Celtra

Creative Management Platform

4.5 / 5 91 reviews

Who Uses This Software?

Leading brands, creative agencies, publishers, ad networks


Average Ratings

91 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Celtra
  • www.celtra.com
  • Founded 2006
  • United States

About Creative Management Platform

Celtra provides the most advanced and complete Creative Management Platform (CMP) for producing, managing, distributing and optimizing digital ads. Customers use cutting-edge features to create new and innovative brand experiences for display, video and native formats, and deploy them flawlessly across all channels and devices. Detailed data is available for analysis, and sophisticated tools for testing and optimization ensure maximization of return on ad spend.


Creative Management Platform Features

  • Advertising Management
  • Books
  • Campaign Management
  • Catalogs
  • Circulation Management
  • Content Management
  • Layout & Design
  • Magazines
  • Newsletters
  • Newspapers

Creative Management Platform Reviews Recently Reviewed!

Nice experience with the new digital world.

Nov 16, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The platform and updates are so convenience. The weekly updates on information are accuracy. I'm really fascinated.

Cons: Nothing seems problem to me. I wish there is way to create more contents and relative to my current jobs.

We have been using it to generate tags once the creative team is done with uploading creatives

Nov 10, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Mostly easy to use for reporting different metrics such as engagement and trafficking & generating tags

Cons: for mobile creatives the default click is in the same window, we need to check before generating tags

Overall: Rich media creatives can be set up easily and trackers can be implemented withe ase

Vendor Response

by Celtra on November 17, 2017

Hello Adarsh, We've recently made an update to ensure that by default, all click actions which lead users to an external website will be opened within a new window. If you're seeing an issue where the default click is still opening within the same window, please reach out to Support@celtra.com and our team will investigate the issue. Best, Celtra

951e5f961882c7abf04f7abe0dd41987

Easy to use, easy to navigate through the platform

Nov 06, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Cons: I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Overall: The time we safe turning campaigns around since we start using wayin is insane.

I am using celtra for long time and it keeps updated to the market requirements

Nov 05, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: User friendly, and creative builds and templates (pre existing templates) are much useful. Overall good to use.

Cons: Came across some bugs in reporting, need to improve. Specially in collecting interactions, like click to website and issue in 360 degree ad behavior.

Vendor Response

by Celtra on November 17, 2017

Dear valued customer, If you should encounter any further issues with our Analytics interface, please email support@celtra.com and our team will investigate. Best, Celtra

Celtra helps our business drive revenue by enabling us to create unique ad formats for our clients

Nov 05, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is Easy to use
The drag and drop functionality allows our team to save time on builds compared to other CMP's

Cons: When Celtra makes changes to the platform without notifying users
There really isnt anything else I can fault

Vendor Response

by Celtra on November 17, 2017

Hello Megan, We include weekly release notes on our support site for all key changes to the platform. Check out this link to see our changelog: https://support.celtra.com/changelog and feel free to visit this page at anytime to review the latest platform updates. Best, Celtra

A very nice UI/UX when compared to other similar apps (Studio, Sizmek)

Nov 04, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ease of use compared to the competitors. The build in ad builder is very good, but could be better (e.g. more FAQs and tutorials). Celtra has very nice ad templates which help us create more immersive and creative work.

Cons: The developer level customization options are limited. Could have more FAQs on each ad type. The builder needs some more fine tuning and better FAQs.

Overall: Better creatives with a faster turnaround time.

Seamless, easy, intuitive

Nov 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Intuitive, easy to use, the overall look is pleasing. The creative capabilities make for beautiful ad units

Cons: Something about the way the reporting spits out could be clearer and I'd love for the reporting to come out looking client friendly, rather than so raw

Overall: Creative and creating performance reporting

Celtra is a great tool, it was tricky to pick up at first but quite easy once I got the hang of it.

