--- title: "ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ZoomInfo Sales the right Lead Generation solution for you? Explore 322 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/" page_type: "reviews" language: "en" --- ZoomInfo Sales 4.1 (322) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 4th, 2026 # Reviews of ZoomInfo Sales Ease of use 4.3 Customer Service 3.8 ## Pros and Cons in Reviews Bill L Vice President of Sales and OperationsInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps.“ June 30, 2026 SO Scarlett O Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional situations- listing personal numbers or numbers of spouses as business contacts.“ July 17, 2026 SO Scarlett O Business Development RepresentativeComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as well.“ July 17, 2026 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts.“ June 4, 2025 MW Marissa W Senior Account ExecutiveComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.“ January 9, 2026 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.“ December 15, 2025 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers.“ May 24, 2026 SS Shawn S Business RelationsConstruction, 201 - 500 employeesUsed the software for: 1-2 years. “Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. “ November 14, 2024 ## Showing most helpful reviews Showing 1-25 of 322 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 1-2 years ### "Great Sales enablement platform. " December 15, 2025 4.0 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review Source NW Nolan W. Head of Sales Real Estate Used the software for: Less than 6 months ### "ZoomInfo-Top Data for a Reason" June 4, 2025 4.0 Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search! Pros There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. Cons Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing ZoomInfo Sales ZoomInfo was more reliable and well known at the time. Review Source Joe W. Talent Acquisition Manager Construction Used the software for: 2+ years ### "Pressured Into the Wrong Product Contract, Then Ignored" August 17, 2026 1.0 Our department previously used TalentOS and resumed discussions after approximately nine months of outreach from ZoomInfo. We reasonably expected the new agreement to cover TalentOS, consistent with our prior contracts and business needs. After discovering during onboarding that we had been contracted for a different product, we contacted the sales representative six times without receiving a return call. This contrasted sharply with the three calls we received in fewer than 12 hours when he wanted the agreement signed. He sent one email declining to help resolve the issue. We have requested that ZoomInfo correct the agreement to TalentOS on acceptable terms or cancel it without penalty. Pros Unfortunately, I cannot identify anything positive about this experience. The contracting and onboarding process prevented us from receiving the TalentOS product our Talent Acquisition department expected to purchase. Cons We were pressured to sign the agreement the same day to secure a “discounted price.” Despite our history as a TalentOS customer and our clearly stated Talent Acquisition function, the agreement presented was for a different product. We discovered this only during onboarding later that day. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: 2+ years ### "Reliable Sales Prospecting Platform" June 30, 2026 4.0 We've been using ZoomInfo Sales for about four years, and overall it's been a valuable tool for lead generation and prospecting. It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps. Pros ZoomInfo Sales made it much easier and quicker to find new prospects. The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually. Cons The contact database wasn't always accurate, especially for Canadian companies. Some contacts were outdated or no longer with the organization, so we still had to spend time verifying leads before reaching out. Review Source SR Suvankar R. Lead Generation Specialist Information Technology and Services Used the software for: 2+ years ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." October 10, 2025 4.0 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review Source MA Mike A. Sales Telecommunications Used the software for: 1-2 years ### "Easy access to sales prospect's contact info and job role." October 1, 2025 3.0 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review Source SO Scarlett O. Business Development Representative Computer Software Used the software for: 1-2 years ### "ZoomInfo- Necessary for any legitimate sales process" July 17, 2026 4.0 Overall, ZoomInfo is as excellent and foundational of a tool as any CRM. It is easy to integrate into and improves every workflow. The ROI cannot be understated, it's value speaks for itself. Pros ZoomInfo is an essential tool for any prospecting role. The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as well. I would not be able to effectively prospect without ZoomInfo. Cons Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional situations- listing personal numbers or numbers of spouses as business contacts. Review Source PC Patrick C. VP Strategy Marketing and Advertising Used the software for: 2+ years ### "The perfect way to understand your prospects." May 24, 2026 5.0 We've used ZoomInfo for several years. It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers. Pros Zoominfo is a great way to go deep into any contact or organization that you are interested in connecting with. It has a wealth of features such as intent signals, and a great depth of data. Cons It's a great product but you need to put in the time and effort to get a good return on the annual cost. Review Source VR Verified Reviewer Sr. Solutions Engineer Computer Software Used the software for: 1-2 years ### "Solid prospecting database" February 9, 2026 4.0 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review Source Chance R. CEO Hospital & Health Care Used the software for: 6-12 months ### "Be careful - they oversold us big time" May 5, 2026 1.0 I was massively disappointed by how little data we were able to get on our ICP. Our