--- title: "Adobe Audience Manager Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Adobe Audience Manager Software - reviews, pricing plans, popular comparisons to other Data Management products and more." source_url: "https://www.capterra.com/p/168311/Adobe-Audience-Manager/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Adobe Audience Manager Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Adobe Audience Manager ## What is Adobe Audience Manager? DMP system that lets advertisers and publishers get actionable views, create audience segments, and sell to targeted audiences. ## What is Adobe Audience Manager used for? [Data Management](https://www.capterra.com/data-management-software/)[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Data Preparation](https://www.capterra.com/data-preparation-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Adobe Audience Manager?[Manage this product listing](https://www.g2.com/products/adobe-audience-manager/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Adobe Audience Manager 4.4 (31) VS. [4.4 (361)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) Starting Price Contact vendor Starting Price $30 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (31) Ease Of Use 4.2 (2,355) Value For Money 4.1 (25) Value For Money 4.3 (1,540) Customer Service 4.2 (26) Customer Service 4.2 (1,454) ## Adobe Audience Manager alternatives [4.4 (12)](https://www.capterra.com/p/10004983/SAS-Viya/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Tableau](https://www.capterra.com/p/208764/Tableau/) [4.6 (2,363)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/208764/Tableau/) [Domo](https://www.capterra.com/p/119119/Domo/) [4.3 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/119119/Domo/) Highest Rated [Alteryx Designer](https://www.capterra.com/p/145696/Alteryx-Designer/) [4.8 (102)](https://www.capterra.com/p/145696/Alteryx-Designer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145696/Alteryx-Designer/) [View all alternatives](https://www.capterra.com/p/168311/Adobe-Audience-Manager/alternatives/) ## Features AI summary Based on 1,869 Data Management reviews Capterra reviewers highlight the following features as the top priorities when choosing data management software: - **Data Security** (**63%** of reviewers rated this feature as critical) - **Data Synchronization** (**52%**) - **Data Import/Export** (**46%**) Adobe Audience Manager supports **Data Security**, which is a key requirement for teams managing sensitive customer and audience information. However, it does not include **Data Synchronization** or **Data Import/Export**. Instead, it offers **Data Capture and Transfer** (**45%**), which gives businesses another way to collect and move data across systems. Together, these capabilities help businesses protect information and manage data movement more effectively, allowing teams to maintain cleaner audience data and support more informed marketing decisions. Data Security 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy Data Capture and Transfer 4.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Audience Targeting 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Behavioral Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network Customer Database 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Journey Mapping 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Adobe Audience Manager 17 features ### All Features - Ad Network Integration: connects advertisers to websites that want to host advertisements. - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Information Governance: Accountability over info/data that ensures appropriate behavior in the valuation, creation, storage, use, archiving & deletion of info. - Master Data Management: Verify, organize, manage & store enterprise data assets in a centralized repository --- Get Advice We can help you find the software with the features you need. Features 4.4 (31) 4.4 Based on 31 reviews ## Pricing Value for money 4.1 (25) ### Starting price Free trial not available Value for money 4.1 (25) 4.1 Based on 25 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (26) 4.2 Based on 26 reviews ## User reviews Overall rating 4.4 Based on 31 reviews Filter by rating 5(13) 4(18) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent RB Rosa B. Data engineer Internet ### "Profilazione dell’utente per migliore l’efficacia del marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 9, 2023 Da Data Engineer trovo utile Adobe Audience Manager al fine di gestire ed analizzare i dati dei nostri clienti, attuali e potenziali, al fine di generare un portafoglio di utenti da caratteristiche note a cui rivolgere campagne sempre più specifiche con un alto livello di conversione. Lo studio delle preferenze dei clienti ha permesso alla mia azienda di evolversi nei servizi, al fine di soddisfare sempre più le esigenze del consumatore finale. La possibilità di tracciale le interazioni degli utenti con i nostri banner ci permette di definire i segmenti di pubblico più performanti, su cui spendere più risorse in quanto vi è un elevata probabilità di un ritorno. Il software si integra facilmente con Adobe Analytics semplificando il monitoraggio delle campagne e dei KPI Pros La possibilità offerta da Adobe Audience Manager