--- title: "ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ZoomInfo Sales the right Lead Generation solution for you? Explore 322 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- ZoomInfo Sales 4.1 (322) [View alternatives](https://www.capterra.com/p/168264/ZoomInfo-sales/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of ZoomInfo Sales Ease of use 4.3 Customer Service 3.8 ## Pros and Cons in Reviews Bill L Vice President of Sales and OperationsInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps.“ June 30, 2026 SO Scarlett O Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional situations- listing personal numbers or numbers of spouses as business contacts.“ July 17, 2026 SO Scarlett O Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as well.“ July 17, 2026 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts.“ June 4, 2025 MW Marissa W Senior Account ExecutiveComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.“ January 9, 2026 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.“ December 15, 2025 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers.“ May 24, 2026 SS Shawn S Business RelationsConstruction, 201 - 500 employeesUsed the software for: 1-2 years. “Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. “ November 14, 2024 ## Showing most helpful reviews Showing 1-25 of 322 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 1-2 years ### "Great Sales enablement platform. " December 15, 2025 4.0 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review Source NW Nolan W. Head of Sales Real Estate Used the software for: Less than 6 months ### "ZoomInfo-Top Data for a Reason" June 4, 2025 4.0 Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search! Pros There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. Cons Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing ZoomInfo Sales ZoomInfo was more reliable and well known at the time. Review Source Joe W. Talent Acquisition Manager Construction Used the software for: 2+ years ### "Pressured Into the Wrong Product Contract, Then Ignored" August 17, 2026 1.0 Our department previously used TalentOS and resumed discussions after approximately nine months of outreach from ZoomInfo. We reasonably expected the new agreement to cover TalentOS, consistent with our prior contracts and business needs. After discovering during onboarding that we had been contracted for a different product, we contacted the sales representative six times without receiving a return call. This contrasted sharply with the three calls we received in fewer than 12 hours when he wanted the agreement signed. He sent one email declining to help resolve the issue. We have requested that ZoomInfo correct the agreement to TalentOS on acceptable terms or cancel it without penalty. Pros Unfortunately, I cannot identify anything positive about this experience. The contracting and onboarding process prevented us from receiving the TalentOS product our Talent Acquisition department expected to purchase. Cons We were pressured to sign the agreement the same day to secure a “discounted price.” Despite our history as a TalentOS customer and our clearly stated Talent Acquisition function, the agreement presented was for a different product. We discovered this only during onboarding later that day. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: 2+ years ### "Reliable Sales Prospecting Platform" June 30, 2026 4.0 We've been using ZoomInfo Sales for about four years, and overall it's been a valuable tool for lead generation and prospecting. It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps. Pros ZoomInfo Sales made it much easier and quicker to find new prospects. The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually. Cons The contact database wasn't always accurate, especially for Canadian companies. Some contacts were outdated or no longer with the organization, so we still had to spend time verifying leads before reaching out. Review Source SR Suvankar R. Lead Generation Specialist Information Technology and Services Used the software for: 2+ years ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." October 10, 2025 4.0 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review Source MA Mike A. Sales Telecommunications Used the software for: 1-2 years ### "Easy access to sales prospect's contact info and job role." October 1, 2025 3.0 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review Source SO Scarlett O. Business Development Representative Computer Software Used the software for: 1-2 years ### "ZoomInfo- Necessary for any legitimate sales process" July 17, 2026 4.0 Overall, ZoomInfo is as excellent and foundational of a tool as any CRM. It is easy to integrate into and improves every workflow. The ROI cannot be understated, it's value speaks for itself. Pros ZoomInfo is an essential tool for any prospecting role. The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as well. I would not be able to effectively prospect without ZoomInfo. Cons Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional situations- listing personal numbers or numbers of spouses as business contacts. Review Source MW Marissa W. Senior Account Executive Computer Software Used the software for: 1-2 years ### "ZoomInfo for B2B Software Sales" January 9, 2026 4.0 Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts. Pros