# ZoomInfo Sales Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ZoomInfo Sales the right Lead Generation solution for you? Explore 321 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/168264/ZoomInfo/reviews/ --- ZoomInfo Sales 4.1 (321) [View alternatives](https://www.capterra.com/p/168264/ZoomInfo-sales/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 20th, 2026 # Reviews of ZoomInfo Sales Ease of use 4.3 Customer Service 3.8 ## Pros and Cons in Reviews Bill L Vice President of Sales and OperationsInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps.“ June 30, 2026 NW Nolan W Head of SalesReal Estate, 11 - 50 employeesUsed the software for: Less than 6 months. “It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts.“ June 4, 2025 MW Marissa W Senior Account ExecutiveComputer Software, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact information into the CRM I use (Salesforce) but it also allows me to focus on target accounts.“ January 9, 2026 Eric N BDRInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time.“ December 15, 2025 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers.“ May 24, 2026 SS Shawn S Business RelationsConstruction, 201 - 500 employeesUsed the software for: 1-2 years. “Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated and not effectively updated. “ November 14, 2024 PC Patrick C VP StrategyMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It has a wealth of features such as intent signals, and a great depth of data.“ May 24, 2026 Bill L Vice President of Sales and OperationsInformation Technology and Services, 2 - 10 employeesUsed the software for: More than 2 years. “The contact database wasn't always accurate, especially for Canadian companies.“ June 30, 2026 ## Showing most helpful reviews Showing 1-25 of 321 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: 2+ years ### "Reliable Sales Prospecting Platform" June 30, 2026 4.0 We've been using ZoomInfo Sales for about four years, and overall it's been a valuable tool for lead generation and prospecting. It has helped us identify new opportunities and save time building prospect lists. While we're happy with the platform, we'd like to see better coverage and more accurate contact data for Canadian businesses, as that's where we've noticed the biggest gaps. Pros ZoomInfo Sales made it much easier and quicker to find new prospects. The contact database is extensive, and the filters helped us build targeted lead lists quickly, saving time compared to researching companies manually. Cons The contact database wasn't always accurate, especially for Canadian companies. Some contacts were outdated or no longer with the organization, so we still had to spend time verifying leads before reaching out. Review Source Eric N. BDR Information Technology and Services Used the software for: 1-2 years ### "Great Sales enablement platform. " December 15, 2025 4.0 Solid platform with great data and insights on everything you need when you are prospecting your ICP'S. Pros Very useful for contact data and for pushing contacts to my CRM. I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect. Cons The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time. Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Because Zoominfo was much better for the functionality and contact info. Review Source gS george S. Director Construction Used the software for: 1-2 years ### "Highly Aggressive Commercial Terms, Disappointing Product – SME Buyers Beware" May 21, 2025 1.0 Our experience with ZoomInfo has been overwhelmingly negative. We engaged in good faith, found the product lacking, attempted to exit appropriately, and were then subjected to aggressive and inflexible enforcement, despite ZoomInfo having confirmed in writing that the renewal was void. They have since ignored that position entirely. This feels less like a technology partner and more like a commercial trap. Their approach appears intentionally structured to exploit SMEs who may lack the legal resources to contest their tactics. The level of customer care is virtually nonexistent, and any conversation quickly turns contractual. For additional context, their Trustpilot rating is currently 1.6 out of 5. That alone should serve as a significant warning to others. Our recommendation is simple: avoid ZoomInfo. There are better products, better commercial practices, and better companies to deal with. Pros In fairness, the user interface is well presented, and the breadth of integrations and feature marketing is impressive on paper. The onboarding process was structured, and initial contact with their sales team was professionally handled. Cons The reality of using the product was a sharp contrast to its presentation. The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound team. Despite significant internal efforts, we saw little to no meaningful return, and our team quickly stopped using the platform altogether. Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had been voided, they later reversed their position and began aggressively pursuing payment for a further year of service. This is despite full knowledge that we do not use, and do not want, the product. Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than value delivery. Their pricing tactics are similarly problematic – initial proposals run into five figures per month, only to be heavily discounted under pressure. Even at the reduced rate, the product failed to justify its cost. Their entire operation appears structured to extract maximum revenue with minimal accountability, and to lock businesses into unfavourable terms with no regard for the actual experience or outcome. Review Source SO Scarlett O. Business Development Representative Computer Software Used the software for: 1-2 years ### "ZoomInfo- Necessary for any legitimate sales process" July 17, 2026 4.0 Overall, ZoomInfo is as excellent and foundational of a tool as any CRM. It is easy to integrate into and improves every workflow. The ROI cannot be understated, it's value speaks for itself. Pros ZoomInfo is an essential tool for any prospecting role. The base level ability to find contact information for almost any target is phenomenal, and its ability to branch out to find similar targets as well. I would not be able to effectively prospect without ZoomInfo. Cons Sometimes the information is outdated or incorrect. While ZoomInfo usually sets me up for success, it unfortunately has put me in unprofessional situations- listing personal numbers or numbers of spouses as business contacts. Review Source NW Nolan W. Head of Sales Real Estate Used the software for: Less than 6 months ### "ZoomInfo-Top Data for a Reason" June 4, 2025 4.0 Overall we were happy with ZoomInfo for the most part. It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the accuracy of the data and the ability to find contacts. I wouldn't blame this on ZoomInfo however, more so the industry. Overall, their platform and Market Intelligence features were widely used on our team and we were able to source good results and updates from the search! Pros There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts. Having the contacts is key and that was our biggest factor in using ZoomInfo. We were able to quickly and relatively accurately identify target companies and contacts within all of our markets across the country. Cons Cost. Zoom Info, while they have the data, are also the highest price point vendor from our research and it's incredibly prohibitive for smaller businesses to utilize. That may be their intention as they seem more geared towards larger sales orgs. I also noted that for some accounts, their contact data hadn't been updated recently. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reason for choosing ZoomInfo Sales ZoomInfo was more reliable and well known at the time. Review Source MA Mike A. Sales Telecommunications Used the software for: 1-2 years ### "Easy access to sales prospect's contact info and job role." October 1, 2025 3.0 I am a salesperson. I hunt for new business every single day. Sometime I run into a brick wall (gatekeeper) and ZoomInfo is another tool that I can use to help get directly to the correct prospect / decision maker. I love how many times the person that I need and their e-mail address is listed in the portal for me to use! Pros I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. It will often list the contact that you need, their e-mail, and sometimes their cell number. All super helpful! Cons It must be expensive because our management team sure likes to jam it down our throats every chance that they get. It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo! Switched from [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Seamless AI was not a good fit for us. It just did not do what we needed. Review Source SR Suvankar R. Lead Generation Specialist Information Technology and Services Used the software for: 2+ years ### "If you’re in lead generation, ZoomInfo Sales is a valuable application to use." October 10, 2025 4.0 I would say it's one of the mandatory database tools if you are part of a marketing, sales, or lead generation team. Pros ZoomInfo offers a vast database and seamless integration. I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools. Cons Pricing is a little high-SMEs are moving to Apollo for the same reason. The platform includes several unnecessary features. While the database isn’t 100% accurate, its overall quality is still impressive. Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Pricing was lower, and the database quality is also not too bad. Review Source PC Patrick C. VP Strategy Marketing and Advertising Used the software for: 2+ years ### "The perfect way to understand your prospects." May 24, 2026 5.0 We've used ZoomInfo for several years. It's been vital for us to build out our contact database and to better understand the dynamics within our potential customers. Pros Zoominfo is a great way to go deep into any contact or organization that you are interested in connecting with. It has a wealth of features such as intent signals, and a great depth of data. Cons It's a great product but you need to put in the time and effort to get a good return on the annual cost. Review Source VR Verified Reviewer Sr. Solutions Engineer Computer Software Used the software for: 1-2 years ### "Solid prospecting database" February 9, 2026 4.0 Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies. Pros Access to contact info, company info and other data relevant to prospecting new customers. The ability to have it live in CRM is nice. Cons As with other similar services one challenge is accurate data on private companies and stale data, especially from smaller orgs. Review Source Chance R. CEO Hospital & Health Care Used the software for: 6-12 months ### "Be careful - they oversold us big time" May 5, 2026 1.0 I was massively disappointed by