--- title: "Adobe Audience Manager Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Adobe Audience Manager the right Data Management solution for you? Explore 31 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/168311/Adobe-Audience-Manager/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-30" --- Adobe Audience Manager 4.4 (31) [View alternatives](https://www.capterra.com/p/168311/Adobe-Audience-Manager/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 30th, 2026 # Reviews of Adobe Audience Manager Ease of use 3.8 Customer Service 4.2 ## Pros and Cons in Reviews AA Ahsan A Marketing AssistantHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “The UX and UI are superb, the integration is also great with all third-party software.“ June 13, 2022 Mohit V Information Security EngineerHospital & Health Care, 10,001+ employeesUsed the software for: Less than 6 months. “Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.“ April 13, 2021 SP Sierramae P ManagerConsumer Services, 10,001+ employeesUsed the software for: I used a free trial. “The set up is very intuitive as well as the menu.“ March 12, 2021 AH Algenon H Machine OperatorFood Production, 201 - 500 employeesUsed the software for: I used a free trial. “It was a little pricey if you aren't using it frequently“ July 10, 2021 ## Showing most helpful reviews Showing 1-25 of 31 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Robby E. Director of Production Entertainment Used the software for: 1-2 years ### "For large/complex project management, Asana is a huge help" February 15, 2019 5.0 Pros Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. Cons The KanBan feature is nice but it could be improved to be on par with other standalone products. Review Source SF Simon F. Marketing Entertainment Used the software for: 2+ years ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" September 24, 2020 4.0 Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. Pros When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. Cons It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. Review Source VR Verified Reviewer Senior Global Digital & eCommerce Manager Consumer Goods Used the software for: 1-2 years ### "Powerful solution but expensive" November 6, 2018 4.0 Pros It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. Cons It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. Review Source MJ Marsha J. User Support Specialist Used the software for: 1-2 years ### "I like the ability to customize reporting and review data in multiple formats" March 7, 2018 4.0 Pros Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. Cons One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. Review Source VR Verified Reviewer Owner Apparel & Fashion Used the software for: 2+ years ### "Great Softeate" May 4, 2021 5.0 Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. Pros It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. Cons Was all good, was nothing to hate on. Was fun Review Source VR Verified Reviewer Information Security Engineer Hospital & Health Care Used the software for: Less than 6 months ### "AEM" April 13, 2021 4.0 Good, easy to use product but in terms of there are still better products available in the open market. Pros \+ Good CMS product. + Easy to use, convenient and I used it for few months it's good but still needs a lot of updates. Cons \+ Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration. Alternatives considered [WordPress](https://www.capterra.com/p/131687/WordPress/) Review Source Shawn C. R. Director of Measurement Strategy Internet Used the software for: 1-2 years ### "One of the best DMPs in existence" April 1, 2018 4.0 Pros Amazing level of integration with the rest of the Adobe Marketing/Experience Cloud products, making it easy to share segment/audience data with your other marketing tools. Easy access to 3rd party data marketplace. Cons The configuration/deployment can be lengthy and complicated, and usually requires assistance from Adobe consulting services to complete. Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: 6-12 months ### "Good software" July 9, 2020 4.0 My experience have been good with Adobe Audience Manager. Pros What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads. Cons What I least like about it is the disintegration with other media managers softwares that makes my work harder. Review Source Carl R. Community Manager Marketing and Advertising Used the software for: Less than 6 months ### " The best ear to the whole community" August 10, 2018 5.0 Pros Managing audience data is another level when you use Audience, it is efficient when positioning products, services and achieving objectives. Essential Cons Well I do not find anything wrong with the software, it's excellent. Keep improving it! Review Source Karen Celen R. Community Manager Used the software for: ### "allows to create very detailed, segments from different datasets, that can be easily entered" June 7, 2018 5.0 Effectively implementing marketing strategies already allows a company to identify users and act quickly. Pros This tool allows producers, for example, to provide relevant online content based on the TV series they consume or, at a minimum, on products that are viewed by other users with a similar profile. Cons Possible incompatibilities with other platforms making it difficult to follow clients and use that information efficiently. Review Source PA Patrick A. journaliste Computer Hardware Used the software for: 2+ years ### "Analyse" June 30, 2021 4.0 Avec Adobe Audition, j'ai plusieurs expérience, enregistrer des prises de voix pour un élément du journal, pour habiller les publicités ajouter des effets sonores sur une voix et traiter un e vois soit, en la rendant un peu grave Pros J'aime ce logiciel par ce que je me sent allaise lors de mes montages vidéos, infographie sur photoshop, illustrator. L'interface est bien praticable, j'aime aussi créer des animations sur After effet pour la publicité, les génériques bref, c'est un très bon logiciel. Cons A mon avis, je ne trouve pas d'inconvénient, sinon je ne bosserais plus avec. C'est le meilleur logiciel que j'utilise depuis des années. Review Source RB Rosa B. Data engineer Internet Used the software for: 2+ years ### "Profilazione dell’utente per migliore l’efficacia del marketing" September 9, 2023 4.0 Da Data Engineer trovo utile Adobe Audience Manager al fine di gestire ed analizzare i dati dei nostri clienti, attuali e potenziali, al fine di generare un portafoglio di utenti da caratteristiche note a cui rivolgere campagne sempre più specifiche con un alto livello di conversione. Lo studio delle preferenze dei clienti ha permesso alla mia azienda di evolversi nei servizi, al fine di soddisfare sempre più le esigenze del consumatore finale. La possibilità di tracciale le interazioni degli