Celtra

Celtra's Creative Management Platform


4.5 / 5
256 reviews

Who Uses This Software?

Leading brands, media publishers creative agencies, ad networks


Average Ratings

256 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Celtra
  • www.celtra.com
  • Founded 2006
  • United States

About Celtra's Creative Management Platform

Celtra Creative Management Platform is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising - improving advertising effectiveness while reducing operational costs. It offers cutting-edge features for making unique brand experiences for display, video and native formats, and deploys them flawlessly across all channels and devices. The platform offers detailed data for analysis and sophisticated tools for testing and optimization to maximize ROAS.


Celtra's Creative Management Platform Features

  • Campaign Management
  • Collaboration
  • Document Management
  • File Sharing
  • Project Management
  • Task Management
  • Time Tracking
  • Billing & Invoicing
  • Client Management
  • Collaboration
  • File Sharing
  • Marketing Calendar
  • Project Management
  • Task Management
  • Time Tracking
  • Advertising Management
  • Books
  • Campaign Management
  • Catalogs
  • Circulation Management
  • Content Management
  • Layout & Design
  • Magazines
  • Newsletters
  • Newspapers

Celtra's Creative Management Platform Reviews Recently Reviewed!


Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Oct 27, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless.

I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last.

Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting.

Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious.

The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation.

Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Cons: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts.

Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.)

UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate).

The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links).

Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Good product for Ad Development

Mar 22, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Flexible UI

Lot of options to explore

Custom code option to add in our custom features

Events link Before Appear, First Appear, Appear are easier to execute specific functions

Reset option is very useful while doing custom games

They keep adding up new features day by day

Timeline helps designers to get adapted easily

Great customer support

Easy to copy creatives from one to another. Even to different accounts

Report generation UI gives multiple options so that you can generate the report based on your requirement

Multiple phases to add the trackers helps when we run the same creative in multiple placements

Cons: Working with responsive layout is a bit difficult to understand for the beginners

Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown

Showing a warning/alert when the CSV format is wrong for the locator component

Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

Capterra loader

Everything you need to build digital ads - easily and without issues

Aug 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
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Pros: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Cons: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Overall: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Vendor Response

by Celtra on October 09, 2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

One of the best ad creation platforms around

Aug 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
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Pros: I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

Cons: For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Overall: Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind.

Good HTML5 WYSIWYG Editor with a lot of nice effects

Oct 27, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.

With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Cons: Sometimes celtra changes features or little things without notifiying the user.

I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Overall: We are faster then our competitors with creating cool HTML5 Ads.

Being that fast and flexible makes our potential customer happy.

Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them.

Celtra <3

A Must have tool to take your Ad Creative designs in-house

Mar 19, 2019
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to.

With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions.

The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Cons: It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

Overall: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

Celtra

Mar 14, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Cons: Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

Overall: Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

The elegant solution that stands out from the crowd

Oct 30, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Cons: When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Overall: Quick creatively complex formats and easy reports.

Vendor Response

by Celtra on November 20, 2017

Dear Valued Customer,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Love the companys and the support for the last 5 year

Nov 02, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: The people behind it, the customisable analytics, the creative ad builder

One platform for all our needs (well nearly all)

Cons: Would love it more as a white-labelled software

Easier to choose products/platform choose and then choose a product

Benchmarks per region in real time, per product, per region, per category, per functionality

Overall: Our business was first built around the software

Vendor Response

by Celtra on November 17, 2017

Dear Nik,

We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building.

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Capterra loader

Great Software

Mar 14, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Cons: the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Overall: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

The Platform is excellent. The Support staff is best in class and I love using this platform.

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Cons: I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Overall: World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Capterra loader

Best CMP I've used

Aug 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Cons: Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Overall: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback. We've made a note for our team to review.

Experience has been great. Great customer support and smooth ad creation process.

Nov 03, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Cons: Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Vendor Response

by Celtra on November 20, 2017

Dear Steven,

We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance.

Best,
Celtra

Celtra Makes Our Campaigns Happen

Mar 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Cons: There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

Overall: The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

A Great Platform

Mar 14, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Familiar design interface to adobe programs.

There are some good options for animations that have gotten better over time.

The knew Preview all is a big step up from the original preview of single creatives.

Cons: There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.

I still find that the way responsive design looks within the creator and previews hard to design for.

Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Overall: I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced tools pretty quickly and found the customer support knowledgable and helpful.

