# ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ZoomInfo Sales the right Lead Generation solution for you? Explore 317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168264/ZoomInfo-sales/reviews --- ZoomInfo Sales 4.1 (317) [View alternatives](https://www.capterra.com/p/168264/ZoomInfo-sales/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ZoomInfo Sales Ease of use 4.3 Customer Service 3.8 ## Pros and Cons in Reviews MW Marissa W Senior Account ExecutiveComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.“ January 9, 2026 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts.“ June 4, 2025 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.“ December 15, 2025 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.“ December 15, 2025 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts.“ June 4, 2025 gs george s DirectorConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether.“ May 21, 2025 BS Beatricia S Sales SpecialistInformation Technology and Services, 501 - 1,000 employeesUsed the software for: More than 2 years. “I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch with the right people, this greatly improves the sales process.“ July 31, 2024 gs george s DirectorConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service.“ May 21, 2025 ## Showing most helpful reviews Showing 1-25 of 317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 1-2 years ### "Great Sales enablement platform. " December 15, 2025 4.0 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review Source NW Nolan W. Head of Sales Real Estate Used the software for: Less than 6 months ### "ZoomInfo-Top Data for a Reason" June 4, 2025 4.0 Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search! Pros There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. Cons Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing ZoomInfo Sales ZoomInfo was more reliable and well known at the time. Review Source gS george S. Director Construction Used the software for: 1-2 years ### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" May 21, 2025 1.0 Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with. Pros In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled. Cons The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether. Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery. Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome. Review Source MW Marissa W. Senior Account Executive Computer Software Used the software for: 1-2 years ### "ZoomInfo for B2B Software Sales" January 9, 2026 4.0 Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts. Pros I have to prospect a lot in my role and gathering contact information, specifically emails and mobile numbers, has been a huge help. In addition, I'm able to apply settings to specific accounts to receive alerts on company updates that are relevant to my role - making it easier to reach out. Cons Very frequently, the information is outdated. I find mobile numbers can be incorrect, and there are a lot of privacy concerns from individuals when I reach out using the information ZoomInfo has collected. Review Source SR Suvankar R. Lead Generation Specialist Information Technology and Services Used the software for: 2+ years ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." October 10, 2025 4.0 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review Source MA Mike A. Sales Telecommunications Used the software for: 1-2 years ### "Easy access to sales prospect's contact info and job role." October 1, 2025 3.0 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review Source Erik S. CEO Transportation/Trucking/Railroad Used the software for: I used a free trial ### "Zoom Info Sales Review." February 6, 2025 5.0 This system is great for larger scale businesses that have sales teams. Pros The conversation intelligence feature is the best with the sales automation. Cons Pricing is the only thing that is a big pill to swallow. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[Lusha](https://www.capterra.com/p/198383/Lusha/) Reason for choosing ZoomInfo Sales I tried the trial to try the product and test it. Review Source Scott B. Director, Sales Development Health, Wellness and Fitness Used the software for: 2+ years ### "Zoominfo is great for lead and contact data " August 8, 2025 5.0 My experience with ZoomInfo Sales has been overwhelmingly positive. The depth and accuracy of their contact database have made prospecting significantly easier, and I’ve been able to connect with decision-makers I likely wouldn’t have found otherwise. The platform’s search and filtering tools are intuitive, allowing me to quickly build targeted lists that match my ideal customer profile. Pros I appreciate the intent data and company insights - it’s like having a window into which accounts are actively in the market. This has helped me prioritize outreach and focus my time on high-potential opportunities. The integration with our CRM has been smooth, which means less time on admin work and more time selling. Cons While the data quality is strong overall, there are occasional inaccuracies or outdated contacts, which can be frustrating when you’re relying on it for high-volume outreach. Review Source VR Verified Reviewer Sr. Solutions Engineer Computer Software Used the software for: 1-2 years ### "Solid prospecting database" February 9, 2026 4.0 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review Source Steve P. Head of Sales BD Commercial Real Estate Used the software for: I used a free trial ### "Zoominfo.com" August 19, 2025 4.0 Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation. Pros Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation Cons Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing ZoomInfo Sales Better quality data although more expensive Review Source AP Abhisek P. Senior Manager, Product Strategy Information Technology and Services Used the software for: 1-2 years ### "A must have prospecting tool if you want to target qualified leads with better accuracy" February 4, 2022 5.0 Business problems we are solving: Getting more qualified leads (outbound) with signals synced to our SF for our marketing to prospect in an automated way Benefits realized: Higher productivity; Better