Nov 03, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that it is so versatile, you can pretty much do anything with it. We use it mostly for simple animated ads and learning their animation tool was surprisingly easy

Cons: I have to say it was a bit tricky to pick it up at first because it's not a tool that one would use outside of an ad setting. The placement of the tools don't correlate to other more well known software so getting used to the placement was interesting.

Overall: It definitely expanded my skill set, I've enjoyed working with Celtra. It has become an invaluable tool.

Helpful

Nov 03, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how easy it is to create ads and share demos with clients. It's also easy to update and incorporate client feedback, which makes approvals faster.

Cons: I find metrics beyond clicks and views hard to understand. They are so many and I'm unsure how they're defined so I'm unsure if they're that helpful. If there was a way to create standardization, then it would be easier to combine these measures with DFP, Moat, etc.

Vendor Response

by Celtra on November 17, 2017

Hello Nadia, Please check out our Analytics Glossary for definitions of all of our metrics and dimensions: https://support.celtra.com/trafficking-and-analytics/analytics-glossary. If you need assistance with clarifying a definition, understanding reporting for a given campaign, or setting up cross-platform reporting alignments, please reach out to support@celtra.com. Best, Celtra

Experience has been great. Great customer support and smooth ad creation process.

Nov 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Cons: Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Vendor Response

by Celtra on November 20, 2017

Dear Steven, We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance. Best, Celtra

fairly easy to use and components that are useful

Nov 03, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I like the auto-compression of assets and the video capabilities. The light weight weather effects are nice too.

Cons: Inability to save and preview without updating the live ad, it would be great if the timeline worked together with actions and events, would love ability to create interactive end card for pre-roll.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer, Thanks for this excellent product feedback! We greatly appreciate it, and we'll be sure to take your suggestions into consideration for future updates. At the moment, while it is not possible to save and preview without updating a live ad, you can always make a copy of the live unit, make all necessary changes within the copied version, and once ready, use the "Replace" function in the campaign dashboard to replace the current unit with the new version. It's possible to add interactive end cards to pre-roll units. For Outstream units, you can define a website open for any end card. In VPAID units, you can add a full rich media interactive end card to the experiece. Please feel free to reach out to support@celtra.com if you need any assistance with setting up end cards on interactive video. Best, Celtra

Easy to use and very very user friendly.

Nov 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The components. I always use that because all of them are very easy to use and resolve a lot of problems fast.

Cons: I love all of this platform. But some time the frequently updates some time changes a lot of things.

Vendor Response

by Celtra on November 17, 2017

Dear valued customer, Please be sure to check out our weekly release notes to stay up to date on the lastest changes, updates and bug fixes. https://support.celtra.com/changelog Best, Celtra

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is a great platform that allows you to make interactive ads for your users

Nov 03, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like the most is the wide variety of tools that do not need complex programming. Many who are not development experts can design their ads without programming knowledge. It's fast and totally online, it can be accessed from any computer with Internet access and work.

Cons: when performing a complex ads that need programming a JS is a bit complex and limited in this aspect it is necessary to know a lot the api JS de celtra to be able to do very specific things that are complex

Overall: is a tool that you can do all kinds of mobile ads and the support is very good, it's really worth investing in this

User friendly program with great webinars

Nov 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: That I don't have to know how to write code to create great animations. I love how easy it to use video also.

Cons: I wish there was more control with the animations the way Flash was, but other than that I have no major complaints. Much better than Google Web Designer.

Overall: Easy to use, great animations, easy to traffic and share links.

Vendor Response

by Celtra on November 17, 2017

Dear Billie, Thanks for your feedback on Timeline animations! Please feel free to email our Support team at support@celtra.com with any suggestions you may have on how we could offer more control over animations. Best, Celtra

Love the companys and the support for the last 5 year

Nov 02, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The people behind it, the customisable analytics, the creative ad builder
One platform for all our needs (well nearly all)

Cons: Would love it more as a white-labelled software
Easier to choose products/platform choose and then choose a product
Benchmarks per region in real time, per product, per region, per category, per functionality

Overall: Our business was first built around the software

Vendor Response

by Celtra on November 17, 2017

Dear Nik, We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building. Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance. Best, Celtra

I feel like I need more training for using the Celtra AdCreator especially for how to cut videos.

