# Page 3 | ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is ZoomInfo Sales the right Buyer Intent solution for you? Explore 318 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168264/ZoomInfo-sales/reviews --- ZoomInfo Sales 4.1 (318) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 9th, 2026 # Page 3 - Reviews of ZoomInfo Sales ## Showing most helpful reviews Showing 51-75 of 318 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BO Ben O. Account Executive Information Technology and Services Used the software for: 2+ years ### "Zoominfo Review" April 20, 2020 5.0 Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info. There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using: - Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price) - Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database) Pros The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market. Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly. Cons Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros. It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users. Reason for choosing ZoomInfo Sales Rainking does not have the same depth for contacts. It has extensive contacts within IT departments and identifies c-level contacts at a lot of companies, but not nearly as extensive of a database. Worth considering if only targeting IT professions. Has the same comparable level of direct contact info and a cool feature for viewing department diagrams for hierarchy of employees. Switched from [InsideView](https://www.capterra.com/p/178108/Apex/) For reasons stated above. Zoominfo has far greater direct contact info. Insideview is comparable for emails (although not as accurate), but can not be compared for direct phone numbers (they mainly only provide company phone). Review Source Shabina A. Freelancer Financial Services Used the software for: 2+ years ### "ZoomInfo is a best of best to access organized data at single counter." July 24, 2022 5.0 Pros Its ease of connectivity & sharing data with other tools, for example, LinkedIn SaleNavigator, Salesforce, Stepstone etc. An option to add or edit info as per need, multiple ways to reach out targeted contacts and accounts. User friendly, even a first time user can work effeciantly & effectively. List matching & cleaning options, bulk verification within clicks. Cons In my opinion the scrolling through option while using multiple tools, like Linkedin SalesNavigtor should be little different or more improved. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 2+ years ### "Review for Zoominfo - Good idea of it but inaccurate data" July 17, 2022 3.0 We wanted a prospecting tool that helps us in finding new contacts that might be interested in our products/services. The tool has helped us in designing personas and then getting data out for lead generation activities. Pros I would say it is very easy to use when it comes to the best thing about ZoomInfo. The intent tools are great and help in finding out up to 6 topics per account. The UX are good. The chrome extension is good that helps in visiting any website and finding out the contacts within that company. Cons The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6 months, in 6 months people do change jobs which results in high bounces. Secondly, it is very expensive, whereas competitors offer great pricing (Cognism, etc). I mean the idea of it is really great but in reality, it is not the most recommended tool. Review Source VR Verified Reviewer SDR Team Lead Computer Software Used the software for: 6-12 months ### "Best tool for prospecting & lead generation in the US" July 21, 2021 3.0 ZoomInfo has the largest database of companies, contacts in the USA, it helps our sales team, who are working with the US, to get relevant contact information and most importantly, the tool helps us to get direct dials. Pros Software is very easy to use, it integrates with all of the most popular sales technology tools like Salesforce, Linkedin, Outreach and etc. The best thing about Zoominfo is their largest database of companies, contacts in the United States. Cons Like with all similar tools, sometimes data is inaccurate, outdated or there is no data at all. Moreover, their support is very slow and not very helpful. Moreover, the data quality in Europe is poor, we need to use another tool (Congism) for Europe. Alternatives considered [Cognism](https://www.capterra.com/p/169083/Cognism/) Review Source Response from ZoomInfo July 26, 2021 Hello, Thank you for your review and feedback on ZoomInfo. We always like to hear from our customers and we value what you have to say. There is some things we would love to share with you as well about our data. Currently we have 95M+ Company Profiles, 63M+ Direct Dials, 100M+ Direct Emails, 4.3M+ C-Level Contacts, and we are constantly growing daily. Our platform employs automated machine learning to constantly scan corporate websites, news articles, SEC filings, job postings and other sources for information along with our massive growing network of voluntary contributors to update information about companies and contacts. The contacts and companies are updated as soon we get new information that can be validated for accuracy. We are continuously working on improving our product everyday to better fit the needs of our customers, like yourself. We always love the chance for customers to speak with our Product team. If you're interested, please email: colbie.blaisdell@zoominfo.com. SS Steve S. Founder, Senior Technology Recruiter Staffing and Recruiting Used the software for: 2+ years ### "Good product" April 15, 2022 4.0 My experience with ZoomInfo has been solid. There have been some bumps, but when I communicated my experience and dissatisfaction with them in an appropriate way their team acted appropriately and reasonably to accommodate my concerns. They have a strong customer service team, and I would recommend this product