Hands down the best ad building platform today.

Oct 26, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Cons: The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

Overall: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Easy to use interactive design tool

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, technical support, the new features they are adding day by day.

Cons: Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed.

Overall: It is a great tool for digital advertisers.

Vendor Response

by Celtra on October 09, 2018

Thank you for your feedback. We're thrilled to hear that you enjoy the platform. We are always working to add new features and improvements to our product. We highly prize innovation and development at Celtra, and we are always looking for new ways to expand the functionality of our platform. If you ever have suggestions for how to improve our product, please email them to our support team and they will note them for the product team.

Celtra Review - Fairfax - Goran Tatomirovic

Aug 14, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: - Reporting functionality is great

- Creative preview is the best in the industry

Cons: Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform.

I find the tags to be quite heavy compared to other vendors

Overall: It's been pretty hit and miss with Celtra. Love some of the functionality and particularly the reporting however I find the tags so heavy that I am constantly having to answer questions from clients why their ad takes 30-60s to load.

Vendor Response

by Celtra on October 09, 2018

If you're noticing any large discrepancies between Celtra and your ad server, please reach out to support. It's possible these could be the result of a simple configuration issue, but if not our team will work to investigate. We are also consistently working to optimize the performance and weight of our creatives. We would be happy to review any tags in which you've observed high initial load weights so that we can make recommendations as to how to resolve those issues.

I really enjoy the ease and great versatility of the Celtra platform.

Oct 26, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve.

Cons: While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development .

My experience has been good. The application is really intuitive, the documentation is good.

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Cons: It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible.

Need to add more real world example of the JS documentation.

In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Quick, intuitive and fun to use...

Mar 26, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life.

By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

Cons: I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Everything is improvable

Aug 20, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
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Pros: Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills

Cons: I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android)

Problems with the maps also, referring to the user's location.

Vendor Response

by Celtra on October 09, 2018

If you run into issues with any components, please let our support team know and we would be happy to troubleshoot those for you. Additionally, if there are features you would like added to the gyro component, please email our support team and we can pass that along to our product team as feedback.

I am a designer who builds and codes ad units the builder

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive.

Cons: Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either.

Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice.

Overall: A seamless ability to create and traffic ad units agnostic of common device pitfalls.

Celtra Overview

Mar 19, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Celtra is a very easy platform to use. It's pretty user intuitive and to create a simple ad with little animation can take a matter of minutes. The logic behind a lot of Celtra's offerings make sense and the workflow makes sense.

Cons: I wish there were more template options in Celtra and ways to build different ads. The offerings right now are interesting but for a system that is so robust, there could be more to offer in terms of creative templates. I also wish there was a seamless way to upload fonts to the system.

Overall: My team is able to create and implement custom ads with a lot of ease with the Celtra platform. Anything more complicated typically needs to be sourced out but the options available in the platform are good enough that it makes using Celtra a good experience.

The Mercedes Benz of the CMP platforms

Mar 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create.

Cons: there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier.

Overall: With Celtra CMP we have managed to lift the overall quality and performance of the display advertising in our country.

Best Ad Server platform I have ever worked with.

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Celtra has the best platform for creative builder and networking. It's so easy to use. Their trafficing and reporting tools are excellent.

Cons: They should have one tag for different inventory.

Overall: I have been in the Ad business over 10 years, I am using Celtra platform for more than 6-7 years . I have used other platforms but no one is near Celtra they are the best.

Vendor Response

by Celtra on October 09, 2018

We do have a universal tag that is capable of serving to multiple environments and does not require creating a unique tag for different environments. If you need to learn more about this feature please reach out to our support team.

Ad Creator is my primary software for creating Rich Media ads and I use it daily.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love the mix and matching of different tools and the flexibility to give clients creative that is more than they expected. The animation timeline has greatly improved my ability to produce animations that bring my ads to life.

Cons: The limitations of formatting text boxes is an issue for me, For example, sometimes I have to use underline, bold, italic for select words in a text box, I can't achieve this in Ad Creator. Also, I'd love to be able to use vector files in Ad Creator (ai, eps, svg).

