Pure360

Pure360

4 / 5 8 reviews

Who Uses This Software?

We serve medium sized businesses in the UK who are looking for strategic support along with best-in-class email marketing technology. Our clients are typically in retail, travel and hospitality.


Average Ratings

8 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • Pure360
  • www.pure360.com/
  • Founded 2001
  • United Kingdom

About Pure360

Pure360 is powerful marketing automation suite trusted by 1000s of leading brands. We offer email marketing, cross-channel personalisation, behavioural targeting, and cart and browse abandonment emails from a single platform. At the heart of our suite is an easy-to-use email marketing platform which allows anyone to build beautiful emails with drag-and-drop simplicity. Our industry-leading support includes dedicated account management, strategic guidance, and creative services.


Pure360 Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization

Pure360 Reviews Recently Reviewed!


The team are great, and very eager to help if you ever have a problem.

Jun 11, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The Drag and Drop system is brilliant and so easy to use to create stunning campaigns with great effects.

Cons: The reporting could be better though it may be my understanding. We plan to implement Pure Targeting which looks incredible.

Capterra-loader

I've always had really excellent customer support from Pure360!

Jun 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The new templates on the platform are really visually appealing and fairly easy to put together. Their Customer Support is the main reason why I use Pure360. They are so quick to help, really friendly, and go out of their way to provide excellent customer service - everytime!

Cons: Sometimes the testing feature can take a long time to come through and during time-precious times this can be frustrating.

My time working with Pure360 has been a positive experience & I enjoy dealing them.

Jun 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like the fact that the support of the software is so good. Our account support manager in particular is exceptionally good! Although generally speaking the whole team is very good - always quick to respond and action any problems or queries we may have. We always get a thorough explanation with relevant information provided - issues are resolved very quickly. You are never left hanging, they always follow up and ensure you're are happy with the outcome. They have exceptional knowledge of their product and I always feel they are forward thinking to improve/upgrade areas. They also work with you to offer ways of achieving better outcomes.

Cons: I really feel that any issues there may have been at the start have been addressed and ironed out and they are doing everything they can to meet all our requirements and business needs.

Easy to use to create professional emails with very helpful and friendly support team

Jun 07, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use drag and drop system. Access to friendly and knowledgeable support team. Creative team to help set up templates and create imagery to make things even easier. Easy to set up email automation.

Cons: Timing out. After adding text it sometimes won't upload images unless you refresh URL or it logs you out and you lose what you've just created. No undo button.

Overall: We use to keep our customers informed of new products & service updates. This is a much easier system than the one we used to use and saves us time.

Easy to use email marketing tool!

Jun 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons: There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

Fantastic Customer Service

Feb 13, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The best thing about Pure360, other than how easy it is to use, is the customer service. Any problems, big or small, they get right on it and get it sorted. The account managers are also fab, calling you up every so often to check everything is ok and looking through your recent sends to offer advice and suggestions on how to improve clicks and open rates.

Cons: Mail can sometimes get delayed in sending, especially at busy times of the year (Christmas for example) which can be annoying if you have a time sensitive campaign to send out.

I use Pure360 to extract data and import it into our CRM and vice versa.

Feb 01, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software offers a lot of features that are a real benefit for our organisation such as the preference center

Cons: It is my opinion that the capabilities of the reporting suite are somewhat limited which leads us to increase our manual processes or request custom reports.

Pure360 Have Let Us Down Badly

Oct 28, 2016
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: Having been unable to access our account for over a week we were then informed that we would have to move to a new billing structure. The problem was that this new structure meant we'd have to forfeit a large number of email credits -- already paid-for -- or move these existing credits to the new structure and then forfeit the right to get new ones. Either way we'd be losing out significantly. We offered a compromise but Pure360 refused. Having used Pure360 since the company started I was appalled by its behaviour. When I asked to speak to a director I heard nothing. It seems to us that Pure360 no longer wanted us as a client because, presumably, we're not big enough for them. When challenged about this they said they treated small and large clients in the same way. Well, I hope not because if they do their business won't last. Absolutely appalling.

Pros: I've always liked the simplicity of their platform.

Cons: Pure360 needs to remember that even small clients can have significant influence.

Recommendations to other buyers: I could never recommend them to anybody now, despite having once been their biggest fan.