Nov 01, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really like that we have multiple templates who are ready to use. It really easy to create a simple video banner.

Cons: I feel like I need a dedicated section with training about how to create a short video banner starting from a long one.

Overall: Easy to use, awesome reports.

Vendor Response

by Celtra on November 17, 2017

Dear Mihaela, We'd be happy to set up a dedicated training session to review creating short video banners. Please reach out to support@celtra.com and a member of our team will help to schedule a time for a training session. Best, Celtra

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It is a very intuitive tool.

Nov 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: the fact that it is aligned on the style and navigation of well known adobe programs is a major plus

I use Celtra software every day. It's important for madvertise create a new and interactive creative

Oct 31, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the timeline and the animation event. I usually use visual effects and wipeable. There are a fantastic tools

Cons: In the last time I created a creativity with transparent background, but I oudn't delivery it in apps but online in mSite. Celtra support said me this problem was a publisher problem. But I hope will be resolve in future.

Overall: With new creativety we add a 70% of clients

makes building ad unit simple and fast

Oct 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Its simple to use and really easy to pick up. You can start using it and master it in a very short time due to the simplicity and because it replicates many other creative building tools and platforms.

Cons: The platform is very self-service which is pretty ideal, but more direct support when it comes to custom builds and custom coding would be a plus.

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Wonderful experience while working with CELTRA. So much functionality and easy to use.

Oct 31, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Helps to make complicated digital solutions become more easy and fast to use in daily digital planning.

Cons: Could be added more predefined features to make banners even more dynamic and relevant to different context.

Overall: Easy to implement complicated digital solutions
Fast to start a campaign and easy to use.

Celtra is able to be adapted to many different functions or activities and is easy-to-use platform

Oct 31, 2017
3/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The speed to go on preview, when you save the ad; there is possibility of customizer differently all ads.

Cons: I don't know, sometime there is a modify on the systems that don't work well with ads already tested and online

Overall: an increased demand for creatively costomized

Easy to use with a good interface.

Oct 31, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality

Pros: It has many extra features and functionalities. I like especially the Weather function. Easy to use- drag and drop builder.

Cons: I think there are too many steps before you start designing. Those questions of setup could come at the end.

Vendor Response

by Celtra on November 20, 2017

Hello Emma, Thanks for your feedback on the creative setup flow! We've recently redesigned this feature and encourage you to check out the new changes. Our platform has built in QA mechanisms, and one of the reasons why we include a series of setup steps is to intelligently configure the builder environment to ensure that all of the available features will work in the destination environments for your creatives. Best, Celtra

Adds great value to our clients

Oct 31, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I enjoy experimenting with the newest features and technologies Celtra implements to the creative studio. Creatives are easy to demonstrate to our clients.

Cons: The video editing capabilities of the creative studio is a bit stiff and lack luster. I would enjoy more customization options to the video such as overlays.

Overall: Newest mobile ad technology for our company and clients.

So so

Oct 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Convenience and could be easily managed - contain lots of sources and data to leverage to good use that are very beneficial to the brand and marketing teams

Cons: Knowledge and understanding are required to use the software effectively - require trainings in advance and actual usage to understand

Well thought out UI

Oct 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Reporting features , previews, campaign performance vs benchmarks view, the ability to upload trafficking sheets for new placements

Cons: Would like better ways to filter campaign views, benchmarks are often blank when looking at a campaign view

Always impressed by the support we have received for Shazam's unique needs.

Oct 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The platform is very customization forward rather than template forward. While you can put a unit together in minutes, there is plenty of room for granular customization.

Cons: Really want the ability to have responsive interstitial units that also scroll rather than needing to fit to screen.

creative was clean and crisp

Oct 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I liked that the software was easy to use when I had the opportunity to utilize it for one of my projects.

