Celtra

Celtra Creative Management Platform


4.5 / 5
132 reviews

Who Uses This Software?

Leading brands, media publishers creative agencies, ad networks


Average Ratings

132 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Celtra
  • www.celtra.com
  • Founded 2006
  • United States

About Celtra Creative Management Platform

Celtra Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices. The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize ROAS.


Celtra Creative Management Platform Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Billing & Invoicing
  • Client Management
  • Collaboration
  • File Sharing
  • Marketing Calendar
  • Project Management
  • Task Management
  • Time Tracking
  • Advertising Management
  • Books
  • Campaign Management
  • Catalogs
  • Circulation Management
  • Content Management
  • Layout & Design
  • Magazines
  • Newsletters
  • Newspapers

Celtra Creative Management Platform Reviews Recently Reviewed!


Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Oct 27, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Cons: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Capterra loader

Everything you need to build digital ads - easily and without issues

Aug 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Cons: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Overall: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Vendor Response

by Celtra on October 09, 2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

One of the best ad creation platforms around

Aug 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
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Pros: I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

Cons: For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Overall: Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind.

Good HTML5 WYSIWYG Editor with a lot of nice effects

Oct 27, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.

With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Cons: Sometimes celtra changes features or little things without notifiying the user.

I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Overall: We are faster then our competitors with creating cool HTML5 Ads.

Being that fast and flexible makes our potential customer happy.

Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them.

Celtra <3

The elegant solution that stands out from the crowd

Oct 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Cons: When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Overall: Quick creatively complex formats and easy reports.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Love the companys and the support for the last 5 year

Nov 02, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: The people behind it, the customisable analytics, the creative ad builder

One platform for all our needs (well nearly all)

Cons: Would love it more as a white-labelled software

Easier to choose products/platform choose and then choose a product

Benchmarks per region in real time, per product, per region, per category, per functionality

Overall: Our business was first built around the software

Vendor Response

by Celtra on November 17, 2017

Dear Nik,

We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building.

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

The Platform is excellent. The Support staff is best in class and I love using this platform.

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Cons: I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Overall: World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Capterra loader

Best CMP I've used

Aug 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Cons: Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Overall: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback. We've made a note for our team to review.

Experience has been great. Great customer support and smooth ad creation process.

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Cons: Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Vendor Response

by Celtra on November 20, 2017

Dear Steven,

We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance.

Best,
Celtra

Hands down the best ad building platform today.

Oct 26, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Cons: The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

Overall: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Easy to use interactive design tool

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, technical support, the new features they are adding day by day.

Cons: Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed.

Overall: It is a great tool for digital advertisers.

Vendor Response

by Celtra on October 09, 2018

Thank you for your feedback. We're thrilled to hear that you enjoy the platform. We are always working to add new features and improvements to our product. We highly prize innovation and development at Celtra, and we are always looking for new ways to expand the functionality of our platform. If you ever have suggestions for how to improve our product, please email them to our support team and they will note them for the product team.

Celtra Review - Fairfax - Goran Tatomirovic

Aug 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: - Reporting functionality is great

- Creative preview is the best in the industry

Cons: Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform.

I find the tags to be quite heavy compared to other vendors

Overall: It's been pretty hit and miss with Celtra. Love some of the functionality and particularly the reporting however I find the tags so heavy that I am constantly having to answer questions from clients why their ad takes 30-60s to load.

Vendor Response

by Celtra on October 09, 2018

If you're noticing any large discrepancies between Celtra and your ad server, please reach out to support. It's possible these could be the result of a simple configuration issue, but if not our team will work to investigate. We are also consistently working to optimize the performance and weight of our creatives. We would be happy to review any tags in which you've observed high initial load weights so that we can make recommendations as to how to resolve those issues.

I really enjoy the ease and great versatility of the Celtra platform.

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve.

Cons: While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development .

My experience has been good. The application is really intuitive, the documentation is good.

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Cons: It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Everything is improvable

Aug 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
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Pros: Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills

Cons: I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android)

Problems with the maps also, referring to the user's location.

