Adobe

Adobe Audience Manager


4.5 / 5
19 reviews


Average Ratings

19 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

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About Adobe Audience Manager

DMP system that lets advertisers and publishers get actionable views, create audience segments, and sell to targeted audiences.


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Adobe Audience Manager Features


Adobe Audience Manager Reviews Recently Reviewed!


I like the ability to customize reporting and review data in multiple formats

Mar 07, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention.

Cons: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business.

Allows you to learn all about the potential customer

Feb 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.

Cons: For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

Powerful solution but expensive

Nov 06, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas.

Cons: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it.

Target who sees what!

Sep 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use, comprehensive segmentation and implementation tools

Cons: The learning curve is steep. There is a lot to master.

Gathers as much information as possible

Feb 24, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online.

Cons: It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money.

Has some interesting features that are usable for you to understand your customers

May 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money

Pros: A decent program that takes a while to learn and understand so that you can predict and help with predictions to determine the direction of your business.

Cons: It takes a while to wade through all of the tutorials you need to figure this one out. I think that it would be better off in the hands of someone more experienced.

Very convenient and detailed analytics

Feb 27, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I have in my office the whole package of analytics from Adobe: Adobe Audience Manager, Adobe Analytics and Adobe Social. Applications perfectly complement each other. They allow you to track statistics, analyze and react quickly to changes online.

Cons: It would be convenient to combine these three applications within a single window, such an implementation would save a lot of time and money for users. That's just the developer is unlikely to go for it.

Good overall

Mar 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions.

You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place.

Cons: AAM is quite expensive, but you get a great return on investment and is definitely not for novice users.

AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work.

Overall: Great experience so far.

Capterra loader

One of the best DMPs in existence

Mar 31, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: Amazing level of integration with the rest of the Adobe Marketing/Experience Cloud products, making it easy to share segment/audience data with your other marketing tools. Easy access to 3rd party data marketplace.

Cons: The configuration/deployment can be lengthy and complicated, and usually requires assistance from Adobe consulting services to complete.

Great solution for work!

Feb 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I am glad that in Adobe Audience Manager I can easily create various reports, process data and build on the results of further profitable strategies to implement their work plans.

Cons: In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Great Data Management Platform

Sep 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers. The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

Cons: There is nothing to dislike. It is a great program.

Overall: Adobe Audience Manager has the features necessary to help optimize campaigns and uncover insights.

Capterra loader

The best ear to the whole community

Aug 10, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Managing audience data is another level when you use Audience, it is efficient when positioning products, services and achieving objectives. Essential

Cons:

Well I do not find anything wrong with the software, it's excellent. Keep improving it!

Not a bad way to analyze the way that all of assets are working to creating ROI.

May 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: There are some crazy ways that you can get good data analytics form this program and not the way you thought.

Cons: This program is expensive and you better be sure of the way you implement the program across your online database.

Capterra loader

allows to create very detailed, segments from different datasets, that can be easily entered

Jun 06, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: This tool allows producers, for example, to provide relevant online content based on the TV series they consume or, at a minimum, on products that are viewed by other users with a similar profile.

Cons:

Possible incompatibilities with other platforms making it difficult to follow clients and use that information efficiently.

Overall: Effectively implementing marketing strategies already allows a company to identify users and act quickly.

Great Insight and Depth to Data Marketing

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: -It's data abilities are much deeper than most data management programs.

-Once you learn it, the potential is limitless to learning about your targeted audiences

Cons: -Ends up being very pricey. Although, it is worth the money if you are really looking to delve deep into analytics

Capterra loader

processing Is here

Nov 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have full package of adobe collection. this is a one of the best software from adobe collection.

using this I can create various reports easily and process the data quickly.

Cons: There is no problem for now. I love this software as other adobe software

A great tool for understanding audience analytics

Mar 07, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery.

Cons: LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive.

Capterra loader

Powerful but complex

Oct 16, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: There's a lot of power beneath the bonnet

Cons: As with many Adobe products, learning curve can be steep.

This software was easy to transition to and I really like it. I would reccamend this to anyone.

Dec 09, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: The layouts and presentation of this wonderful program/software is what really gets me. Easy to read easy to see.

Overall: There are many benefits to using this. Why let me spoil it when you can just download it and love it!!!!