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better software since 1999
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Hypefactors empower PR and Earned Media professionals to achieve better results, by providing all the tools and facts to power their stories and document the performance. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience.
Provider
Hypefactors
Located In
Denmark
Foundation
2013
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
In Person, Documentation, Live Online, Webinars
Support
Chat
Brands, PR agencies, marketers and corporate communicators across the globe. Everyone who's looking to expand, evaluate or improve their owned media presence
Content Source: Hypefactors
Green rating bars show the winning product based on the average rating and number of reviews.
Hypefactors Reviews
"Finally, a user friendly interface to monitor media impact"
Overall: As a small agency we are very happy to have access to this incredibly useful tool that allows us to gain insight into our earned media impacts and present the results to our clients in a very professional way.
Pros: Really easy interface and configuration. The customer service team is very helpful and the set-up was done in one day.
Cons: As it is a relatively new platform, not all the media that is important to us was monitored at the beginning. However, we sent an Excel spreadsheet with the names of our target outlets and the customer relations team uploaded them for us and we are now able to track those too.
"Easy media monitoring"
Overall: We use Hypefactors for our mediamonitoring across different markets and countries. Works very well.
Pros: Great overview, easy access on different platform - and a very competetive price
Cons: Takes a bit of traing to harvest all benefits
"Potentially great but..."
Overall: We wanted a media distribution/evaluation product with a newspage facility. Hypefactors looked really impressive. And for all we know it is, but the customer support, once you have signed up is appalling. I am still convinced that if we had had support we could have got the program working but that does not solve the uploading and search issues.
Pros: Valuation of coverage. This is a constant headache for PR agencies and on the face of it Hypefactors can automate this task saving hundreds of work hours.
Cons: Terrible customer support Cannot upload media lists Confusing search set-up