Vendor Response

by Celtra on October 09, 2018

If you run into issues with any components, please let our support team know and we would be happy to troubleshoot those for you. Additionally, if there are features you would like added to the gyro component, please email our support team and we can pass that along to our product team as feedback.

I am a designer who builds and codes ad units the builder

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive.

Cons: Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either.

Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice.

Overall: A seamless ability to create and traffic ad units agnostic of common device pitfalls.

Best Ad Server platform I have ever worked with.

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra has the best platform for creative builder and networking. It's so easy to use. Their trafficing and reporting tools are excellent.

Cons: They should have one tag for different inventory.

Overall: I have been in the Ad business over 10 years, I am using Celtra platform for more than 6-7 years . I have used other platforms but no one is near Celtra they are the best.

Vendor Response

by Celtra on October 09, 2018

We do have a universal tag that is capable of serving to multiple environments and does not require creating a unique tag for different environments. If you need to learn more about this feature please reach out to our support team.

Ad Creator is my primary software for creating Rich Media ads and I use it daily.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

Cons: The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

Overall: Easy to use and understand.

review

Aug 20, 2018
4/5
Overall

5 / 5
Ease of Use

1 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use easy to modify the cretives lots of options lots of creative assets fast easy to upload fast support is great

Cons: sometimes it slows down and the "celtra maintence mode" is really annoying

Vendor Response

by Celtra on October 09, 2018

We certainly understand that "maintenance mode" can interrupt your use of the platform, but this is only the case when we are making necessary updates. These updates are only made during pre-determined deploy windows, and typically only last a few minutes. Our devops team is currently working on improving our deploy procedures so that there is no downtime in the future.

Capterra loader

Preferred partner for a reason

Aug 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Cons: The ability to mask objects in AdCreator would significantly improve animation.

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative.

Capterra loader

Celtra Review

Aug 31, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Cons: The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Overall: We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

Capterra loader

Easy to use, easy to navigate through the platform

Nov 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Cons: I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Overall: The time we safe turning campaigns around since we start using wayin is insane.

Feedback

Aug 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The functionality, Webinars, Tutorials and ease of use.

Cons: There are complex issues with the location and feed aspects I believe this can be improved. Especially when searching for locations.

Vendor Response

by Celtra on October 09, 2018

Thank you for reaching out to us about this. We're always looking to improve our product and continue to add to our components. We are currently working on improving the functionality of our location components. Please feel free to reach out directly to our support team with any feature or product requests.

Capterra loader

ease of use

Oct 26, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Cons: Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Overall: Ease of creating MRAID creative and serving it on various DSP platforms

A must-have tool

Aug 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

Cons: There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Easy to build rich media expandables, great data available for post reporting

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

Cons: The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

Vendor Response

by Celtra on November 17, 2017

Dear valued customer,

Thanks for your feedback on the Universal Flex format! There are several trafficking behavior differences between our Universal and Standard expandable formats; standard format is still availble for use.

If you would like assistance to better understand the differences between the two formats and their respective features, please reach out to support@celtra.com.

Best,
Celtra

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Pros: Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Cons: I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Overall: Best platform to build mobile ads hands down!

Awesome Platform

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

Cons: At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Overall: Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting.

I use Celtra software every day. It's important for madvertise create a new and interactive creative

Oct 31, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the timeline and the animation event. I usually use visual effects and wipeable. There are a fantastic tools

Cons: In the last time I created a creativity with transparent background, but I oudn't delivery it in apps but online in mSite. Celtra support said me this problem was a publisher problem. But I hope will be resolve in future.

Overall: With new creativety we add a 70% of clients

Celtra Review

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Ease of use and navigation. From creation, to trafficking to pulling reporting overall has been a seamless experience.

Cons: Lack of clarity around reporting metrics and wish there were more openly shared platform benchmarks

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Capterra loader

Versatile and Eay to Use Asset Management

Aug 17, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Cons: Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Overall: The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Vendor Response

by Celtra on October 09, 2018

Hi Rodney, we are constantly working to improve the overall performance of our creative delivery. Our VAST & VPAID products are agnostic to all video players. If you've encountered any problems with the performance of video on Celtra please reach out to our support team.