to anyone looking to utilize a system like this who is willing to spend the money. Pros ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system. Cons The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing ZoomInfo Sales I was more comfortable with the UI and the functionality. Review Source CR Christian R. Business Solutions Consultant Marketing and Advertising Used the software for: 2+ years ### "Regular User" September 9, 2021 4.0 The primary business challenge being solved is around uncovering new business logos to promote our services. The platform has also assisted in cleaning the data we already have in Salesforce. Pros The platform has been a major contributor to developing new prospects that fit our ICP guidelines, including revenue, employee count, and technology infrastructure. It has also assisted me in collecting as much information for prospecting new contacts within an organization. Integrating with Salesforce was incredibly straight forward, and I personally like the chrome extension. It allows me to look up a contact in Zoom without having to leave a LinkedIn profile. Cons One of the key issues I have noticed is the level of accuracy with the data shared on a particular contact. In many cases, the contact would no longer be with an organization associated with ZoomInfo. There have been instances where the contact may have left the company more than a year ago, and ZoomInfo still doesn't have the updated information. The level of detail in the data is incredible, but it's less accurate than what I remember when I first started using the platform. Reason for choosing ZoomInfo Sales When I started with my current company, I had mentioned the successes experienced with ZoomInfo when I was with my previous employer. I spoke with the CEO of my current organization a few times about the benefits and the information we could have access to, based on the subscription we chose to purchase. We didn't look at alternative products, based on my two years of experience with the platform with my previous employer. Review Source David F. Sales Director Sports Used the software for: 2+ years ### "Good for Contact Info with DiscoverOrg" July 26, 2022 5.0 it would be hard to do my job well, especially from an enterprise circumstance without zoominfo Pros ZoomInfo and their top competitor to a good job of getting accurate contact information on prospects to sales people. Cons The deployment is not the greatest for the price but you can work around it. Review Source VR Verified Reviewer Marketing operations Information Technology and Services Used the software for: 1-2 years ### "ZoomInfo SalesOs Review " February 1, 2023 4.0 Overall it's an awesome product with good database of NA region and my fav feature is formcomplete Pros Zoominfo SalesOs It's got plenty of features like, contact and account search along with that Formcomplete which is my fav feature, it will reduce the form fields to only email and once the for submitted by leads it do the email matching and once that email matches with the Zoominfo database it will push additional information from DB to connect CRM or Mark Automation tool Cons Sometimes it takes more time to show results Review Source PW Philip W. Director SAP Business Development Computer Software Used the software for: 2+ years ### "ZoomInfo is worth the money" September 9, 2021 4.0 When I joined Mygo Consulting last year, there was no easy way to get a large number of qualified leads and their contact information, so getting ZoomInfo solved that very quickly. And Websights solved the issue of identifying visitors to our website. I have found the accuracy of the contact information to be over 90%, which is much higher than other databases I have used in the past. Overall, I have been very satisfied with their platform. Pros There are several features in ZoomInfo that are important to me. The first is the ability to tailor lead lists for email and prospecting campaigns. The next features that I use on a daily basis are Websights and Opportunity Scoops. Websights tells me what companies visited our website, and I recently added Hotjar to show me their activity while they visited. That gives me the ability to reach out with a very targeted message based on where they went. The opportunity scoops gives me leads that our sales team can get in touch with and talk about how we can help with the upcoming projects that are listed. Cons Two things that I have discussed in the past that I would like to see improved are the technology stacks that ZoomInfo reports in each company. There has been a higher amount of inaccuracy than I used to see. The other improvement would be for more detailed information in the Websights feature. It is hard to see what pages a visitor went to, which is why we added Hotjar. Reason for choosing ZoomInfo Sales Both products cost less than ZoomInfo, but neither had all of the features that ZoomInfo offers that were important to me Review Source ME Michelle E. Inside Sales Construction Used the software for: 2+ years ### "New Version is Aweful" April 5, 2024 2.0 It used to be fantastic now not so much. Will not recommend renewing Pros Ability to create contact lists for lead development Cons Information is inaccurate. Lists are difficult to scrub. New version makes drilling into company contacts much more difficult. Get more value out of a simple google search. Review Source VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Great data, easy to use and train teams to use, valuable tool for sales/marketing" May 9, 2019 5.0 I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs. Pros The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year. Cons There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time. Alternatives considered [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/)[DNBi Professional](https://www.capterra.com/p/118876/DNBi-Professional/)[Growbots](https://www.capterra.com/p/186354/Growbots/) Reason