# Postalytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Postalytics the right Campaign Management solution for you? Explore 33 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168089/Postalytics/reviews --- Postalytics 4.3 (33) [View alternatives](https://www.capterra.com/p/168089/Postalytics/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 21st, 2026 # Reviews of Postalytics Ease of use 4.1 Customer Service 4.6 ## Pros and Cons in Reviews RH Rob H DirectorFood Production, 10,001+ employeesUsed the software for: 1-2 years. “The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. “ July 6, 2023 ## Showing most helpful reviews Showing 1-25 of 33 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Audra I. Digital Outreach Lead Individual & Family Services Used the software for: I used a free trial ### "I’m only skimming the surface" January 11, 2019 5.0 For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful. Pros Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful. Cons Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback, Audra! We are so happy to hear you've had a great experience, especially with our HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer VP Marketing and Business Development Used the software for: Less than 6 months ### "High performing way to convert leads" January 12, 2018 5.0 One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release. Pros Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are glad the tool helped you to better engage your prospects and accelerate your pipeline. We'd love the opportunity to spend 15 minutes picking your brain on some of the additional features and integrations you'd be looking for. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Marketing Strategist Banking Used the software for: 1-2 years ### "Good but not great." January 12, 2019 3.0 We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications. Pros I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes. Cons The lack of customization and available types of mailing makes it very difficult to use for promotions. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We love that you're continuing to dream up ways to use Postaytics. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly with our customization features. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Graphic Designer Health, Wellness and Fitness Used the software for: 6-12 months ### "A great way to rethink direct mail" October 2, 2018 5.0 Pros I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods. Cons I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We love that you've been able to rethink direct mail using the Postalytics + HubSpot integration. We appreciated your patience as we worked on the bugs you've previously encountered. We are a fast growing start up, always looking to improve both the product and our customer support. We'd love to spend 15 minutes picking your brain on how we can continue to support you and your direct mail needs. Please email support@postalytics.com to set up a time! VR Verified Reviewer Marketing and Special Projects Manager Computer Software Used the software for: 1-2 years ### "Postcard process was greatly improved by Postalytics" January 22, 2019 5.0 Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful. Pros The interface is so intuitive it's simplified our weekly postcard campaign process. Cons For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so glad to hear that Postalytics helped to simplify your weekly postcard campaign process. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Director of Marketing Higher Education Used the software for: Less than 6 months ### "Powerful Service & Integration" January 11, 2019 4.0 Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours. Pros The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers. Cons The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Benefits Advisor Insurance Used the software for: 6-12 months ### "Smart tool for direct mail" January 11, 2019 5.0 I needed a way to include direct mail in my warm prospecting strategy and this solved the problem. I didnt need a big budget and the tool is very user friendly. On top of that, the folks at Postalytics were great to work with! Pros It's very user friendly and the team there could not have been more helpful and responsive. Cons Some of the editing tools can be a little clunky, but overall still a good tool. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to better the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Marketing Coordinator Financial Services Used the software for: 6-12 months ### "Good Concept: Still has a way to go" January 11, 2019 3.0 Pros I liked being able to track the performance of my postcards. This was more difficult with other print vendors. Cons Glitchy. Sometimes couldn't complete my order. Postcard quality could be a little poor. Print issues... etc. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are happy to hear you had a good experience tracking the performance of your postcards. We are sorry to hear some of the troubles you've encountered. Your success matters to us! As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Marketing Manager Financial Services Used the software for: 6-12 months ### "Overall positive experience, just wish there were more feature" January 11, 2019 4.0 Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign. Pros Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me. Cons When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are happy to hear you've had a positive experience with Postalytics thus far. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time! Caroline K. Marketing Manager Hospital & Health Care Used the software for: 6-12 months ### "Stellar Customer Service" September 25, 2018 5.0 Pros I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted. Cons It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback, Caroline! We are so glad to hear our tool has made it easier for you to see which direct mail campaigns are making an impact to your conversions. We'd love to pick your brain on different ways we can continue to improve the product. Please email us at support@postalytics.com to set up a time! DG Dustin G. Senior Business Development Architecture & Planning Used the software for: 6-12 months ### "Valuable Marketing Avenue" January 23, 2019 5.0 The prints are very high quality and idea of custom printed personal URLs for each recipient is a great idea. Their online tracking dashboard is great. Pros It works with both online design and offline design making customization and A/B testing work pretty well. Cons The customized domain name is pointed at their DNS, making branding a bit hard to coordinate. Review Source Response from Postalytics January 24, 2019 Thank you for your feedback, Dustin! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! SS Sydney S. Marketing Director Real Estate Used the software for: 1-2 years ### "Postalytics Review " July 19, 2023 5.0 Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good. Pros Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected. Cons I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics. Review Source JH Jackson H. Ceo Real Estate Used the software for: Less than 6 months ### "Impressive Direct Mail Tracking " July 11, 2023 5.0 Pros I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code. Cons I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step. Review Source VR Verified Reviewer Content Marketing Associate Marketing and Advertising Used the software for: 6-12 months ### "Perfect for A/B Testing" January 11, 2019 4.0 It gets the job done. Pros A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use. Cons My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We love that you're able to use Postalytics for your A/B testing needs. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Digital Marketing Used the software for: Less than 6 months ### "An innovative solution that helped us cut through the marketing noise!" January 20, 2018 5.0 Generated some new sales opportunities. We also cut way down on the time it takes to create a direct mail campaign. The direct mail analytics is a really nice feature too which eliminates some of the guesswork. Using Postalytics, we were able to get our message in front of key targets who previously had been very difficult to get in touch with. Pros Postalytics really simplified direct mail for us. We were able to access the Postalytics portal directly from our marketing automation system - and create automated direct mail campaigns in minutes. Things like automated workflows could be built into our direct mail campaigns with personalized urls attached to each piece of mail sent out. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are thrilled to hear the success you've experienced with Postalytics. We would love to hear from you about ways we can continue to simplify Direct Mail for you! Please email us at support@postalytics.com to set up a time. VR Verified Reviewer Digital Marketing Manager Oil & Energy Used the software for: Less than 6 months ### "One the Best Direct Mail Tools" January 18, 2019 4.0 We wanted to test some direct mail campaigns and track success. Their tools made it very easy to create, send, and track our campaign. Unfortunately, our niche doesn't appear to be a fit with direct mail. Pros Postalytics has a decent user interface and is pretty intuitive. The support team is very helpful and always available to hop on a call. Cons They don't allow customization of the envelope and they are a little pricey for printing. Not high, but it's pretty easy to find cheaper print/mail services if your willing to give up the dashboard. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are glad you found Postalytics easy to use and intuitive. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! RH Rob H. Director Food Production Used the software for: 1-2 years ### "Good and easy, but needs to improve quality" July 6, 2023 3.0 Overall good! Pros The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks! Cons The quality of the letters that go out. Postcards are better, but need to improve the print quality. Reason for choosing Postalytics Best choice for the money Review Source Edward S. Legal Solutions Consultant Legal Services Used the software for: I used a free trial ### "Great tool" January 18, 2019 4.0 Has been helpful to get marketing material in front of the right people as opposed to traditional calling / emailing methods. Pros Great tool for sending bulk messages, sales and marketing material, and even one to one letters. Cons Somewhat difficult to format letters and messages using the customizing tools Review Source Response from Postalytics January 23, 2019 Thank you for your feedback, Edward! We are so happy to hear you've had a great experience using Postalytics to get your marketing material in front of the right people. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! MP Marlene P. Brand Manager (and CEO) Staffing and Recruiting Used the software for: Less than 6 months ### "Overall good experience and good value. They came through for me!" October 2, 2018 4.0 Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface. Pros I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system. Cons There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback, Marlene! We are happy to hear you've had an overall good experience with Postalytics. We'd love the opportunity to spend 15 minutes picking your brain on how we can provide the level of support you are looking for. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Marketing Manager Information Services Used the software for: Less than 6 months ### "Changes The Way We Will Do Direct Mail" January 18, 2019 4.0 We needed a way to update postcards (fonts, colors, etc) quickly and easily, and Postalytics met all of our requirements. Pros It's very practical. Easy to navigate throughout each step along the process, and overall it opens unique multi-channel marketing initiatives. Cons It's a little on the pricey side when compared to other automated direct mail platforms. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so happy to hear you've had a great experience. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! VR Verified Reviewer Marketing Accounting Used the software for: Less than 6 months ### "Postalytics Is Great!" January 11, 2019 5.0 Pros It has an easy to use and learn design interface and the support is supurb. Cons Getting the initial settup done can be a bit tedious, but the support is great, so it's not so bad. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! RK Rachel K. Director of Content Health, Wellness and Fitness Used the software for: 6-12 months ### "Increased effectiveness of drip campaigns" August 23, 2019 5.0 We used Postalytics to target visitors to specific pages on our website and sent them a VIP offer in the mail for a related service. We experimented with a few different campaigns and enjoyed watching the return. Pros Love how customizable Postalytics cards are! You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success. Cons The website interface is not the most intuitive. We had to play around with it quite a bit before we were able to settle on a design. Review Source Response from Postalytics August 26, 2019 Rachel, thank you for the review! The ability to use direct mail in drip campaigns is one of the really cool new use cases for direct mail that Postalytics helps customers deploy. The tool is evolving and growing rapidly, and we're working hard to make the interface easy and intuitive. We'll keep you up to date on software updates & look forward to seeing more great campaigns in the future! VR Verified Reviewer Manager of Sales and Marketing Entertainment Used the software for: Less than 6 months ### "Seems a little Pricey" January 18, 2019 5.0 At first it seemed "super easy" but once I tried to use them without a Hubspot CRM it got complicated. Pros The integration with databases and variable data. Cons My con is not with the software but the total price of mailings. Review Source Response from Postalytics January 23, 2019 Thank you for your feedback! We are sorry to hear that you found the HubSpot CRM integration a little complicated. We'd really like to walk you through the integration and make sure you are getting the support you need as you get setup. Please email us at support@postalytics.com to set up a time! SG Sunil G. Business Advisor Management Consulting Used the software for: 6-12 months ### "Postalytics campaign" July 11, 2023 4.0 very good Pros The features , specifically tracking for deliveries or who opened and clicked are key and useful features. Cons The quality of paper that direct mail is printed on. I am a business advisor and need high quality paper. Review Source Daniel L. President / Founder Hospital & Health Care Used the software for: Less than 6 months ### "Awesome Hubspot Integration" January 21, 2019 5.0 Please with the Hubspot integration Pros Software integrations, particularly the Hubspot integration Cons The price point is a little high for small businesses Review Source Response from Postalytics January 23, 2019 Thank you for your feedback, Daniel! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time! Similar Products Featured ## Related categories [Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.