contact rate Overall experience: Excellent Pros Most impactful feature of ZoomInfo I would say is its contact and company database which is not only filled with millions of records but also very very accurate. And to top that, they have scoops, and org chart which clearly tells us signals of any new activities going on in our target companies. And all of this delivered to our inbox every day or as new feeds so we dont need to specifically search for the, Product was very easy to set up, implement, self-train and use consistently. Cons There are few features within ZoomInfo-SF integration wherein some of the field values in ZoomInfo are not customisable and thus we have to do a small bit of workaround to get that integrated with SF. Moreover, I would love if the contacts export limitation is increased (without extra charge) or made free to sue just like their legacy platform. Alternatives considered [Salesintel](https://www.capterra.com/p/196088/Salesintel/)[Cognism](https://www.capterra.com/p/169083/Cognism/) Reason for choosing ZoomInfo Sales Better brand value; Better accuracy; Higher no. of quality leads Review Source MP Melissa P. Director of Marketing Oil & Energy Used the software for: 6-12 months ### "Zoominfo Helps Us Zoom " September 9, 2021 5.0 Pros The ease to use the software is what I liked best. Zoominfo is great. Cons Training videos/information needs to be meatier. It's cool but lacks some meat. Engage is in its infancy compared to other software programs out there. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing ZoomInfo Sales The Discovery.org part was the most interesting and compelling. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) The integration between the platforms Review Source AD Amanda D. VP - Marketing Packaging and Containers Used the software for: 6-12 months ### "A marketer's secret weapon" January 13, 2025 5.0 I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range. A colleague convinced me to trial ZoomInfo Sales. We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others. The WebSights tool has yielded more visibility into our website visitors than ever before, and the automation tools automatically send potential prospects into our CRM system. I now use ZoomInfo Sales almost every workday. It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc. The Chrome plug-in is extremely convenient. I don't know of any other tool that comes anywhere close to offering what is provided by ZoomInfo Sales. I hesitate to even post this review, lest one of my competitors sees it. Pros ZoomInfo Sales has saved me countless hours of time researching companies and contacts. Cons Not 100% accurate data, but still more accurate than any other solutions I've been able to find. Review Source QD Quinten D. Account Executive Information Technology and Services Used the software for: 1-2 years ### "Great tool and worth having in your stack" June 12, 2025 4.0 Pros Lot of contacts in there, good to find numbers, emails, leads to prospect into. almost all companies are in there, so really positive Cons not all the numbers or emails are correct. Lot of times you only find the HQ phone number, and the email are sometimes guessed. Review Source GM Guy M. Sales Director Marketing and Advertising Used the software for: Less than 6 months ### "Contact's info sadly lacking" March 26, 2025 3.0 Pros It did have a reasonable amount of contact info for US Cons About 30% of the contacts either didnt have any contact info or most was missing. Especially it seems blank on anyone off-shore in Caribbean. Review Source RJ Regina J. Founder Health, Wellness and Fitness Used the software for: Less than 6 months ### "ZoomInfo is a RipOff / Never Allow Cell Numbers Upsell" August 14, 2024 1.0 Very Negative. Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo! Pros Nothing after my experience. They are extremely dismissive of complaints Cons ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received 25% AND they charged me more! Further I told them I had my own list of buyers and didn’t just want arbitrary company hr buyers yet I received I guess any HR buyer. We immediate reached out after first trying and seeing what was occurring and it was never resolved. The initial person we spoke to is not there and the guy we met with said he had all recordings but didn’t acknowledge our issue and frustration within the very first week. Then sent our account to collections because they essentially sold us something they could not deliver yet wants us to still pay when we didn’t even use it after the 1.5 months. They were untrustworthy and untruthful to simply get a sale. I’m going to find the \[sensitive content hidden\] and send a similar response because they need to know about this! We reached out to them immediately after purchase as we didn’t have a chance to “see” before we bought😡! Review Source ML Mellora L. Founder & President Accounting Used the software for: Less than 6 months ### "If I could only give ZERO Stars! Small business be weary of the vultures here. " June 21, 2023 1.0 I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client. Pros The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy. Cons Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised. Reason for choosing ZoomInfo Sales Back in 2018 I had an employer who used them, They were a LARGE organization. APPARENTLY, since that time, the service has went down. AFTER my experience, I was attempting to get ANYONE other than AR to respond, I contact the head of marketing & sales at said former employer. Found out they stopped using Zoom info for the same reason! BAD customer support - BAD product information. Should have talked to them BEFORE signing up with them. Lesson learned. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 6-12 months ### "Lead Gen basis Intent" August 12, 2022 4.0 It's been dull, I still believe that Zoominfo has the best potential to provide a database but things like customer support needs to improve given the cost of subscription is really high. Pros It has intent topics which I really liked, we could add upto 12 topics about our industry and it will provide companies which are searching for those topics in real time. Cons It's very expensive and other than that the customer support is really not good. Review Source CC Cory C. Sales Director Telecommunications Used the software for: Less than 6 months ### "Biggest disappointment of the year" March 23, 2022 1.0 This has to be the biggest disappointment, and I would never recommend this tool, it's extremely pricey, and when we reached out to our Account Manager for help, he kept saying “well, I remind you, you're on a contract”. We don't feel like we're being listened at. We are still waiting for options to fix this issue, or to cancel this tool that has been of zero use to us. Furthermore, we've gotten training where they keep repeating the same and the same, taking little value from it. Pros Integration with Hubspot seemed to work fine Cons Where do I start? Since the beginning we express our concerns to the AE assigned to us, that ZoomInfo could be “too big for us”, since we target mainly small to medium companies; after we were reassured that the Data was updated and taken from several channels, we decided to go ahead with the solution. Three months in (almost four), and we haven't gotten one single good lead. Some of the issues are, but not limited to 1) a lot of the information for small business was not up-to-date, 2) "Small businesses" that always end up being part of a bigger company, 3) Mixed information from companies from the Intent because the signal and the suggested contacts are pulled from different companies with the same name, 4) it can take up to an hour to clean ONE contact, since the information is mixed, and as stated before, many times the data is not updated, many people who "doesn't work there anymore", 5) When using the Intent feature and calling the lead, they rarely know what we're talking about, or they got a solution “weeks ago”, 6) Intent topics are locked, and you can change them only a few times during the year, so you want to be extra mindful with those, but of course, these topics are NOT open to you. They give you a long excel list with a thousand of topics for you to “select”. This is so complicated and takes so much time, when it would be easier to do it with on a sharing screen meeting, so 7) will be lack of support. Reason for choosing ZoomInfo Sales Lusha was too simple, and Apollo's team would take too long to reply. Also, when we did a small trial, we realized there was no live support, making it very complicated to get any kind of help. Review Source Meredith B. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "A Competitive Advantage " October 22, 2021 5.0 It has helped us generate lots of new business and help arm our salespeople so that they feel more confident Pros There are a ton of features and functions that provide so much information on current and potential customers. It makes use of all the data that can be mined through Google and other sources and provides them in a way that is useful and easy to consume. Cons It is a pricey product and it can be hard to get buy-in but the ROI definitely make it worth it Review Source VR Verified Reviewer Account executive Computer Software Used the software for: 1-2 years ### "ZoomInfo BDR user" July 28, 2023 3.0 Happy user. Supporter. Like the export capabilities. Pros There is so much information On lots of peopleGenerates contact info/intent/history/company infoIntent works - I have contacted people and said I saw them search XYZ and they confirmedGood export capabilities Cons Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact info)Sometimes extension just doesn’t work Review Source VR Verified Reviewer SDR Computer Software Used the software for: 1-2 years ### "Unleashing the Power of Data" June 10, 2023 5.0 Pros ZoomInfo SalesOS has truly impressed me as a passionate advocate, thanks to its outstanding organizational features and remarkable contact identification capabilities. The platform's curated information and data surpass those of its competitors, making it the clear leader for my company's needs. Moreover, the seamless import/export functionalities provided by the platform are a massive time-saving asset, seamlessly integrating with our existing CRM system. Cons It is vital to recognize that data accuracy may not always reach 100%. Hence, it becomes imperative to ensure that your website administrator possesses a thorough understanding of all the available features. Failing to do so could potentially impede your ability to extract the platform's full potential and reap its benefits. By equipping your site administrator with a comprehensive comprehension of the platform's capabilities, you can optimize its usage and maximize the value derived from it. This proactive approach will enable you to make the most informed decisions and leverage the platform to its fullest extent. Review Source Ashley D. Operations Manager Staffing and Recruiting Used the software for: 2+ years ### "YOU NEED THIS! " February 25, 2021 5.0 We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out! Pros We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly. Cons I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow. Reason for choosing ZoomInfo Sales N/A We did not look into any other product, we went straight to ZoomInfo and we are glad we did! Review Source MR Mark R. Business Development Manager Telecommunications Used the software for: 2+ years ### "Zoominfo" February 11, 2022 4.0 Overall my experience has been good and customer service has been helpful Pros This is the best data content software in the industry. Easy to use and look data up Cons The software is very expensive. You pretty much get what you pay for Switched from [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/) DiscoverOrg bought Zoominfo Review Source VR Verified Reviewer Senior business development executive Computer Software Used the software for: 2+ years ### "ZoomInfo" April 15, 2022 5.0 I am using ZoomInfo for few years ..it will help to identify the relavent contact and target customers to the organisation Pros In ZoomInfo lot of advanced filters available to segment the prospect list and find the relevant contact of the organization and target companies with email id and phone number etc. Cons I am happy user and i didn't find any issues so far Review Source Similar Products Featured