Overall: Easy to use and understand.

review

Aug 20, 2018
4/5
Overall

5 / 5
Ease of Use

1 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use easy to modify the cretives lots of options lots of creative assets fast easy to upload fast support is great

Cons: sometimes it slows down and the "celtra maintence mode" is really annoying

Vendor Response

by Celtra on October 09, 2018

We certainly understand that "maintenance mode" can interrupt your use of the platform, but this is only the case when we are making necessary updates. These updates are only made during pre-determined deploy windows, and typically only last a few minutes. Our devops team is currently working on improving our deploy procedures so that there is no downtime in the future.

Capterra loader

Preferred partner for a reason

Aug 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Cons: The ability to mask objects in AdCreator would significantly improve animation.

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback. Currently this is actually possible with custom coding. Feel free to reach out to our support team in order to get further instructions on how to implement this in a Celtra creative.

Designing with style

Mar 28, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Sophisticated interface with customization

Good selection of widgets for all creatives

Functional and easy panel for coding

Fast customer service

Easy tag manager

Useful conditional on creatives

Cons: Limit of how we can use the widgets

Functional widgets where removed

Discrepancy with creative's data and 3rd Party DSPs

Overall: AdsLive works on marketing and advertising, with Celtra, we have been more capable and creative with the demands in Guatemala. Our campaigns have great success along modern design with widgets provided by Celtra. Clients love the Conditionals used in the creatives, it's a big benefit for them to know what are the best part of their publicity and what can the improve, this, is a plus for our company.

Capterra loader

Celtra Review

Aug 31, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Cons: The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

Overall: We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

Capterra loader

Easy to use, easy to navigate through the platform

Nov 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The visual effects are pretty slick, easy to animate using the new timeline. I love the take photo component but we don't actually get to use it too often.

Cons: I find it difficult to rotate properly, and this isn't really a con but the slider bar on the bottom of the timeline when animating, when i try to move it or scrub across its really difficult to actually select and move the timeline

Overall: The time we safe turning campaigns around since we start using wayin is insane.

Feedback

Aug 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: The functionality, Webinars, Tutorials and ease of use.

Cons: There are complex issues with the location and feed aspects I believe this can be improved. Especially when searching for locations.

Vendor Response

by Celtra on October 09, 2018

Thank you for reaching out to us about this. We're always looking to improve our product and continue to add to our components. We are currently working on improving the functionality of our location components. Please feel free to reach out directly to our support team with any feature or product requests.

Capterra loader

ease of use

Oct 26, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Cons: Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Overall: Ease of creating MRAID creative and serving it on various DSP platforms

A must-have tool

Aug 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

Cons: There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Easy to build rich media expandables, great data available for post reporting

Oct 26, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Data on expandables to be used in reporting is robust. I can make creatives and have them trafficked out within the same day.

Cons: The shift to flex banners, as the functionality does not seem to be on par with old expandables we like to run

Vendor Response

by Celtra on November 17, 2017

Dear valued customer,

Thanks for your feedback on the Universal Flex format! There are several trafficking behavior differences between our Universal and Standard expandable formats; standard format is still availble for use.

If you would like assistance to better understand the differences between the two formats and their respective features, please reach out to support@celtra.com.

Best,
Celtra

Robust Creative Platform

Mar 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra's ease of use to a new user is a huge selling point - especially if you have designers within your company that may not know HTML5 from scratch or other JS animation techniques.

Customer and account support is superior in comparison to other systems like it and any new updates are announced the moment it is released with tutorial videos and support articles on how they work.

Cons: Dare I say that it may have TOO many features. With too many options, it can feel overwhelming and sometimes fall under the radar as a value new feature or tool. Promotion via emails or additional webinars on how to optimize on your built creatives and ways to use tools we might have not thought of would be helpful more often then not.

Overall Good platform, more clear reporting

Mar 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I really like that they website is always functioning, I never get error messages or link breaks when making my creative. The interface is easy to use and I was able to figure out how to generate creative easily. Reporting is detailed and I am able to pull metrics that I need.

Cons: The reporting system can be confusing. There are different labels that I don't understand what they mean. For example, there are "inline video starts" and "inline video plays". I don't understand what the difference between the two are. I would love to see a reporting system that is more explanatory so I understand what each metric and number means within reporting.

Overall: Overall, Celtra is an easy to use platform where I am able to traffic out custom creative with ease. Reporting is detailed and I am able to pull the metrics I need, my only real complaint is not exactly understanding what each metric means in the reporting system in reference to my creative.