utenti con i nostri banner ci permette di definire i segmenti di pubblico più performanti, su cui spendere più risorse in quanto vi è un elevata probabilità di un ritorno. Il software si integra facilmente con Adobe Analytics semplificando il monitoraggio delle campagne e dei KPI Pros La possibilità offerta da Adobe Audience Manager di gestire ed organizzare dati dei clienti, proventi da diverse fonti, al fine di offrire una visione completa dei profili è una funzioni che apprezzo maggiormente. La raccolta dati, così organizzate e ben gestita, permette di creare segmenti di utenti specifici facilmente targettizabili per campagne di marketing. A livello tecnico il software utilizza i cookie o gli ID dei dispositivi mobili usati dagli utenti per tenere Tracia delle loro interazioni con le campagne e definire, in base al comportamento del soggetto, profili di preferenza specifici che aiutano ad aumentare il ritorno delle campagne di marketing ed a migliorare la targettizazione nel lancio delle stesse. Mi piace la facilità di integrazione con Adobe Campaign che mi permette di effettuare pubblicità multi-canale in modo snello Cons La quantità di funzioni offerte, non sempre dettagliate nelle loro output, rendono Adobe Audience Manager poco intuitivo, per padroneggiare il suo uso sono necessarie svariate settimane di training. Ho riscontrato anche dei rallentamenti quando cerco di analizzare dati derivanti da gruppi numerosi di utenti, con difficoltà nell’analisi e nella presentazione dei dati all’interno di report Review Source AA Ahsan A. Marketing Assistant Health, Wellness and Fitness Used the software for: 6-12 months ### "Very powerful and useful platform for building audience profiles" June 13, 2022 4.0 Pros It is very useful for creating audience profiles/segments based on different activities and traits of the audiences. The UX and UI are superb, the integration is also great with all third-party software. It is fairly easy to learn and use as there is a lot of data available online to learn. Cons The reporting is not as best as compared to other competitors. It is very expensive too as compared to others. Review Source AK Alex K. SMM-manager Used the software for: 1-2 years ### "Allows you to learn all about the potential customer" February 20, 2018 5.0 Pros We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package. Cons For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality. Review Source MP Michelle P. Implementation Manager Telecommunications Used the software for: 2+ years ### "Target who sees what!" September 18, 2018 5.0 Pros Easy to use, comprehensive segmentation and implementation tools Cons The learning curve is steep. There is a lot to master. Review Source MC Mirela C. Web Developer Accounting Used the software for: Less than 6 months ### "Good overall" March 14, 2018 4.0 Great experience so far. Pros As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place. Cons AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work. Review Source AM Alisa M. Support manager Used the software for: 6-12 months ### "Gathers as much information as possible" February 24, 2018 5.0 Pros In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online. Cons It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money. Review Source JK Julie K. Partner Used the software for: 6-12 months ### "Has some interesting features that are usable for you to understand your customers" May 13, 2018 4.0 Pros A decent program that takes a while to learn and understand so that you can predict and help with predictions to determine the direction of your business. Cons It takes a while to wade through all of the tutorials you need to figure this one out. I think that it would be better off in the hands of someone more experienced. Review Source Osanda G. Student Higher Education Used the software for: 1-2 years ### "processing Is here " November 5, 2018 5.0 Pros I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly. Cons There is no problem for now. I love this software as other adobe software Review Source SF Santa F. IT-manager Used the software for: 1-2 years ### "Very convenient and detailed analytics" February 27, 2018 5.0 Pros I have in my office the whole package of analytics from Adobe: Adobe Audience Manager, Adobe Analytics and Adobe Social. Applications perfectly complement each other. They allow you to track statistics, analyze and react quickly to changes online. Cons It would be convenient to combine these three applications within a single window, such an implementation would save a lot of time and money for users. That's just the developer is unlikely to go for it. Review Source HR Helen R. VP Media Production Used the software for: 6-12 months ### "Great Data Management Platform" September 11, 2018 5.0 Adobe Audience Manager has the features necessary to help optimize campaigns and uncover insights. Pros Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers. The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics. Cons There is nothing to dislike. It is a great program. Review Source MA Muhammad A. Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "Tageting the audeince made easy" March 17, 2019 4.0 It helped me in reaching potential customers Pros One of the main advantage of Adobe Audience Manager is that it helps you in targeting the quality customer maximize you sale but my opinion is that it will help you more if you add adobe analytics with it also. Cons As far as I am concerned I think there is not a thing I dislike in that but they have to improve it day by day. Review Source VR Verified Reviewer Analyst Financial Services Used the software for: 6-12 months ### "analyze about audience manager" April 11, 2020 4.0 I can create lists based on any activity on my website, so I can work on them assertively in paid media channels Pros easy to use and has good integration with the main paid media channels in the market, such as facebook and DV360 Cons one point that would help a lot in paid media campaigns is the integration with the Google Ads platform Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 6-12 months ### "A great tool for understanding audience analytics" March 8, 2018 5.0 Pros The ability to track and process the data that you need and set out campaigns. Adobe is great at the visual delivery. Cons LImited to client's 1st party data, it's sometimes difficult to navigate your way around the interface as there's too much to choose from. The cost is expensive. Review Source MR Milana R. Team lead Used the software for: 1-2 years ### "Great solution for work!" February 17, 2018 5.0 Pros I am glad that in Adobe Audience Manager I can easily create various reports, process data and build on the results of further profitable strategies to implement their work plans. Cons In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.