investment in ZoomInfo was a ware. Pros The initial sample dataset provided during the sales process was of decent quality. It made me think that ZoomInfo would have good data. Cons The platform did not in fact provide additional data above and beyond the original sample. I was misled and grossly oversold in the sales process. Review Source SS Steve S. Founder, Senior Technology Recruiter Staffing and Recruiting Used the software for: 2+ years ### "Good product" April 15, 2022 4.0 My experience with ZoomInfo has been solid. There have been some bumps, but when I communicated my experience and dissatisfaction with them in an appropriate way their team acted appropriately and reasonably to accommodate my concerns. They have a strong customer service team, and I would recommend this product to anyone looking to utilize a system like this who is willing to spend the money. Pros ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system. Cons The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing ZoomInfo Sales I was more comfortable with the UI and the functionality. Review Source SS Scott S. Director of Sales and Marketing Information Technology and Services Used the software for: 2+ years ### "ZoomInfo is a great tool, depending on your needs and budget" December 12, 2019 5.0 It was great before DiscoverOrg bought them and is surely improving by the day with DiscoverOrg. Pros Contains probably 80%+ records that have email address and/or direct dials. It is way more accurate than the data offered by other providers. Their accuracy is in line for what it should be, especially in today\`s economy with unemployment being so low, and employee churn being so high. Despite these factors, I\`d say their overall data accuracy is easily north of 70 - 75%, even with the above-mentioned data decay (which exists no matter what vendor you consider). One other tool that helps to narrow down the list of contacts in a larger organization, is to search with filter to find only recently verified contacts. Cons It\`s a little pricey, but there\`s a lot of value too. The only other criticism is that unless you pay for a large number of "points" (contact that you can download in bulk) you are relegated to copy and paste at the individual level. It\`s a bit cumbersome (by design), but I have used it as-is for years, without the additional credits. Reason for choosing ZoomInfo Sales Best bang for the buck; simple! Switched from [InsideView](https://www.capterra.com/p/178108/Apex/) It was many yeas ago, in fairness to InsideView, but Zoom was far superior in every way. I used Inside view once when I discovered it and subscribed, and a few years later I inherited it when I made a career move. Unless there\`s been radical change, Zoom is hands-down the better solution. Review Source SS Shahbaz S. Analyst Information Technology and Services Used the software for: 2+ years ### "Honest Review " April 8, 2025 4.0 very good 8/10 easy to use portal is clear & concise Support offered is great additional features, enrichment, form complete & websights are all very good Pros Great contact information & excellent for searching for prospects Cons EMEA data is not as strong as USA. Public sector contacts lack contact information Review Source RP Randy P. Account manager Computer Software Used the software for: 1-2 years ### "Need stronger database in EMEA" May 25, 2025 4.0 Strong features across the board and handy for prospecting, but again it needs to be stronger in EMEA prospecting data Pros In general the tool offers good data sourcing for prospecting in markets like AMER. Handy to create lists and things like that. Cons For EMEA the data is often inaccurate or missing, so as a EMEA based sales rep I find myself barely using it anymore. Review Source GM Guy M. Sales Director Marketing and Advertising Used the software for: Less than 6 months ### "Contact's info sadly lacking" March 26, 2025 3.0 Pros It did have a reasonable amount of contact info for US Cons About 30% of the contacts either didnt have any contact info or most was missing. Especially it seems blank on anyone off-shore in Caribbean. Review Source VR Verified Reviewer Sr Sales Development Computer Software Used the software for: 1-2 years ### "Loving ZoomInfo!" November 16, 2024 5.0 Overall, ZoomInfo is a tremendous product for prospecting. The chrome extension makes it extremely easy for me to use in my daily workflow. 10/10 Pros ZoomInfo has very accurate prospect data and is extremely easy to use Cons Not much I didnt like - super accurate info. Have ran into 0 issues so far. Review Source ML Mellora L. Founder & President Accounting Used the software for: Less than 6 months ### "If I could only give ZERO Stars! Small business be weary of the vultures here. " June 21, 2023 1.0 I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client. Pros The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy. Cons Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised. Reason for choosing ZoomInfo Sales Back in 2018 I had an employer who used them, They were a LARGE organization. APPARENTLY, since that time, the service has went down. AFTER my experience, I was attempting to get ANYONE other than AR to respond, I contact the head of marketing & sales at said former employer. Found out they stopped using Zoom info for the same reason! BAD customer support - BAD product information. Should have talked to them BEFORE signing up with them. Lesson learned. Review Source Shabina A. Freelancer Financial Services Used the software for: 2+ years ### "ZoomInfo is a best of best to access organized data at single counter." July 24, 2022 5.0 Pros Its ease of connectivity & sharing data with other tools, for example, LinkedIn SaleNavigator, Salesforce, Stepstone etc. An option to add or edit info as per need, multiple ways to reach out targeted contacts and accounts. User friendly, even a first time user can work effeciantly & effectively. List matching & cleaning options, bulk verification within clicks. Cons In my opinion the scrolling through option while using multiple tools, like Linkedin SalesNavigtor should be little different or more improved. Review Source Iyer A. National