# Aprimo Digital Asset Management Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Aprimo Digital Asset Management Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more. Source: https://www.capterra.com/p/168221/Aprimo-Digital-Asset-Management --- # Aprimo Digital Asset Management Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Aprimo Digital Asset Management ## What is Aprimo Digital Asset Management? Aprimo Digital Asset Management (DAM) is a cloud-native solution that helps marketing and content teams organize, manage, and deliver brand assets at scale. Built for enterprise needs, Aprimo DAM centralizes all digital content—images, video, audio, documents—making them easy to find, use, and repurpose across campaigns and channels. With AI-powered tagging, version control, usage rights management, and flexible metadata models, teams get full visibility into asset performance and compliance. Aprimo supports seamless collaboration, content reuse, and creative workflow integration. Easily connect to Adobe Creative Cloud, CMS platforms, and marketing tools through open APIs and prebuilt integrations. Secure, scalable, and fully configurable, Aprimo DAM is ideal for organizations looking to streamline content operations, maintain brand consistency, and increase ROI on creative assets. ## What is Aprimo Digital Asset Management used for? [Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/) Top alternative Featured Overall rating Based on 4 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $20000 Per Year Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Aprimo Digital Asset Management?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.aprimo.com/&name=Aprimo Digital Asset Management) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Aprimo Digital Asset Management 4.0 (4) VS. [4.4 (2,966)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price $20000 Per Year Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (4) Ease Of Use 4.2 (13,269) Value For Money 0.0 (0) Value For Money 4.2 (10,057) Customer Service 2.5 (2) Customer Service 4.3 (8,247) ## Aprimo Digital Asset Management alternatives [4.6 (287)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (5,980)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,227)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.8 (81)](https://www.capterra.com/p/183904/Frontify/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Approval Process Control Manage the process of evaluating documents or requests submitted for approval Artwork Management Creation, approval, versioning, and distribution of visual assets and designs Aprimo Digital Asset Management 52 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Creation, approval, versioning, and distribution of visual assets and designs Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Collection of all assets in the system Share access to files and assets with individuals Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Monitor social media posts or web that mention a particular brand Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track and monitor efficient handling of all changes/transitions Integration with content management software Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Track and manage adherence to policies for any service, product, process, or supplier Configure existing workflows to meet your organization's needs Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Plan to upload and publish specific content on social media platforms, screens etc. Add customized logos and colors to align with company branding Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Manage digital assets Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Convert files to a different format Create, save, and store files Move files across different systems or networks Search for specific words or phrases within a document or database Edit, touch up, and convert images for publishing Store and manage images Collect and maintain structured information that describes data or content Create content in various formats, such as print, PDF, HTML and more Plan and coordinate all the resources, costs and time needed to execute assignments Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Manage and enforce usage rights and permissions for digital assets Search and filter data across systems to locate required information by entering keywords or certain criteria Allow users to access multiple services after entering their login credentials once Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Store and manage online video content Supports various video file formats Interact with data visualization elements, such as charts and graphs, to drill down into data Add a digital mark to show ownership of an image, video, document, etc. Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.5 (4) 3.5 Based on 4 reviews ## Pricing Basic $20,000 Per Year ## Integrations [ Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Adobe Creative Cloud](https://www.capterra.com/p/48969/Adobe-Creative-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 2.5 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 2.5 (2) 2.5 Based on 2 reviews ## User reviews Overall rating 4.0 Based on 4 reviews Filter by rating 5(1) 4(2) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Visual Designer Insurance ### "Safe storage but the UX is lacking" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 October 21, 2021 Pros The purpose it fulfills is great. The program is very secure and allows for many features Cons The UX is a bit clunky. I wish it were easier to see the status of a project when it wasn't assigned to me. I wish it were easier to see who else is assigned as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Account Executive Marketing and Advertising ### "Save Your Work" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 May 27, 2020 Overall this program has been helpful, but it takes a while to learn. I would definitely train a small batch of people, become experts and then train further. We had a company wide session that lasted 3 hours, so its a lot. Pros I like that the program allows us to save content, files, images, etc in one place for the entire company. We use it with my client as a way to track what all of the agencies are producing. Based on your login, it can be set up to tag things for easy access of who worked on what. Cons I don't like how many steps there are, it definitely requires a learning period and training. That being said, when following the steps, it does ensure quality of saving materials, rather than just chucking them into the cloud. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User manager platform enablement Financial Services ### "Using Aprimo" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 May 16, 2019 Pros The dam has been a great tool which is easy to use reporting was also great Cons Customer service was not very good and the cost to upgrade forced us to move to a new vendor Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Dana C. Sr. Specialist, Marketing Systems Financial Services ### "Simple, Intuitive, And Easy To Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 4, 2019 Pros UI is simple and clean. Easy to select assets to create a job, assign, create a collection, etc. User permission assigning is a simple process, allowing you to grant access to both asset and classification level. Visually easy to browse through classification structure. Connects with Aprimo MRM, carrying over all metadata. Previewing videos and images without needing to click inside a record. Limited number of clicks necessary to navigate to an asset. Mass upload functionality is ridiculously simple. Cons Customizing your instance isn't always as simple as you'd think it would be. Multiple clicks and poorly named tools make it difficult to know if you are in the right area. Front page widget placement takes a lot of trial and error. Rarely looks like you set it up to look, requiring multiple edits to achieve required setup. Aprimo acquired ADAM product in the last few years, so they are still rolling out new, common features that were not originally included. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)