced marketers and agencies, especially those in businesses that already use CRM or marketing automation tools and want to automate direct mail postcards and letters. It fits marketing teams and agency services across industries where direct mail is part of a broader customer outreach strategy. Features and Usability ### What are the key features of Postalytics? Postalytics includes automation, CRM, email marketing, and mailing list management as core features. It also offers A/B testing, campaign scheduling, campaign analytics, conversion tracking, response alerts, and reporting and statistics. Additional functions cover contact database management, data import/export, mailing list scrubbing, and API access. Pricing ### How much does it cost and what fees or limitations are included? Postalytics starts at a free plan for pay-per-piece mailing, with the $199 Marketer Plan and the $399 Pro & Agency Plans available as flat-rate subscriptions. The Free Plan includes one user login and basic integrations, while higher plans add more features, Salesforce access, and agency options. Answer based on 6 reviews Integrations ### Which third-party tools and platforms does Postalytics integrate with? Postalytics connects natively to ActiveCampaign, HighLevel, HubSpot CRM, HubSpot Marketing Hub, Keap, Klaviyo, Marketo Engage, Salesforce Sales Cloud, Zoho CRM, and Zapier. These integrations cover CRM, marketing automation, and workflow tools, giving Postalytics support for 10 third-party platforms. Answer based on 9 reviews Getting Started and Support ### What training and onboarding options does Postalytics offer? Postalytics provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided instruction, webinars provide scheduled group learning, documentation offers written reference material, and videos support self-paced review of features and setup steps. Answer based on 1 reviews Getting Started and Support ### What customer support options does Postalytics offer? Postalytics provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Reviewers describe the support team as helpful and responsive, with quick follow-up on issues, clear troubleshooting guidance, and steady help during onboarding and product learning. Answer based on 2 reviews Features and Usability ### Is Postalytics easy to use for direct mail campaigns? Postalytics makes direct mail campaign setup manageable for marketing teams with scheduling, personalization, analytics, and workflow-based sending. Many users find campaign creation intuitive after initial use, while some report a learning curve with formatting, file requirements, and the built-in design editor. Teams without design experience may need support or external creative tools. Answer based on 17 reviews Features and Usability ### How easy is the Postalytics user interface to navigate? Postalytics provides a practical web interface for building, proofing, testing, and tracking direct mail campaigns. Marketing teams often find navigation and templates straightforward, especially for recurring postcard sends. Some users find the editor clunky, encounter an initial learning curve, or need more mailing and design customization, though responsive support helps address setup questions. Answer based on 16 reviews ## Features AI summary Based on 4,141 Campaign Management reviews Capterra data shows that buyers of Campaign Management software rank the following features as their top priorities: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**67%**) - **Campaign Scheduling** (**58%**) Postalytics supports **Email Marketing** and **Campaign Scheduling**, giving teams the tools to create outreach campaigns and plan delivery at the right time. However, it does not include **Email Management**. Instead, it offers **Lead Management** (**49%**), which can help businesses track prospects and organize follow-up activity, providing teams with a clearer way to manage campaign contacts and timing. Reporting/Analytics 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Delivery Tracking 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Design Management 3.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Collaborate on creating a product by sharing and adjusting designs through a shared portal Data Import/Export 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Mailing List Scrubbing 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Clean up and verify addresses prior to sending direct mailings Campaign Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Postalytics 27 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - API: Application programming interface that allows for integration with other systems/databases - Automation: Automates manual tasks such as visitor arrival and departure notifications, guest badge printing and contact information autofilling. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Data Import/Export: Import and export data to and from software applications - Delivery Tracking: Track item deliveries through dispatch notifications, status and location tracking, and ETA updates - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mailer Templates: Premade examples of mailings, such as cards, brochures, etc. - Mailing List Purchasing: Buy lists of targeted contacts to use in marketing campaigns - Mailing List Scrubbing: Clean up and verify addresses prior to sending direct mailings - Mailing Services Integration: Outsource mailing services to a third party - Multi-Campaign: Manage multiple campaigns in one system - Printing Services Integration: Outsource printing services to a third party - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Alerts: Receive a notification when outreached contact performs the desired action --- Get Advice We can help you find the software with