for choosing ZoomInfo Sales The value is incredible. The data quality is top in the industry and continually improving and expanding. Review Source VR Verified Reviewer SDR Computer Software Used the software for: 1-2 years ### "Unleashing the Power of Data" June 10, 2023 5.0 Pros ZoomInfo SalesOS has truly impressed me as a passionate advocate, thanks to its outstanding organizational features and remarkable contact identification capabilities. The platform's curated information and data surpass those of its competitors, making it the clear leader for my company's needs. Moreover, the seamless import/export functionalities provided by the platform are a massive time-saving asset, seamlessly integrating with our existing CRM system. Cons It is vital to recognize that data accuracy may not always reach 100%. Hence, it becomes imperative to ensure that your website administrator possesses a thorough understanding of all the available features. Failing to do so could potentially impede your ability to extract the platform's full potential and reap its benefits. By equipping your site administrator with a comprehensive comprehension of the platform's capabilities, you can optimize its usage and maximize the value derived from it. This proactive approach will enable you to make the most informed decisions and leverage the platform to its fullest extent. Review Source SS Scott S. Director of Sales and Marketing Information Technology and Services Used the software for: 2+ years ### "ZoomInfo is a great tool, depending on your needs and budget" December 12, 2019 5.0 It was great before DiscoverOrg bought them and is surely improving by the day with DiscoverOrg. Pros Contains probably 80%+ records that have email address and/or direct dials. It is way more accurate than the data offered by other providers. Their accuracy is in line for what it should be, especially in today\`s economy with unemployment being so low, and employee churn being so high. Despite these factors, I\`d say their overall data accuracy is easily north of 70 - 75%, even with the above-mentioned data decay (which exists no matter what vendor you consider). One other tool that helps to narrow down the list of contacts in a larger organization, is to search with filter to find only recently verified contacts. Cons It\`s a little pricey, but there\`s a lot of value too. The only other criticism is that unless you pay for a large number of "points" (contact that you can download in bulk) you are relegated to copy and paste at the individual level. It\`s a bit cumbersome (by design), but I have used it as-is for years, without the additional credits. Reason for choosing ZoomInfo Sales Best bang for the buck; simple! Switched from [InsideView](https://www.capterra.com/p/178108/Apex/) It was many yeas ago, in fairness to InsideView, but Zoom was far superior in every way. I used Inside view once when I discovered it and subscribed, and a few years later I inherited it when I made a career move. Unless there\`s been radical change, Zoom is hands-down the better solution. Review Source MP Melissa P. Director of Marketing Oil & Energy Used the software for: 6-12 months ### "Zoominfo Helps Us Zoom " September 9, 2021 5.0 Pros The ease to use the software is what I liked best. Zoominfo is great. Cons Training videos/information needs to be meatier. It's cool but lacks some meat. Engage is in its infancy compared to other software programs out there. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing ZoomInfo Sales The Discovery.org part was the most interesting and compelling. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) The integration between the platforms Review Source CA Casey A. Co-Founder Staffing and Recruiting Used the software for: 2+ years ### "$60K for lists they will make you delete once your term is over. Very crafty tricks in the contract." May 9, 2023 2.0 I feel like I was robbed. I paid $60K for sub-par contact lists that I don't get to keep. I was under the impression when I signed up as a licensee, that I was purchasing the contact lists and they were ultimately going to be property of my company, since we paid for them. There is an element of misdirection in the 3yr agreement. The actual document that you sign doesn't contain any language pertaining to the licensee being required to destroy all contact lists purchased through the fee agreement, instead there is link in the document, which takes you to a completely different site and legal document, where it lays out the requirements for the licensee to destroy all lists after the term of service. You will not own the lists for which you just paid $60K. RIP-OFF! Pros Ease of use was probably the only thing I liked about ZoomInfo. Cons Aside from the sleezy misdirection and deliberately misleading sales tactics used to get you signed on as a user, I found the data itself to be stale and often completely wrong. Titles, Companies, emails, numbers, etc.,....were often incorrect, and this of course led to quite a few embarrassing communications with would be prospects. When incorrect information is identified, there's no-one to whom you can report it. All along you're wondering how much more of this data, you just spent $60K on is actually correct. Review Source Ashley D. Operations Manager Staffing and Recruiting Used the software for: 2+ years ### "YOU NEED THIS! " February 25, 2021 5.0 We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out! Pros We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly. Cons I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow. Reason for choosing ZoomInfo Sales N/A We did not look into any other product, we went straight to ZoomInfo and we are glad we did! Review Source KP Kaylah P. Marketing Lead Specialist Information Technology and Services Used the software for: 6-12 months ### "Great Contact Data Platform with Additional Benefits for Customer