SAP

SAP Marketing Cloud


4.5 / 5
6 reviews


Average Ratings

6 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

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About SAP Marketing Cloud

Marketing resource management software that automates campaign planning, budgeting, and tracking.


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SAP Marketing Cloud Features

  • Activity Planning
  • Analytics / ROI Tracking
  • Approval Workflow
  • Brand Management
  • Budgeting & Forecasting
  • Content Management
  • Digital Asset Management
  • Expense Management
  • Marketing Calendar
  • Strategic Planning

SAP Marketing Cloud Reviews Recently Reviewed!


Very reliable e-commerce platform

Feb 26, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The new backoffice interface is way more user friendly that the previous HMC console

Cons: Standalone cockpits are still very slow and not very intuitive

Overall: I've been a QA for several hybris implementations, the best of it is that everything can be tracked and all info is easy to find and configure on backoffice.

Nice Ecommerce platform

Feb 20, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Multiple channels (B2b,B2C, marketplace)

Multicountry, multilanguage, multicurrency

CMS

Ready to go template

Cons: not adapted for small projects and business

Overall: I used SAP CX (aka Hybris) since 2010 and I still use it.

it just the best e-commerce platform

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SAP has good tools to organize our online marketing

Sep 22, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: it helps us to have accurate information about our CRM, it also helps in the segmentation and planning of our different marketing channels. After gathering all these data we have a clearer vision of interests, movements, tastes of clients, as well as possible recommendations to increase conversions.

Cons: The integration process was cumbersome and it took me several hours.

Overall: excellent multichannel marketing tool that helps us plan and manage our marketing channels

Functional

Apr 25, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Configuration Options provide plenty of flexibility Configurations easy to make and maintain Robust workflow

Cons: Understanding relationships and effects of configuration is a large task at first to take on. Need to be organized in a design concept before starting

Very good marketing solution

Jan 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use, great integration with another solution.

Cons: It is expensive especial for small companies

Overall: Improve costumer relations

SAP Hybris

May 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I think SAP Hybris is one of the best tool out there for e-commerce B2B and B2C. But best to work with good implementation team and developers.

Pros: SAP Hybris has a complete set of features that can be customized for user's need. You can use any front-end tool to design the web site.

Cons: It is expensive for small business owners. Due to lack of documentation a developer find it very hard to learn this tool on his/her own.