---
title: "Celtra Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Celtra Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more."
source_url: "https://www.capterra.com/p/168418/Creative-Management-Platform/"
page_type: "product"
language: "en"
publication_date: "2026-10-06"
---

# 

 Celtra Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 6, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Celtra

## What is Celtra?

Celtra is an award-winning platform designed to empower brands, agencies, and media platforms. It brings together intelligent production, personalization, and seamless activation to support the creation and delivery of digital advertising at scale. Within a single system, teams can produce and adapt creative, develop rich media and video ad experiences, and manage trafficking across environments. Powered by AI and automation, Celtra helps organizations streamline operations, maintain control, and improve how creative and ad experiences contribute to campaign performance across channels and markets. The platform is used by global brands and media operators such as Spotify, Adidas, Bloomberg, and Hearst to manage complex creative demands and drive more effective advertising outcomes.

## What is Celtra used for?

[Display Advertising](https://www.capterra.com/display-advertising-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Creative Management](https://www.capterra.com/creative-management-software/)

Top alternative

Featured

Overall rating

Based on 286 user reviews

Reviews sentiment

Positive

93%

Neutral

7%

Negative

0%

Contact vendor  
for pricing

Free trial  
not available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Celtra?[Manage this product listing](https://www.g2.com/products/celtra/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Celtra

4.4 (286)

VS.

[4.6 (6,132)](https://www.capterra.com/p/147657/monday-com/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (286)

Ease Of Use

4.5 (285)

Value For Money

4.2 (227)

Value For Money

4.3 (249)

Customer Service

4.3 (246)

Customer Service

4.4 (221)

## Celtra alternatives

[4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[4.5 (1,621)](https://www.capterra.com/p/136078/Float/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.5 (1,160)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/168418/Creative-Management-Platform/alternatives/)

## FAQs about Celtra

Overview

### What problems does Celtra solve?

Celtra solves slow, code-dependent digital ad production by giving designers tools to build, edit, preview, and publish HTML5, rich media, interactive video, and responsive ads. Creative teams, ad operations staff, publishers, and agencies use it to reuse assets across placements, manage trafficking, track granular engagement, and optimize campaign performance.

Answer based on 214 reviews

Overview

### Which roles and teams benefit most from Celtra?

Celtra is most used by creative, design, and campaign teams producing digital advertising assets at scale. Graphic designers and creative directors build and adapt formats, while account and campaign managers coordinate client approvals and delivery. Ad traffickers, yield managers, and digital producers prepare campaign creatives for publishing across channels.

Answer based on 286 reviews

Overview

### What company size and industries is Celtra built for?

Celtra is for marketers, agencies, media owners, and operators, with small businesses representing 43% of reviewers and Marketing and Advertising accounting for 48%. It also serves midsize businesses (34%) and enterprises (23%), particularly in Publishing (8%) and Media Production (7%), for display advertising.

Answer based on 286 reviews

Features and Usability

### What are the key features of Celtra?

Celtra includes core ad creation tools for HTML5 rich media, interactive video, animation timelines, and customizable creative components. Its differentiators include dynamic content, responsive previews, tag generation and trafficking, plus campaign analytics and customizable reporting. Reviewers also frequently highlight the drag-and-drop editor, custom code support, and multi-device creative formats.

Answer based on 100 reviews

Integrations

### Which third-party tools and platforms does Celtra integrate with?

Celtra integrates with 10 third-party tools, including Adobe Experience Manager, Adobe Workfront, Asana, Box, Bynder, Cloudinary, Figma, Google Ads, Google Cloud, Innovid, Slack, and YouTube. These connections support creative production, asset management, project coordination, advertising, cloud services, and team communication.

Answer based on 15 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Celtra?

Celtra offers in-person training, webinars, documentation, and videos to support team onboarding. Reviewers say designers and beginners can learn the interface quickly and build ads without coding. New hires, first-time users, and teams using advanced customization features may need structured training and hands-on practice to work effectively.

Answer based on 19 reviews

Getting Started and Support

### What customer support options does Celtra offer, and how do users rate the experience?

Celtra provides email/help desk support, a knowledge base, and chat. Users often describe support staff as responsive, knowledgeable, and helpful with technical troubleshooting, onboarding, and project setup. Some users report slower responses, limited immediate feedback, unclear guidance, or a need for more documentation when resolving platform questions.

Answer based on 67 reviews

Features and Usability

### How easy is it to create ads with Celtra?

Celtra lets designers and ad operations teams build HTML5, rich media, and interactive video ads without extensive coding. Its components, presets, responsive previews, and trafficking options help teams produce custom formats quickly. Some users encounter preview-to-live rendering differences, limited project export options, or slower ad loading, particularly in mobile placements.

Answer based on 100 reviews

Features and Usability

### How does Celtra support creative design for digital ads?

Celtra helps marketing and creative teams turn design assets into multi-format HTML5 ads with little coding experience. Its familiar editor, animation timeline, reusable scenes, and publishing workflow support fast production across sizes and languages. Some users want more templates, easier font and layered-file imports, clearer organization, and more accurate previews.

Answer based on 99 reviews

## Features

AI summary

Based on 890 Advertising Agency reviews

Capterra data shows that buyers of advertising agency software rank the following features as their top priorities:

-   **Project Management** (**40%** of reviewers rated this feature as critical)
-   **Task Management** (**49%**)
-   **Activity Dashboard** (**39%**)

Celtra supports **Project Management** and **Activity Dashboard**, giving teams a way to organize campaign work and track performance in one place. However, it does not offer **Task Management**. Instead, it provides other highly rated capabilities, including **Reporting & Statistics** (**51%**), **Campaign Management** (**41%**), and **Campaign Analytics** (**40%**), helping businesses monitor results, manage campaign execution, and make better decisions based on current performance data.