I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out. Cons Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected. Review Source VR Verified Reviewer Sr. Solutions Engineer Computer Software Used the software for: 1-2 years ### "Solid prospecting database" February 9, 2026 4.0 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review Source Chance R. CEO Hospital & Health Care Used the software for: 6-12 months ### "Be careful - they oversold us big time" May 5, 2026 1.0 I was massively disappointed by how little data we were able to get on our ICP. Our investment in ZoomInfo was a ware. Pros The initial sample dataset provided during the sales process was of decent quality. It made me think that ZoomInfo would have good data. Cons The platform did not in fact provide additional data above and beyond the original sample. I was misled and grossly oversold in the sales process. Review Source JL Jill L. Marketing Operations Specialist Packaging and Containers Used the software for: 2+ years ### "ZoomInfo is a great tool, but ..." June 24, 2022 3.0 Overall it has worked well. I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with privacy laws so I did not do that. Overall the software works well and does what it should, I just wish there was a little more flexibility with segmentation so all companies could be found in a specific market. Pros I really like that I can look up complete contact details for individuals we've talked with but may not have complete info. Cons The only thing I've found that I don't like is that when I compare information from ZoomInfo with other platforms like Dunn & Bradstreet, D&B is able to find more companies and contacts than ZoomInfo. However, to be fair, it works the other way around too where ZoomInfo finds some that D&B does not. I wish the segmentation could be more broad, then drill down from there. Alternatives considered [Snov.io](https://www.capterra.com/p/182902/Snovio/)[LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) Reason for choosing ZoomInfo Sales We also considered IIR and Dunn & Bradstreet. We went with D&B and ZoomInfo as they had the most accurate company and contact details. Review Source TL Thomas L. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "Okay data solution although more cost effective solutions exist" August 1, 2025 3.0 Okay experience and not a bad solution but feel that there are more cost effective tools on the market. Pros Data quality was okay, particularly for the US. Good search tools within the platform (although prefer Cognism UI) Cons Felt like it was an expensive option compared to other products on the market and sales team constantly trying to upsell new expensive addons & features. Not as strong with EU contact data. Never saw anything of value from intent feature. Review Source HC Harry C. Sales Development Representative Accounting Used the software for: Less than 6 months ### "A lifesaver!" April 22, 2025 5.0 Very positive. It makes my daily activities a lot more efficient as I can gather contact details at the click of a button while still using other systems. Pros I love how easy I can find the contact details for my active leads. I particularly like the chrome extensions which allows me to gather contact details whilst using other systems, such as our CRM. Cons Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control. Review Source AD Amanda D. VP - Marketing Packaging and Containers Used the software for: 6-12 months ### "A marketer's secret weapon" January 13, 2025 5.0 I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range. A colleague convinced me to trial ZoomInfo Sales. We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others. The WebSights tool has yielded more visibility into our website visitors than ever before, and the automation tools automatically send potential prospects into our CRM system. I now use ZoomInfo Sales almost every workday. It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc. The Chrome plug-in is extremely convenient. I don't know of any other tool that comes anywhere close to offering what is provided by ZoomInfo Sales. I hesitate to even post this review, lest one of my competitors sees it. Pros ZoomInfo Sales has saved me countless hours of time researching companies and contacts. Cons Not 100% accurate data, but still more accurate than any other solutions I've been able to find. Review Source SS Shawn S. Business Relations Construction Used the software for: 1-2 years ### "A 50% reliability tool, some good features, forgot what made them effective" November 14, 2024 3.0 ZoomInfo is a mediocre prospecting tool that has built a set of tools around the core need of having relevant, accurate contact data. And in those tools are hits and misses of all sorts. The overall end result is a 50% reliability for me. Pros I did like the access to cell phones, I did like the filters to build lists, I liked the functionality of import and export. The customized feed was a nice feature to have as well. Cons A lot of fluff versus their core offering. Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. The web insights of buyers is bogus and has no relevance. Bells and whistles is the direction they've gone versus substance. Review Source ML Mellora L. Founder & President Accounting Used the software for: Less than 6 months ### "If I could only give ZERO Stars! Small business be weary of the vultures here. " June 21, 2023 1.0 I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client. Pros The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy. Cons Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised. Reason for choosing ZoomInfo Sales Back in 2018 I had an employer who used them, They were a LARGE organization. APPARENTLY, since that time, the service has went down. AFTER my experience, I was attempting to get ANYONE other than AR to respond, I contact the head of marketing & sales at said former employer. Found out they stopped using Zoom info for the same reason! BAD customer support - BAD product information. Should have talked to them BEFORE signing up with them. Lesson learned. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 6-12 months ### "Lead Gen basis Intent" August 12, 2022 4.0 It's been dull, I still believe that Zoominfo has the best potential to provide a database but things like customer support needs to improve given the cost of subscription is really high. Pros It has intent topics which I really liked, we could add upto 12 topics about our industry and it will provide companies which are searching for those topics in real time. Cons It's very expensive and other than that the customer support is really not good. Review Source BS Beatricia S. Sales Specialist Information Technology and Services Used the software for: 2+ years ### "Access to a lot of contact data, which is crucial for marketing and sales teams!" July 31, 2024 5.0 ZoomInfo is currently helping the marketing and sales team solve business problems related to data and information. Our sales team relies heavily on it to generate cold leads; to do this, we collect accurate contact information, including company email, phone number, account details and any other relevant details related to projects within companies. It's everywhere. In marketing and sales, we put it into practice. Pros The flowchart is the part I appreciate the most. I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch with the right people, this greatly improves the sales process. Thanks to the daily or weekly triggers, I don't have to spend too much time on reports, which is great. When it comes to account and contact data, ZoomInfo really shines. All the information provided is accurate and actionable. The reporting tools and dashboards are exceptional and provide a wealth of useful information. Cons Loading contacts into our CRM has been a bit of a challenge for me. Sometimes the activation subscription sends an email with all the necessary details, but other times, it just provides the same information again. Review Source VR Verified Reviewer SDR Team Lead Computer Software Used the software for: 6-12 months ### "Best tool for prospecting & lead generation in the US" July 21, 2021 3.0 ZoomInfo has the largest database of companies, contacts in the USA, it helps our sales team, who are working with the US, to get relevant contact information and most importantly, the tool helps us to get direct dials. Pros Software is very easy to use, it integrates with all of the most popular sales technology tools like Salesforce, Linkedin, Outreach and etc. The best thing about Zoominfo is their largest database of companies, contacts in the United States. Cons Like with all similar tools, sometimes data is inaccurate, outdated or there is no data at all. Moreover, their support is very slow and not very helpful. Moreover, the data quality in Europe is poor, we need to use another tool (Congism) for Europe. Alternatives considered [Cognism](https://www.capterra.com/p/169083/Cognism/) Review Source Response from ZoomInfo July 26, 2021 Hello, Thank you for your review and feedback on ZoomInfo. We always like to hear from our customers and we value what you have to say. There is some things we would love to share with you as well about our data. Currently we have 95M+ Company Profiles, 63M+ Direct Dials, 100M+ Direct Emails, 4.3M+ C-Level Contacts, and we are constantly growing daily. Our platform employs automated machine learning to constantly scan corporate websites, news articles, SEC filings, job postings and other sources for information along with our massive growing network of voluntary contributors to update information about companies and contacts. The contacts and companies are updated as soon we get new information that can be validated for accuracy. We are continuously working on improving our product everyday to better fit the needs of our customers, like yourself. We always love the chance for customers to speak with our Product team. If you're interested, please email: colbie.blaisdell@zoominfo.com. CR Christian R. Business Solutions Consultant Marketing and Advertising Used the software for: 2+ years ### "Regular User" September 9, 2021 4.0 The primary business challenge being solved is around uncovering new business logos to promote our services. The platform has also assisted in cleaning the data we already have in Salesforce. Pros The platform has been a major contributor to developing new prospects that fit our ICP guidelines, including revenue, employee count, and technology infrastructure. It has also assisted me in collecting as much information for prospecting new contacts within an organization. Integrating with Salesforce was incredibly straight forward, and I personally like the chrome extension. It allows me to look up a contact in Zoom without having to leave a LinkedIn profile. Cons One of the key issues I have noticed is the level of accuracy with the data shared on a particular