how little data we were able to get on our ICP. Our investment in ZoomInfo was a ware. Pros The initial sample dataset provided during the sales process was of decent quality. It made me think that ZoomInfo would have good data. Cons The platform did not in fact provide additional data above and beyond the original sample. I was misled and grossly oversold in the sales process. Review Source SS Steve S. Founder, Senior Technology Recruiter Staffing and Recruiting Used the software for: 2+ years ### "Good product" April 15, 2022 4.0 My experience with ZoomInfo has been solid. There have been some bumps, but when I communicated my experience and dissatisfaction with them in an appropriate way their team acted appropriately and reasonably to accommodate my concerns. They have a strong customer service team, and I would recommend this product to anyone looking to utilize a system like this who is willing to spend the money. Pros ZoomInfo is a very solid product and their service offerings are ever-expanding. I think they realize that they have been the major player in the market for a while now, however the market is starting to catch up, so they are adding new features, focusing on what their customers want and features they will utilize in order to offer them or better product and more streamlined system. Cons The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the same issues with data in any provider you go to, no matter their claims. Some will be better than others, but then they will be lacking in other areas. Alternatives considered [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) Reason for choosing ZoomInfo Sales I was more comfortable with the UI and the functionality. Review Source MP Melissa P. Director of Marketing Oil & Energy Used the software for: 6-12 months ### "Zoominfo Helps Us Zoom " September 9, 2021 5.0 Pros The ease to use the software is what I liked best. Zoominfo is great. Cons Training videos/information needs to be meatier. It's cool but lacks some meat. Engage is in its infancy compared to other software programs out there. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing ZoomInfo Sales The Discovery.org part was the most interesting and compelling. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) The integration between the platforms Review Source PJ Peter J. Market Researcher Hospital & Health Care Used the software for: 6-12 months ### "Overall, ZoomInfo Sales is Great!" December 19, 2024 5.0 Overall, I am a big ZoomInfo Sales fan. The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know. I was looking for. However, when compared with other people-finding tools its information is occasionally out of date. Pros ZoomInfo Sales is the only place I know I can go and regularly get the phone numbers of the folks I'm trying to contact. It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed. Cons When cross referenced with other people-finding tools (e.g. LinkedIn Sales Navigator or Hunter.io) ZoomInfo Sales sometimes has conflicting/inaccurate information. This is not the norm by any means though. Review Source HC Harry C. Sales Development Representative Accounting Used the software for: Less than 6 months ### "A lifesaver!" April 22, 2025 5.0 Very positive. It makes my daily activities a lot more efficient as I can gather contact details at the click of a button while still using other systems. Pros I love how easy I can find the contact details for my active leads. I particularly like the chrome extensions which allows me to gather contact details whilst using other systems, such as our CRM. Cons Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control. Review Source SO Sean O. GM Defense & Space Used the software for: 2+ years ### "Customer service so bad it borders on fraud" January 29, 2025 1.0 Their business model is a scam, whether intentional or not I don't know. The deal: pay $xx,xxx, in advance, for yyy,yyy number of records. You have 12 months after payment to acquire the records. Every time you ask for records from their database team, they drag their feet for weeks and weeks and weeks. Then at the end of 12 months, when you haven't been able to acquire the number of records you purchased in advance BECAUSE THEY DRAGGED THEIR FEET EVERY TIME YOU ASKED FOR RECORDS, the contract period is up and you are SOL. Unbelievably bad company. Deal with Zoom at your own risk. Pros None. If it worked as promised, it would be great. But they simply don't deliver. Cons Their business model is a scam. They over promise and under deliver, at extreme cost. Review Source JJH J J H. Revenue Enablement Manager Information Technology and Services Used the software for: 1-2 years ### "Comprehensive Data, But Expensive for Smaller Teams" October 1, 2024 4.0 ZoomInfo is a solid tool for market intelligence and contact discovery, but the price and occasional inaccuracies in the data can be frustrating. It’s well-suited for larger organizations that can justify the cost. Pros ZoomInfo offers an extensive database of contacts and company information, which is valuable for prospecting and lead generation. The depth of data, including firmographics and technographics, is highly useful. Cons The high cost of ZoomInfo can be prohibitive, especially for smaller teams. Additionally, some of the data is outdated or inaccurate, which can lead to wasted outreach efforts. Review Source ML Mellora L. Founder & President Accounting Used the software for: Less than 6 