Aprimo Marketing Productivity

3 / 5 1 review

Who Uses This Software?

Aprimo Marketing Productivity is best suited for large, often global, enterprise customers that are looking to drive faster marketing operations.

Average Ratings

1 Review
  • 3 / 5
  • 3 / 5
    Ease of Use
  • 2 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Aprimo
  • www.aprimo.com/
  • United States

About Aprimo Marketing Productivity

Aprimo Marketing Productivity provides marketers a marketing work management solution that helps streamline marketing operations to help deliver campaigns and experiences to marketer faster. Aprimo capabilities include process and task management, omnichannel visibility into marketing activities, and resource management. These capabilities allow marketers to more easily collaborate to more quickly deliver engaging, personalized experiences across channels.

Aprimo Marketing Productivity Features

  • Access Controls/Permissions
  • Business Process Automation
  • Calendar Management
  • Compliance Tracking
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Task Management
  • Workflow Configuration

Aprimo Marketing Productivity Reviews

Aprimo has great functionality but is expensive without any customer support

Jun 07, 2017
3 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: This software has tons of features and functionality. Once you get it set up and understand how to use it, it is efficient to make changes to workflows and to run your projects.

If you need something done in the system you can typically do it yourself and have the changes done quickly. The system has the ability to do nearly anything you need it to.

Cons: The customer service is not great. I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway.

The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying.

This system is also very expensive.