# ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ZoomInfo Sales the right Lead Management solution for you? Explore 319 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168264/ZoomInfo-sales/reviews --- ZoomInfo Sales 4.1 (319) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 9th, 2026 # Reviews of ZoomInfo Sales Ease of use 4.3 Customer Service 3.8 ## Pros and Cons in Reviews MW Marissa W Senior Account ExecutiveComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.“ January 9, 2026 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts.“ June 4, 2025 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers.“ May 24, 2026 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.“ December 15, 2025 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It has a wealth of features such as intent signals, and a great depth of data.“ May 24, 2026 SS Shawn S Business RelationsConstruction, 201 - 500 employeesUsed the software for: 1-2 years. “Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. “ November 14, 2024 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect.“ December 15, 2025 Chance R CEOHospital & Health Care, 11 - 50 employeesUsed the software for: 6-12 months. “I was massively disappointed by how little data we were able to get on our ICP.“ May 5, 2026 ## Showing most helpful reviews Showing 1-25 of 319 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 1-2 years ### "Great Sales enablement platform. " December 15, 2025 4.0 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review Source NW Nolan W. Head of Sales Real Estate Used the software for: Less than 6 months ### "ZoomInfo-Top Data for a Reason" June 4, 2025 4.0 Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search! Pros There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. Cons Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing ZoomInfo Sales ZoomInfo was more reliable and well known at the time. Review Source PC Patrick C. VP Strategy Marketing and Advertising Used the software for: 2+ years ### "The perfect way to understand your prospects." May 24, 2026 5.0 We've used ZoomInfo for several years. It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers. Pros Zoominfo is a great way to go deep into any contact or organization that you are interested in connecting with. It has a wealth of features such as intent signals, and a great depth of data. Cons It's a great product but you need to put in the time and effort to get a good return on the annual cost. Review Source Chance R. CEO Hospital & Health Care Used the software for: 6-12 months ### "Be careful - they oversold us big time" May 5, 2026 1.0 I was massively disappointed by how little data we were able to get on our ICP. Our investment in ZoomInfo was a ware. Pros The initial sample dataset provided during the sales process was of decent quality. It made me think that ZoomInfo would have good data. Cons The platform did not in fact provide additional data above and beyond the original sample. I was misled and grossly oversold in the sales process. Review Source VR Verified Reviewer Sr. Solutions Engineer Computer Software Used the software for: 1-2 years ### "Solid prospecting database" February 9, 2026 4.0 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review Source MA Mike A. Sales Telecommunications Used the software for: 1-2 years ### "Easy access to sales prospect's contact info and job role." October 1, 2025 3.0 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review Source SR Suvankar R. Lead Generation Specialist Information Technology and Services Used the software for: 2+ years ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." October 10, 2025 4.0 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review Source Scott B. Director, Sales Development Health, Wellness and Fitness Used the software for: 2+ years ### "Zoominfo is great for lead and contact data " August 8, 2025 5.0 My experience with ZoomInfo Sales has been overwhelmingly positive. The depth and accuracy of their contact database have made prospecting significantly easier, and I’ve been able to connect with decision-makers I likely wouldn’t have found otherwise. The platform’s search and filtering tools are intuitive, allowing me to quickly build targeted lists that match my ideal customer profile. Pros I appreciate the intent data and company insights - it’s like having a window into which accounts are actively in the market. This has helped me prioritize outreach and focus my time on high-potential opportunities. The integration with our CRM has been smooth, which means less time on admin work and more time selling. Cons While the data quality is strong overall, there are occasional inaccuracies or outdated contacts, which can be frustrating when you’re relying on it for high-volume outreach. Review Source VR Verified Reviewer Business Development Manager Pharmaceuticals Used the software for: 2+ years ### "Sales Reps Best Friend" August 15, 2025 5.0 I first used ZoomInfo Sales in 2018. Since then I have worked for three companies, and two of them bought it after I showed them what it could do. I must be a huge ZoomInfo Champion or just want my companies to succeed. Pros I love