Celtra for Client Success Team

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is very easy to navigate and easy to use. I can easily set up my media campaigns with minimal questions asked to my Celtra rep.

Cons: I don't build out creative but i feel like there are capabilities our clients ask for that are not part of the Celtra suite. Want to ensure Celtra stays competitive with other Rich Media vendors in the space.

I love Celtra, and usually reccomend it to the agencies I rep as a media sales and account manager

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Intuitive platform, remnant of other softwares such as photoshop which allows me to learn creative building quickly. Also the platform makes the trafficking process so straight forward, allowing me to go from creative to live ad tag very easily - makes my life a lot simpler!

Cons: Ad serving costs, for my company they are sky high and often cause a lot of difficult in our negotiations with agency partners over who covers these fees and why they are so high

Overall: Allowed me to learn both creative mobile ad building as well as ad trafficking, something I was completely inexperienced in about 6 months ago. Customer service is great too, our rep has always been on hand to help out whenever I've needed it

Celtra Creative Management Platform

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mostly, of course, the AdBuilder and the plethora of functions.

Cons: There should be a sort of offline version for editing ads, even if your internet connection fails.

Vendor Response

by Celtra on October 09, 2018

Thanks for the feedback. I've noted this comment as product feedback for our product and engineering teams to review. Please always feel free to send an email to our support team with any future product feedback.

Best Ad Server platform I have ever worked with.

Aug 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Their Creative builder is excellent. Trafficking quality that is the same creative can be shared with the different publisher with the different placement and all can be reported nicely via their reporting systems.

Cons: Why can not the same trafficing code be used in differen inventory?

Overall: One of the best platform I have ever used.

Seamless, stress free, and extremely user-friendly. I love Celtra's UI design.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Celtra is incredibly user-friendly. The glossary index of terms and definitions, the quick responding team of representatives, and the in-depth reporting makes life as an Account Manager a whole lot easier.

Cons: It's not fully integrated with 3rd party tracking platforms like DCM (is it? apologies if I'm misinformed)

Very intuitive interface, always listening to the advise from their userbase

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great features, always added new components. Web based, so easy to access from any computer. Customer Service and Support.

Cons: The panels and toolbars take up too much of the users workable window. They are not scalable and end up covering most of the art board, or page. Lack of break points on Interstitial units.

fairly easy to use and components that are useful

Nov 03, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

Cons: Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer,

Thanks for this excellent product feedback! We greatly appreciate it, and we'll be sure to take your suggestions into consideration for future updates.

At the moment, while it is not possible to save and preview without updating a live ad, you can always make a copy of the live unit, make all necessary changes within the copied version, and once ready, use the "Replace" function in the campaign dashboard to replace the current unit with the new version.

It's possible to add interactive end cards to pre-roll units. For Outstream units, you can define a website open for any end card. In VPAID units, you can add a full rich media interactive end card to the experiece. Please feel free to reach out to support@celtra.com if you need any assistance with setting up end cards on interactive video.

Best,
Celtra

Celtra Review

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I like Celtra because of the easy to use interface. Everything is labeled correctly. It takes a little to get used to especially in the creative level with all the different capabilities, but it has everything that I need for my company.

Cons: We had difficulty defining click definitions for our creatives in the platform. We went a lot of back and forth with this. This was a big issue that I feel some Celtra contacts didn't even know how to help us.

Celtra helps our business drive revenue by enabling us to create unique ad formats for our clients

Nov 05, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is Easy to use

The drag and drop functionality allows our team to save time on builds compared to other CMP's

Cons: When Celtra makes changes to the platform without notifying users

There really isnt anything else I can fault

Vendor Response

by Celtra on November 17, 2017

Hello Megan,

We include weekly release notes on our support site for all key changes to the platform. Check out this link to see our changelog: https://support.celtra.com/changelog and feel free to visit this page at anytime to review the latest platform updates.

Best,
Celtra

Simple and easy

Aug 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use without custom coding.

Continous updates on features and components.

Cons: The analytics dashboard is still hard to use. It's hard to know which dimensions will work with the specific metrics.