the features you need. Features 4.3 (33) 4.3 Based on 33 reviews ## Pricing Value for money 4.4 (27) Free Version [View pricing plan details](https://www.capterra.com/p/168089/Postalytics/pricing/) Marketer Plan $199.00 Flat Rate,Per Month It includes: - Unlimited Campaigns, Templates & Lists - Savings Analysis Report - Suppression Lists - Enhanced Campaign Dashboards - 1 User Login - All Integrations Except Salesforce - Unlimited IMB Mail Tracking - Unlimited Personalized QR Codes & pURLs - Direct Mail API - Onboarding & Training Plans with Experts - Enhanced Support Response Pro & Agency Plans $399.00 Flat Rate,Per Month It includes: - Flows  Multi-touch Campaign Automation - Response Center  All Response Channels - Automated File Campaigns - Unlimited User Logins With Access Controls - Agency Edition Option: White label & multi-client - Self-funded & Nonprofit Postage Options - Full Salesforce Integration - All Integrations (Including Salesforce) - Unlimited Campaigns, Templates & Lists - Enhanced Mail Tracking Campaign Dashboards - Unlimited Personalized QR Codes & pURLs - Direct Mail API - Onboarding & Training Plans with Experts - Priority Support Response Free Plan $0.00 It includes: - Unlimited Campaigns, Templates & Lists - Mailing List Audience Builder - Direct Mail Editor & Proofer - Pre-built Direct Mail Templates - 1 User Login - All Basic Integrations (no Salesforce or HubSpot Premium) - Unlimited IMB Mail Tracking - Smart Send and Triggered Drip Campaigns - Unlimited Personalized QR Codes & pURLs - Direct Mail API - Postalytics Academy Online Courses - Email, Chat & User Guide Support Value for money 4.4 (27) 4.4 Based on 27 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Keap](https://www.capterra.com/p/76390/Infusionsoft/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (27) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (27) 4.6 Based on 27 reviews ## User reviews Overall rating 4.3 Based on 33 reviews Filter by rating Counts reflect reviews available in this feed. 5(15) 4(14) 3(4) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Audra I. Digital Outreach Lead Used the software for: I used a free trial ### "I’m only skimming the surface" 5.0 January 14, 2019 For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful. Pros Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful. Cons Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer VP Marketing and Business Development Used the software for: Less than 1 year ### "High performing way to convert leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 20, 2018 One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release. Pros Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Marketing Strategist Used the software for: 1-3 years ### "Good but not great." 3.0 January 14, 2019 We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications. Pros I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes. Cons The lack of customization and available types of mailing makes it very difficult to use for promotions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Graphic Designer Used the software for: Less than 1 year ### "A great way to rethink direct mail" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 9, 2018 Pros I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods. Cons I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing and Special Projects Manager Used the software for: 1-3 years ### "Postcard process was greatly improved by Postalytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 23, 2019 Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful. Pros The interface is so intuitive it's simplified our weekly postcard campaign process. Cons For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Director of Marketing Used the software for: Less than 1 year ### "Powerful Service & Integration" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 14, 2019 Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours. Pros The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers. Cons The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Benefits Advisor Used the software for: Less than 1 year ### "Smart tool for direct mail" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 17, 2019 I needed a way to include direct mail in my warm prospecting strategy and this solved the problem. I didnt need a big budget and the tool is very user friendly. On top of that, the folks at Postalytics were great to work with! Pros It's very user friendly and the team there could not have been more helpful and responsive. Cons Some of the editing tools can be a little clunky, but overall still a good tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing Coordinator Used the software for: Less than 1 year ### "Good Concept: Still has a way to go" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 14, 2019 Pros I liked being able to track the performance of my postcards. This was more difficult with other print vendors. Cons Glitchy. Sometimes couldn't complete my order. Postcard quality could be a little poor. Print issues... etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Overall positive experience, just wish there were more feature" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 14, 2019 Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign. Pros Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me. Cons When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Caroline K. Marketing Manager Used the software for: Less than 1 year ### "Stellar Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 26, 2018 Pros I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted. Cons It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/168089/Postalytics/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.