I used the platform to pull reporting

Oct 30, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that there are so many metrics to create a custom report. In my experience the platform was very easy and user friendly

Cons: When I used Celtra to create custom reports the only thing I found confusing was some of the metrics were named similarly and I had to keep pulling reports with different metrics to determine which one got me the data I was looking for.

Overall: reporting insights

Support staff is great

Oct 30, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: unique and personal effects that help bring campaigns to life are fun to use. Celtra is an awesome way to offer more video views.

Cons: Dynamic stuff gets complicated sometimes; I built a swipe-able video gallery that had a lot of dynamic features (playing/pausing video etc) and it looked fine in preview mode but barely worked in a live environment.

Very easy to work with

Oct 30, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: From an ad ops perspective very easy to use. Can dig down into creative and easily implement tracking tags from other ad servers or load creative in other ad server as a custom HTML unit

Overall: Easy to implement rich media.

The elegant solution that stands out from the crowd

Oct 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Cons: When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Overall: Quick creatively complex formats and easy reports.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer, Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance. Best, Celtra

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Celtra's platform and support have made them a key part of our custom rich media offerings.

Oct 30, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The variety of components and the versatility of each component across all platforms. Whenever we spot a rich media format across the web, chances are we can recreate it ourselves using Celtra.

Cons: Some formats are optimized for iOS devices and not always Android-friendly, which limits their use (e.g. the interscroller) for our audience in regions where Android devices are favored.

Creating existing and developing new ad formats

Oct 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Many in built features make it easy to make rich media banners and set up templates for commonly used formats. UI is very intuitive and the platform is constantly updated with new features. Extensive patch notes are useful for keeping track of changes.

Cons: While Email support is excellent, support website is lacking, mainly in the area of custom Javascript

Overall: Easy to customise and develop products to suit client.

Overall I like it and think it is easy to use

Oct 30, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Animation features, and Visual Effects (weather, celebration, particles). I like how it is also doesn't take a lot of time to create an add unit and it is easy to load in individual elements.

Cons: it would be nice to have more features to create games with out using custom java script. Also helpful if we can pull sound into the unit with out using a video.

Love working with Celtra!

Oct 30, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I really love that you can report out on a wide variety of actions taken on the units (unit engagements, views, time on unit, etc)

Cons: When looking at particular units, there are some limitations of benchmarks for certain verticals- a few N/A or no benchmark available.

Vendor Response

by Celtra on November 20, 2017

Hello Blaire, Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

is an intuitive and simple experience

Oct 27, 2017
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: simple and easy to use, Quickly resolves creative creation.
it is very simple the extraction of the creatives for the implementation in the dsp

Cons: inventory for uruguay, the cost-product relashionship
I wish they had more interaction functions with the banner

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Fantastic tool, can be a bit complicated.

Oct 27, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The creative elements the team comes up with are advanced and very cool. The functionality is very user friendly for the most part. Drag and drop functionality is the tops. Love the customization that can be done.

Cons: Sometimes it can be difficult to use the more advanced features, but customer support is always incredible.

Overall: Make incredible products that feel native and unique, but run in regular banner placements.

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Oct 27, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Cons: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

As a designer it simplifies the technical requirements many ads

Oct 27, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money

Pros: Ease of use, No QA process and the components are rich and easy to use / implement.

Cons: I've had sooooo many clients complain that they cant view the demo area -- I've asked them if they are using adblockers - they say no and I believe them as they all work in digital marketing. We have had to resort to using screen capture software and uploading to YouTube.

I am very pleased with the depth of reporting metrics in celtra

Oct 27, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The reporting and helpful guides to explain all the terms clearly. The webinars offered are also extremely useful and a great little extra.

Cons: In relation to reporting, not everything can be accessed in the same tab. meaning you may have to pull 2 or 3 reports and then combine them yourself.

Overall: reporting metrics that i can offer to clients that they cannot get elsewhere. Clients are really pleased with the detail in my reports

Good HTML5 WYSIWYG Editor with a lot of nice effects

Oct 27, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Cons: Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Overall: We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible makes our potential customer happy.

Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them.

Celtra <3

I have used this software with the help of a development team, but the experience has been great!

Oct 27, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This software allows us to make the experience of advertising interactive, enhance user experience towards advertisement. Relay the message of the campaign in a much more effective way.

Cons: Some of its amazing features are not directly compatible with The Trade Desk, hence there are limitations more than the necessary ones the software has already.

Overall: Enhanced advertising capabilities. Meeting client KPI's, and enhanced business on advertising.

Intuitive software to work on

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Celtra allows us to optimize campaigns without much discussion required and reduces making judgement based on personal views solely.

Cons: It can be made better by making it more user friendly with alerts such that an average layman can use it.

Amazing experience using the Celtra Ad Creator systems

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Love the celtra ad creator. Allow me to create quickily mocks of how i want my ads to look like in different ad formats.

Cons: Not able to export the files directly from Ad Creator after i've created mocks. Would be good if we can directly download

8af9647486631c6101cf2f5a8f642a70

Celtra is a platform easy to use, practically it is like a photoshop for rich media.

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: Is very easy to create ads, most of the publishers accept the format and the dashboard of data is very complete, besides of the data of your campaign, it shows you a benchmark of the industry and it let you take better decisions about optimization or if your campaign was successful or not.

Cons: The only problem that I found is the discrepancies between celtra data and the adserver like DFA/DCM or Sizmek, so as an agency that represents an issue because to optimize the campaign you have to do double review of the numbers.

Great customer service, highly engaging product

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The assets are highly engaging and performed well for our clients so far. The team we're working with from Celtra are very responsive and helpful in the early stages we're in with boarding the software. and getting our clients and creative agencies comfortable with the product.

Cons: Creative agencies and media agencies don't seem to know how to use it so this is the hardest part about putting Celtra on the plans- we struggle to get the assets actually built.

Overall: The product has performed well from an engagement perspective for the client so far, and we have hence put it on more media plans.

Also like that it can be used across multiple publishers very easily.

Great platform that's user friendly

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to understand and use for first time users. Easy to customise difference creatives to our objectives and tweek settings.

Cons: Would like more support documentation so we are able to troubleshoot any issues that arise ourselved before going to support.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer, Thanks for your feedback on our Support site documentation! We're constantly working to improve this resource for our clients and will work on adding additional troubleshooting articles. However, please keep in mind, certain issues can be very complex and are best addressed with the assistance of our team. Best, Celtra

Clean simple and straightforward

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use , the platform itself is well layed out and and simple to use. First time users can pickup and run with the process very easily.

Cons: Reporting can be unclear.
Would like the option to categories creative further or possibly link this to the likes of Salesforce for greater clarity across tools.

I am a designer who builds and codes ad units the builder

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive.

Cons: Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either.

Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice.

Overall: A seamless ability to create and traffic ad units agnostic of common device pitfalls.

706b91057bd70dcf945d1c50a815b162

Takes away all the pain

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The builder is web based easy to use and the updates keep coming. Celtra is always looking to get better and innovate. like us. Our contacts are amazing. Support is quick and helpfull.

Overall: Celtra enabled us to be creative, more strategic with mobile and saves us time. We can get our services cheaper elsewhere but we rather pay a bit more for quality.

enjoy the platform and using it daily

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: ease of use, simplicity and reliability. there are a lot of features and it is constantly being improved upon.

Cons: the recent changes like getting rid of industry category don't make any sense and take away a lot of functionality. also the timeline feature needs to be improved with click and drag selecting.

Overall pretty good, could be more user friendly in trafficking/analytics

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I think support is great, super responsive & helpful whenever we run into issues. The capabilities of the builder are also pretty good, especially in comparison to competitors.

Cons: It can be kind of confusing to use, I think the trafficking side of this isn't necessarily user friendly

Overall: A way to creative custom ads for our clients with a (fairly) straightforward process to traffic for our ad ops team.