Overall: Overall from a creative standpoint, it's easy to use and take no time to get someone new to start on it.

Always impressed by the support we have received for Shazam's unique needs.

Oct 30, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Cons: Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

Great platform for creative and innovative format

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I appreciate the variety of format

The Analytics parts is also very interesting to have insight about what works

Cons: I think there is a lack of data partner for dynamic creative

It would be great if the platform have some partnership for example to insert live score into a format

Responsive Creative

Aug 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to handle and understand, simple functions, its componenet

Cons: Responsive creative design is very clumsy

Overall: Its very good in use, but its java script api is a bit difficult to understand. The most difficult thing in celtra to build a responsive design. handling element there is very difficult and clumsy.

Vendor Response

by Celtra on October 09, 2018

We are constantly looking for ways to improve our product and value our clients' feedback. If you have any specific suggestions on how to improve responsive design, please email support with your recommendations.

Best Rich-media Vendor

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: So easy to create a rich-media ad. Turn a boring ad to an interactive engaging rich-media ad.

Cons: Reporting is a bit complicated if you not sure about the terminology.

Overall: We use Celtra for all our high-impact ad formats. Even use them for custom inhouse solutions so we can track engagement easily.

Endless interactivity

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is great, the possibilities are endless of how interactive you can go and it's ever changing and updating to improve.

Cons: Sometimes it can be a tiny buggy but Celtra support never fails to help out.

Love working with Celtra!

Oct 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I really love that you can report out on a wide variety of actions taken on the units (unit engagements, views, time on unit, etc)

Cons: When looking at particular units, there are some limitations of benchmarks for certain verticals- a few N/A or no benchmark available.

Vendor Response

by Celtra on November 20, 2017

Hello Blaire,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature

We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Overall I like it and think it is easy to use

Oct 30, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Animation features, and Visual Effects (weather, celebration, particles). I like how it is also doesn't take a lot of time to create an add unit and it is easy to load in individual elements.

Cons: it would be nice to have more features to create games with out using custom java script. Also helpful if we can pull sound into the unit with out using a video.

Adds great value to our clients

Oct 31, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I enjoy experimenting with the newest features and technologies Celtra implements to the creative studio. Creatives are easy to demonstrate to our clients.

Cons: The video editing capabilities of the creative studio is a bit stiff and lack luster. I would enjoy more customization options to the video such as overlays.

Overall: Newest mobile ad technology for our company and clients.

Celtra is great for designers

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Intuitive interface that makes animation super easy. The platform offers lots of possibilities and they're always adding new features.

Cons: Vertical video editor is outdated and needs a revamp

Vendor Response

by Celtra on October 09, 2018

Thank you. We appreciate this feedback. We are always looking to improve our product and its features. In the future, please feel free to pass any product feedback along to our support team.

I use the Creative Builder to quickly and easily design mobile ads for HTML5 implementation.

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Cons: I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Overall: We're able to quickly and easily accommodate client requests for rich media content on mobile platforms.

Great Creative Platform

Aug 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to build custom creative executions, a lot of useful components, good customer support when any questions are asked.

Cons: Workspace sometimes feels cluttered, expensive

Capterra loader

I like the platform- i utilize to send example links to clients. The reporting is also SUPER robust

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

Cons: I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

Overall: Ease of use for selling our product

Capterra loader

Takes away all the pain

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

Overall: Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality.

Capterra loader

This platform is super simple, easy to use and offer amazing customer support.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Cons: Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

Overall: Easy, quick set up for amazing RM units.

Really great! Simple dashboards, and simple reporting

Oct 26, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Reporting dashboard. Everything is really simple to use - especially pulling by a specific metric and date range. (Much better than some of our reporting partners) Adding click out URLs and click trackers is really simple too, as well as the ability to drop click hot zones on a unit.

Cons: Search function is clunky. Filtering by campaign/advertiser is difficult to use and clunky as well.

Overall: Ease of reporting, ability to work on units, and publish & traffic quickly. Very simple to use!

User friendly program with great webinars

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: That I don't have to know how to write code to create great animations. I love how easy it to use video also.

