# ZoomInfo Sales Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ZoomInfo Sales Software - reviews, pricing plans, popular comparisons to other Lead Management products and more. Source: https://www.capterra.com/p/168264/ZoomInfo-Sales --- # ZoomInfo Sales Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ZoomInfo Sales ## What is ZoomInfo Sales? ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Copilot, the latest ZoomInfo Sales experience, is an AI-powered solution that turns every seller into your best seller. Copilot brings together all your data with ZoomInfo’s best-in-class data and applies generative AI to sift through the noise and identify insights sellers want. With Copilot, you get powerful AI-guided recommendations about who to contact, when to engage them—even what to say—and execute them across every channel. ## What is ZoomInfo Sales used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Contact Management](https://www.capterra.com/contact-management-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/) Overall rating Based on 317 user reviews Reviews sentiment Positive 78% Neutral 13% Negative 9% Pros & cons Efficient prospecting capabilities Comprehensive feature set Inconsistent data reliability High and inflexible pricing Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## ZoomInfo Sales alternatives Highest Rated [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (484)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/168264/ZoomInfo-sales/alternatives/) ## Who uses ZoomInfo Sales? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Efficient prospecting capabilities 93% positive reviews out of 61 Most reviewers indicate prospecting tools help quickly find accurate contacts, streamline outreach, and boost productivity. Amanda D VP - Marketing, 501 - 1,000 employees. "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." Inconsistent data reliability 48% negative reviews out of 100 Some reviewers indicate data accuracy issues, including outdated contacts, incorrect details, and unreliable information for certain regions. george S Director, 11 - 50 employees. "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether." Comprehensive feature set 92% positive reviews out of 24 Most reviewers report features like intent data, enrichment, and customization provide valuable insights and workflow improvements. Shahbaz S Analyst, 5,001 - 10,000 employees. "additional features, enrichment, form complete & websights are all very good" High and inflexible pricing 66% negative reviews out of 61 Most reviewers describe pricing as expensive, confusing, and restrictive for individuals or small businesses with limited budgets. Iyer A National Sales Manager, 501 - 1,000 employees. "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." Intuitive and simple platform 96% positive reviews out of 23 Most reviewers describe ease of use as making tasks straightforward, saving time, and reducing learning curves. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Database 3.9 (102) 56.86% of 102 reviewers that rated this feature as important or highly important With this capability, you access a large, mostly accurate contact database focused on the US. Reviewers appreciate its breadth, ease of organizing contacts, and up-to-date info, but some mention inconsistent accuracy and limited global coverage. Lead Capture 3.9 (95) 62.11% of 95 reviewers that rated this feature as important or highly important ZoomInfo Sales offers helpful tools for capturing lead contact information and integrating with CRMs like Hubspot. Users think it’s intuitive and straightforward, but some mention occasional data inaccuracies and limited enrichment for certain leads. Lead Qualification 3.6 (90) 56.67% of 90 reviewers that rated this feature as important or highly important It helps you filter and qualify leads using detailed criteria, titles, and AI intelligence. Reviewers appreciate the ability to segment and prioritize leads, though some say data can be outdated or inaccurate, affecting qualification reliability. Data Import/Export 3.9 (85) 63.53% of 85 reviewers that rated this feature as important or highly important You can quickly import and export contact data, map uploads, and integrate with CRMs like Salesforce and Hubspot. Some reviewers find the process easy and smooth, though others mention export limits and occasional issues with credit deductions. Prospecting Tools 3.8 (60) 56.67% of 60 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Lead Management 3.8 (49) 57.14% of 49 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process ZoomInfo Sales 60 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of attracting and converting business prospects into leads Track visitors'/audience's responses across web pages and other optimized content Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience With this capability, you access a large, mostly accurate contact database focused on the US. Reviewers appreciate its breadth, ease of organizing contacts, and up-to-date info, but some mention inconsistent accuracy and limited global coverage. Manage, organize, and store contact information Publish and distribute content to targeted audiences Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics You can quickly import and export contact data, map uploads, and integrate with CRMs like Salesforce and Hubspot. Some reviewers find the process easy and smooth, though others mention export limits and occasional issues with credit deductions. Combining data from different sources and providing a unified view Graphical representation of data Manage, store and organize emails within the system or via third-party apps Track delivered, received, and opened emails Predefined actions automatically performed on the occurance of specific events Caters to sales teams Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Data results that indicate future customer interest in products Track interaction history by documenting conversations for contacts ZoomInfo Sales offers helpful tools for capturing lead contact information and integrating with CRMs like Hubspot. Users think it’s intuitive and straightforward, but some mention occasional data inaccuracies and limited enrichment for certain leads. Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information It helps you filter and qualify leads using detailed criteria, titles, and AI intelligence. Reviewers appreciate the ability to segment and prioritize leads, though some say data can be outdated or inaccurate, affecting qualification reliability. Divide leads into buckets based on predefined criteria and routing rules Automate workflows and trigger campaigns based on customer actions A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Receive system updates as soon as any changes are made Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Timed notification for any upcoming task, deadline, appointment, or activity View and track pertinent metrics to find patterns and gain insights from data Automate processes to manage leads, contacts, opportunities and sales activities Pipeline view and tracking lead status Search and filter data across systems to locate required information by entering keywords or certain criteria Identify a list of target accounts that marketers want to turn into customers Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (317) 4.3 Based on 317 reviews ## Pricing Value for money 3.6 (237) ### Starting price Free trial available Value for money 3.6 (237) 3.6 Based on 237 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ JobDiva](https://www.capterra.com/p/129831/JobDiva/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (236) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (236) 3.8 Based on 236 reviews ## User reviews Overall rating 4.1 Based on 317 reviews Filter by rating 5(155) 4(92) 3(41) 2(10) 1(19) Mentioned topic Sorted by most recent AU Anonymous User Sr. Solutions Engineer Computer Software ### "Solid prospecting database" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 9, 2026 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MW Marissa W. Senior Account Executive Computer Software ### "ZoomInfo for B2B Software Sales" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 9, 2026 Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts. Pros I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out. Cons Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Eric N. BDR Information Technology and Services ### "Great Sales enablement platform. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 15, 2025 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR Suvankar R. Lead Generation Specialist Information Technology and Services ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 10, 2025 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MA Mike A. Sales Telecommunications ### "Easy access to sales prospect's contact info and job role." 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 1, 2025 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Steve P. Head of Sales BD Commercial Real Estate ### "Zoominfo.com" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 19, 2025 Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation. Pros Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation Cons Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reasons for choosing ZoomInfo Sales Better quality data although more expensive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Business Development Manager Pharmaceuticals ### "Sales Reps Best Friend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 15, 2025 I first used ZoomInfo Sales in 2018. Since then I have worked for three companies, and two of them bought it after I showed them what it could do. I must be a huge ZoomInfo Champion or just want my companies to succeed. Pros I love that you can find out direct lines and email addresses from the people you need to contact as a sales representative. Cons The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Scott B. Director, Sales Development Health, Wellness and Fitness ### "Zoominfo is great for lead and contact data " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 8, 2025 My experience with ZoomInfo Sales has been overwhelmingly positive. The depth and accuracy of their contact database have made prospecting significantly easier, and I’ve been able to connect with decision-makers I likely wouldn’t have found otherwise. The platform’s search and filtering tools are intuitive, allowing me to quickly build targeted lists that match my ideal customer profile. Pros I appreciate the intent data and company insights - it’s like having a window into which accounts are actively in the market. This has helped me prioritize outreach and focus my time on high-potential opportunities. The integration with our CRM has been smooth, which means less time on admin work and more time selling. Cons While the data quality is strong overall, there are occasional inaccuracies or outdated contacts, which can be frustrating when you’re relying on it for high-volume outreach. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TL Thomas L. Marketing Director Information Technology and Services ### "Okay data solution although more cost effective solutions exist" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 1, 2025 Okay experience and not a bad solution but feel that there are more cost effective tools on the market. Pros Data quality was okay, particularly for the US. Good search tools within the platform (although prefer Cognism UI) Cons Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features. Not as strong with EU contact data. Never saw anything of value from intent feature. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JD Jeffrey D. Operations Manager Venture Capital & Private Equity ### "Good product but too expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 10, 2025 Very persistent but professional. tried to work with me to spread the payments out instead of paying for a full year up front Pros It has good search capabilities. I liked all the filters I could apply. Downloading was pretty straightforward and easy to use. Cons For me it was unaffordable. They wanted a year payment in advance which was another deal killer. Also, the short time I used it, i got alot more bad email addresses than anticipated Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Received a persuasive sales call. Sounded great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Popular comparisons [Seamless vs ZoomInfo Sales](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI)[Dripify vs ZoomInfo Sales](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify)[useArtemis vs ZoomInfo Sales](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis)[Cognism vs ZoomInfo Sales](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism)[HubSpot Marketing Hub vs ZoomInfo Sales](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing)[Lusha vs ZoomInfo Sales](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha)[ActiveCampaign vs ZoomInfo Sales](https://www.capterra.com/compare/79367-168264/ActiveCampaign-vs-ZoomInfo-sales)[Linked Helper 2 vs ZoomInfo Sales](https://www.capterra.com/compare/168264-230521/ZoomInfo-sales-vs-Linked-Helper-2)[Lead Forensics vs ZoomInfo Sales](https://www.capterra.com/compare/156889-168264/Lead-Forensics-vs-ZoomInfo-sales) [Apollo.io vs ZoomInfo Sales](https://www.capterra.com/compare/158696-168264/Apollo-vs-ZoomInfo-sales)[Pipedrive vs ZoomInfo Sales](https://www.capterra.com/compare/132666-168264/Pipedrive-vs-ZoomInfo-sales)[Constant Contact vs ZoomInfo Sales](https://www.capterra.com/compare/31898-168264/Constant-Contact-vs-ZoomInfo-sales)[Salesforce Sales Cloud vs ZoomInfo Sales](https://www.capterra.com/compare/61368-168264/Salesforce-vs-ZoomInfo-sales)[Jobin.cloud vs ZoomInfo Sales](https://www.capterra.com/compare/168264-239384/ZoomInfo-sales-vs-Jobincloud)[CoPilot AI vs ZoomInfo Sales](https://www.capterra.com/compare/168264-185258/ZoomInfo-sales-vs-CoPilot-Prospecting-Dashboard)[TAMI vs ZoomInfo Sales](https://www.capterra.com/compare/150793-168264/TAMI-vs-ZoomInfo-sales)[RocketReach vs ZoomInfo Sales](https://www.capterra.com/compare/168264-220134/ZoomInfo-sales-vs-RocketReach)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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