---
title: "ChannelMix  Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about ChannelMix  Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more."
source_url: "https://www.capterra.com/p/168405/ChannelMix/"
page_type: "product"
language: "en"
---

# 

 ChannelMix Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on September 16, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

ChannelMix

## What is ChannelMix ?

With an end-to-end platform and a comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with its first-party tracking and data strategies for insights that are more accurate, sustainable and impactful to the business.

## What is ChannelMix used for?

[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)

Top alternative

Featured

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

### Starting price

Free trial not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for ChannelMix ?[Manage this product listing](https://www.g2.com/products/channelmix/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### ChannelMix

4.0 (1)

VS.

[4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.0 (1)

Ease Of Use

3.8 (497)

Value For Money

4.0 (1)

Value For Money

3.9 (376)

Customer Service

4.0 (1)

Customer Service

3.9 (388)

## ChannelMix alternatives

[4.6 (6,116)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

[4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Highest Rated

[SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

[4.8 (9)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews)

Starting price

$8000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/)

## FAQs about ChannelMix

Features and Usability

### What are the key features of ChannelMix ?

ChannelMix offers multi-channel attribution, multi-channel data collection, and campaign tracking for measuring marketing activity across channels. It also includes campaign analytics, conversion tracking, ROI tracking, and KPI monitoring, plus dashboard views, customizable reports, ad hoc reporting, and data visualization for analyzing performance metrics.

Integrations

### Which third-party tools and platforms does ChannelMix integrate with?

ChannelMix integrates with over 70 third-party tools and platforms across analytics, advertising, and data management. Key connections include Adobe Analytics, Airtable, Amazon Redshift, BigQuery, Brandwatch, CallRail, Campaign Monitor by Marigold, and AdRoll, along with Act-On, Bazaarvoice, Bing Webmaster, and BrightEdge.

Getting Started and Support

### What training and onboarding options does ChannelMix offer?

ChannelMix provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover group learning sessions, documentation offers written reference material, and videos provide visual walkthroughs for self-paced review.

Getting Started and Support

### What customer support options does ChannelMix offer?

ChannelMix provides email/help desk, FAQ/forum, knowledge base, and phone support. Support experience details are not available from reviewer feedback, so the listed channels are the clearest guide to how users can seek help with setup, troubleshooting, and product questions.

## Features

AI summary

Based on 2,771 Marketing Analytics reviews

According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing analytics software:

-   **Contact Management** (**59%** of reviewers rated this feature as critical)
-   **Real-Time Data** (**54%**)
-   **Email Marketing** (**58%**)

ChannelMix is positioned around other marketing analytics capabilities rather than these reviewer-prioritized features. Its feature set is designed to support marketing measurement and performance analysis, giving teams visibility into campaign results, channel impact, and reporting workflows. These capabilities help businesses track marketing performance more effectively and make more informed planning decisions.

Ad hoc Reporting

Generate one-off reports that meet information requirements

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Campaign Analytics

Track and interpret campaign performance metrics

Campaign Tracking

Track the performance of marketing campaigns across multiple channels.

Cohort Analysis

Analytics that breaks the data in a data set into related groups/categories.

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

ChannelMix 27 features

### All Features
- Ad hoc Reporting: Generate one-off reports that meet information requirements
- Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Tracking: Track the performance of marketing campaigns across multiple channels.
- Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories.
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Reports: Alter the layout and content of reports
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Source Connectors: Connect to big data sources
- Data Visualization: Graphical representation of data
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Keyword Tracking: Track and monitor a specific set of keywords
- KPI Monitoring: Tracking the status of previously identified performance measurements
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
- Multi-Channel Data Collection: Collect information from multiple sources
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Predictive Analytics: Predict future data based on historical data sets
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Tag Management: Generate or append custom campaign parameters to URLs
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Website Analytics: Track and analyze information regarding website visitors

---

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Features

4.0 (1)

4.0

Based on 1 reviews

## Pricing

Value for money

4.0 (1)

### Starting price

Free trial not available

Value for money

4.0 (1)

4.0

Based on 1 reviews

## Integrations

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Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (1)

4.0

Based on 1 reviews

## User reviews

Overall rating

4.0

Based on 1 reviews

Filter by rating

5(0)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Zack S.

Senior Digital Analyst

Marketing and Advertising

### "ChannelMix is a great tool for bringing together data from your company's various marketing channels"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 19, 2019

Overall, I am pretty happy with ChannelMix as a way to bring my clients' marketing spend and performance from different ad platforms together in one place.

Pros

I like that ChannelMix allows me and to bring together data from my clients' various marketing channels into one cohesive database. I use ChannelMix with Tableau and it's extremely helpful. The online written support is fairly comprehensive. ChannelMix also has a responsive support team, which is great.

Cons

The user interface could be more intuitive, and it's downright difficult to find certain options within the site. Sometimes, support tickets take longer than they should to get resolved.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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