Ad Creator is my primary software for creating Rich Media ads and I use it daily.

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

Cons: The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

Overall: Easy to use and understand.

16ac3f04f44ae6f4b715ff1b2b6c440f

Is great, but manual coding could be better.

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: The ease of use and functionality, it has great components and a strong database with case scenarios and implementations

Cons: The lack of manual animation support from external libraries like greensock or others, it should be possible to add more manual customization

i´ve developed a few ad campaigns in celtra, the soft is ok, not great, just ok

Oct 26, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: it´s ease to add mobile components such as giroscope or shaking. Easy to create responsive ads.

Cons: animation is limited, i would love to be ale to use greensock TweenMax in your js editor. (tried it, i has lots of bugs). The preview window is no accurate for responsive

Hands down the best ad building platform today.

Oct 26, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Cons: The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

Overall: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

I love Celtra, and usually reccomend it to the agencies I rep as a media sales and account manager

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Intuitive platform, remnant of other softwares such as photoshop which allows me to learn creative building quickly. Also the platform makes the trafficking process so straight forward, allowing me to go from creative to live ad tag very easily - makes my life a lot simpler!

Cons: Ad serving costs, for my company they are sky high and often cause a lot of difficult in our negotiations with agency partners over who covers these fees and why they are so high

Overall: Allowed me to learn both creative mobile ad building as well as ad trafficking, something I was completely inexperienced in about 6 months ago. Customer service is great too, our rep has always been on hand to help out whenever I've needed it

platform works well but reporting is difficult to find things and what they tie to in creative

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: seamless flow, benchmarks in dashboard are helpful, i like the removal of viewability as we never use that, tons of different options to build units and unit features

Cons: reporting is difficult to understand the metrics and what they actually tie to within that unit, difficult to map to other third party IDs/placement names

It's generally easy to use, but I do get confused when it comes to pulling Celtra reports.

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: The ability to pull various reporting metrics, also the layout of the creative engagements is great and I often use images from there for client reporting.

Cons: I just find that sometimes the naming conventions are confusing for pulling reports. Especially in regards to the engagements and impressions tabs.

The UI is very user friendly & easy to navigate

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ability to customize, fast to load, easy to download, clean lines & labels, the friendly customer service

Cons: Benchmarks don't feel accurate, especially the industry specific ones. Also, it's difficult to take pictures of the charts

Seamless, stress free, and extremely user-friendly. I love Celtra's UI design.

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Celtra is incredibly user-friendly. The glossary index of terms and definitions, the quick responding team of representatives, and the in-depth reporting makes life as an Account Manager a whole lot easier.

Cons: It's not fully integrated with 3rd party tracking platforms like DCM (is it? apologies if I'm misinformed)

My experience has been good. The application is really intuitive, the documentation is good.

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Cons: It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

We are a creative shop developing units in Celtra or converting standard HTML5 units to Celtra.

Oct 26, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's included features are very user friendly. It does reduce drastically the amount of time (and therefore cost) it takes to so standard animation.

Cons: It's still hard to include external libraries or perform some more complex animations that developers with a bit more front end knowledge can easily achieve in standard HTML5.

Overall: Experience on a very robust platform. Optimizing cost/time in production and versioning.

It's constantly improving. You've done a great job simplifying banner creation.

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the scrolling feature. Very ingenious. The particle systems are also incredibly accessible and fun to use.

Cons: Easing the process of custom coding would be terrific. There are situations where accessing GSAP or another toolset would be great. Accessing the code editor is a bit clunky.

Overall: It saves a great deal of time.

Had a bit of a learning curve, but once I got all settled in I've found it fun and easy to use.

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love the ability to easily swap in revised graphics and the interface is pleasing. The animation timeline is nice, but sometimes hard to move the keyframes around.

Cons: Sometimes I get confused about what scene/layer/page to see my actions. The ability to zoom USED to not be available, but now I love that I can. Previewing sometimes isn't always accurate the way it's published on its final platform, so sometimes a lot of back and forth testing.