Cons: I wish there was more control with the animations the way Flash was, but other than that I have no major complaints. Much better than Google Web Designer.

Overall: Easy to use, great animations, easy to traffic and share links.

Vendor Response

by Celtra on November 17, 2017

Dear Billie,

Thanks for your feedback on Timeline animations! Please feel free to email our Support team at support@celtra.com with any suggestions you may have on how we could offer more control over animations.

Best,
Celtra

Creative Tool with unlimited possibilities

Aug 14, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: the software is so flexible. You can custom every single element of your creative to make it look the way you need it. Celtra always comes up with new features and Ad formats to stay state of the art. The support team always answers really quickly and also provides custom-built soultions.

Cons: All the different possibilities are sometimes overwhelming. You need some time when starting to get familiar with all the features and options.

Vendor Response

by Celtra on October 09, 2018

Our support and product specialist teams are always happy to schedule group and individual trainings to help guide you through the product and any new features. To arrange a training please reach out to our support team.

Creating existing and developing new ad formats

Oct 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Many in built features make it easy to make rich media banners and set up templates for commonly used formats. UI is very intuitive and the platform is constantly updated with new features. Extensive patch notes are useful for keeping track of changes.

Cons: While Email support is excellent, support website is lacking, mainly in the area of custom Javascript

Overall: Easy to customise and develop products to suit client.

Helpful

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it is to create ads and share demos with clients. It's also easy to update and incorporate client feedback, which makes approvals faster.

Cons: I find metrics beyond clicks and views hard to understand. They are so many and I'm unsure how they're defined so I'm unsure if they're that helpful. If there was a way to create standardization, then it would be easier to combine these measures with DFP, Moat, etc.

Vendor Response

by Celtra on November 17, 2017

Hello Nadia,

Please check out our Analytics Glossary for definitions of all of our metrics and dimensions: https://support.celtra.com/trafficking-and-analytics/analytics-glossary.

If you need assistance with clarifying a definition, understanding reporting for a given campaign, or setting up cross-platform reporting alignments, please reach out to support@celtra.com.

Best,
Celtra

Review for Celtra

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like how fluid it is, and it is easy enough to understand the basic skills on uploading/creating the creative.

Cons: The reporting and the dates within the reports, I have a very difficult time pull reports and compiling them. If my team is creating seperate creatives but its for one advertiser it would be great if it was one report versus having to pull it individually.

Overall: Great! Super nice and always wanting to help.

Easy to use and very very user friendly.

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The components. I always use that because all of them are very easy to use and resolve a lot of problems fast.

Cons: I love all of this platform. But some time the frequently updates some time changes a lot of things.

Vendor Response

by Celtra on November 17, 2017

Dear valued customer,

Please be sure to check out our weekly release notes to stay up to date on the lastest changes, updates and bug fixes. https://support.celtra.com/changelog

Best,
Celtra

I am using celtra for long time and it keeps updated to the market requirements

Nov 05, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: User friendly, and creative builds and templates (pre existing templates) are much useful. Overall good to use.

Cons: Came across some bugs in reporting, need to improve. Specially in collecting interactions, like click to website and issue in 360 degree ad behavior.

Vendor Response

by Celtra on November 17, 2017

Dear valued customer,

If you should encounter any further issues with our Analytics interface, please email support@celtra.com and our team will investigate.

Best,
Celtra

We have been using it to generate tags once the creative team is done with uploading creatives

Nov 10, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mostly easy to use for reporting different metrics such as engagement and trafficking & generating tags

Cons: for mobile creatives the default click is in the same window, we need to check before generating tags

Overall: Rich media creatives can be set up easily and trackers can be implemented withe ase

Vendor Response

by Celtra on November 17, 2017

Hello Adarsh,

We've recently made an update to ensure that by default, all click actions which lead users to an external website will be opened within a new window.

If you're seeing an issue where the default click is still opening within the same window, please reach out to Support@celtra.com and our team will investigate the issue.

Best,
Celtra

Capterra loader

Celtra's platform and support have made them a key part of our custom rich media offerings.

