# Postalytics Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Postalytics Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more.

Source: https://www.capterra.com/p/168089/Postalytics/alternatives

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# 

 Postalytics Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Postalytics

## What is Postalytics?

Postalytics is a cutting-edge direct mail automation platform designed to streamline and enhance your marketing efforts. Whether you're a small business owner, a marketing professional, or part of a larger organization, Postalytics provides the tools and features you need to effortlessly create, send, and track your direct mail campaigns. Postalytics empowers advanced marketers to optimize their direct mail strategies and boost customer engagement.

## What is Postalytics used for?

[Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Address Verification](https://www.capterra.com/address-verification-software/)

Overall rating

Based on 33 user reviews

Reviews sentiment

Positive

88%

Neutral

12%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Postalytics

4.3 (33)

VS.

[4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (33)

Ease Of Use

4.5 (5)

Value For Money

4.4 (27)

Value For Money

4.3 (5)

Customer Service

4.6 (27)

Customer Service

4.4 (5)

## Postalytics alternatives

[4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/)

Starting price

$10.99

Per User, Per Month

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting price

$20.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.2 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Delivery Tracking

4.3 (4)

75.00% of 4 reviewers that rated this feature as important or highly important

Track item deliveries through dispatch notifications, status and location tracking, and ETA updates

Design Management

3.3 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Data Import/Export

4.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Mailing List Scrubbing

4.7 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Clean up and verify addresses prior to sending direct mailings

Campaign Analytics

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Postalytics 26 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Manage various distribution channels, build relations with channel partners, and track their performance

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Import and export data to and from software applications

Track item deliveries through dispatch notifications, status and location tracking, and ETA updates

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Assemble applications and processes by dragging over and arranging pre-built components

Create and send email blasts/campaigns

Predefined actions automatically performed on the occurance of specific events

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Premade examples of mailings, such as cards, brochures, etc.

Buy lists of targeted contacts to use in marketing campaigns

Clean up and verify addresses prior to sending direct mailings

Outsource mailing services to a third party

Manage multiple campaigns in one system

Outsource printing services to a third party

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Receive a notification when outreached contact performs the desired action

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We can help you find the software with the features you need.

Features

4.3 (33)

4.3

Based on 33 reviews

## Pricing

Value for money

4.4 (27)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.4 (27)

4.4

Based on 27 reviews

## Integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[

Keap](https://www.capterra.com/p/76390/Infusionsoft/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (27)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (27)

4.6

Based on 27 reviews

## User reviews

Overall rating

4.3

Based on 33 reviews

Filter by rating

5(15)

4(14)

3(4)

2(0)

1(0)

Mentioned topic

Sorted by most recent

SS

Sydney S.

Marketing Director

Real Estate

### "Postalytics Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 19, 2023

Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

Pros

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

Cons

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CR

Chrissy R.

President

Marketing and Advertising

### "Postalytics is a great way to add revenue to your business!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 12, 2023

Pros

Easy to use, lots of data available. Amazing platform.

Cons

We weren't ready for the paid version, so we weren't able to fully utilize everything but were still paying the monthly fee.

Reasons for choosing Postalytics

The platform is really good.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SG

Sunil G.

Business Advisor

Management Consulting

### "Postalytics campaign"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

July 11, 2023

very good

Pros

The features , specifically tracking for deliveries or who opened and clicked are key and useful features.

Cons

The quality of paper that direct mail is printed on. I am a business advisor and need high quality paper.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JH

Jackson H.

Ceo

Real Estate

### "Impressive Direct Mail Tracking "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 11, 2023

Pros

I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.

Cons

I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RB

Rob B.

Executive Director

Mental Health Care

### "Postalytics"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

5/10

July 11, 2023

Pros

Ease of use! Super user friendly for everyone

Cons

I can't think of anything off the top of my head

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RH

Rob H.

Director

Food Production

### "Good and easy, but needs to improve quality"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

July 6, 2023

Overall good!

Pros

The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks!

Cons

The quality of the letters that go out. Postcards are better, but need to improve the print quality.

Reasons for choosing Postalytics

Best choice for the money

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RK

Rachel K.

Director of Content

Health, Wellness and Fitness

### "Increased effectiveness of drip campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 23, 2019

We used Postalytics to target visitors to specific pages on our website and sent them a VIP offer in the mail for a related service. We experimented with a few different campaigns and enjoyed watching the return.

Pros

Love how customizable Postalytics cards are! You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success.

Cons

The website interface is not the most intuitive. We had to play around with it quite a bit before we were able to settle on a design.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

August 26, 2019

Rachel, thank you for the review! The ability to use direct mail in drip campaigns is one of the really cool new use cases for direct mail that Postalytics helps customers deploy. The tool is evolving and growing rapidly, and we're working hard to make the interface easy and intuitive. We'll keep you up to date on software updates & look forward to seeing more great campaigns in the future!

DG

Dustin G.

Senior Business Development

Architecture & Planning

### "Valuable Marketing Avenue"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

January 23, 2019

The prints are very high quality and idea of custom printed personal URLs for each recipient is a great idea. Their online tracking dashboard is great.

Pros

It works with both online design and offline design making customization and A/B testing work pretty well.

Cons

The customized domain name is pointed at their DNS, making branding a bit hard to coordinate.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 24, 2019

Thank you for your feedback, Dustin! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

AU

Anonymous User

Marketing and Special Projects Manager

Computer Software

### "Postcard process was greatly improved by Postalytics"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 22, 2019

Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

Pros

The interface is so intuitive it's simplified our weekly postcard campaign process.

Cons

For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 23, 2019

Thank you for your feedback! We are so glad to hear that Postalytics helped to simplify your weekly postcard campaign process. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

AU

Anonymous User

Sales Development

Computer Software

### "First timer of direct mail"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 22, 2019

Pros

Tracking ability for direct mail was eye opening, great tool for first timers.

Cons

UI is just a tab clunky but once you use it once it's more intuitive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 23, 2019

Thank you for your feedback! We are so happy to hear you've had a great experience, especially as a new direct mail marketer. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

[View all Reviews](https://www.capterra.com/p/168089/Postalytics/reviews/)

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