months ### "If I could only give ZERO Stars! Small business be weary of the vultures here. " June 21, 2023 1.0 I am a minority owned small business start up. Zoominfo promised that I would be provided with quality information for prospect leads for my small business that was seeking prospects with 1-5 employees. Upon signing up for the service, I found that this was NOT the case. The information for this size company is either missing or inaccurate. IN THE FIRST 30 days, I attempted to contact and let them know. The only people who respond is the AR team when they want money. (or after you pay them upon receipt of the invoice, they continue to contact you until their system updates 3 days later...)They did offer upgrades, however, that just proves they are NOT considering what I am saying. Their product is NOT for my size prospect, it isn't as promised. Attempted to get them to honor their quality guarantee. When they FINALLY put me into contact with their legal dept, they use their crafty legal terms to sneak in and make it impossible for them to be at fault. There is no recourse or anything you can do. Basically if you sign up for their product, regardless if it is as they promised, you are stuck with the USELESS product and have to pay for it.I DO NOT recommend this for any small business. This is a SCAM! They only care about making their sales numbers and profits, not if their product is actually usable for their small business client. Pros The sales person who signed me up was very nice. He told me all about the product and how it can help me. Absolutely NOTHING after that. The entire experience has been horrid. I found out later that the information I was told by that "friendly" sales person were deceitful. They will say or do whatever it takes to make their sales quotas and get you to buy. Cons Customer service is terrible. They are non responsive (except for AR to get your money), and LIE. The contract "guarantee" isn't one at all due to how it is written. Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as promised. Reason for choosing ZoomInfo Sales Back in 2018 I had an employer who used them, They were a LARGE organization. APPARENTLY, since that time, the service has went down. AFTER my experience, I was attempting to get ANYONE other than AR to respond, I contact the head of marketing & sales at said former employer. Found out they stopped using Zoom info for the same reason! BAD customer support - BAD product information. Should have talked to them BEFORE signing up with them. Lesson learned. Review Source Ajit P. Sales Intelligence Executive Information Technology and Services Used the software for: 2+ years ### "Topmost Customer Database Software in USA" February 4, 2022 5.0 I am using ZoomInfo for last 5 years from previous company and also using in my present company. It has great experience to use Intent, Scoops section, Enhance section. All these features are very useful. Very much satisfied and I will definitely suggest zoomInfo to others, my friends, colleagues. Pros I like the scoops and Intent section very much. Scoops and Intent Signals helps us to find out most relevant and needy business via good leads and companies. It is very easy to use scoops and Intent section to prepare the companies list or contacts list. It helps a lot to our company Cons The companies and contacts database of Middle East (MENA) and APAC region is very less as compared to other regions. Most of the contacts does not have direct or mobile numbers so we are facing difficulties to connect with prospect or targeted customers of those region. All other is set. Review Source VR Verified Reviewer Director, Business Development & Technology Insurance Used the software for: 1-2 years ### "Tons of contacts, a bit clunky and expensive " February 24, 2023 3.0 It helped me find prospects that I can reach out to with cold email campaigns and I didn't have to spend hours and hours generating my own lists, so it saved me tons of time. Before ZoomInfo, I would spend 4-5 hours generating a manual list of 50 folks. Post ZoomInfo, I could pull a list of 500 people in 5 minutes. Pros There are a tons of accurate contact information in the platform, which is great. It was very easy to set up lists for different parts of the country so I could come in every day and pull prospect lists of folks that I want to reach out to. It was also very easy to go in and find one-off contact information for folks that I may stumble upon on LinkedIn or something. Cons ZoomInfo charges you a per contact fee and the filtering is difficult to funnel out folks that aren't applicable to me. Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged a credit is nearly impossible and very cumbersome. I wish that piece was easier. Review Source AM Asif M. Sales and Marketing Director Pharmaceuticals Used the software for: 2+ years ### "Review for Zoominfo - Good idea of it but inaccurate data" July 17, 2022 3.0 We wanted a prospecting tool that helps us in finding new contacts that might be interested in our products/services. The tool has helped us in designing personas and then getting data out for lead generation activities. Pros I would say it is very easy to use when it comes to the best thing about ZoomInfo. The intent tools are great and help in finding out up to 6 topics per account. The UX are good. The chrome extension is good that helps in visiting any website and finding out the contacts within that company. Cons