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Marketing resource management software that automates campaign planning, budgeting, and tracking.
Pros: Configuration Options provide plenty of flexibility
Configurations easy to make and maintain
Cons: Understanding relationships and effects of configuration is a large task at first to take on. Need to be organized in a design concept before starting
Comments: I think SAP Hybris is one of the best tool out there for e-commerce B2B and B2C. But best to work with good implementation team and developers.
Pros: SAP Hybris has a complete set of features that can be customized for user¿s need. You can use any front-end tool to design the web site.
Cons: It is expensive for small business owners. Due to lack of documentation a developer find it very hard to learn this tool on his/her own.