Oct 30, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The variety of components and the versatility of each component across all platforms. Whenever we spot a rich media format across the web, chances are we can recreate it ourselves using Celtra.

Cons: Some formats are optimized for iOS devices and not always Android-friendly, which limits their use (e.g. the interscroller) for our audience in regions where Android devices are favored.

Capterra loader

Platform Operations Manager

Aug 17, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The UI is very user friendly, and easy to use.

Cons: The reporting and analytics isn't very clear. Especially the definitions of the parameters for reporting.

Overall: Trafficking made easy :)

makes building ad unit simple and fast

Oct 31, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Its simple to use and really easy to pick up. You can start using it and master it in a very short time due to the simplicity and because it replicates many other creative building tools and platforms.

Cons: The platform is very self-service which is pretty ideal, but more direct support when it comes to custom builds and custom coding would be a plus.

Celtra is a great tool, it was tricky to pick up at first but quite easy once I got the hang of it.

Nov 03, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that it is so versatile, you can pretty much do anything with it. We use it mostly for simple animated ads and learning their animation tool was surprisingly easy

Cons: I have to say it was a bit tricky to pick it up at first because it's not a tool that one would use outside of an ad setting. The placement of the tools don't correlate to other more well known software so getting used to the placement was interesting.

Overall: It definitely expanded my skill set, I've enjoyed working with Celtra. It has become an invaluable tool.

Celtra Creative Management Platform Review

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: The software hardly has a learning curve. The Support guide is straight to the point.

Cons: Would like to have the option of viewing all 'open website' URLs at once.

Vendor Response

by Celtra on October 09, 2018

Thank you for this feedback. We are always looking to improve our product and its features. In the future, please feel free to pass any product feedback along to our support team.

It's generally easy to use, but I do get confused when it comes to pulling Celtra reports.

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: The ability to pull various reporting metrics, also the layout of the creative engagements is great and I often use images from there for client reporting.

Cons: I just find that sometimes the naming conventions are confusing for pulling reports. Especially in regards to the engagements and impressions tabs.

enjoy the platform and using it daily

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: ease of use, simplicity and reliability. there are a lot of features and it is constantly being improved upon.

Cons: the recent changes like getting rid of industry category don't make any sense and take away a lot of functionality. also the timeline feature needs to be improved with click and drag selecting.

platform works well but reporting is difficult to find things and what they tie to in creative

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: seamless flow, benchmarks in dashboard are helpful, i like the removal of viewability as we never use that, tons of different options to build units and unit features

Cons: reporting is difficult to understand the metrics and what they actually tie to within that unit, difficult to map to other third party IDs/placement names

The Future of Ad Building

Aug 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Celtra is probably the most nimble development platform I've used in sometime. Combining many of the best features found across Adobe's products and applying ad trafficking tech to that is the next step in media advertising. The value that it provides in both a pre-sale and a post-sale capacity is excellent.

Cons: In bringing over some of the features from Adobe's different softwares means there's a bit of a learning curve to understanding the ins and outs of designing with Celtra.

Overall: The Celtra CMP is helping us be more proactive in the kinds of ideas we generate, which leads to better creative work, and a greater overall value for our clients.

Celtra is very user friendly and great for our company and our clients

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of reporting on various metrics makes Celtra my favorite riche media vendor. Compared to the way other vendors handle the reporting aspect, Celtra takes the lead in my opinion.

Cons: The overall layout of the main site is sometimes confusing so there is definitely room for improvement there.

Seamless, easy, intuitive

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Intuitive, easy to use, the overall look is pleasing. The creative capabilities make for beautiful ad units

Cons: Something about the way the reporting spits out could be clearer and I'd love for the reporting to come out looking client friendly, rather than so raw

Overall: Creative and creating performance reporting

Capterra loader

Fantastic tool, can be a bit complicated.

Oct 27, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The creative elements the team comes up with are advanced and very cool. The functionality is very user friendly for the most part. Drag and drop functionality is the tops. Love the customization that can be done.

Cons: Sometimes it can be difficult to use the more advanced features, but customer support is always incredible.

Overall: Make incredible products that feel native and unique, but run in regular banner placements.