Engagement" September 9, 2021 4.0 Overall, my team really likes Zoominfo. It's simple, easy to use, and gives us the type of information that we need for our sales team to be successful. It's a great additional to pair with our other tools, and it extra helpful when it comes to finding contacts on LinkedIn. Pros My team really likes Zoominfo! It allows us to easily pull contact data for our sales team. The variety of filter options make the platform easy to use, and makes list pulling quick and simple. We love the Websights feature that allows us to see which companies have been on our site. And we really love the intent data that the platform provides! It's great to be able to cross reference the websights with the intent data to not only see who has been on our site and the pages they have viewed, but also it also allows us to focus on other products or services that the company is showing interest in when our sales team does outreach. Cons I wish the platform were quicker at updating contact and company records, and I wish that we would be actively updated on requests we have made in regards to these updates. I have submitted a few update requests, but they seem to die after the request is submitted because nobody reaches out to tell me the update has been complete, or when the update will be done. I have checked back in on records months later to see that they still were not updated with my request. Many of these have been HQ address updates. Review Source MR Mark R. Business Development Manager Telecommunications Used the software for: 2+ years ### "Zoominfo" February 11, 2022 4.0 Overall my experience has been good and customer service has been helpful Pros This is the best data content software in the industry. Easy to use and look data up Cons The software is very expensive. You pretty much get what you pay for Switched from [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/) DiscoverOrg bought Zoominfo Review Source AS Akshay S. AE Internet Used the software for: 1-2 years ### "Why you should have Zoom Info?" May 12, 2022 5.0 It is a good to have software in sales industry. Pros It gives you a brief info on the accounts and you can use it to prioritize your books of account. Contact database of customers and info on their persona Cons Sometimes the info provided is outdated and then you have to use other tools. But mostly 95 percent use cases is verified. Review Source VR Verified Reviewer Senior business development executive Computer Software Used the software for: 2+ years ### "ZoomInfo" April 15, 2022 5.0 I am using ZoomInfo for few years ..it will help to identify the relavent contact and target customers to the organisation Pros In ZoomInfo lot of advanced filters available to segment the prospect list and find the relevant contact of the organization and target companies with email id and phone number etc. Cons I am happy user and i didn't find any issues so far Review Source SW Steven W. Sr Sales Manager East Coast Pharmaceuticals Used the software for: 6-12 months ### "Do not want to be without this too;l" September 9, 2021 5.0 Zoominfo has been a great experience for me. I use this daily to get information, plan emails. Getting key stakeholders with each account has saved me hours of work. Pros Features to sort my territory is very important. It is very easy to use and I am able to push this information into salesforce in minutes. Cons I just need to explore other things as well. Review Source VR Verified Reviewer Business Development Associate Computer Software Used the software for: 6-12 months ### "Best Lead gen tool !" March 11, 2023 5.0 Zoominfo is a must-have if you are on SMB or Enterprise sales, the extension is very easy to find the details in a single click. Pros Accurate and validated data. Email IDs and contact details are very accurate and help in prospecting and sales engagement. Cons I didn't find anything negative with the product. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Inaccurate data Review Source VR Verified Reviewer Business Develop Leader Transportation/Trucking/Railroad Used the software for: 6-12 months ### "If you are not utilizing this for business development, you are doing yourself a disservice" September 10, 2021 5.0 Love it. I will not work without it ever again. Pros Search functionality allows you to segment and bucket prospects by a number of parameters which allows you to hone in on specific target markets Cons I love the overall platform, but an improvement for me would be able to do two things: 1) Mouse less use of the platform: I am all about efficiency. There is not a way to use the search functionality without touching your mouse. 2) Advanced Search Features has too many layers to navigate super quickly. With it on the left column; I have to open and close the tabs multiple times to slice my market segments Review Source Matt C. Business Development Manager Information Technology and Services Used the software for: 6-12 months ### "Zoom for Info" May 5, 2022 3.0 My SDR team is happy using Zoominfo as they use LinkedIn as a means of cross-checking the data is updated. Pros That it integrates seamlessly with Salesforce and Outreach Ease of use 1st stop for prospecting The hierarchy function is awesome Allow you to update data Cons Data is dated An email address checker is still needed Cost of credits Reason for choosing ZoomInfo Sales Had good reviews and other team members recommended it. Review Source VR Verified Reviewer Director of Business Development Computer Software Used the software for: 2+ years ### "Great Tool for Sales" March 25, 2024 4.0 Pros I like the ease of use for building account plans and hiearchy trees for accounts. I can easily build contact lists for prospecting and import into SFDC. Their support staff was always on top of requests. Cons Sometimes the data was outdated and contacts would not have direct lines. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.