that you can find out direct lines and email addresses from the people you need to contact as a sales representative. Cons The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong. Review Source Steve P. Head of Sales BD Commercial Real Estate Used the software for: I used a free trial ### "Zoominfo.com" August 19, 2025 4.0 Very positive so far but need to keep an eye on credits and wary of their contracutal stance regarding cancellation. Pros Nice clean interface and extensive features with quality data. Pretty easy to setup and a great tool for lead generation Cons Is costly and will need time to properly extract real value. Need to be careful with credits as they mount up quickly Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing ZoomInfo Sales Better quality data although more expensive Review Source JL Jill L. Marketing Operations Specialist Packaging and Containers Used the software for: 2+ years ### "ZoomInfo is a great tool, but ..." June 24, 2022 3.0 Overall it has worked well. I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with privacy laws so I did not do that. Overall the software works well and does what it should, I just wish there was a little more flexibility with segmentation so all companies could be found in a specific market. Pros I really like that I can look up complete contact details for individuals we've talked with but may not have complete info. Cons The only thing I've found that I don't like is that when I compare information from ZoomInfo with other platforms like Dunn & Bradstreet, D&B is able to find more companies and contacts than ZoomInfo. However, to be fair, it works the other way around too where ZoomInfo finds some that D&B does not. I wish the segmentation could be more broad, then drill down from there. Alternatives considered [Snov.io](https://www.capterra.com/p/182902/Snovio/)[LinkedIn Sales Navigator](https://www.capterra.com/p/228343/LinkedIn-Sales-Navigator/) Reason for choosing ZoomInfo Sales We also considered IIR and Dunn & Bradstreet. We went with D&B and ZoomInfo as they had the most accurate company and contact details. Review Source AD Amanda D. VP - Marketing Packaging and Containers Used the software for: 6-12 months ### "A marketer's secret weapon" January 13, 2025 5.0 I was initially hesitant to use ZoomInfo Sales because I had been under the impression that it would be out of our company's price range. A colleague convinced me to trial ZoomInfo Sales. We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others. The WebSights tool has yielded more visibility into our website visitors than ever before, and the automation tools automatically send potential prospects into our CRM system. I now use ZoomInfo Sales almost every workday. It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc. The Chrome plug-in is extremely convenient. I don't know of any other tool that comes anywhere close to offering what is provided by ZoomInfo Sales. I hesitate to even post this review, lest one of my competitors sees it. Pros ZoomInfo Sales has saved me countless hours of time researching companies and contacts. Cons Not 100% accurate data, but still more accurate than any other solutions I've been able to find. Review Source VR Verified Reviewer Sr Sales Development Computer Software Used the software for: 1-2 years ### "Loving ZoomInfo!" November 16, 2024 5.0 Overall, ZoomInfo is a tremendous product for prospecting. The chrome extension makes it extremely easy for me to use in my daily workflow. 10/10 Pros ZoomInfo has very accurate prospect data and is extremely easy to use Cons Not much I didnt like - super accurate info. Have ran into 0 issues so far. Review Source SO Sean O. GM Defense & Space Used the software for: 2+ years ### "Customer service so bad it borders on fraud" January 29, 2025 1.0 Their business model is a scam, whether intentional or not I don't know. The deal: pay $xx,xxx, in advance, for yyy,yyy number of records. You have 12 months after payment to acquire the records. Every time you ask for records from their database team, they drag their feet for weeks and weeks and weeks. Then at the end of 12 months, when you haven't been able to acquire the number of records you purchased in advance BECAUSE THEY DRAGGED THEIR FEET EVERY TIME YOU ASKED FOR RECORDS, the contract period is up and you are SOL. Unbelievably bad company. Deal with Zoom at your own risk. Pros None. If it worked as promised, it would be great. But they simply don't deliver. Cons Their business model is a scam. They over promise and under deliver, at extreme cost. Review Source BS Beatricia S. Sales Specialist Information Technology and Services Used the software for: 2+ years ### "Access to a lot of contact data, which is crucial for marketing and sales teams!" July 31, 2024 5.0 ZoomInfo is currently helping the marketing and sales team solve business problems related to data and information. Our sales team relies heavily on it to generate cold leads; to do this, we collect accurate contact information, including company email, phone number, account details and any other relevant details related to projects within companies. It's everywhere. In marketing and sales, we put it into