di gestire ed organizzare dati dei clienti, proventi da diverse fonti, al fine di offrire una visione completa dei profili è una funzioni che apprezzo maggiormente. La raccolta dati, così organizzate e ben gestita, permette di creare segmenti di utenti specifici facilmente targettizabili per campagne di marketing. A livello tecnico il software utilizza i cookie o gli ID dei dispositivi mobili usati dagli utenti per tenere Tracia delle loro interazioni con le campagne e definire, in base al comportamento del soggetto, profili di preferenza specifici che aiutano ad aumentare il ritorno delle campagne di marketing ed a migliorare la targettizazione nel lancio delle stesse. Mi piace la facilità di integrazione con Adobe Campaign che mi permette di effettuare pubblicità multi-canale in modo snello Cons La quantità di funzioni offerte, non sempre dettagliate nelle loro output, rendono Adobe Audience Manager poco intuitivo, per padroneggiare il suo uso sono necessarie svariate settimane di training. Ho riscontrato anche dei rallentamenti quando cerco di analizzare dati derivanti da gruppi numerosi di utenti, con difficoltà nell’analisi e nella presentazione dei dati all’interno di report Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Ahsan A. Marketing Assistant Health, Wellness and Fitness ### "Very powerful and useful platform for building audience profiles" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 8/10 June 13, 2022 Pros It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn. Cons The reporting is not as best as compared to other competitors. It is very expensive too as compared to others. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AH Algenon H. Machine Operator Food Production ### "Adobe still rising" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 10, 2021 I never really can complain about adobe. Like Google and apple they're always at the top and they always improve Pros It brought everything together and made everything I use easier Cons It was a little pricey if you aren't using it frequently Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PA Patrick A. journaliste Computer Hardware ### "Analyse" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 30, 2021 Avec Adobe Audition, j'ai plusieurs expérience, enregistrer des prises de voix pour un élément du journal, pour habiller les publicités ajouter des effets sonores sur une voix et traiter un e vois soit, en la rendant un peu grave Pros J'aime ce logiciel par ce que je me sent allaise lors de mes montages vidéos, infographie sur photoshop, illustrator. L'interface est bien praticable, j'aime aussi créer des animations sur After effet pour la publicité, les génériques bref, c'est un très bon logiciel. Cons A mon avis, je ne trouve pas d'inconvénient, sinon je ne bosserais plus avec. C'est le meilleur logiciel que j'utilise depuis des années. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Owner Apparel & Fashion ### "Great Softeate" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2021 Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. Pros It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. Cons Was all good, was nothing to hate on. Was fun Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Information Security Engineer Hospital & Health Care ### "AEM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 April 13, 2021 Good, easy to use product but in terms of there are still better products available in the open market. Pros \+ Good CMS product. + Easy to use, convenient and I used it for few months it's good but still needs a lot of updates. Cons \+ Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration. Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Sierramae P. Manager Consumer Services ### "Manager of Operations" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 6/10 March 12, 2021 Overall, I feel like this product is very promising though it could use some updates. Pros The set up is very intuitive as well as the menu. Cons UI is very laggy and it's very hard to troubleshoot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SF Simon F. Marketing Entertainment ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 24, 2020 Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. Pros When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. Cons It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Copywriter Marketing and Advertising ### "Good software" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 9, 2020 My experience have been good with Adobe Audience Manager. Pros What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads. Cons What I least like about it is the disintegration with other media managers softwares that makes my work harder. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Analyst Financial Services ### "analyze about audience manager" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 April 11, 2020 I can create lists based on any activity on my website, so I can work on them assertively in paid media channels Pros easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360 Cons one point that would help a lot in paid media campaigns is the integration with the Google Ads platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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