Who Uses This Software?

We serve medium sized businesses in the UK who are looking for strategic support along with best-in-class email marketing technology. Our clients are typically in retail, travel and hospitality.


Average Ratings

22 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • Pure360
  • www.pure360.com/
  • Founded 2001
  • United Kingdom

About Pure360

Pure360 is powerful marketing automation suite trusted by 1000s of leading brands. We offer email marketing, cross-channel personalisation, behavioural targeting, and cart and browse abandonment emails from a single platform. At the heart of our suite is an easy-to-use email marketing platform which allows anyone to build beautiful emails with drag-and-drop simplicity. Our industry-leading support includes dedicated account management, strategic guidance, and creative services.


Pure360 Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Pure360 Reviews Recently Reviewed!


Capterra loader

A well rounded email marketing platform

Nov 19, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons: The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Overall: Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems.

I've never had a single problem with the platforms features or navigating the platform either.

Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Easy to use email marketing tool!

Jun 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons: There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

Issue was resolved quickly and simply, account manager was very pro-active

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is very intuitive to use and makes sending mass email campaigns easy. I have been a user of this software for nearly 3 years now and have experienced no problems with managing and creating daily email campaigns.

Cons: Through my experience I haven't noticed any aspect which I did not like. Admittedly I don't use many of the features, however the ones I do work consistently well.

Overall: Overall it is a pleasurable experience working with the guys from Pure360. Their account management is proactive and on the money. I would recommend these guys if you are looking to invest in a quality email marketing campaign tool.

Fantastic Customer Service

Feb 13, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The best thing about Pure360, other than how easy it is to use, is the customer service. Any problems, big or small, they get right on it and get it sorted. The account managers are also fab, calling you up every so often to check everything is ok and looking through your recent sends to offer advice and suggestions on how to improve clicks and open rates.

Cons: Mail can sometimes get delayed in sending, especially at busy times of the year (Christmas for example) which can be annoying if you have a time sensitive campaign to send out.

Amazing support and features

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This software offers many features which are very easy to use. The preference centre is fantastic and something which offers our subscribers more control over the content we sent them which makes it more relevant to their needs. Our account manager is fantastic and offers excellent support and stays in touch regularly.

Cons: The reporting section could definitely be better and more advanced. The HTML editior can be a little fiddly to use sometimes but these are just small things, the product overall is amazing.

Overall: We are improving our open rate and in turn our revenue with the subject line selector which is a very helpful feature. The testing emails can be a little slow to sent out and campaigns but small things.

Easy to use tool and very good customer support

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of using their drag & drop editor, the efficiency of the account manager and the customer support who are are always friendly and helpful.

Cons: They could improve the account management by adding details to the account, such as contract copies, plan expiry dates etc. so you don't have to go though account manager/finance dept each time.

Top Marks

Nov 22, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use, Great features and Customer support are fab!|

Cons: Some parts of my platform are restrictive (this isnt really Pure360 issues we need to upgrade but client we work for doesnt)

Overall: always positive! Customer support have never let me down and platform is great to navigate

My time working with Pure360 has been a positive experience & I enjoy dealing them.

Jun 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like the fact that the support of the software is so good. Our account support manager in particular is exceptionally good! Although generally speaking the whole team is very good - always quick to respond and action any problems or queries we may have. We always get a thorough explanation with relevant information provided - issues are resolved very quickly. You are never left hanging, they always follow up and ensure you're are happy with the outcome. They have exceptional knowledge of their product and I always feel they are forward thinking to improve/upgrade areas. They also work with you to offer ways of achieving better outcomes.

Cons: I really feel that any issues there may have been at the start have been addressed and ironed out and they are doing everything they can to meet all our requirements and business needs.

Easy to use to create professional emails with very helpful and friendly support team

Jun 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use drag and drop system. Access to friendly and knowledgeable support team. Creative team to help set up templates and create imagery to make things even easier. Easy to set up email automation.

Cons: Timing out. After adding text it sometimes won't upload images unless you refresh URL or it logs you out and you lose what you've just created. No undo button.

Overall: We use to keep our customers informed of new products & service updates. This is a much easier system than the one we used to use and saves us time.

The team are great, and very eager to help if you ever have a problem.

Jun 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The Drag and Drop system is brilliant and so easy to use to create stunning campaigns with great effects.

Cons: The reporting could be better though it may be my understanding. We plan to implement Pure Targeting which looks incredible.