Campaign Management

4.0 (18)

55.56% of 18 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Analytics

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

Collaboration Tools

3.9 (21)

33.33% of 21 reviewers that rated this feature as important or highly important

Provides a channel for team members to share AI models, media files, communicate, and work together

File Sharing

3.6 (14)

35.71% of 14 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

Advertising Management

4.0 (11)

54.55% of 11 reviewers that rated this feature as important or highly important

Manage advertising space and its sales within your network or publication

Content Management

4.0 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Celtra 52 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Advertising Management: Manage advertising space and its sales within your network or publication
- AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Asset Library: Storage, organization, sharing with tagging/metadata
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- Content Import/Export: Import or export content
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Cross Channel Attribution: Track user conversions from all digital sources
- Custom Fonts: Variable fonts or unique font pairings for designs
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Import/Export: Import and export data to and from software applications
- Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal
- Design Templates: Create designs using pre-built templates or customize them with flowcharts, mindmaps, wireframes, network diagrams and org charts
- Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
- Document Review: Review and analyze existing information across documents
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drag & Drop Editor: Editing tool that allows users to drag and drop images, icons, widgets, or other components
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- File Management: Create, save, and store files
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- Image Editing: Edit, touch up, and convert images for publishing
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Multi-Language: Manage and support multiple languages
- Pattern, Color & Art Storage: Database for different patterns, colors, and/or decorations
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Preview Functionality: Preview materials before finalizing projects
- Project Planning: Organize and schedule projects
- Publishing/Sharing: Share pre-configured sets of data organized and presented in a specific manner with the organization
- Real-Time Data: Receive data and information in real time
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Status Tracking: Track the status over time for a request, process, asset, or transaction
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Text Editing: Edit text as needed
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Video Editing: Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
- Video Support: Supports various video file formats
- Watermarking: Add a digital mark to show ownership of an image, video, document, etc.
- Workflow Management: Create, design and manage workflows for repetitive tasks
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (286)

4.2

Based on 286 reviews

## Pricing

Value for money

4.2 (227)

Free Version

Custom pricing

$0.00

Value for money

4.2 (227)

4.2

Based on 227 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Asana](https://www.capterra.com/p/184581/Asana-PM/)[

Box](https://www.capterra.com/p/148766/Box/)[

Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[

Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

YouTube](https://www.capterra.com/p/237905/YouTube/)[

Figma](https://www.capterra.com/p/175027/Figma/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (246)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (246)

4.3

Based on 246 reviews

## User reviews

Overall rating

4.4

Based on 286 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(145)

4(122)

3(19)

2(0)

1(0)

Mentioned topic

Recent reviews first, then most helpful

Neil J.

Creative Solutions Manager

Used the software for: 3-5 years

### "Everything you need to build digital ads - easily and without issues"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 22, 2018

Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Pros

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Cons

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Pritam M.

Graphics Designer

Used the software for: Less than 1 year

### "Great graphics Designing platform for me "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 22, 2023

Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions.

Pros

Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.

Cons

Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Senior Designer and Producer

Used the software for: Less than 1 year

### "New to the platform - but not the best experience so far..."

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

August 16, 2018

So far - hasn't been the best. Could definitely improve in regards to support, and overall educating people about the platform as there were a lot of miscommunications and misinformation.

Pros

Photoshop file compatibility, reporting.

Cons

There wasn't a lot of transparency of how different Celtra is to other platforms and the potential trails and tribulations weren't laid out clearly ahead of time. Support's suggestions have been to change our site to fit Celtra which should really never be the case since the vendor is providing us a service. A bit frustrating we went into this without the upfront knowledge of how tasking transitioning would really be. And now we're in our busiest quarters and scrambling to make things work.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Marcus R.

Senior Creative Director

Used the software for: 3-5 years

### "Best CMP I've used"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 16, 2018

I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Pros

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Cons

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Creative Lead

Used the software for: 3-5 years

### "Preferred partner for a reason"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

August 21, 2018

Pros

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Cons

The ability to mask objects in AdCreator would significantly improve animation.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Mareen A.

Manager, Ad Operations

Used the software for: 3-5 years

### "Celtra Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

September 3, 2018

We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

Pros

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Cons

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Digital Producer

Used the software for: 3-5 years

### "Easy to use, easy to navigate through the platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 6, 2017

The time we safe turning campaigns around since we start using wayin is insane.

Pros

The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Cons

I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Julien S.

Sr. Programmatic Specialist

Used the software for: 3-5 years

### "ease of use"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 27, 2017

Ease of creating MRAID creative and serving it on various DSP platforms

Pros

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Cons

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Vice President, Digital Sales Solutions and Operations

Used the software for: Less than 1 year

### "Versatile and Eay to Use Asset Management"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 20, 2018

The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Pros

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Cons

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Sean F.

Senior Designer, Ad Products

Used the software for: Less than 1 year

### "Ad Building Magic"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 25, 2019

Pros

Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

Cons

There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/168418/Creative-Management-Platform/reviews/)

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Popular comparisons

[The Brief vs Celtra](https://www.capterra.com/compare/161766-168418/Creatopy-vs-Creative-Management-Platform)