Best Custom Ad Software on the Market

Mar 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra is the best of all the platforms I've used at the various publishers I've worked at.

The UI is very smooth and easy to use. Customer support is also very quick and responsive which helps when we're working under tight deadlines. Discrepancies aren't huge and even the ad editor is pretty intuitive.

Cons: I think the reporting functions are great in terms of how many metrics you can gather. However, pulling these reports can take a very long time. It would be best if there were shorter wait times for reporting.

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there.

Oct 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Cons: I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

Overall: Best platform to build mobile ads hands down!

Awesome Platform

Aug 14, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use, the ambient features add so much to a simple creative. All the features which help us make our creatives interactive.

Cons: At the minute, the new responsive feature, i'm finding it difficult to lock creative in the correct position across devices

Overall: Its great as we can go from start to finish with in the one platform. Building the creatives, adding tracking, publishing tags and reporting.

I use Celtra software every day. It's important for madvertise create a new and interactive creative

Oct 31, 2017
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the timeline and the animation event. I usually use visual effects and wipeable. There are a fantastic tools

Cons: In the last time I created a creativity with transparent background, but I oudn't delivery it in apps but online in mSite. Celtra support said me this problem was a publisher problem. But I hope will be resolve in future.

Overall: With new creativety we add a 70% of clients

Celtra Review

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Ease of use and navigation. From creation, to trafficking to pulling reporting overall has been a seamless experience.

Cons: Lack of clarity around reporting metrics and wish there were more openly shared platform benchmarks

Vendor Response

by Celtra on October 09, 2018

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Capterra loader

Versatile and Eay to Use Asset Management

Aug 17, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Cons: Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Overall: The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Vendor Response

by Celtra on October 09, 2018

Hi Rodney, we are constantly working to improve the overall performance of our creative delivery. Our VAST & VPAID products are agnostic to all video players. If you've encountered any problems with the performance of video on Celtra please reach out to our support team.

Celtra for Client Success Team

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The UI is very easy to navigate and easy to use. I can easily set up my media campaigns with minimal questions asked to my Celtra rep.

Cons: I don't build out creative but i feel like there are capabilities our clients ask for that are not part of the Celtra suite. Want to ensure Celtra stays competitive with other Rich Media vendors in the space.

User Experience

Mar 19, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: As a designer, I can focus more on creating an enticing creative and focus less on the backend. It's easy to use and learn. The support is responsive and makes it easy to work with! Allows our company to be innovative on the creative end!

Cons: Limitation on masking on layers. Other than that, I don't have any issues with Celtra.

I love Celtra, and usually reccomend it to the agencies I rep as a media sales and account manager

Oct 26, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Intuitive platform, remnant of other softwares such as photoshop which allows me to learn creative building quickly. Also the platform makes the trafficking process so straight forward, allowing me to go from creative to live ad tag very easily - makes my life a lot simpler!

Cons: Ad serving costs, for my company they are sky high and often cause a lot of difficult in our negotiations with agency partners over who covers these fees and why they are so high

Overall: Allowed me to learn both creative mobile ad building as well as ad trafficking, something I was completely inexperienced in about 6 months ago. Customer service is great too, our rep has always been on hand to help out whenever I've needed it

Celtra Creative Management Platform

Aug 14, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Mostly, of course, the AdBuilder and the plethora of functions.

Cons: There should be a sort of offline version for editing ads, even if your internet connection fails.

Vendor Response

by Celtra on October 09, 2018

Thanks for the feedback. I've noted this comment as product feedback for our product and engineering teams to review. Please always feel free to send an email to our support team with any future product feedback.

Capterra loader

Ad Building Magic

Mar 20, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Celtra adopts the best features found in popular creative editing suites, allowing for an intuitive learning experience with a very small learning curve. The Support team is by far and away the best support staff that I've had assist me with a creative editing tool. Not only do they provide insightful feedback quickly, they go above and beyond in applying new thinking and functionality to our ad builds and ideas.

Cons: There are a few things, such as font uploader and discrepancies between the ad builder to and how it renders in the preview environment, but nothing that would impact my recommendation of the software.

Best Ad Server platform I have ever worked with.

Aug 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Their Creative builder is excellent. Trafficking quality that is the same creative can be shared with the different publisher with the different placement and all can be reported nicely via their reporting systems.

Cons: Why can not the same trafficing code be used in differen inventory?

Overall: One of the best platform I have ever used.