practice. Pros The flowchart is the part I appreciate the most. I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch with the right people, this greatly improves the sales process. Thanks to the daily or weekly triggers, I don't have to spend too much time on reports, which is great. When it comes to account and contact data, ZoomInfo really shines. All the information provided is accurate and actionable. The reporting tools and dashboards are exceptional and provide a wealth of useful information. Cons Loading contacts into our CRM has been a bit of a challenge for me. Sometimes the activation subscription sends an email with all the necessary details, but other times, it just provides the same information again. Review Source ML Mellora L. Founder & President Accounting Used the software for: Less than 6 months ### "If I could only give ZERO Stars! Small business be weary of the vultures here. " June 21, 2023 1.0 I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client. Pros The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy. Cons Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised. Reason for choosing ZoomInfo Sales Back in 2018 I had an employer who used them, They were a LARGE organization. APPARENTLY, since that time, the service has went down. AFTER my experience, I was attempting to get ANYONE other than AR to respond, I contact the head of marketing & sales at said former employer. Found out they stopped using Zoom info for the same reason! BAD customer support - BAD product information. Should have talked to them BEFORE signing up with them. Lesson learned. Review Source Shabina A. Freelancer Financial Services Used the software for: 2+ years ### "ZoomInfo is a best of best to access organized data at single counter." July 24, 2022 5.0 Pros Its ease of connectivity & sharing data with other tools, for example, LinkedIn SaleNavigator, Salesforce, Stepstone etc. An option to add or edit info as per need, multiple ways to reach out targeted contacts and accounts. User friendly, even a first time user can work effeciantly & effectively. List matching & cleaning options, bulk verification within clicks. Cons In my opinion the scrolling through option while using multiple tools, like Linkedin SalesNavigtor should be little different or more improved. Review Source Iyer A. National Sales Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "The absolute best prospecting tool - find any lead's contact info!" April 3, 2024 5.0 I will never stop using zoominfo, as long as I continue sales pursuits. It is the single most important tool I have besides knocking doors, and cold calling. Pros The amount of information, phone numbers, emails, job info, company info, and news you can get on one prospect in under a minute. The contact information is usually 90% accurate. Cons Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high. Review Source VR Verified Reviewer SDR Team Lead Computer Software Used the software for: 6-12 months ### "Best tool for prospecting & lead generation in the US" July 21, 2021 3.0 ZoomInfo has the largest database of companies, contacts in the USA, it helps our sales team, who are working with the US, to get relevant contact information and most importantly, the tool helps us to get direct dials. Pros Software is very easy to use, it integrates with all of the most popular sales technology tools like Salesforce, Linkedin, Outreach and etc. The best thing about Zoominfo is their largest database of companies, contacts in the United States. Cons Like with all similar tools, sometimes data is inaccurate, outdated or there is no data at all. Moreover, their support is very slow and not very helpful. Moreover, the data quality in Europe is poor, we need to use another tool (Congism) for Europe. Alternatives considered [Cognism](https://www.capterra.com/p/169083/Cognism/) Review Source Response from ZoomInfo July 26, 2021 Hello, Thank you for your review and feedback on ZoomInfo. We always like to hear from our customers and we value what you have to say. There is some things we would love to share with you as well about our data. Currently we have 95M+ Company Profiles, 63M+ Direct Dials, 100M+ Direct Emails, 4.3M+ C-Level Contacts, and we are constantly growing daily. Our platform employs automated machine learning to constantly scan corporate websites, news articles, SEC filings, job postings and other sources for information along with our massive growing network of voluntary contributors to update information about companies and contacts. The contacts and companies are updated as soon we get new information that can be validated for accuracy. We are continuously working on improving our product everyday to better fit the needs of our customers, like yourself. We always love the chance for customers to speak with our Product team. If you're interested, please email: colbie.blaisdell@zoominfo.com. CR Christian R. Business Solutions Consultant Marketing and Advertising Used the software for: 2+ years ### "Regular User" September 9, 2021 4.0 The primary business challenge being solved is around uncovering new business logos to promote our services. The platform has also assisted in cleaning the data we