The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6 months, in 6 months people do change jobs which results in high bounces. Secondly, it is very expensive, whereas competitors offer great pricing (Cognism, etc). I mean the idea of it is really great but in reality, it is not the most recommended tool. Review Source David F. Sales Director Sports Used the software for: 2+ years ### "Good for Contact Info with DiscoverOrg" July 26, 2022 5.0 it would be hard to do my job well, especially from an enterprise circumstance without zoominfo Pros ZoomInfo and their top competitor to a good job of getting accurate contact information on prospects to sales people. Cons The deployment is not the greatest for the price but you can work around it. Review Source PW Philip W. Director SAP Business Development Computer Software Used the software for: 2+ years ### "ZoomInfo is worth the money" September 9, 2021 4.0 When I joined Mygo Consulting last year, there was no easy way to get a large number of qualified leads and their contact information, so getting ZoomInfo solved that very quickly. And Websights solved the issue of identifying visitors to our website. I have found the accuracy of the contact information to be over 90%, which is much higher than other databases I have used in the past. Overall, I have been very satisfied with their platform. Pros There are several features in ZoomInfo that are important to me. The first is the ability to tailor lead lists for email and prospecting campaigns. The next features that I use on a daily basis are Websights and Opportunity Scoops. Websights tells me what companies visited our website, and I recently added Hotjar to show me their activity while they visited. That gives me the ability to reach out with a very targeted message based on where they went. The opportunity scoops gives me leads that our sales team can get in touch with and talk about how we can help with the upcoming projects that are listed. Cons Two things that I have discussed in the past that I would like to see improved are the technology stacks that ZoomInfo reports in each company. There has been a higher amount of inaccuracy than I used to see. The other improvement would be for more detailed information in the Websights feature. It is hard to see what pages a visitor went to, which is why we added Hotjar. Reason for choosing ZoomInfo Sales Both products cost less than ZoomInfo, but neither had all of the features that ZoomInfo offers that were important to me Review Source VR Verified Reviewer SDR Computer Software Used the software for: 1-2 years ### "Unleashing the Power of Data" June 10, 2023 5.0 Pros ZoomInfo SalesOS has truly impressed me as a passionate advocate, thanks to its outstanding organizational features and remarkable contact identification capabilities. The platform's curated information and data surpass those of its competitors, making it the clear leader for my company's needs. Moreover, the seamless import/export functionalities provided by the platform are a massive time-saving asset, seamlessly integrating with our existing CRM system. Cons It is vital to recognize that data accuracy may not always reach 100%. Hence, it becomes imperative to ensure that your website administrator possesses a thorough understanding of all the available features. Failing to do so could potentially impede your ability to extract the platform's full potential and reap its benefits. By equipping your site administrator with a comprehensive comprehension of the platform's capabilities, you can optimize its usage and maximize the value derived from it. This proactive approach will enable you to make the most informed decisions and leverage the platform to its fullest extent. Review Source Ashley D. Operations Manager Staffing and Recruiting Used the software for: 2+ years ### "YOU NEED THIS! " February 25, 2021 5.0 We love ZoomInfo, you can do a trial in the beginning to dip your toes in the water and see how you like it, but again they really do work with you on pricing if that is what is deterring you from trying out this software. If you are a staffing/recruiting firm, I really recommend you trying this out! Pros We absolutely could not live without ZoomInfo! This software has made such a huge impact on our business, it is so easy to use and they really work with you on pricing if necessary! There are so many awesome add on you can choose from for your account, and we love being able to search millions of companies and get direct work line and mobile dials + work emails. It has helped out recruiters reach out to many hiring managers directly. Cons I would say pricing is a little bit high, but again you get what you pay for! And this service is 100% worth it in our minds, that we do not mind spending the money to make the business grow. Reason for choosing ZoomInfo Sales N/A We did not look into any other product, we went straight to ZoomInfo and we are glad we did! Review Source MR Mark R. Business Development Manager Telecommunications Used the software for: 2+ years ### "Zoominfo" February 11, 2022 4.0 Overall my experience has been good and customer service has been helpful Pros This is the best data content software in the industry. Easy to use and look data up Cons The software is very expensive. You pretty much get what you pay for Switched from [DiscoverOrg](https://www.capterra.com/p/225636/DiscoverOrg/) DiscoverOrg bought Zoominfo Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.