Overall: Best benefit of all - I have a job!

Very intuitive interface, always listening to the advise from their userbase

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great features, always added new components. Web based, so easy to access from any computer. Customer Service and Support.

Cons: The panels and toolbars take up too much of the users workable window. They are not scalable and end up covering most of the art board, or page. Lack of break points on Interstitial units.

Great platform for creative and innovative format

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I appreciate the variety of format
The Analytics parts is also very interesting to have insight about what works

Cons: I think there is a lack of data partner for dynamic creative

It would be great if the platform have some partnership for example to insert live score into a format

It's been 6 months so far and sometimes I really feel it's annoying and not helping reduce ur work

Oct 26, 2017
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: UI & certain functions are really good.

Cons: Reporting & copy feature.
When I copy a placement it just remove all the check boxes selected tracking check boxes.
You can't put mixed reporting matrices and always get discrepancy with celtra creatives.

Overall: Only creative building but not much supporting operations people in reporting, setting up placements, bulk uploading etc, which really consume productive time.

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there.

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Cons: I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Overall: Best platform to build mobile ads hands down!

I use the Creative Builder to quickly and easily design mobile ads for HTML5 implementation.

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I appreciate the robust set of dynamic features and functionality that allow for a variety of solutions for user engagement and interaction.

Cons: I think the settings panels should be consolidated and placed as a consistent sidebar instead of free-floating window panels.

Overall: We're able to quickly and easily accommodate client requests for rich media content on mobile platforms.

I really enjoy the ease and great versatility of the Celtra platform.

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve.

Cons: While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development .

2eb7866b53cfcea2e11ed563d5709fa7

Overall our team is able to accomplish our tasks and perform well for our clients

Oct 26, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I mostly like the user interface. It is fairly easy to navigate and the creative preview tool functions well.

Cons: I least appreciate the time-consuming, click-happy nature of the platform. For example, when we create RichMedia placements the process can take hours if done by one person (depending on the amount of tags we are handed). Lastly, the lack of a bulk-upload feature is a bit of a killer.

Overall: We can deliver our clients good performance with the help of this tool. We have yet to run into problems meeting their KPIs.

Great creative units

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: ability to make everything very customizable and also to add in new custom and creative elements. Also a lot of webinars

Cons: limitations on integrating 3rd party data and dynamic creative - would like to know more on potential data sources to use

great

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: very good support team, easy to use, simplicity, easy integration with other trafficking tools ( one tag )

Cons: Celtra needs to offer the possibility to export banners in HTML and GIF format
Desktop version will be great

Easy to use

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like how it's easy to transfer creatives built in celtra to doubleclick for publishers premium. The
creative works smoothly without glitches

Cons: I don't like how the click thru URL/ destination URL doesn't work sometimes. When previewing, the landing page appears blank at times.

Celtra has been easy to learn quickly

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The user flow is very smooth and easy to navigate. Compared to other platforms I use on a day to day Celtra is one of the more reliable ones.

Cons: I've had occasional crashes and not been able to access the site. Granted that could be my network connection but just something I've noticed

I use this software to have custom units built out.

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The status update feature, such as "In progress", "Assignee", and "Done" - helps with timeframes and delivery expectations.

Cons: The integration with email - email notifications for every post in the software. Would be helpful for only the mentioned people to receive the email.

Overall: I use Celtra to have my custom ad units built out.

The Platform is excellent. The Support staff is best in class and I love using this platform.

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Cons: I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Overall: World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Acf14471481275c48422a0e94e6a4b03

Great experience - similar w/ Photoshop tools

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it's easy to make updates and that there are so many functions out there. The customer service team helps us find the best capabilities to use per each of our client's KPI's.

Cons: PSD imports do not translate into the RM designer. It'd be great if we can import PSD's into the designer to be able to update the unit as if we would in Photoshop.

Overall: RM capabilities to enhance our offerings to our client.