already have in Salesforce. Pros The platform has been a major contributor to developing new prospects that fit our ICP guidelines, including revenue, employee count, and technology infrastructure. It has also assisted me in collecting as much information for prospecting new contacts within an organization. Integrating with Salesforce was incredibly straight forward, and I personally like the chrome extension. It allows me to look up a contact in Zoom without having to leave a LinkedIn profile. Cons One of the key issues I have noticed is the level of accuracy with the data shared on a particular contact. In many cases, the contact would no longer be with an organization associated with ZoomInfo. There have been instances where the contact may have left the company more than a year ago, and ZoomInfo still doesn't have the updated information. The level of detail in the data is incredible, but it's less accurate than what I remember when I first started using the platform. Reason for choosing ZoomInfo Sales When I started with my current company, I had mentioned the successes experienced with ZoomInfo when I was with my previous employer. I spoke with the CEO of my current organization a few times about the benefits and the information we could have access to, based on the subscription we chose to purchase. We didn't look at alternative products, based on my two years of experience with the platform with my previous employer. Review Source VR Verified Reviewer Marketing operations Information Technology and Services Used the software for: 1-2 years ### "ZoomInfo SalesOs Review " February 1, 2023 4.0 Overall it's an awesome product with good database of NA region and my fav feature is formcomplete Pros Zoominfo SalesOs It's got plenty of features like, contact and account search along with that Formcomplete which is my fav feature, it will reduce the form fields to only email and once the for submitted by leads it do the email matching and once that email matches with the Zoominfo database it will push additional information from DB to connect CRM or Mark Automation tool Cons Sometimes it takes more time to show results Review Source ME Michelle E. Inside Sales Construction Used the software for: 2+ years ### "New Version is Aweful" April 5, 2024 2.0 It used to be fantastic now not so much. Will not recommend renewing Pros Ability to create contact lists for lead development Cons Information is inaccurate. Lists are difficult to scrub. New version makes drilling into company contacts much more difficult. Get more value out of a simple google search. Review Source SQ Selena Q. BDR Information Technology and Services Used the software for: 6-12 months ### "Reliable software for lead generation " August 1, 2022 4.0 Pros 95%+ of the contact numbers and emails are accurate from my experience as a BDR. I like the linkedin page function as well, which takes me directly to the contact's profile. Software is very functional and easy to use in general. Cons Many contacts i find are focused within the US regions. There are far less contacts within the EMEA & APAC regions for example, not to mention countries outside of these regions. Review Source MP Michael P. Owner Music Used the software for: 2+ years ### "A Fantanstic Business to Business Lead Generation & Contact Finder!" September 19, 2022 5.0 Overall ZoomInfo Sales OS has done wonders for my small business! It opened up a world of contacts and doors that we would not have been able to open on our own. It's simply a great idea and one that no other company is doing that I'm aware of, at least not on this scale. If you deal with a lot of business to business sales, this is really a must have. Even if you are just looking for certain contacts in your industry, ZoomInfo will really help you out. Highly recommended to businesses of all kinds! Pros ZoomInfo SalesOS is unlike any other software I've used! Gone are the days of spending countless hours searching for leads or contacts manually...Simply use SalesOS to get a whole database of relevant info quickly and safely. Other than the great concept of ZoomInfo in general, and the great info you can get from them, I have to say the thing I like the most is their customer service. They are very attentive and available to help you make sure you get the most out of the platform. Cons I honestly don't have anything really negative to say about ZoomInfo Sales OS! If anything, it can be a little confusing at first because they have many different pricing options and packages to choose from. But fear not! If you need help deciding what's best for you business, their great customer service team will guide you every step along the way. Review Source Saya K. Director Hospital & Health Care Used the software for: 1-2 years ### "No.1 choice of a Sales Manager " November 11, 2022 5.0 Pleased. As a Director of Sales and MArketing, ZoomInfo is like my right hand. Whether you are a start-up or an established organization, choose ZoomInfo to arm your sales process with the right ammunition. Pros Lead qualification, Intent and lead extraction directly into CRM Cons the database needs to be updated more frequently Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.