contact. In many cases, the contact would no longer be with an organization associated with ZoomInfo. There have been instances where the contact may have left the company more than a year ago, and ZoomInfo still doesn't have the updated information. The level of detail in the data is incredible, but it's less accurate than what I remember when I first started using the platform. Reason for choosing ZoomInfo Sales When I started with my current company, I had mentioned the successes experienced with ZoomInfo when I was with my previous employer. I spoke with the CEO of my current organization a few times about the benefits and the information we could have access to, based on the subscription we chose to purchase. We didn't look at alternative products, based on my two years of experience with the platform with my previous employer. Review Source VR Verified Reviewer Marketing operations Information Technology and Services Used the software for: 1-2 years ### "ZoomInfo SalesOs Review " February 1, 2023 4.0 Overall it's an awesome product with good database of NA region and my fav feature is formcomplete Pros Zoominfo SalesOs It's got plenty of features like, contact and account search along with that Formcomplete which is my fav feature, it will reduce the form fields to only email and once the for submitted by leads it do the email matching and once that email matches with the Zoominfo database it will push additional information from DB to connect CRM or Mark Automation tool Cons Sometimes it takes more time to show results Review Source ME Michelle E. Inside Sales Construction Used the software for: 2+ years ### "New Version is Aweful" April 5, 2024 2.0 It used to be fantastic now not so much. Will not recommend renewing Pros Ability to create contact lists for lead development Cons Information is inaccurate. Lists are difficult to scrub. New version makes drilling into company contacts much more difficult. Get more value out of a simple google search. Review Source RJ Regina J. Founder Health, Wellness and Fitness Used the software for: Less than 6 months ### "ZoomInfo is a RipOff / Never Allow Cell Numbers Upsell" August 14, 2024 1.0 Very Negative. Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo! Pros Nothing after my experience. They are extremely dismissive of complaints Cons ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received 25% AND they charged me more! Further I told them I had my own list of buyers and didn’t just want arbitrary company hr buyers yet I received I guess any HR buyer. We immediate reached out after first trying and seeing what was occurring and it was never resolved. The initial person we spoke to is not there and the guy we met with said he had all recordings but didn’t acknowledge our issue and frustration within the very first week. Then sent our account to collections because they essentially sold us something they could not deliver yet wants us to still pay when we didn’t even use it after the 1.5 months. They were untrustworthy and untruthful to simply get a sale. I’m going to find the \[sensitive content hidden\] and send a similar response because they need to know about this! We reached out to them immediately after purchase as we didn’t have a chance to “see” before we bought😡! Review Source KP Kaylah P. Marketing Lead Specialist Information Technology and Services Used the software for: 6-12 months ### "Great Contact Data Platform with Additional Benefits for Customer Engagement" September 9, 2021 4.0 Overall, my team really likes Zoominfo. It's simple, easy to use, and gives us the type of information that we need for our sales team to be successful. It's a great additional to pair with our other tools, and it extra helpful when it comes to finding contacts on LinkedIn. Pros My team really likes Zoominfo! It allows us to easily pull contact data for our sales team. The variety of filter options make the platform easy to use, and makes list pulling quick and simple. We love the Websights feature that allows us to see which companies have been on our site. And we really love the intent data that the platform provides! It's great to be able to cross reference the websights with the intent data to not only see who has been on our site and the pages they have viewed, but also it also allows us to focus on other products or services that the company is showing interest in when our sales team does outreach. Cons I wish the platform were quicker at updating contact and company records, and I wish that we would be actively updated on requests we have made in regards to these updates. I have submitted a few update requests, but they seem to die after the request is submitted because nobody reaches out to tell me the update has been complete, or when the update will be done. I have checked back in on records months later to see that they still were not updated with my request. Many of these have been HQ address updates. Review Source AS Akshay S. AE Internet Used the software for: 1-2 years ### "Why you should have Zoom Info?" May 12, 2022 5.0 It is a good to have software in sales industry. Pros It gives you a brief info on the accounts and you can use it to prioritize your books of account. Contact database of customers and info on their persona Cons Sometimes the info provided is outdated and then you have to use other tools. But mostly 95 percent use cases is verified. 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