Well thought out UI

Oct 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Reporting features , previews, campaign performance vs benchmarks view, the ability to upload trafficking sheets for new placements

Cons: Would like better ways to filter campaign views, benchmarks are often blank when looking at a campaign view

Capterra loader

Digital Account manager at Turner - News

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Creative options, dynamic optimizations, over all ad preformance are some of the features that I've found to be most useful

Cons: Ad load can be a bit slow on our apps newfeed, with a 10-25 second delay before the ad units visualize on the page

Overall: Its allowed us to offer a much better ad experience to our app users with rich media units that are interesting and eye-catching, and larger than the standard 300x250s

Vendor Response

by Celtra on November 20, 2017

Hello Cameron,

If your team is still encountering, or should encounter any issues with creative loading, please reach out to support@celtra.com and our team will promptly investigate the matter.

Best,
Celtra

Very intuitive tool - easy to use

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Reporting dashboard is simple and easy to understand. I can pull customized reports for our clients with ease and report on many different metrics.

Cons: Creative build can get confusing, but for the most part, I am only using the software for reporting needs.

Support staff is great

Oct 30, 2017
4/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: unique and personal effects that help bring campaigns to life are fun to use. Celtra is an awesome way to offer more video views.

Cons: Dynamic stuff gets complicated sometimes; I built a swipe-able video gallery that had a lot of dynamic features (playing/pausing video etc) and it looked fine in preview mode but barely worked in a live environment.

Celtra Review

Aug 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that it is easy to use, and straight forward. The previewing and editing the creative directly in the platform is also a plus.

Cons: If a creative has multiple sizes and rolls up into one tag, the platform is unable to export out multiple tags per ad size to be trafficked in certain DSPs.

Vendor Response

by Celtra on October 09, 2018

Thank you for your feedback. When you create a unit with multiple size variants you could traffick one tag to multiple placements and have each placement represent a unique ad size--this would provide you with a unique ad tag per creative size.

Had a bit of a learning curve, but once I got all settled in I've found it fun and easy to use.

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the ability to easily swap in revised graphics and the interface is pleasing. The animation timeline is nice, but sometimes hard to move the keyframes around.

Cons: Sometimes I get confused about what scene/layer/page to see my actions. The ability to zoom USED to not be available, but now I love that I can. Previewing sometimes isn't always accurate the way it's published on its final platform, so sometimes a lot of back and forth testing.

Overall: Best benefit of all - I have a job!

To the point

Aug 17, 2018
5/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Celtra is a unique platform allows digital advertisers to get what they need to.

Cons: The learning curve is not the easiest for the first time users.

Celtra is a great platform once you get the hang of it

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money

Pros: The layering and ease of use is great for rich media ads. Action sets are a great way to organize code.

Cons: The collision of scenes and action sets causes a some headaches with Rich media ad creation. I don't know how much it helped the ad designers vs hurt the engineers.

A very nice UI/UX when compared to other similar apps (Studio, Sizmek)

Nov 04, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ease of use compared to the competitors. The build in ad builder is very good, but could be better (e.g. more FAQs and tutorials). Celtra has very nice ad templates which help us create more immersive and creative work.

Cons: The developer level customization options are limited. Could have more FAQs on each ad type. The builder needs some more fine tuning and better FAQs.

Overall: Better creatives with a faster turnaround time.

From a Celtra user..

Aug 17, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It's very easy to use and you have a lot of options to choose from, whether you are making just a video ad or an animated material. It has a lot of useful components and the docs are easy to follow. They also reply promptly if ever you need help. Kudos to that!

Cons: I am just wondering why they don't have a delete button for ads or folders that you don't need anymore (only archive) and you can't change from one ad type to another if you change your mind. You just have to create a new one. But these are just minor things really..

Overall: Very pleased on how fast and easy you can work with Celtra.

The UI is very user friendly & easy to navigate

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Ability to customize, fast to load, easy to download, clean lines & labels, the friendly customer service

Cons: Benchmarks don't feel accurate, especially the industry specific ones. Also, it's difficult to take pictures of the charts

Summer Celtra Campaign

Aug 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mostly the customer support. I worked with Celtra's creative team to get the assets produced and live. At every step the guys were attentive, patient and professional. The quality of assets we're excellent, and they dealt with a publisher side issue very effectively.