Celtra is a great platform once you get the hang of it

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money

Pros: The layering and ease of use is great for rich media ads. Action sets are a great way to organize code.

Cons: The collision of scenes and action sets causes a some headaches with Rich media ad creation. I don't know how much it helped the ad designers vs hurt the engineers.

Celtra is a great Digital Advertising Management Tool

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I like most is how easy multiple teams across our company can use the product from the design of the creative to publishing the tag that gets loaded into DFP.

Overall: Easy collaboration within our company with the ability to serve scalable ads for our customers.

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I like the platform- i utilize to send example links to clients. The reporting is also SUPER robust

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like the super robust reporting capabilities and ease of use for showing example creatives. Being able to customize the reporting is great.

Cons: I need more information on reporting capabilities and what certain things mean. Like, how exactly are you counting engagement rate? What is considered a video view (at how many seconds?) and things like that- maybe a quick cheat sheet?

Also, you can't use your web browser buttons to navigate through the platform

Overall: Ease of use for selling our product

Celtra is very user friendly and great for our company and our clients

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of reporting on various metrics makes Celtra my favorite riche media vendor. Compared to the way other vendors handle the reporting aspect, Celtra takes the lead in my opinion.

Cons: The overall layout of the main site is sometimes confusing so there is definitely room for improvement there.

I have used the platform for two of my campaigns and have found this to be very easy to navigate

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like how many options are available for reporting, it helps in telling a better story when we need to go back to our clients with performance.

Cons: There seems to be a bit of a lag time when selecting different metrics which can be frustrating when trying to turn reporting around quickly.

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ease of use

Oct 26, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Cons: Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Overall: Ease of creating MRAID creative and serving it on various DSP platforms

Really great! Simple dashboards, and simple reporting

Oct 26, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Reporting dashboard. Everything is really simple to use - especially pulling by a specific metric and date range. (Much better than some of our reporting partners) Adding click out URLs and click trackers is really simple too, as well as the ability to drop click hot zones on a unit.

Cons: Search function is clunky. Filtering by campaign/advertiser is difficult to use and clunky as well.

Overall: Ease of reporting, ability to work on units, and publish & traffic quickly. Very simple to use!

Useful tool for the Conde Nast digital team to communicate and build products together.

Oct 26, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of access as well as the ability to communicate effectively between internal Conde Nast teams who collaborate on Celtra projects together.

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Digital Account manager at Turner - News

Oct 26, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Creative options, dynamic optimizations, over all ad preformance are some of the features that I've found to be most useful

Cons: Ad load can be a bit slow on our apps newfeed, with a 10-25 second delay before the ad units visualize on the page

Overall: Its allowed us to offer a much better ad experience to our app users with rich media units that are interesting and eye-catching, and larger than the standard 300x250s

Vendor Response

by Celtra on November 20, 2017

Hello Cameron, If your team is still encountering, or should encounter any issues with creative loading, please reach out to support@celtra.com and our team will promptly investigate the matter. Best, Celtra

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This platform is super simple, easy to use and offer amazing customer support.

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that Celtra is constantly updating and improving upon their platform. I also love that my comments and suggestions are heard and sometimes are implemented into the platform.

Cons: Sometimes the UI of the dashboard is too cluttered, and sometimes there are glitches in the platform.

Overall: Easy, quick set up for amazing RM units.

Easy to build rich media expandables, great data available for post reporting

Oct 26, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

Cons: The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

Vendor Response

by Celtra on November 17, 2017

Dear valued customer, Thanks for your feedback on the Universal Flex format! There are several trafficking behavior differences between our Universal and Standard expandable formats; standard format is still availble for use. If you would like assistance to better understand the differences between the two formats and their respective features, please reach out to support@celtra.com. Best, Celtra

Very intuitive tool - easy to use

Oct 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Reporting dashboard is simple and easy to understand. I can pull customized reports for our clients with ease and report on many different metrics.

Cons: Creative build can get confusing, but for the most part, I am only using the software for reporting needs.