Capterra loader

I've always had really excellent customer support from Pure360!

Jun 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The new templates on the platform are really visually appealing and fairly easy to put together. Their Customer Support is the main reason why I use Pure360. They are so quick to help, really friendly, and go out of their way to provide excellent customer service - everytime!

Cons: Sometimes the testing feature can take a long time to come through and during time-precious times this can be frustrating.

Great platform for Multiple Campaigns that you want to design yourself

Aug 15, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Drag and Drop editor is great. It means that I can design my own email's quite easily. Scheduling campaigns in advance is also really easy which is great when you have a lot of emails to send out during the month.

Cons: There isn't a drag and drop block for social which would be useful. Also it might be helpful to be able to pause and edit campaigns without having to remove the scheduled time/date and contact lists.

Overall: This platform is great if you have numerous emails to send during the month and want to create your own emails with the drag and drop editor.

Very Helpful

Aug 23, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is very easy to use and easy to train out too. I like that we can have all brands in one place and flick through as and when necessary.

Cons: The pop ups on the right hand side were a pain.

Overall: The customer service team are fab! Whenever we have encountered an issue they have been great at getting back to us quickly and keeping us updated throughout the process.

Capterra loader

Excellent email Platform

Aug 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: After using other platforms we moved to Pure360 two years ago. The editor is excellent and emails look much better than other platforms and the editor is very easy to use. List management is also different to other platforms and works perfectly with our business type and the way we use our data. Pure360's blog posts and knowledge output has also been very useful, especially around GDPR best practice.

Cons: If I could suggest anything I'd like to see an annual review where Pure360 look at our campaigns and give advise on inbox titles, text to image ratios etc to improve open rates, clicks etc.

Overall: Excellent. Good looking emails, easy to use editor and list management and quick support when needed.

Efficient Email Software

Nov 27, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is easy to use and creates great looking email campaigns.

Cons: Wish you could upload lists to be excluded from a mailing.

Overall: good - has improved our email campaigns and the response to them

Pure 360 Email Marketing

Nov 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use system, not expensive, good analytics

Cons: No training given on the system had to figure out how to work the system

Overall: Always someone to help if you have any problems

Capterra loader

Simple to create messages and easy reporting

Aug 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We have been using PureCampaigns for our mail shots for several years now and over those years the system has greatly improved. The dashboard is simple to use and easy to navigate around, the new Drag & Drop Editor makes creating a new message so easy and the support I have received has been brilliant.

Cons: We haven't been able to integrate our CRM with Pure360 but are currently in the process of moving over to a new CRM package.

Amazing potential

Aug 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Basket recovery works very well. The ability to personalise content based on customers browsing (very much like Amazon) is amazing, although we're yet to get this working fully yet as we're still an early user.

Cons: We had a few issues with integration...Nothing to do with Pure360, but did effect the amount of time it took to get going. We find the Web App a bit 'Buggy' when multiple users active.

Pure360 Have Let Us Down Badly

Oct 28, 2016
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Comments: Having been unable to access our account for over a week we were then informed that we would have to move to a new billing structure. The problem was that this new structure meant we'd have to forfeit a large number of email credits -- already paid-for -- or move these existing credits to the new structure and then forfeit the right to get new ones. Either way we'd be losing out significantly. We offered a compromise but Pure360 refused. Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing. It seems to us that Pure360 no longer wanted us as a client because, presumably, we're not big enough for them. When challenged about this they said they treated small and large clients in the same way. Well, I hope not because if they do their business won't last. Absolutely appalling.

Pros: I've always liked the simplicity of their platform.

Cons: Pure360 needs to remember that even small clients can have significant influence.

Recommendations to other buyers: I could never recommend them to anybody now, despite having once been their biggest fan.

Capterra loader

Expert advice and customer care

Aug 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The range of features, for example there lots of different ways to use automation and personalisation.

Cons: Sometimes figuring out how to use the automation can be tricky.

Could improve customer service

Nov 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Pure360 is one of the most complete email marketing software out there. It is sofware of high quality

Cons: The customer service is really poor. They felt very unresponsive when needed which really affects the whole experience

I use Pure360 to extract data and import it into our CRM and vice versa.

Feb 01, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software offers a lot of features that are a real benefit for our organisation such as the preference center

Cons: It is my opinion that the capabilities of the reporting suite are somewhat limited which leads us to increase our manual processes or request custom reports.