Sales Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "The absolute best prospecting tool - find any lead's contact info!" April 3, 2024 5.0 I will never stop using zoominfo, as long as I continue sales pursuits. It is the single most important tool I have besides knocking doors, and cold calling. Pros The amount of information, phone numbers, emails, job info, company info, and news you can get on one prospect in under a minute. The contact information is usually 90% accurate. Cons Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 2+ years ### "Review for Zoominfo - Good idea of it but inaccurate data" July 17, 2022 3.0 We wanted a prospecting tool that helps us in finding new contacts that might be interested in our products/services. The tool has helped us in designing personas and then getting data out for lead generation activities. Pros I would say it is very easy to use when it comes to the best thing about ZoomInfo. The intent tools are great and help in finding out up to 6 topics per account. The UX are good. The chrome extension is good that helps in visiting any website and finding out the contacts within that company. Cons The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6 months, in 6 months people do change jobs which results in high bounces. Secondly, it is very expensive, whereas competitors offer great pricing (Cognism, etc). I mean the idea of it is really great but in reality, it is not the most recommended tool. Review Source David F. Sales Director Sports Used the software for: 2+ years ### "Good for Contact Info with DiscoverOrg" July 26, 2022 5.0 it would be hard to do my job well, especially from an enterprise circumstance without zoominfo Pros ZoomInfo and their top competitor to a good job of getting accurate contact information on prospects to sales people. Cons The deployment is not the greatest for the price but you can work around it. Review Source PW Philip W. Director SAP Business Development Computer Software Used the software for: 2+ years ### "ZoomInfo is worth the money" September 9, 2021 4.0 When I joined Mygo Consulting last year, there was no easy way to get a large number of qualified leads and their contact information, so getting ZoomInfo solved that very quickly. And Websights solved the issue of identifying visitors to our website. I have found the accuracy of the contact information to be over 90%, which is much higher than other databases I have used in the past. Overall, I have been very satisfied with their platform. Pros There are several features in ZoomInfo that are important to me. The first is the ability to tailor lead lists for email and prospecting campaigns. The next features that I use on a daily basis are Websights and Opportunity Scoops. Websights tells me what companies visited our website, and I recently added Hotjar to show me their activity while they visited. That gives me the ability to reach out with a very targeted message based on where they went. The opportunity scoops gives me leads that our sales team can get in touch with and talk about how we can help with the upcoming projects that are listed. Cons Two things that I have discussed in the past that I would like to see improved are the technology stacks that ZoomInfo reports in each company. There has been a higher amount of inaccuracy than I used to see. The other improvement would be for more detailed information in the Websights feature. It is hard to see what pages a visitor went to, which is why we added Hotjar. Reason for choosing ZoomInfo Sales Both products cost less than ZoomInfo, but neither had all of the features that ZoomInfo offers that were important to me Review Source CA Casey A. Co-Founder Staffing and Recruiting Used the software for: 2+ years ### "$60K for lists they will make you delete once your term is over. Very crafty tricks in the contract." May 9, 2023 2.0 I feel like I was robbed. I paid $60K for sub-par contact lists that I don't get to keep. I was under the impression when I signed up as a licensee, that I was purchasing the contact lists and they were ultimately going to be property of my company, since we paid for them. There is an element of misdirection in the 3yr agreement. The actual document that you sign doesn't contain any language pertaining to the licensee being required to destroy all contact lists purchased through the fee agreement, instead there is link in the document, which takes you to a completely different site and legal document, where it lays out the requirements for the licensee to destroy all lists after the term of service. You will not own the lists for which you just paid $60K. RIP-OFF! Pros Ease of use was probably the only thing I liked about ZoomInfo. Cons Aside from the sleezy misdirection and deliberately misleading sales tactics used to get you signed on as a user, I found the data itself to be stale and often completely wrong. Titles, Companies, emails, numbers, etc.,....were often incorrect, and this of course led to quite a few embarrassing communications with would be prospects. When incorrect information is identified, there's no-one to whom you can report it. All along you're wondering how much more of this data, you just spent $60K on is actually correct. Review Source Ashley D. Operations Manager Staffing and Recruiting Used the software for: 2+ years ### "YOU NEED THIS! " February 25, 2021 5.0 We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out! Pros We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly. Cons I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow. Reason for choosing ZoomInfo Sales N/A We did not look into any other product, we went straight to ZoomInfo and we are glad we did! Review Source MR Mark R. Business Development Manager Telecommunications Used the software for: 2+ years ### "Zoominfo" February 11, 2022 4.0 Overall my experience has been good and customer service has been helpful Pros This is the best data content software in the industry. Easy to use and look data up Cons The software is very expensive. You pretty much get what you pay for Switched from [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/) DiscoverOrg bought Zoominfo Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.