Cons: Nothing really, I guess it is a little bit out of the norm for trafficking but it's nothing our operations team can't handle

AWESOME PLATFORM

Jan 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: with this bad, you can go creative anytime, it has a lot of cool features. You no expert in coding?, you're covered, they have drag and drop components included and you still get to maintain an outstanding creative. The best part, you need not hire QA person to ensure quality, it is built in...AWESOME

Cons: using the platform can be overwhelming especially if you have not received the training to use it, you have access to a lot of features that can help you make an awesome ad but if you're unfamiliar with the platform, it will be frustrating using it.

Another negative is, not seeing their pricing worries me for the small businesses. It could mean it is expensive to use or maybe not, the only way to find out is contacting them.

As a designer it simplifies the technical requirements many ads

Oct 27, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: Ease of use, No QA process and the components are rich and easy to use / implement.

Cons: I've had sooooo many clients complain that they cant view the demo area -- I've asked them if they are using adblockers - they say no and I believe them as they all work in digital marketing. We have had to resort to using screen capture software and uploading to YouTube.

good for surfacing deviceIDS, below industry average for everything else

Aug 17, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: the reason this is useful compared to competition is that it returns deviceids of exposed users to advertiser. other ad servers create unique id to their platform to obfuscate that data

has incrementality dashboard

Cons: custom event tracking poor and inaccurate

reporting details unclear and hard to decipher

load rates are concerningly low

Vendor Response

by Celtra on October 09, 2018

We're sorry to hear that you've encountered these issues. We strongly encourage our clients to reach out to our support team for any questions around custom event tracking and reporting. Our team is available to help assess creative set up for best practices as well as review campaign performance for KPIs such as load rates.

It's constantly improving. You've done a great job simplifying banner creation.

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the scrolling feature. Very ingenious. The particle systems are also incredibly accessible and fun to use.

Cons: Easing the process of custom coding would be terrific. There are situations where accessing GSAP or another toolset would be great. Accessing the code editor is a bit clunky.

Overall: It saves a great deal of time.

CONVENIENT & INCONVENIENT

Sep 28, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: it is convenient to process running for 1 banner because Celtra help us remove some steps in a process, but its seem hard for us to take advantages of all tools in Celtra, because it takes time to explore and understand how the tool works.

Cons: Many tools i don't know how to use and how it works

Overall: Its seem complicated for a designer like me

Useful tool for the Conde Nast digital team to communicate and build products together.

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of access as well as the ability to communicate effectively between internal Conde Nast teams who collaborate on Celtra projects together.

Clean simple and straightforward

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to use , the platform itself is well layed out and and simple to use. First time users can pickup and run with the process very easily.

Cons: Reporting can be unclear.

Would like the option to categories creative further or possibly link this to the likes of Salesforce for greater clarity across tools.

I have used the platform for two of my campaigns and have found this to be very easy to navigate

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like how many options are available for reporting, it helps in telling a better story when we need to go back to our clients with performance.

Cons: There seems to be a bit of a lag time when selecting different metrics which can be frustrating when trying to turn reporting around quickly.

Celtra has been easy to learn quickly

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The user flow is very smooth and easy to navigate. Compared to other platforms I use on a day to day Celtra is one of the more reliable ones.

Cons: I've had occasional crashes and not been able to access the site. Granted that could be my network connection but just something I've noticed

It's been 6 months so far and sometimes I really feel it's annoying and not helping reduce ur work

Oct 26, 2017
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: UI & certain functions are really good.

Cons: Reporting & copy feature.

When I copy a placement it just remove all the check boxes selected tracking check boxes.

You can't put mixed reporting matrices and always get discrepancy with celtra creatives.

Overall: Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time.

New to the platform - but not the best experience so far...

Aug 14, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Photoshop file compatibility, reporting.

Cons: There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

Overall: So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation.

Celtra Review

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the interface and its simple to learn/use

Cons: Reaching out to the reps when we have issues